泰国热饮市场

由于价格压力加大，预计 2024 年泰国热饮零售量成长将慢于 2023 年。由于原材料成本上涨和气候相关的破坏影响了供应能力，所有类别的单价都在上涨。由于当地消费者削减食品和饮料支出，外出用餐通路的成长也放缓。在所有热饮中，咖啡的零售价值成长最快。

本报告调查了泰国热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了市场主要参与企业的趋势等战略分析我们正在做。

目录

执行摘要

市场资料

免责声明

资讯来源

泰式咖啡

主要资料结果

2024年发展

• 咖啡价格上涨损害了整体成长
• 咖啡业继续行销和促销以刺激需求
• 品牌不断创新，即溶咖啡成长潜力大

前景和机会

• 以健康和保健为重点的产品继续吸引消费者的兴趣
• 消费者对即饮咖啡的需求增加加剧了咖啡类别的竞争
• 参与企业持续致力于永续性

分类资料

泰式茶

主要资料结果

2024年发展

• 负担能力和便利性持续影响整体茶叶消费
• 当地茶叶生产者增加产品品种以刺激消费者需求
• 健康与保健趋势持续加速成长

前景和机会

• 探索小众茶业形态，刺激茶业发展
• 食品服务以新品牌和创新持续蓬勃发展
• 与即饮茶类别的激烈竞争

分类资料

泰国的其他热饮

主要资料结果

2024年发展

• 由于价格上涨，麦芽热饮和巧克力风味粉末饮料的零售量下降。
• 谷物饮料有益健康
• 主要麦芽饮料公司采取积极的营销策略进行竞争

前景和机会

• 预计其他热饮的业绩在预测期内也将有所改善。
• 巧克力饮料预计将受益于可可价格成长放缓
• 由于方便且气候炎热，支持 RTD 的产品受到青睐

分类资料

Retail volume sales of hot drinks in Thailand are set to grow more slowly in 2024 than in 2023, due to increasing price pressures. Unit prices are rising across all categories, influenced by higher raw material costs and climate-related disruptions, which are impacting supply availability. The foodservice channel is also seeing slower growth, as local consumers are cutting down on their food and drinks expenditure. Coffee is set to see the highest retail value growth within hot drinks. Meanwhile...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Price increases in coffee hampering overall growth
• Coffee players continue to use marketing and promotions to push demand
• Growth potential for instant coffee as brands continue to innovate

PROSPECTS AND OPPORTUNITIES

• Health and wellness-focused products will continue to interest consumers
• Increased consumer demand for RTD coffee intensifies competition for the coffee category
• Players continue to engage in sustainability efforts

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Affordability and convenience continue to impact overall tea consumption
• Greater product variety from local tea players in attempt to drive consumer demand
• Health and wellness trend continues to spur growth

PROSPECTS AND OPPORTUNITIES

• Niche tea formats will be explored to stimulate growth for tea
• Foodservice to continue to thrive with new brands and innovations
• Intense competition from RTD tea category

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Malt-based hot drinks and chocolate-based flavoured powder drinks see negative retail volume growth amid price hikes
• Health and wellness benefitting cereal-based drinks
• Leading players in malt-based drinks compete with aggressive marketing strategy

PROSPECTS AND OPPORTUNITIES

• Other hot drinks expected to see improved performance in the forecast period
• Chocolate-based drinks expected to benefit from slowdown in growth of cocoa prices
• RTD counterparts preferred due to convenience and hotter weather

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029