全球影音市场：2025年及以后的展望

估计2024年消费者支出将达到 3,250亿美元，比上年成长 1%，但票房产业预计表现不佳。2025年的预测显示，随着电影院的復苏和订阅视讯点播（SVoD）成为消费成长的主要驱动力，消费将继续成长。

本报告回顾了全球视讯娱乐市场的前景，并评估了市场驱动因素和未来成长机会。本报告重点关注不断发展的参与度、宏观经济因素和当前的市场环境，研究票房、订阅视讯点播（SVoD）、订阅付费电视、广告视讯点播（AVoD）、交易影片、电子销售（电影和电视）、iVoD（电影）和付费电视视讯点播（CVoD）、DVD 和蓝光（销售和租赁）。

本报告是全球家庭视讯市场的综合洞察报告的一部分，涵盖澳洲、比利时、巴西、加拿大、中国、丹麦、芬兰、法国、德国、印度、义大利、日本、墨西哥、荷兰、挪威、波兰、俄罗斯、韩国、西班牙、瑞典、英国和美国。

目录

• 全面的PDF 报告
• 执行摘要
• 全球经济的宏观经济趋势
• 全球娱乐展望：2021-2028（游戏、音乐、影片）
• 整体视讯娱乐支出及摘要
• SVoD 产业概览
• 订阅展望
• 订阅饱和率
• 15大服务
• 付费电视产业概览
• 票房概况
• 交易影片产业概览
• 贸易支出前景
• SVoD 和付费电视仪表板

Current market trends:

In 2024 consumer spend reached $325 billion dollars, a year-on-year growth of 1% with the box office sector under-performing versus expectation. 2025's projection is for continued growth with cinema bouncing back and Subscription Video on Demand (SVoD) providing the main increase in spend.

Overview:

This Futuresource Video Insights Global Outlook report reviews the global video entertainment market landscape, assessing the challengers, drivers and future growth opportunities. With a focus on evolving engagement, macroeconomic factors and the prevailing market conditions, this report explores Box office, Subscription video on demand (SVoD), Subscription Pay-TV, Advertising VoD (AVoD), Transactional video, Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD), DVD & Blu-ray (sell-through and rental).

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Areas Explored:

• Current performance, sizing and trends within the Global home video market
• Box office
• Subscription video on demand (SVoD)
• Subscription Pay-TV
• Advertising VoD (AVoD)
• Transactional video:
  • Electronic sell-through (movie and TV), iVoD (movie) and Pay-TV VoD (CVoD)
  • DVD & Blu-ray (sell-through and rental)

Did you Know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

• Content providers, broadcasters and their suppliers
• Intermediaries and supply chain companies
• Hardware, infrastructure and service providers
• Content and CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Macro Global Economic Trends
• Global Entertainment Outlook 2021-2028 (Games, Music and Video)
• Overall Video Entertainment Spend and Summary
• SVoD Sector Overview
• Subscription Outlook
• Subscription Saturation Rates
• Top 15 Services
• Pay-TV Sector Overview
• Box Office Sector Overview
• Transactional Video Sector Overview
• Transactional Spend Outlook
• SVoD vs Pay-TV Dashboard
• Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
• Accompanying Excel spreadsheets are provided