越南零售市场

2024年，受经济表现改善和入境和本地游客数量大幅增加的推动，越南零售市场大多数管道均实现了正增长。越南接待的游客数量较去年同期大幅增加，推动了便利商店、大卖场、超级市场、大都会商场以及河内、岘港、胡志明市等热门旅游目的地和主要城市的服装和鞋类精品店等现代零售商的销售增长。

本报告研究了越南零售市场，并按通路提供分析，包括大卖场、超级市场、折扣店、便利商店、多功能零售商、保健和美容零售商以及服饰和鞋类，以及市场面临的表现和挑战。

目录

目录及表格

执行摘要

操作环境

• 非正式零售
• 实体店面营业时间
• 季节性
• 越南新年（Tet）
• 黑色星期五
• 销售额达到两位数的天数

市场资料

免责声明

资讯来源

越南的便利商店

关键资料发现

2024 年的发展

• 2024 年便利商店将持续成长
• RTE 服务的扩展和投资
• 协作和行动应用程式旨在吸引更多客户

前景与机会

• 便利商店将持续成长
• 竞争日益激烈
• 参与企业将继续瞄准更年轻的消费者

通道资料

越南大卖场

关键资料发现

2024 年的发展

• 2024 年大卖场将呈现强劲成长
• 永旺在激烈竞争中扩张
• 综合零售综合体提升通路吸引力

前景与机会

• 经济指标支持大卖场进一步成长
• 创新塑造大卖场公司策略
• 向新领域扩张有助于增强復原力

通道资料

越南超级市场

关键资料发现

2024 年的发展

• 超级市场强劲成长动能将持续至 2024 年
• 马山消费品与永旺追求多角化扩张
• Central Retail 扩大 Mini go！概念

前景与机会

• 超级市场持续成长
• 进一步向郊区和农村扩张
• 综合用途开发案中超级市场的兴起

通道资料

越南当地一家小杂货店

关键资料发现

2024 年的发展

• 现代零售商限制了小型本地杂货店的发展
• 参与企业采取策略吸引更多客户
• 线上通路协助本地小杂货店销售

前景与机会

• 业绩稳定，势头放缓
• 创新仍然是吸引更多受众的关键
• 独立所有权下继续分工

通道资料

越南的杂货店

关键资料发现

2024 年的发展

• 百货公司正在持续成长
• 永旺将在 2024 年继续领先地位
• 连锁百货公司业绩强劲

前景与机会

• 百货公司前景光明
• 增加创新投资
• 零售电子商务持续挑战百货公司

通道资料

越南服装和鞋类商店

关键资料发现

2024 年的发展

• 服饰和鞋类专卖店成长放缓
• 本土品牌向竞争对手挑战，国际品牌实力增强
• 财务压力迫使门市关闭并转向线上

前景与机会

• 线上销售和永续性推动策略方针
• 復苏迹像明显
• 加强数位时代的客户联繫

通道资料

越南一家家用电器和电子产品商店

关键资料发现

2024 年的发展

• 家电和电子产品专家逐渐復苏
• Mobile World JSC 继续整合
• FPT 进军家电领域，Nguyen Kim 专注于店内创新

前景与机会

• 动态气候下的復苏之路
• 网上销售持续成长
• 在不断发展的市场中竞争日益激烈

通道资料

越南保健美容店

关键资料发现

2024 年的发展

• 2024 年保健和美容专卖店将表现良好
• FPT Corps 将 Long Chau 业务扩展到全国
• 美妆专卖店数量正逐渐恢復

前景与机会

• 经济成长和旅游业推动未来表现
• 电子商务可望超越实体零售
• 零售商强调创新以吸引消费者

通道资料

越南一家家居用品商店

关键资料发现

2024 年的发展

• 即使在困难时期也有望实现稳定的需求
• 宠物店和超级市场走向成熟
• 二手商品越来越有吸引力

前景与机会

• 家居用品专家前景光明
• 竞争格局多样化
• 电子商务和全通路策略势头强劲

通道资料

越南直销

关键资料发现

2024 年的发展

• 2024 年直销将反弹
• 康宝莱保持整体领先
• 扩大分销管道和撤销许可证

前景与机会

• 经济变革中的逐步復苏
• 政府监管增强消费者信心
• 竞争加剧，考验直销商

通道资料

越南销售

2024 年的发展

• 自动贩卖机在越南仍然很少见
• 自动贩卖机在公共场所越来越受欢迎

前景与机会

• 自动贩卖机将开始成长，但在预测期内仍将维持边际成长

通道资料

越南零售电子商务

关键资料发现

2024 年的发展

• 2024 年零售电子商务将持续强劲成长
• TikTok 在越南站稳脚步
• 新法规将在 2024 年影响零售电子商务

前景与机会

• 预测显示扩张持续
• 更严格的课税和跨境措施
• 竞争策略与AI介绍

通道资料

In 2024, retail in Vietnam saw positive growth across most channels, driven by improved economic performance and a significant rise in both inbound and local tourism. The country welcomed substantially more visitors than the previous years, supporting sales in modern retail outlets such as convenience stores, hypermarkets, supermarkets, general merchandise stores, and apparel and footwear specialists in popular tourist destinations and major cities including Hanoi, Da Nang, and Ho Chi Minh City.

Euromonitor International's Retail in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: the big picture
• New regulations for retail ecommerce
• Retailers increase focus on Gen Z and younger generations
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2024
• Seasonality
• Vietnamese Lunar New Year (Tet)
• Black Friday
• Double Digit Sales Days

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Convenience stores sees continued growth in 2024
• Investment in expansion and RTE offerings
• Collaborations and mobile apps aim to attract more customers

PROSPECTS AND OPPORTUNITIES

• Convenience stores will continue to rise
• Competition set to intensify
• Players will continue to target young consumers

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hypermarkets shows robust gains in 2024
• AEON expands amid strong competition
• Integrated retail complexes drive channel appeal

PROSPECTS AND OPPORTUNITIES

• Economic indicators support further growth for hypermarkets
• Innovation shapes strategies for hypermarket players
• Expansion into new areas underpins resilience

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Robust growth for supermarkets continues in 2024
• Masan Consumer and AEON pursue diversified expansion
• Central Retail expands Mini go! concept

PROSPECTS AND OPPORTUNITIES

• Supermarkets to see sustained growth
• Further expansion into suburban and rural areas
• Rising prevalence of supermarkets in mixed-use developments

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Modern retailers limit growth for small local grocers
• Players pursue strategies to attract more customers
• Online channels boost small local grocers' sales

PROSPECTS AND OPPORTUNITIES

• Steady performance faces slowing momentum
• Innovation remains crucial for reaching broader audiences
• Fragmentation persists amid independent ownership

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• General merchandise stores sees sustained growth
• AEON remains overall leader in 2024
• Chained variety stores record strong performance

PROSPECTS AND OPPORTUNITIES

• General merchandise stores anticipate a robust future
• Increased investment in innovation
• Retail e-commerce continues to challenge general merchandise stores

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Apparel and footwear specialists suffers slowed growth
• International labels gain strength as local brands battle competition
• Financial pressures force store closures and online pivots

PROSPECTS AND OPPORTUNITIES

• Online sales and sustainability drive strategic approaches
• Encouraging signs for recovery
• Strengthening customer bonds in a digital era

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• A modest rebound for appliances and electronics specialists
• Mobile World JSC continues its consolidation
• FPT moves into consumer appliances and Nguyenkim focuses on store innovation

PROSPECTS AND OPPORTUNITIES

• A path to recovery in a dynamic climate
• Online sales to keep on gaining ground
• Rising competition in an evolving market

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive performance from health and beauty specialists in 2024
• FPT Corps broadens Long Chau's presence nationwide
• Gradual recovery in beauty specialists' store numbers

PROSPECTS AND OPPORTUNITIES

• Economic growth and tourism to boost future performance
• E-commerce set to outpace store-based retail
• Retailers emphasise innovation to woo consumers

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady demand seen under challenging conditions
• Pet shops and superstores edge towards maturity
• Growing appeal of second-hand goods

PROSPECTS AND OPPORTUNITIES

• Positive outlook for home products specialists
• A fragmented competitive landscape
• E-commerce and omnichannel strategies gain traction

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rebound for direct selling in 2024
• Herbalife retains overall leadership
• Wider distribution channels and cancelled licences

PROSPECTS AND OPPORTUNITIES

• Gradual recovery amid economic change
• Government regulations bolster consumer trust
• Heightened competition to test direct sellers

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN VIETNAM

2024 DEVELOPMENTS

• Vending remains negligible in Vietnam
• Rising popularity of vending machines in public places

PROSPECTS AND OPPORTUNITIES

• Vending will start to grow though will remain negligible for the forecast period

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail e-commerce extends strong growth in 2024
• TikTok secures foothold in Vietnam
• New regulations shape 2024 retail ecommerce

PROSPECTS AND OPPORTUNITIES

• Forecasts point to ongoing expansion
• Stricter taxation and cross-border measures
• Competitive strategies and AI adoption

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029