MakeMyTrip Ltd--案例研究

MakeMyTrip Ltd - Case Study

出版日期: 2022年05月24日 | 出版商:

GlobalData | 英文 19 Pages | 订单完成后即时交付

价格

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简介目录

2019 年，MakeMyTrip Ltd 对正在进行的客户获取计划进行了大量投资，例如现金奖励和选择性忠诚度奖励促销。该公司拥有强大的现金和流动性头寸，有利于为潜在的市场机会提供资金。此外，公司2021年的增长利润因营销、促销等经营费用的减少而有所增加。

本报告重点关注 MakeMyTrip Ltd，分析 MakeMyTrip Ltd 在在线旅游行业的地位，并提供有关主要市场和增长战略的信息。

简介目录

Product Code: GDTT0493MI

An analysis of MakeMyTrip's presence in online travel, discussing key markets and growth strategies.

In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions.
MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities.
MakeMyTrip's growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.

This case study is an analyzes MakeMyTrip's success in the Indian online travel market and the reasons for it. It also looks in detail at the company's M&A activity and future growth strategies.

Gain an understanding of MakeMyTrip Ltd's business structure and timeline of operations.
Gain an understanding of MakeMyTrip Ltd's financial information, including revenue, revenue breakdown and profit.
Gain an understanding of the impact of COVID-19 on MakeMyTrip Ltd Group.
Gain an understanding of the company's domestic and international growth strategies, the strategic investments and partnerships as well as the company's investment in technology.
Recognize the opportunities and threats facing MakeMyTrip Ltd.