美国热饮市场

在美国，自2022年通膨危机爆发以来，「少而精」的节俭趋势一直持续，许多消费者选择不在家里花更多的钱购买热饮，即使他们更多地选择外出就餐。咖啡和茶的价格仍然缺乏弹性，但人们对咖啡店的依恋正在开始消失。优质化的成功在于包装产品的形式，这对个人来说以前是新鲜事。

本报告调查了美国热饮市场，提供了市场概况，分析和预测了咖啡、茶和其他热饮的市场规模和结构，并提供了策略分析，包括市场主要参与企业的趋势。

目录

执行摘要

市场资料

免责声明

资讯来源

美国咖啡

主要资料结果

2024年发展

• 即溶咖啡又回来了
• 冷咖啡推动创新与新消费者的获取
• 气候危机期间咖啡短缺加剧

前景和机会

• 不确定的经济逆风增加了家庭消费
• 解决供应链问题的必要性仍然存在，但解决方案需要时间
• 单杯咖啡的未来不能仅仅透过用于冷咖啡来开启。

分类资料

美国茶

主要资料结果

2024年发展

• 立顿茶及输液公司在竞争激烈的领域中保持领先地位
• 茶领域创新蓬勃发展
• 供应链为贸易战做好准备

前景和机会

• 扩大尼德省的生态系统可以促进茶叶生长
• 成本意识造成茶叶消费场所的不稳定
• 电子商务策略是成长的关键

分类资料

美国的其他热饮

主要资料结果

2024年发展

• 麦芽和巧克力热饮的短暂成长高峰消退
• 出生率创历史新低，潜力下降的征兆
• 麦芽和巧克力热饮落后于茶和咖啡，预计变化不大。

前景和机会

• 功能性成分对于风味粉末饮料至关重要
• 咖啡危机是利基品类的机会
• Yaupon 仍然难以理解

分类资料

The frugality of the "less but better" trend has persisted in the US since the inflationary woes of 2022, with many consumers choosing to maintain or increase their at-home consumption of hot drinks, even as more opportunities arise for foodservice consumption occasions. Coffee and tea have maintained price inelasticity, while the attachment to coffee shops has started to drift. Where premiumisation has succeeded is in packaged offerings that provide the level of personalisation and novelty prev...

Euromonitor International's Hot Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Hot drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• Foodservice vs retail split
• What next for hot drinks?

MARKET DATA

• Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
• Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
• Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
• Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
• Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
• Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
• Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
• Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
• Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
• Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
• Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
• Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
• Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
• Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
• Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
• Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
• Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
• Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
• Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
• Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
• Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
• Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
• Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COFFEE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Instant coffee sees a renaissance
• Cold coffee drives innovation and new consumer gains
• Coffee shortages loom large amidst climate crisis

PROSPECTS AND OPPORTUNITIES

• Uncertain economic headwinds will grow at-home consumption
• Lingering need to address supply chain issues, but solutions will slow
• Cold coffee applications alone cannot provide a future for single-serve coffee

CATEGORY DATA

• Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
• Table 27 Retail Sales of Coffee by Category: Value 2019-2024
• Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
• Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
• Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
• Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
• Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
• Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
• Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
• Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
• Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lipton Teas & Infusions maintains its lead amidst shuffling
• Innovation flourishes in tea
• Supply chain braces for trade war

PROSPECTS AND OPPORTUNITIES

• Expanding the ecosystem of need states will help drive growth in tea
• Cost consciousness will add volatility to where tea is consumed
• E-commerce strategy will be key to growth

CATEGORY DATA

• Table 37 Retail Sales of Tea by Category: Volume 2019-2024
• Table 38 Retail Sales of Tea by Category: Value 2019-2024
• Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
• Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
• Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
• Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
• Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
• Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
• Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
• Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• The brief peak in growth for malt-based and chocolate-based hot drinks recedes
• A record low birth rate signals waning potential
• Malt-based and chocolate-based hot drinks lag tea and coffee, with little likely shift

PROSPECTS AND OPPORTUNITIES

• Functional ingredients will be a necessity for flavoured powder drinks
• Coffee's crisis is an opportunity for niche categories
• Yaupon remains esoteric

CATEGORY DATA

• Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
• Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
• Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
• Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
• Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
• Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
• Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
• Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
• Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
• Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029