新加坡零售市场

儘管由于谨慎的经济背景和劳动力市场需求减弱导致消费者信心减弱，但新加坡的零售市场在 2024 年表现出一定的弹性。许多消费者越来越关心生活成本，导致他们的消费更加理性和谨慎。作为回应，品牌和零售商面临着证明其可负担性和价值的压力。在这种环境下，自有品牌产品越来越受欢迎。

本报告研究了新加坡零售市场，并按通路提供分析，包括大卖场、超级市场、折扣店、便利商店、多功能零售商、保健和美容零售商、服饰和鞋类零售商、金属製品和日用品店、DIY 和五金店以及耐用消费品零售商，以及它们的业绩和麵临的挑战。

目录

目录及表格

执行摘要

操作环境

市场资料

免责声明

资讯来源

新加坡的便利商店

关键资料发现

2024 年的发展

• Emart24 在新加坡的短暂存在
• 加油站零售商改良商店商品组合
• 无人便利商店越来越普遍

前景与机会

• 透过创新和品牌合作推动成长
• 电动车的日益普及将改变加油站零售业
• 国际旅行助力管道復苏

通道资料

新加坡大卖场

关键资料发现

2024 年的发展

• 扩大服务范围，提升大卖场在急剧下滑的吸引力
• 关闭与重塑品牌策略影响竞争格局
• 我们举办的社区活动旨在吸引游客。

前景与机会

• 大卖场在土地稀缺环境中面临挑战
• 来自主流超级市场的竞争日益激烈
• 成本趋势变化中的数位创新

通道资料

新加坡超级市场

关键资料发现

2024 年的发展

• 2024 年超级市场仍将是主导的食品零售商
• 自有品牌在註重成本的消费者中越来越受欢迎
• Scarlett 超市积极扩张，建立全国影响力

前景与机会

• 利用 CDC 优惠券增加商店客流量并提供价值驱动的促销活动
• 新兴城市超级市场稳步扩张
• 在经济困难时期，参与企业优先考虑永续性和成本效率

通道资料

新加坡当地的小杂货店

关键资料发现

2024 年的发展

• 2024 年妈妈商店销售成长将放缓
• 成本压力给当地小型杂货店带来压力
• 引入无现金付款将有助于数位转型

前景与机会

• 城市规划影响当地杂货店的前景
• 价格可能还会继续上涨
• 当地的小型杂货店在忠实顾客中占有一席之地。

通道资料

新加坡的杂货店

关键资料发现

2024 年的发展

• 强势货币影响消费者支出决策
• MUJI 旗舰店注重永续性和价值
• 生活成本上升推动杂货店成长

前景与机会

• 百货商场艰难復苏
• 名创优品透过品牌合作持续成长
• Don Don Donki 预计将投资进一步扩张

通道资料

新加坡服装与鞋类专家

关键资料发现

2024 年的发展

• 消费者支出变得更加谨慎导致销售下降
• 耐吉乌节路旗舰店增强品牌影响力
• 由于赴日旅客数量减少，经济復苏陷入停滞

前景与机会

• 零售业态将持续发展以提高效率
• Uniqlo 的扩张与 Ralph Lauren 的扩张
• 挑战者品牌和数位颠覆者正在改变游戏规则

通道资料

新加坡家电及电子产品专家

关键资料发现

2024 年的发展

• 对特定家用电器和电子产品的需求减少
• 政府代金券鼓励采用永续产品
• 便利性推动人们对智慧家庭解决方案的兴趣

前景与机会

• 线下和线上零售通路之间的竞争日益激烈
• PRISM+ 透过行销增强影响力
• 所有权模式的演变将改变消费者的选择

通道资料

新加坡健康美容专家

关键资料发现

2024 年的发展

• 全通路策略提高消费者参与度
• 丝芙兰透过创新技术巩固其地位
• 健康问题持续推动对必需品的需求

前景与机会

• 跨境采购和线上平台加剧竞争
• 伙伴关係推动社区健康促进工作
• 直接面向消费者的竞争为眼镜店带来挑战

通道资料

新加坡家居产品专家

关键资料发现

2024 年的发展

• 养宠物人数的增加显示生活方式的改变
• IKEA优先考虑价格实惠
• Castlery 投资线下零售以提高消费者参与度

前景与机会

• 住宅维修计画支持住宅升级支出
• AVS 猫管理推动宠物零售成长
• 日式生活依然流行，IKEA则在家具之外拓展业务

通道资料

新加坡直销

关键资料发现

2024 年的发展

• 2024 年直销将继续失去动力
• 消费者健康、美容和个人护理在直销领域仍然很受欢迎
• 多样化将提高电子商务的存在感

前景与机会

• 奖励和培训推动促销
• 电子商务整合将支持未来成长
• 直销适应变化，前景不明朗

通道资料

在新加坡销售

关键资料发现

2024 年的发展

• 新的社会运动推动自动机销售
• 新加坡 7-Eleven 推出全新自动贩卖机概念
• 增加自动贩卖机的产品多样性

前景与机会

• 进一步创新，扩大自动贩卖机的使用范围
• 非常规类别包括自动贩卖机
• 无现金付款正成为常态

通道资料

新加坡零售电子商务

关键资料发现

2024 年的发展

• 预计 2024 年电子商务将连续第二年下滑
• Shopee 市场和 Lazada 市场保持领先地位
• Stripe 与 WhatsApp 集成，实现应用程式内付款

前景与机会

• 虚拟网红具有未来成长的潜力
• 生成式人工智慧将如何协助电子商务发展
• 市场透过提高佣金率来寻求盈利

通道资料

Retail in Singapore showed some resilience in 2024, despite softer consumer sentiment stemming from a cautious economic backdrop and weaker labour market demand. Many consumers are increasingly preoccupied with cost-of-living concerns, resulting in more rational and prudent spending. In response, brands and retailers have been compelled to demonstrate affordability and value in their offerings. Private label products have gained traction in this climate, with leading grocery retailers such as NT...

Euromonitor International's Retail in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Retail in 2024: the big picture
• Experiential retail as key focus as retailers look to redefine the role of the store
• Artificial intelligence drives development
• What next for retail?

OPERATING ENVIRONMENT

• Informal retail
• Opening hours for physical retail
• Summary 1 Standard Opening Hours by Channel Type 2023
• Seasonality
• Lunar New Year
• Hari Raya Aidilfitri (or Hari Raya Puasa)
• Christmas and New Year

MARKET DATA

• Table 1 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
• Table 2 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
• Table 3 Sales in Retail Offline by Channel: Value 2019-2024
• Table 4 Sales in Retail Offline by Channel: % Value Growth 2019-2024
• Table 5 Retail Offline Outlets by Channel: Units 2019-2024
• Table 6 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
• Table 7 Sales in Retail E-Commerce by Product: Value 2019-2024
• Table 8 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 11 Sales in Grocery Retailers by Channel: Value 2019-2024
• Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 13 Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 15 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 16 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 17 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
• Table 18 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
• Table 19 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
• Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
• Table 21 Retail GBO Company Shares: % Value 2020-2024
• Table 22 Retail GBN Brand Shares: % Value 2021-2024
• Table 23 Retail Offline GBO Company Shares: % Value 2020-2024
• Table 24 Retail Offline GBN Brand Shares: % Value 2021-2024
• Table 25 Retail Offline LBN Brand Shares: Outlets 2021-2024
• Table 26 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 27 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 28 Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 29 Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 30 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 31 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
• Table 32 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
• Table 33 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
• Table 34 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
• Table 35 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
• Table 36 Forecast Sales in Retail Offline by Channel: Value 2024-2029
• Table 37 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
• Table 38 Forecast Retail Offline Outlets by Channel: Units 2024-2029
• Table 39 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
• Table 40 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
• Table 41 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
• Table 42 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 43 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 44 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
• Table 45 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 46 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 47 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
• Table 48 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 49 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 50 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
• Table 51 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
• Table 52 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
• Table 53 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

CONVENIENCE RETAILERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Emart24's short-lived presence in Singapore
• Forecourt retailers evolve store offerings
• Unmanned convenience stores gain ground

PROSPECTS AND OPPORTUNITIES

• Innovation and brand collaborations to drive growth
• Rising EV adoption shapes forecourt retail
• International travel supports channel recovery

CHANNEL DATA

• Table 54 Convenience Retailers: Value Sales, Outlets and Selling Space 2019-2024
• Table 55 Convenience Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 56 Sales in Convenience Retailers by Channel: Value 2019-2024
• Table 57 Sales in Convenience Retailers by Channel: % Value Growth 2019-2024
• Table 58 Convenience Retailers GBO Company Shares: % Value 2020-2024
• Table 59 Convenience Retailers GBN Brand Shares: % Value 2021-2024
• Table 60 Convenience Retailers LBN Brand Shares: Outlets 2021-2024
• Table 61 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 62 Convenience Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 63 Forecast Sales in Convenience Retailers by Channel: Value 2024-2029
• Table 64 Forecast Sales in Convenience Retailers by Channel: % Value Growth 2024-2029

HYPERMARKETS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Expanding services enhance appeal of hypermarkets amid sharp fall
• Closures and rebranding strategies impact competitive landscape
• Hosted community events aim to attract footfall

PROSPECTS AND OPPORTUNITIES

• Hypermarkets faces challenges in a land-scarce environment
• Rising competition from well-positioned supermarkets
• Digital innovation amid shifts in cost dynamics

CHANNEL DATA

• Table 65 Hypermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 66 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 67 Hypermarkets GBO Company Shares: % Value 2020-2024
• Table 68 Hypermarkets GBN Brand Shares: % Value 2021-2024
• Table 69 Hypermarkets LBN Brand Shares: Outlets 2021-2024
• Table 70 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 71 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SUPERMARKETS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Supermarkets retains leadership of grocery retail in 2024
• Growing appeal of private label among cost-conscious consumers
• Scarlett Supermarket builds national presence with aggressive expansion

PROSPECTS AND OPPORTUNITIES

• CDC vouchers to drive footfall and value-led promotions
• Steady expansion of supermarket outlets in new-population towns
• Players to prioritise sustainability and cost-efficiency in a challenging economy

CHANNEL DATA

• Table 72 Supermarkets: Value Sales, Outlets and Selling Space 2019-2024
• Table 73 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 74 Supermarkets GBO Company Shares: % Value 2020-2024
• Table 75 Supermarkets GBN Brand Shares: % Value 2021-2024
• Table 76 Supermarkets LBN Brand Shares: Outlets 2021-2024
• Table 77 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 78 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

SMALL LOCAL GROCERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mama shops see slowed sales growth in 2024
• Cost pressures weigh heavily on small local grocers
• Cashless payment adoption supports digital transition

PROSPECTS AND OPPORTUNITIES

• Urban planning influences outlook for local grocers
• Upward price trends likely to persist
• Small local grocers inhabit niche among loyal customers

CHANNEL DATA

• Table 79 Small Local Grocers: Value Sales, Outlets and Selling Space 2019-2024
• Table 80 Small Local Grocers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 81 Small Local Grocers GBO Company Shares: % Value 2020-2024
• Table 82 Small Local Grocers GBN Brand Shares: % Value 2021-2024
• Table 83 Small Local Grocers LBN Brand Shares: Outlets 2021-2024
• Table 84 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 85 Small Local Grocers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

GENERAL MERCHANDISE STORES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stronger currency shapes consumer spending decisions
• MUJI focuses on sustainability and value in flagship store
• Rising cost of living fuels growth for variety stores

PROSPECTS AND OPPORTUNITIES

• Department stores faces uphill battle for recovery
• Miniso will continue to drive growth through brand collaborations
• Don Don Donki likely to invest further in expansion

CHANNEL DATA

• Table 86 General Merchandise Stores: Value Sales, Outlets and Selling Space 2019-2024
• Table 87 General Merchandise Stores: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 88 Sales in General Merchandise Stores by Channel: Value 2019-2024
• Table 89 Sales in General Merchandise Stores by Channel: % Value Growth 2019-2024
• Table 90 General Merchandise Stores GBO Company Shares: % Value 2020-2024
• Table 91 General Merchandise Stores GBN Brand Shares: % Value 2021-2024
• Table 92 General Merchandise Stores LBN Brand Shares: Outlets 2021-2024
• Table 93 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 94 General Merchandise Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 95 Forecast Sales in General Merchandise Stores by Channel: Value 2024-2029
• Table 96 Forecast Sales in General Merchandise Stores by Channel: % Value Growth 2024-2029

APPAREL AND FOOTWEAR SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales fall amid cautious consumer spending
• Nike's Orchard Road flagship bolsters brand presence
• Weak inbound tourism stalls recovery

PROSPECTS AND OPPORTUNITIES

• Retail formats evolve to enhance efficiency
• Uniqlo's ubiquity and Ralph Lauren's expansion
• Challenger brands and digital disruptors reshape the landscape

CHANNEL DATA

• Table 97 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 98 Apparel and Footwear Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 99 Apparel and Footwear Specialists GBO Company Shares: % Value 2020-2024
• Table 100 Apparel and Footwear Specialists GBN Brand Shares: % Value 2021-2024
• Table 101 Apparel and Footwear Specialists LBN Brand Shares: Outlets 2021-2024
• Table 102 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 103 Apparel and Footwear Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

APPLIANCES AND ELECTRONICS SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Waning demand for discretionary appliances and electronics
• Government vouchers promote sustainable product adoption
• Convenience fuels growing interest in smart home solutions

PROSPECTS AND OPPORTUNITIES

• Competition set to intensify between offline and online retail channels
• PRISM+ leverages marketing to strengthen presence
• Evolving ownership models reshape consumer choices

CHANNEL DATA

• Table 104 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 105 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 106 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
• Table 107 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
• Table 108 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
• Table 109 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 110 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

HEALTH AND BEAUTY SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Omnichannel strategies broaden consumer engagement
• Sephora strengthens its position with innovative technology
• Health concerns sustain demand for essential products

PROSPECTS AND OPPORTUNITIES

• Cross-border purchasing and online platforms intensify competition
• Partnerships boost community health initiatives
• Direct-to-consumer competition challenges optical goods stores

CHANNEL DATA

• Table 111 Health and Beauty Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 112 Health and Beauty Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 113 Sales in Health and Beauty Specialists by Channel: Value 2019-2024
• Table 114 Sales in Health and Beauty Specialists by Channel: % Value Growth 2019-2024
• Table 115 Health and Beauty Specialists GBO Company Shares: % Value 2020-2024
• Table 116 Health and Beauty Specialists GBN Brand Shares: % Value 2021-2024
• Table 117 Health and Beauty Specialists LBN Brand Shares: Outlets 2021-2024
• Table 118 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 119 Health and Beauty Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 120 Forecast Sales in Health and Beauty Specialists by Channel: Value 2024-2029
• Table 121 Forecast Sales in Health and Beauty Specialists by Channel: % Value Growth 2024-2029

HOME PRODUCTS SPECIALISTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing pet ownership signals changing lifestyles
• Ikea prioritises affordability
• Castlery invests in offline retail to boost consumer engagement

PROSPECTS AND OPPORTUNITIES

• Home improvement programme underpins spending on household upgrades
• AVS cat management framework set to bolster pet retail growth
• Japanese-inspired living remains popular, while IKEA diversifies beyond furnishings

CHANNEL DATA

• Table 122 Home Products Specialists: Value Sales, Outlets and Selling Space 2019-2024
• Table 123 Home Products Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
• Table 124 Sales in Home Products Specialists by Channel: Value 2019-2024
• Table 125 Sales in Home Products Specialists by Channel: % Value Growth 2019-2024
• Table 126 Home Products Specialists GBO Company Shares: % Value 2020-2024
• Table 127 Home Products Specialists GBN Brand Shares: % Value 2021-2024
• Table 128 Home Products Specialists LBN Brand Shares: Outlets 2021-2024
• Table 129 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
• Table 130 Home Products Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
• Table 131 Forecast Sales in Home Products Specialists by Channel: Value 2024-2029
• Table 132 Forecast Sales in Home Products Specialists by Channel: % Value Growth 2024-2029

DIRECT SELLING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Direct selling continues to lose traction in 2024
• Consumer health and beauty and personal care remain favourites within direct selling
• Diversification boosts e-commerce presence

PROSPECTS AND OPPORTUNITIES

• Incentives and training propel sales outreach
• Integrating e-commerce anchors future growth
• Uncertain outlook as direct selling adapts

CHANNEL DATA

• Table 133 Direct Selling by Product: Value 2019-2024
• Table 134 Direct Selling by Product: % Value Growth 2019-2024
• Table 135 Direct Selling GBO Company Shares: % Value 2020-2024
• Table 136 Direct Selling GBN Brand Shares: % Value 2021-2024
• Table 137 Direct Selling Forecasts by Product: Value 2024-2029
• Table 138 Direct Selling Forecasts by Product: % Value Growth 2024-2029

VENDING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Renewed social movement drives vending sales
• 7-Eleven's new vending concept in Singapore
• Growing product diversity in vending

PROSPECTS AND OPPORTUNITIES

• Further innovation to expand vending use
• Unconventional categories embrace vending
• Cashless payments becoming the norm

CHANNEL DATA

• Table 139 Vending by Product: Value 2019-2024
• Table 140 Vending by Product: % Value Growth 2019-2024
• Table 141 Vending GBO Company Shares: % Value 2020-2024
• Table 142 Vending GBN Brand Shares: % Value 2021-2024
• Table 143 Vending Forecasts by Product: Value 2024-2029
• Table 144 Vending Forecasts by Product: % Value Growth 2024-2029

RETAIL E-COMMERCE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• E-commerce sees second consecutive year of decline in 2024
• Shopee Marketplace and Lazada Marketplace defend leading positions
• Stripe integrates with WhatsApp for in-app payments

PROSPECTS AND OPPORTUNITIES

• Virtual influencers offer potential for future growth
• Generative AI supports e-commerce evolution
• Marketplaces pursue profitability through rising take rates

CHANNEL DATA

• Table 145 Retail E-Commerce by Channel: Value 2019-2024
• Table 146 Retail E-Commerce by Channel: % Value Growth 2019-2024
• Table 147 Retail E-Commerce by Product: Value 2019-2024
• Table 148 Retail E-Commerce by Product: % Value Growth 2019-2024
• Table 149 Retail E-Commerce GBO Company Shares: % Value 2020-2024
• Table 150 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
• Table 151 Forecast Retail E-Commerce by Channel: Value 2024-2029
• Table 152 Forecast Retail E-Commerce by Channel: % Value Growth 2024-2029
• Table 153 Forecast Retail E-Commerce by Product: Value 2024-2029
• Table 154 Forecast Retail E-Commerce by Product: % Value Growth 2024-2029