菲律宾零售市场

预计 2024 年菲律宾零售市场规模的成长速度将低于 2023 年，但以现值计算仍将实现健康成长。虽然年度通膨率与前一年同期比较减，但成本上升的影响使消费者变得谨慎，并影响了可自由支配的支出。然而，劳动市场已显着改善，失业率下降，主要产业成长。

本报告研究了菲律宾零售市场，并按通路提供分析，包括大卖场、超级市场、折扣店、便利商店、多功能零售商、保健和美容零售商、服饰和鞋类零售商、金属製品和日用品店、DIY 和五金店以及耐用品零售商，以及它们的业绩和麵临的挑战。

目录

目录及表格

执行摘要

操作环境

• 非正式零售
• 实体店面营业时间
• 季节性
• 圣诞节季节
• 新学期

市场资料

免责声明

资讯来源

菲律宾的便利商店

关键资料发现

2024 年的发展

• 便利商店将继续扩张计划至 2024 年
• 菲律宾 Seven 公司维持主导地位
• 韩式便利商店的兴起

前景与机会

• 随着主要企业专注于扩大便利商店的覆盖范围，便利商店预计将进一步成长
• 差异化变得更加明显
• 随着汽车保有量的增加，加油站零售商实现成长

通道资料

菲律宾的折扣店

关键资料发现

2024 年的发展

• 由于消费者青睐更便利的形式，折扣店的成长将有限
• Puregold 仍是唯一参与企业
• 大理探索服务欠缺地区的折扣机会

前景与机会

• 折扣店前景光明
• 区域扩张预计将持续
• 与地方政府的合作是有益的

通道资料

菲律宾的大卖场

关键资料发现

2024 年的发展

• 儘管面临小型商店的竞争，大卖场仍保持正成长
• Puregold Price Club Inc. 保持领先地位
• 季节性店内促销可提升顾客忠诚度

前景与机会

• 大卖场成长前景依然光明
• 全通路业务将继续发挥重要作用
• 永续性策略可刺激成长

通道资料

菲律宾超级市场

关键资料发现

2024 年的发展

• 超级市场受益于流动性的提高
• 永续性成为焦点
• 科技进步实现无缝购物体验

前景与机会

• 超级市场继续扩张
• 全通路可视性成为新常态
• 可能进一步整合

通道资料

菲律宾当地的小杂货店

关键资料发现

2024 年的发展

• 纱丽店保持文化相关性
• 数位解决方案提高效率
• 当地小型杂货店采取永续性措施

前景与机会

• 儘管现代杂货店业态不断增多，但小型本地杂货店仍占有重要地位。
• 与製造商和分销商的伙伴关係将继续发挥重要作用
• 折扣店和便利商店对当地小型杂货店构成威胁

通道资料

菲律宾的杂货店

关键资料发现

2024 年的发展

• 流动性增加推动百货公司成长
• 杂货店受益于持续的门市扩张
• SM Retail Inc 继续占据主导地位

前景与机会

• 随着经济復苏和扩大金融包容性的努力持续进行，预计将进一步扩张。
• 杂货店将继续蓬勃发展
• 全通路是新常态

通道资料

菲律宾服装和鞋类专家

关键资料发现

2024 年的发展

• 随着远距工作减少，消费者在服装上的支出金额
• 优衣库加速扩张
• 经济復苏推动奢华时尚发展

前景与机会

• 服装和鞋类零售商推出身临其境型店面体验
• 电子商务将促进持续成长
• 道德和永续的实践不断涌现

通道资料

菲律宾家用电器和电子产品专家

关键资料发现

2024 年的发展

• 经济復苏利好家电和电子产品专家
• 金融包容性刺激需求
• 智慧家居是菲律宾电子产品零售的新前沿

前景与机会

• 可支配所得增加和金融包容性不断扩大，前景乐观
• 智慧家庭将越来越受欢迎
• 全通路策略发挥关键作用

通道资料

菲律宾健康与美容专家

关键资料发现

2024 年的发展

• 恢復实体办公环境为保健和美容产品带来好处
• 参与企业加强电子商务影响力
• 人们对国产保健和美容品牌的兴趣日益浓厚

前景与机会

• 美容消费成长推动零售扩张
• 眼镜店将大幅成长
• 学名药助力药局发展

通道资料

主页菲律宾产品专家

关键资料发现

2024 年的发展

• 住宅产品专家预测将持续成长
• 家居和家具店受益于本地设计师活动的增加
• Wilcon 仍然是最大的参与企业，但 Citi Hardware 取得了进展

前景与机会

• 住宅产品专家预计收益将随着经济成长而增加
• BNPL 将在推动成长方面发挥关键作用
• 电子商务日益重要

通道资料

菲律宾直销

关键资料发现

2024 年的发展

• 电子商务竞争阻碍成长
• 雅芳在持续的挑战中继续下滑
• 健康和保健趋势影响直销

前景与机会

• 直销商的成长前景较好
• 参与企业将越来越多地使用社群媒体行销
• 活动和交叉促销有助于建立顾客忠诚度

通道资料

在菲律宾销售

关键资料发现

2024 年的发展

• 自动贩卖机进展缓慢
• 菲律宾自动贩卖机公司引领市场

前景与机会

• 经济復苏推动成长
• 预计将扩展到非食品和饮料产品

通道资料

菲律宾零售电子商务

关键资料发现

2024 年的发展

• 网上市场有助于促进销售
• 替代付款方式推动需求
• TikTok Shop 挑战电子商务巨头

前景与机会

• 零售电子商务持续扩张
• 金融包容性在促进成长中发挥关键作用
• 未来人工智慧的采用仍将是一个有价值的趋势

通道资料

Retail in the Philippines recorded healthy growth in in current value terms in 2024, albeit at a slower pace than 2023. While the annual inflation rate declined year-on-year, a legacy of rising costs has led to cautious consumer behaviour, impacting discretionary spending. However, the labour market demonstrated significant improvement, with declining unemployment rates and growth in key industries

Euromonitor International's Retail in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: The big picture
• SM Retail maintained its dominance
• Ongoing digitalisation of retail channels and payment methods
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Christmas Season
• Back to School

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Convenience store players continue with their expansion plans in 2024
• Philippine Seven Corp maintains its dominance
• Rise of Korean-themed convenience stores

PROSPECTS AND OPPORTUNITIES

• Convenience retailers anticipated to see further growth as key players focus on widening accessibility
• Differentiation will become more pronounced
• Forecourt retailers poised for growth amid rising car ownership

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

DISCOUNTERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Discounters see only modest growth as consumers favour more convenient formats
• Puregold remains sole player
• Dali seeks opportunities as discounter, targeting underserved communities

PROSPECTS AND OPPORTUNITIES

• Bright outlook for discounters
• Expansion likely to continue in rural areas
• Local government partnerships could be beneficial

CHANNEL DATA

• Table 65 Discounters: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Discounters: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Discounters GBO Company Shares: % Value 2020-2024
• Table 68 Discounters GBN Brand Shares: % Value 2021-2024
• Table 69 Discounters LBN Brand Shares: Outlets 2021-2024
• Table 70 Discounters Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HYPERMARKETS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets enjoy positive growth despite competition from smaller-format stores
• Puregold Price Club Inc maintains its lead
• Seasonal in-store promotions boost customer loyalty

PROSPECTS AND OPPORTUNITIES

• Growth prospects will remain bright for hypermarkets
• Omnichannel presence will remain critical
• Sustainability strategies could spark growth

CHANNEL DATA

• Table 72 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets reap benefits of increased mobility
• Sustainability takes centre stage
• Technological advancements create seamless shopping experience

PROSPECTS AND OPPORTUNITIES

• Supermarkets will continue to expand
• Omnichannel visibility will become the new normal
• Further consolidation is likely

CHANNEL DATA

• Table 79 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 82 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 83 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 84 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sari-sari stores maintain cultural relevance
• Digital solutions create greater efficiencies
• Small local grocers embrace sustainability measures

PROSPECTS AND OPPORTUNITIES

• Small local grocers will remain relevant, despite proliferation of modern grocery formats
• Partnerships with manufacturers and distributors will remain crucial
• Discounters and convenience stores pose a threat to small local grocers

CHANNEL DATA

• Table 86 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 89 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 90 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 91 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 92 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increased mobility spurs growth for department stores
• Variety stores benefit from continued outlet expansion
• SM Retail Inc continues to dominate

PROSPECTS AND OPPORTUNITIES

• Further expansion expected, alongside economic recovery and efforts towards greater financial inclusion
• Variety stores will continue to thrive
• Omnichannel will become the new normal

CHANNEL DATA

• Table 93 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 94 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 95 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 96 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 97 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 98 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 99 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 100 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 101 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 102 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 103 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers spend more on clothes as remote working declines
• Uniqlo accelerates expansion
• Luxury fashion gains momentum amid economic recovery

PROSPECTS AND OPPORTUNITIES

• Apparel and footwear retailers to embrace immersive store experiences
• E-commerce will contribute to continued expansion
• Ethical and sustainable practices may emerge

CHANNEL DATA

• Table 104 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic recovery benefits appliances and electronics specialists
• Financial inclusion spurs demand
• Smart homes represent the next frontier for Philippine electronics and appliances retail

PROSPECTS AND OPPORTUNITIES

• Positive outlook, amid rising disposable incomes and growing financial inclusion
• Smart homes will expand in popularity
• Omnichannel strategies will play key role

CHANNEL DATA

• Table 111 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 114 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 115 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 116 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 117 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Return to physical office environments benefits health and beauty products
• Players step up their e-commerce presence
• Rising interest in home-grown health and beauty brands

PROSPECTS AND OPPORTUNITIES

• Increased beauty spending will encourage retailer expansion
• Optical goods stores will grow significantly
• Generic drugs will support pharmacy growth

CHANNEL DATA

• Table 118 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 119 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 120 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 121 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 122 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 123 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 124 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 125 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 126 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 127 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 128 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home product specialists see sustained growth
• Homewares and home furnishing stores benefit from increased activities of local designers
• Wilcon continues as leading player, but Citi Hardware makes strides

PROSPECTS AND OPPORTUNITIES

• Home product specialists to see positive revenue gains, in line with economic growth
• BNPL will be instrumental in driving growth
• E-commerce will grow in prominence

CHANNEL DATA

• Table 129 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 130 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 131 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 132 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 133 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 134 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 135 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 136 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 137 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 138 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 139 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competition from e-commerce hinders growth
• Avon continues to lose ground amid ongoing challenges
• Health and wellness trends impact direct selling

PROSPECTS AND OPPORTUNITIES

• Better growth prospects for direct sellers
• Players will make increasing use of social media marketing
• Events and cross-promotions could help to build customer loyalty

CHANNEL DATA

• Table 140 Direct Selling by Product: Value 2019-2024
• Table 141 Direct Selling by Product: % Value Growth 2019-2024
• Table 142 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 143 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 144 Direct Selling Forecasts by Product: Value 2024-2029
• Table 145 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Vending progresses at slow pace
• Philippine Vending Corporation leads the market

PROSPECTS AND OPPORTUNITIES

• Economic recovery will fuel growth
• Expected expansion into non-food and beverage items

CHANNEL DATA

• Table 146 Vending by Product: Value 2019-2024
• Table 147 Vending by Product: % Value Growth 2019-2024
• Table 148 Vending GBO Company Shares: % Value 2020-2024
• Table 149 Vending GBN Brand Shares: % Value 2021-2024
• Table 150 Vending Forecasts by Product: Value 2024-2029
• Table 151 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Online marketplaces are instrumental in driving sales
• Alternative payment methods bolster demand
• TikTok Shop challenges e-commerce giants

PROSPECTS AND OPPORTUNITIES

• Retail e-commerce will continue to expand
• Financial inclusion will be instrumental to driving growth
• AI adoption will remain a valuable trend

CHANNEL DATA

• Table 152 Retail E-Commerce by Channel: Value 2019-2024
• Table 153 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 154 Retail E-Commerce by Product: Value 2019-2024
• Table 155 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 156 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 157 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 158 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 159 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 160 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 161 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029