菲律宾热饮市场

儘管通膨压力持续存在，但菲律宾热饮零售预计将在 2024 年实现正成长，但增幅较前一年放缓。行业公司正在采取各种策略来稳定价格并刺激消费需求，但在经济持续不确定的情况下，消费者对支出仍持谨慎态度。

本报告调查了菲律宾的热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了市场主要参与企业的趋势等策略分析。

目录

执行摘要

市场资料

免责声明

资讯来源

菲律宾咖啡

主要资料结果

2024年发展

• 咖啡持续成长，优质化趋势蓄势待发
• 雀巢菲律宾公司顺应健康与保健趋势，推出雀巢无糖
• 食品服务推动新鲜咖啡的成长

前景和机会

• 对奢侈品的需求增加
• 消费者将继续被具有成本绩效的咖啡混合所吸引
• 食品服务通路拓展带动成长

分类资料

菲律宾茶

主要资料结果

2024年发展

• 随着越来越多的公司致力于加强消费者参与，茶叶预计将继续成长。
• 茶的好处在于它与健康和保健的联繫
• 跨品牌推广是重要的行销策略

前景和机会

• 茶的美好未来已然诞生
• 健康和保健是中心主题
• 冲泡茶粉因其高度便利性而具有成长潜力。

分类资料

菲律宾的其他热饮

主要资料结果

2024年发展

• 其他热饮面临其他早餐菜单项目的日益激烈的竞争
• 雀巢菲律宾推出Milo无糖型
• 国际参与企业主导竞争格局

前景和机会

• 其他热饮利润较高
• 健康和保健问题被优先考虑
• 纱丽纱丽店仍然是配送中心

分类资料

Despite ongoing inflationary pressures, retail volume sales of hot drinks in the Philippines are projected to experience positive growth in 2024, although at a more subdued pace compared to the previous year. While industry players have adopted various strategies to stabilise prices and stimulate consumer demand, shoppers remain cautious with their spending as they navigate persistent economic uncertainties.

Euromonitor International's Hot Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Coffee registers sustained growth, with premiumisation trend gaining momentum
• Nestle Philippines capitalises on health and wellness trend with launch of Nescafe Sugar Free
• Foodservice drives growth in fresh coffee beans

PROSPECTS AND OPPORTUNITIES

• Growing demand for premium products
• Consumers will continue to gravitate towards value-for-money coffee mixes
• Expansion of foodservice channel will drive growth

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Tea sees continued growth as players look to enhance consumer engagement
• Tea benefits from its association with health and wellness
• Cross-brand promotions represent key marketing strategy

PROSPECTS AND OPPORTUNITIES

• Bright future is brewing for tea
• Health and wellness will be a central theme
• Instant tea has potential for growth, thanks to its convenience positioning

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Other hot drinks suffer from increase competition from other breakfast options
• Nestle Philippines launches zero-sugar variant of Milo
• International players dominate competitive landscape

PROSPECTS AND OPPORTUNITIES

• Other hot drinks will achieve further gains
• Health and wellness concerns will take priority
• Sari-sari stores will remain central to distribution

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029