印度的影音市场趋势

Video Insights India

出版日期: 2025年08月05日 | 出版商:

Futuresource Consulting Ltd. | 英文 | 商品交期: 请询问到货日

价格

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简介目录

本报告研究了印度视讯娱乐市场，评估了其影响因素、市场推动因素和未来成长机会。报告重点关注宏观经济因素、竞争格局和市场动态，并分析了人们对线上影片、付费电视、SVoD、实体家庭影片和票房的态度、采用情况和预测。报告中也解答了诸如 "串流影音服务如何改变娱乐市场？" 以及 "Netflix 如何颠覆家庭影音市场？" 等问题。

本报告是一份关于全球家庭视讯市场的综合洞察报告的一部分，涵盖澳洲、比利时、巴西、加拿大、中国、丹麦、芬兰、法国、德国、印度、义大利、日本、墨西哥、荷兰、挪威、波兰、俄罗斯、韩国、西班牙、瑞典、英国和美国。

市场趋势：

过去几年，印度的 SVoD 市场实现了两位数的成长。这得益于行动和宽频普及率的持续成长、全球平台为满足价格敏感型需求而进行的价格调整，以及针对特定国家消费模式的广告赞助和行动专属套餐的激增。预计在预测期内，SVoD 细分市场将继续以每年 13% 的速度成长。

由于卫星和有线电视都面临来自串流平台的巨大压力，付费电视用户基数持续下降。由于印度手机普及率高且数据价格低廉，与串流媒体服务的捆绑销售刺激了数据消费，并创造了一个无处不在的环境。同时，串流媒体平台正在提供行动专属套餐，以满足印度价格敏感、行动优先的消费者群体的需求。

研究领域

印度家庭视讯市场的当前表现、规模和趋势
消费性电子硬体概览
2026 年视讯市场预测
优质串流影音竞争格局
AVoD 市场规模
AVoD 市占率
BVoD 行销
家庭视讯市场占有率
SVoD 市场成长
SVoD 市占率
付费电视展望
交易影片趋势

您知道吗？

Futuresource 30 多年来一直致力于国际视讯市场的追踪、研究和咨询。本报告是一系列针对特定国家/地区的市场洞察报告的一部分，旨在为企业提供全面的消费视讯市场视角。

本报告对于在消费视讯市场及相关领域营运的公司尤其有用。

内容提供者、广播公司及其供应商
中介机构与供应链公司
硬体、基础设施和服务供应商
内容与消费性电子产品市场策略家、行销人员与销售专业人士
对相关娱乐产业有兴趣的公司
投资者

综合 PDF 报告
摘要整理
影片产业格局专家评估
线上影片（涵盖电子销售（电影和电视）、iVoD（电影）、订阅线上影片 (SVoD) 和基于广告的视讯点播 (AVoD)）
付费电视 VoD 和 CVoD
实体家庭视频，包括 DVD 和蓝光光碟的销售和租赁
付费电视，涵盖每月有线和卫星电视订阅费
票房收入
市场预测仅针对合法市场，不包括盗版内容。成人内容也不包括在内。
随附 Excel 电子表格。

简介目录

This Futuresource 'India Video Insights report' reviews the video entertainment market landscape in India, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like 'how are video streaming services changing the entertainment market?', and 'how did Netflix disrupt home video market?'.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Market Trends:

The Indian SVoD market has been growing double-digits in the past few years, supported by the ongoing increase in mobile and broadband penetration, global platforms adjusting prices down to meet price-sensitive demand, along with the proliferation of ad-supported and mobile only plans catering to country-specific consumption patterns. Over the outlook period, the SVoD sector is expected to continue to grow by 13% annually.

The Pay-TV base is continuously declining as both satellite and cable face significant pressure from streaming platforms. High mobile penetration and low price of the data in India created an environment where bundling with streaming services became ubiquitous as it stimulates high data consumption. At the same time, streaming platforms offer mobile-only plans, catering to a price-sensitive mobile-first Indian consumer base.

Areas Explored:

Current performance, sizing and trends within the Indian home video market
CE hardware overview
Video market forecasting, out to 2026
The competitive environment for premium streaming video
AVoD market size
AVoD market share
BVoD marketing
Home video market share
SVoD market growth
SVoD market share
Pay-TV outlook
Trends in transactional video

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

Content providers, broadcasters and their suppliers
Intermediaries and supply chain companies
Hardware, infrastructure and service providers
Content and CE market strategists, marketing and sales professionals
Companies with interests in adjacent entertainment sectors
Investors

Comprehensive PDF report
Executive summary
Expert assessment of the video industry landscape
Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
Pay-TV VoD and CVoD
Physical home video, covering DVD and Blu-ray sell-through and rental
Subscription Pay-TV covering monthly cable and satellite TV subscription fees
Box office
Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
Accompanying Excel spreadsheets are provided

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