中国热饮市场

2024年，中国热饮零售量预计将稳定提升，其中茶等热饮预计增加，咖啡减少。总消费预计将温和成长，其中餐饮业的销售成长预计将略高于零售业的成长。热饮产业日益受到食品服务业创新的影响，例如手摇茶饮和水果茶专卖店，它们以独特的口味、故事和品质吸引消费者。消费者更喜欢社交场合。

本报告调查了中国热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了包括市场主要参与企业趋势在内的策略分析。

目录

执行摘要

市场资料

免责声明

资讯来源

中国咖啡

主要资料结果

2024年发展

• 新鲜咖啡豆正在推动零售和食品服务业的销售成长
• 即溶标准咖啡和即溶咖啡混合咖啡在2024年将持续呈现不同的发展趋势
• 本土品牌以现磨咖啡崛起，雀巢维持即溶咖啡领先地位

前景和机会

• 速溶咖啡具有成长潜力，食品有望获得更多关注。
• 除了功能优势外，包装创新也吸引消费者
• 随着消费者对高品质咖啡的需求，餐饮业具有成长潜力

分类资料

中国茶

主要资料结果

2024年发展

• 健康和传统成为消费者关注的关键领域
• 创新茶产品推动成长
• 跨部门、跨产业创新是成长的关键动力

前景和机会

• 电商平台持续影响茶叶销售
• 茶文化在年轻消费者中持续发展
• 茶叶品牌持续推动茶文化旅游、推广茶创新

分类资料

中国其他热饮

主要资料结果

2024年发展

• 健康创新和餐饮业趋势正在推动变革
• 创新关注成分、形式和健康
• 其他热饮仍高度分散

前景和机会

• 其他植物来源热饮则透过早餐消费推动成长
• 零售电子商务将透过数位参与推动其他热饮的成长
• 向更健康的粉状饮料过渡推动创新

分类资料

In 2024, hot drinks in China is expected to see stable retail current value growth, with tea and other hot drinks rising, and coffee set to decline. Total volume consumption is expected to grow modestly, with foodservice volume growth set to marginally outpace retail. The hot drinks industry is increasingly shaped by innovations in foodservice, such as bubble tea and fruit tea shops, which engage consumers with unique flavours, storytelling, and quality. Consumers favour social settings such as...

Euromonitor International's Hot Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fresh coffee beans is the driving force for volume growth in retail and foodservice
• Instant standard coffee and instant coffee mixes continue to show divergent development trends in 2024
• Local brands are rising in fresh coffee, while Nescafe maintains its lead in instant coffee

PROSPECTS AND OPPORTUNITIES

• Instant standard coffee has growth potential, and functional product claims are expected to receive more attention
• In addition to functional benefits, packaging innovation will attract consumers
• As consumers demand high quality coffee, foodservice has growth potential

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and tradition emerge as key areas of consumer focus
• Innovative tea products drive growth
• Cross-category and -industry innovation as a key driver of growth

PROSPECTS AND OPPORTUNITIES

• E-commerce platforms will continue to impact sales of tea
• Tea culture likely to continue to evolve amongst younger consumers
• Tea brands will continue to promote tea culture tourism, driving innovation in tea

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Healthy innovations and foodservice trends drive shifts
• Innovation focuses on ingredients, formats, and health
• Other hot drinks remains highly fragmented

PROSPECTS AND OPPORTUNITIES

• Other plant-based hot drinks will drive growth through breakfast consumption
• Retail e-commerce set to drive growth of other hot drinks through digital engagement
• Shift toward healthier powder drinks will drive innovation

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029