市场调查报告书
商品编码
1610989
车辆资料收益的生态系活动(2024-2030)Ecosystem Activity for Automotive Data Monetization, 2024-2030 |
OEM和解决方案供应商正在开发新的概念和方法,以彻底改变车辆资料收益市场
在竞争激烈且分散的车辆资料市场中,第三方伙伴关係可以决定目标商标产品製造商 (OEM) 策略的成败。
在汽车产业,标誌着资料收益全盛时期的与车辆资料价值相关的过高期望早已不復存在。如今,OEM正忙于建立自己拥有和营运的资料平台和网路基地台,同时考虑与车辆资料市场、API 提供商和行业协会建立伙伴关係。
同时,OEM必须在创新与遵守全球资料隐私规则和法规之间取得平衡。
Frost & Sullivan 的分析调查了公开披露其车辆资料活动详细资讯的欧洲和北美OEM,以及旨在帮助他们利用资料实现内部和外部投资收益的解决方案供应商。
OEMs and Solution Providers are Developing New Concepts and Approaches to Re-invent the Vehicle Data Monetization Market
In a competitive, yet fragmented market for vehicle data, partnerships with third parties can be the difference between a successful or failed strategy for original equipment manufacturers (OEMs).
Inflated expectations linked to the value of vehicle data that marked the peak hype years for data monetization are well behind the automotive industry. Now, OEMs are busy creating data platforms and access points that they own and operate, while weighing up partnerships with vehicle data marketplace, API providers, and industry associations.
At the same time, OEMs need to balance innovation with an acute focus on compliance with data privacy rules and regulations across the world.
This Frost & Sullivan analysis examines the European and North American OEMs that have publicly disclosed details of their vehicle data activity, as well as the solution providers that aim to help them achieve their aims of internal benefits and external returns on investment from data utilization.