泰国零售市场

预计2024年泰国零售市场规模将以现值实现正成长，表现与2023年相似。市场环境因正面和负面因素而变得更加动态。例如，经济波动影响了消费者的支出行为。生活费用上升、可支配收入下降以及家庭债务高企，迫使许多消费者勒紧裤腰带，在支出上更加谨慎。

本报告检视了泰国的零售市场，并按通路提供分析，大卖场、超级市场、折扣店、便利商店、多功能零售商、保健和美容零售商、服饰和鞋类零售商、家具和日用品店、DIY 和金属製品以及耐用品零售商，同时提供有关市场表现和麵临的挑战的资讯。

目录

目录及表格

执行摘要

操作环境

• 非正式零售
• 实体店面营业时间
• 季节性
• 发薪日购物
• 年中和年终促销
• 黑人的上学率
• 情人节
• 泰国母亲节
• 泰国的父亲节

市场资料

免责声明

资讯来源

泰国的便利商店

关键资料发现

2024 年的发展

• 忙碌的生活方式和忙碌的消费推动便利商店业绩强劲增长
• 参与企业采取各种策略措施来获得竞争优势
• 区分您的产品系列，以满足不同地区的不同目标受众

前景与机会

• 激烈的竞争可能对成长构成重大挑战
• 参与企业正在寻找新方法来从竞争对手中脱颖而出
• 便利商店与零售电商整合

通道资料

泰国大卖场

关键资料发现

2024 年的发展

• 儘管来自小型商店的竞争日益激烈，但大卖场仍经历着强劲的成长。
• 儘管经济情势严峻，各大公司仍继续投资扩大门市网路。
• 参与企业于在地化和新店型以扩大目标受众

前景与机会

• 泰国经济成长预计将支持大卖场的需求和成长
• 其他小型零售业态将面临激烈竞争
• 消费者偏好预计将进一步转向网路购物

通道资料

泰国超级市场

关键资料发现

2024 年的发展

• 超级市场透过忠诚度计画成功吸引和留住顾客，从而蓬勃发展
• 领导公司重塑品牌以强化定位
• 随着企业寻求差异化产品，超级市场的优质化愈发明显

前景与机会

• 超级市场的未来前景光明
• 自有品牌发展预计将增加
• 会员计划和全通路策略可能会发挥关键作用

通道资料

泰国当地的小杂货店

关键资料发现

2024 年的发展

• 小型本地杂货店继续面临现代零售和电子商务兴起的威胁
• 一些小型家族式当地杂货店不再有继任计画来维持营运。
• 提供本地/特色产品往往是小型本地杂货店成功的关键因素之一。

前景与机会

• 当地小型杂货店继续受到威胁
• 社区购物应能帮助当地小型杂货店保持相关性
• 对于小型区域杂货店来说，农村地区仍然很重要，但他们需要投资才能在都市区。

通道资料

泰国杂货店

关键资料发现

2024 年的发展

• 儘管竞争日益激烈，泰国百货商场预计 2024 年仍将实现强劲成长
• 杂货店取得两位数业绩
• 参与企业透过行销、伙伴关係和活动寻求新的扩张方式

前景与机会

• 大型零售商强调对永续性和爱护地球宣传活动的承诺
• 名创优品凭藉卡通形象产品线大获成功
• 数位化将在百货公司的未来中发挥越来越重要的作用

通道资料

泰国服装和鞋类专家

关键资料发现

2024 年的发展

• 服装和鞋类专家预测 2024 年将出现健康成长，但各种正面和负面趋势正在影响市场
• 随着消费者需求日益两极化，服装和鞋类专家也不断变化
• 社群媒体在服装和鞋类行销中发挥越来越重要的作用

前景与机会

• 消费者在购买服饰和鞋子时会寻求舒适、独特和休閒的风格。
• 市场两极化仍在继续，为价格分布两端的零售商创造了机会
• 绿色时尚受到关注

通道资料

泰国家用电器和电子产品专家

关键资料发现

2024 年的发展

• 影响消费性电子产品和电子专家绩效的产品特定趋势和经济因素
• 家电和电子产品商店使用大量折扣和促销来吸引消费者。
• 传统和独立零售商在通路中仍然很重要，但面临日益激烈的竞争

前景与机会

• 数位化和都市化应能支持专业家电和电子公司的成长，但挑战依然存在
• 零售电子商务可能会为专业电子产品商店带来挑战和机会
• 永续性宣言很可能成为零售商和品牌的关键卖点

通道资料

泰国健康美容专家

关键资料发现

2024 年的发展

• 儘管竞争激烈，健康和美容专家仍有望在 2024 年实现强劲增长
• 皮肤科是药局关注的重点，屈臣氏透过投资新科技和整修门市扩大了领先地位
• 拓展保健美容专家的零售电子商务

前景与机会

• 随着竞争的加剧，产品促销和折扣优惠可能会在市场中发挥关键作用
• 店内服务的普及将导致眼镜店客流量增加
• 随着消费者偏好的变化，品牌组合可能是成功的关键

通道资料

首页 泰国产品专家

关键资料发现

2024 年的发展

• 都市化和生活空间越来越小的趋势正在推动专业住宅用品商店的销售。
• 产品多样性和店内服务是成功的关键策略
• 宠物人性化趋势推动了宠物商店和超级市场的快速成长

前景与机会

• 家居用品专家必须适应注重价格的消费者的需求
• 价格担忧和对永续性的日益关注可能会影响购买行为
• 宠物人性化趋势可能仍是推动宠物店和超级市场成长的关键因素

通道资料

泰国直销

关键资料发现

2024 年的发展

• 预计 2024 年直销将恢復温和成长，食品是主要需求重点
• 安丽和 Mistine 推出直销
• 直销公司仍然看到提供健康和保健产品的巨大潜力

前景与机会

• 扩大销售队伍可能会使直销受益，但收入可能仍面临压力
• 可以利用新产品开发和教育行销来建立品牌忠诚度。
• 内容行销和视讯串流策略可能是直销未来成功的关键

通道资料

泰国销售

关键资料发现

2024 年的发展

• 繁忙的城市生活和旅游业的復苏将使自动贩卖机的销售在 2024 年上升
• 陶斌的智慧自动贩卖机刺激需求
• 自动贩卖机製造商希望利用收藏玩具和盲盒日益增长的需求

前景与机会

• 预计都市化将在预测期内推动自动贩卖机的成长，而营运商可能会在销售管道中探索新的机会
• 维护成本低，进一步支援自动贩卖机扩展
• 艺术玩具、收藏品、便利商店为自动贩卖机提供新的成长机会

通道资料

泰国零售电子商务

关键资料发现

2024 年的发展

• 零售电子商务继续对泰国消费者的生活产生越来越大的影响
• Shopee 和 Lazada 继续推动泰国电子商务成长
• TikTok 透过其直播服务提供新的销售机会

前景与机会

• 预测期内零售电子商务表现强劲且前景看好
• 随着竞争加剧，预计主要参与企业将采取不同的策略性倡议
• 杂货零售电子商务被视为零售电子商务的关键成长领域

通道资料

Retail in Thailand posted positive growth in current value terms in 2024 representing a similar performance to the one seen in 2023. The market landscape is becoming more dynamic due to both positive and negative factors. For example, fluctuations in the economy impacted consumer spending behaviour. The increase in the cost of living, reduced disposable income and high household indebtedness resulted in many consumers being forced to tighten their belts and to be more cautious in their spending.

Euromonitor International's Retail in Thailand report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• Potential for further growth in Retail E-Commerce
• Soft power influencing and shaping the Thai retail landscape
• Positive and promising outlook for Retail in Thailand over the forecast period

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Payday shopping
• Mid-year and year-end sales
• Black-to-School
• Valentine's Day
• Thai Mother's Day
• Thai Father's Day

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hectic lifestyles and on-the-go consumption fuel a strong performance from convenience stores
• Players adopt different strategic moves to stay ahead of the competition
• Product assortments could be differentiated to serve different target audiences in different areas

PROSPECTS AND OPPORTUNITIES

• Intense competition could be a big challenge to growth
• Players seeking new ways to differentiate themselves from the competition
• Integration of convenience retail with retail e-commerce

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets sees strong growth despite increasing competition from smaller format stores
• Despite the tough economic landscape, leading players continue to invest in expanding their store networks
• Players focus on localisation and new store formats to expand their target audience

PROSPECTS AND OPPORTUNITIES

• Thailand's economic growth expect to support demand and growth at hypermarkets
• Intense competition awaits from other smaller-sized retail formats
• Consumer preferences set to shift further towards online shopping

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets thriving with loyalty schemes proving successful in attracting and retaining customers
• Leading players re-brand to strengthen their positioning
• Premiumisation featuring more prominently in supermarkets as players look to differentiate their offerings

PROSPECTS AND OPPORTUNITIES

• The future of supermarkets looks promising
• Private label development expected to increase
• Membership programmes and omnichannel strategies likely to feature prominently

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Small local grocers continue to be threatened by the rise of modern retail and e-commerce
• Some family-owned small local grocers may no longer have succession plans to carry on the business
• Local/specific offerings tend to be among key factors for success in Small Local Grocers

PROSPECTS AND OPPORTUNITIES

• Small local grocers would continue to be threatened
• Proximity shopping behaviour should help small local grocers to remain relevant
• Rural areas will remain important for small local grocers, but investment may be needed to compete in urban areas

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Department stores see strong growth in Thailand in 2024 despite mounting competition
• Variety stores enjoyed its double-digit performance
• Players explore new ways to expand through marketing, partnerships and events

PROSPECTS AND OPPORTUNITIES

• Large retailers highlighting on their steps towards sustainability and love-earth campaigns
• Miniso fuelled for success with its character-based product lines
• Digitalisation set to play an increasingly important role in the future of general merchandise stores

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Apparel and footwear specialists see healthy growth in 2024 but various positive and negative trends influence the market
• Apparel and footwear specialists in a state of flux as consumer demands become increasingly polarised
• Social media playing an increasingly important role in marketing apparel and footwear

PROSPECTS AND OPPORTUNITIES

• Consumers expected to look for comfortable, unique and casual styles when shopping for apparel and footwear
• Polarisation set to continue in the market offering opportunities for retailers at both ends of the price spectrum
• Green fashion is gaining traction

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Product specific trends and economic factors shaping the performance of appliances and electronics specialists
• Appliances and electronics specialists make heavy use of discounts and promotions to attract shoppers
• Traditional and independent retailers still significant in the channel but face increasingly stiff competition

PROSPECTS AND OPPORTUNITIES

• Digitalisation and urbanisation should support the growth of appliances and electronics specialists but challenges remain
• Retail e-commerce likely to present challenges and opportunities for appliances and electronics specialists
• Sustainability claims likely to be a key selling point for retailers and brands

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and beauty specialists see robust growth in 2024 despite intense competition
• Dermatologicals a key focus of pharmacies while Watsons extends its lead thanks to investments in new technology and store refurbishments
• Retail e-commerce expansion for Health and Beauty Specialists

PROSPECTS AND OPPORTUNITIES

• Product promotions and discount offers likely to play a key role in the market as competition heats up
• The popularity of their in-store services should support strong footfall in optical goods stores
• Brand portfolios could hold the key to success as consumer preferences evolve

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urbanisation and a trends towards small-living spaces supports sales through home products specialists
• Product variety and in-store services are key strategies to success
• Pet humanisation trend supporting dynamic growth in pet shops and superstores

PROSPECTS AND OPPORTUNITIES

• Home products specialists may need to adapt to the needs of price sensitive consumers
• Price concerns and an increased focus on sustainability likely to inform purchasing behaviour
• Pet humanisation trend likely to remain a key factor driving the growth of pet shops and superstores

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Direct selling sees a modest return to growth in 2024 with food a key focus of demand
• Amway and Mistine making movements in direct selling
• Direct selling companies still see strong potential in offering health and wellness products

PROSPECTS AND OPPORTUNITIES

• Direct selling could benefit from an expanded sales force but sales likely to remain under pressure
• New product development and educational marketing could be employed to build brand loyalty
• Content marketing and video streaming strategies likely to be key to the future success of direct selling

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Busy urban lifestyles and a rebound in tourism boosts sales in vending in 2024
• Smart vending machines by Tao Bin fuelling up demand
• Vending players look to benefit from the growing demand for collectible toys and blind boxes

PROSPECTS AND OPPORTUNITIES

• Urbanisation expected to boost the growth of vending over the forecast period while players could explore new opportunities for the channel
• Low-maintenance requirements further support expansion of Vending
• Art toys and collectibles and convenience stores seen to offer new growth opportunities for vending

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail e-commerce continues to have a growing influence on the lives of Thai consumers
• Shopee and Lazada remain the driving force behind the growth of e-commerce in Thailand
• TikTok presents new sales opportunities through livestreaming service

PROSPECTS AND OPPORTUNITIES

• Positive performance and outlook on Retail E-commerce over the forecast period
• Different strategic moves expected from the leading players as competition intensifies
• Grocery retail e-commerce seen as a key growth area for retail e-commerce

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029