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市场调查报告书
商品编码
1624166
马来西亚热饮市场Hot Drinks in Malaysia |
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价格
简介目录
2024年马来西亚热饮零售将在目前基础上成长。然而，2024年单价将持续上涨，这是压低零售通路销售的因素。价格上涨是由于咖啡、可可、糖等原料成本上涨。除了天气原因导致收成品质不佳等因素外，该地货币疲软也是导致价格上涨的原因之一。
本报告调查了马来西亚热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了包括市场主要参与企业趋势在内的策略分析。
目录
执行摘要
市场资料
免责声明
资讯来源
马来西亚咖啡
主要资料结果
2024年发展
- 咖啡价格持续上涨，2024年零售量预计进一步下降
- 现磨咖啡包将成为 2024 年表现最好的零售业
- 速溶咖啡混合製造商进行创新以刺激 2023 年和 2024 年的需求
前景和机会
- 糖税将影响预测期内即溶咖啡的需求
- 随着食品服务的快速发展和行动生活方式的扩展，咖啡消费将从家庭转向外出用餐。
- 随着消费者的饮料摄取量变得更加多样化，咖啡预计将面临茶的激烈竞争。
分类资料
马来西亚茶
主要资料结果
2024年发展
- 袋泡红茶和绿茶将推动 2024 年零售量成长
- 国内企业扩大产品阵容和货架空间，以加强 2023 年和 2024 年的影响力
- 糖税对冲泡茶粉需求的负面影响将在2024年被消费者偏好的变化部分抵消
前景和机会
- 茶叶消费转向餐饮业
- 参与企业采取策略克服糖税并优先考虑核心投资组合
- 参与企业预计将在预测期内组织健康和品牌宣传活动
分类资料
马来西亚的其他热饮
主要资料结果
2024年发展
- 由于价格和消费者偏好的变化，预计 2024 年麦芽热饮的零售量将下降
- 2024年巧克力口味粉末饮料将在零售市场大受欢迎
- 雀巢（马）有限公司将在 2024 年继续投资其他植物来源热饮的产品教育和产品创新
前景和机会
- 麦芽热饮零售量预计将恢復
- 巧克力口味粉末饮料前景悲观
- 在大规模的糖税中倖存下来
分类资料
简介目录
Product Code: HDMY
Retail value sales of hot drinks are set to rise in current terms in Malaysia in 2024. However, 2024 has been another year of high unit price growth, which has served to drive down volume sales through the retail channel. Price drivers have included hikes in the costs of raw materials such as coffee, cocoa, and sugar. Beyond factors such as the weather leading to a reduction in the quality of the harvest, price growth has been exacerbated by the suboptimal performance of the local currency given...
Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Hot drinks in 2024: The big picture
- key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for hot drinks?
MARKET DATA
- Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
- Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
- Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
- Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
- Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
- Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
- Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
- Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
- Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
- Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
- Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
- Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
- Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
- Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
- Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
- Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
- Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
- Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
- Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
- Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
- Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
- Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
- Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
- Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
- Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COFFEE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Coffee prices continue to grow, causing further contraction in retail volume in 2024
- Fresh ground coffee pods puts in strongest performance in retail in 2024
- Instant coffee mixes players innovate to stimulate demand in 2023 and 2024
PROSPECTS AND OPPORTUNITIES
- Sugar tax to impact demand for instant coffee mixes over the forecast period
- Coffee consumption to shift from at-home to out-of-home with rapid foodservice developments and increasingly mobile lifestyles
- Coffee expects stiff competition from tea as consumers diversify their beverage intake
CATEGORY DATA
- Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
- Table 27 Retail Sales of Coffee by Category: Value 2019-2024
- Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
- Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
- Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
- Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
- Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
- Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
- Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
- Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
- Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029
TEA IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Tea bags black and green tea drive retail volume growth in 2024
- Domestic players expand product range and shelf space to strengthen presence in 2023 and 2024
- Negative effect of sugar tax on instant tea demand is partially offset by shifts in consumer preferences in 2024
PROSPECTS AND OPPORTUNITIES
- Tea consumption to move towards the foodservice channel
- Players to adapt strategies to navigate sugar tax and prioritise key portfolios
- Players expected to organise health and brand awareness campaigns over the forecast period
CATEGORY DATA
- Table 37 Retail Sales of Tea by Category: Volume 2019-2024
- Table 38 Retail Sales of Tea by Category: Value 2019-2024
- Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
- Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
- Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
- Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
- Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
- Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
- Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
- Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029
OTHER HOT DRINKS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Malt-based hot drinks sees dip in retail volume due to price and shifts in consumer preferences in 2024
- Chocolate-based flavoured powder drinks hit hard in retail in 2024
- Nestle (M) Bhd continues to invest in product education and product innovation in other plant-based hot drinks in 2024
PROSPECTS AND OPPORTUNITIES
- Malt-based hot drinks forecast to see recovery in retail volume sales
- Chocolate-based flavoured powder drinks offers pessimistic outlook
- Navigating sugar tax through scale
CATEGORY DATA
- Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
- Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
- Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
- Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
- Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
- Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
- Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
- Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
- Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
- Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029
