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日本影音市场：影片洞察
市场调查报告书
商品编码
1883064

日本影音市场：影片洞察

Video Insights: Japan
出版日期: | 出版商: Futuresource Consulting Ltd. | 英文 29 Pages | 商品交期: 请询问到货日

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简介目录

Futuresource 的 "日本视讯市场" 报告 分析了日本视讯娱乐市场的市场格局，评估了影响因素、推动因素和未来成长机会。本报告重点关注宏观经济因素、竞争格局和当前市场状况，并探讨了线上影片、付费电视、SVoD（订阅视讯点播）、实体家庭视讯和票房收入的态度、普及和预测。报告还解答了诸如 "视讯串流服务如何改变娱乐市场？" 和 "Netflix 如何颠覆家庭视讯市场？" 等问题。

本报告是全球家庭视讯市场洞察系列报告的一部分，该系列报告涵盖了澳洲、比利时、巴西、加拿大、中国、丹麦、芬兰、法国、德国、印度、义大利、日本、墨西哥、荷兰、挪威、波兰、俄罗斯、韩国、西班牙、瑞典、英国和美国等国家和地区。

市场趋势：

日本视讯市场稳健发展，预计2025年将成长2%，达到1.44兆日圆。 SVOD（订阅随选）产业持续成长，预计2026年将超越付费电视支出，成为市场的主要推动力。

儘管SVOD面临挑战，付费电视仍然是一个重要的市场，预计到2025年将占视讯总支出的38%。受多部国内大片上映的推动，预计2025年院线票房收入将表现更佳，成长10%。向交易型数位服务的转型相对缓慢，落后于其他已开发地区。虽然实体媒体市场正在萎缩，但它仍然发挥作用，规模约为数位交易市场的三倍。

研究领域：

  • 日本家庭视讯市场的现况、规模与趋势
  • 消费性电子硬体概览
  • 视讯市场预测至2027年
  • 优质串流影音的竞争格局
  • AVoD市场规模
  • AVoD市占率
  • BVoD行销
  • 家庭视讯市场占有率
  • SVoD市场成长
  • SVoD市占率
  • 付费电视展望
  • 交易型影片趋势

您知道吗？

Futuresource 已对国际视讯产业进行追踪、研究和咨询超过30年。本报告是分析各国市场趋势系列报告的一部分，旨在为企业提供消费者视讯市场的全面概览。

从事此行业及相关行业的公司会发现本报告特别有用：

  • 内容提供者、广播公司及其供应商
  • 中介机构与供应链公司
  • 硬体、基础设施和服务供应商
  • 内容与消费性电子市场策略师、行销与销售专业人士
  • 对相关娱乐产业有兴趣的公司
  • 投资者

目录

  • 综合PDF报告
  • 摘要整理
  • 影片产业格局专家评估
  • 线上影片（涵盖电子销售（电影和电视）、iVoD（电影）、订阅式线上影片 (SVoD) 和广告视讯随选 (AVoD)）
  • 付费电视视讯点播 (VoD) 和 CVoD
  • 实体家庭视频，包括DVD和蓝光光碟的销售租赁收入 付费电视收入，涵盖每月有线电视和卫星电视订阅费 票房收入 市场预测仅针对合法市场，不包括盗版内容和成人内容。 随附一份 Excel 表格
简介目录

This Futuresource Japan Video Insights report reviews the video entertainment market landscape in Japan, assessing the impactors, drivers and future growth opportunities. With a focus on macroeconomic factors, the competitive environment, and the prevailing market conditions, this report explores attitudes to, uptake of, and forecasts for online video, Pay-TV, SVoD, physical home video and box office. It also answers questions like 'how are video streaming services changing the entertainment market?', and 'how did Netflix disrupt home video market?'.

This report forms part of a comprehensive suite of home video global market insight reports, with coverage that includes Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, South Korea, Spain, Sweden, the UK and USA.

Market Trends:

The Japanese video market remains strong and steady and is set to grow 2% in 2025 to reach Yen 1.44 trillion. With the SVoD sector continuing its momentum, it is the main driver of growth in the market and is set to overtake Pay-TV spend in 2026.

Pay-TV remains a key sector despite being challenged by SVoD and is still expected to account for 38% of total video spend in 2025. Box Office is on track for a more positive year and is expected to grow 10% in 2025, thanks to some key local titles. The transition to transactional digital services remains relatively slow and lags other developed territories, the physical market although in decline still has a role to play and is still nearly three times the size of the digital transactional market.

Areas Explored:

  • Current performance, sizing and trends within the Japanese home video market
  • CE hardware overview
  • Video market forecasting, out to 2027
  • The competitive environment for premium streaming video
  • AVoD market size
  • AVoD market share
  • BVoD marketing
  • Home video market share
  • SVoD market growth
  • SVoD market share
  • Pay-TV outlook
  • Trends in transactional video

Did you know?

Futuresource has been tracking, researching and consulting on the international video landscape for more than 30 years. This publication is one in a series of country-specific market insight reports, produced to provide businesses with a fully-rounded view of the consumer video market.

Any business operating within this space and its related sectors will benefit from this report, particularly:

  • Content providers, broadcasters and their suppliers
  • Intermediaries and supply chain companies
  • Hardware, infrastructure and service providers
  • Content and CE market strategists, marketing and sales professionals
  • Companies with interests in adjacent entertainment sectors
  • Investors

Table of Contents

  • Comprehensive PDF report
  • Executive summary
  • Expert assessment of the video industry landscape
  • Online video, covering electronic sell-through (movie and TV), iVoD (movie), subscription online video (SVoD), advertising VoD (AVoD)
  • Pay-TV VoD and CVoD
  • Physical home video, covering DVD and Blu-ray sell-through and rental
  • Subscription Pay-TV covering monthly cable and satellite TV subscription fees
  • Box office
  • Market forecasts refer to the legitimate market only and exclude piracy. Adult content is also excluded.
  • Accompanying Excel spreadsheets are provided