Global Online Travel Market is valued at approximately USD 466.80 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 14.8% over the forecast period 2023-2030. Online travel refers to the process of planning, booking, and managing travel arrangements through online platforms and websites. It involves using digital technologies and internet-based services to research and book flights, accommodations, rental cars, vacation packages, and other travel-related services. Online travel platforms allows travelers with convenient access to a range of travel options, prices, and information, allowing them to compare and choose the best options that suit their preferences and budget. Additionally, the increasing adoption of the internet and mobile technologies worldwide has made online travel booking more accessible and convenient for consumers. Furthermore, the availability of a wide range of travel options, competitive pricing, and user-friendly interfaces on online travel platforms attract customers to book their travel arrangements online driving the growth of the Online Travel Market.
The surge in global travelers is fueling the growth of the Online Travel Market. As per the World Economic Forum report released in June 2022, the recent World Tourism Barometer from UNWTO reveals a significant upswing in international tourism, with a remarkable growth rate of 182% in the first quarter of 2022 compared to the same period in the previous year. Moreover, the industry is poised for growth in the forecast period, owing to the growing customer demand for personalized and authentic travel experiences. Furthermore, the market is expected to benefit from the continuous advancements and digital innovations in the travel industry and the ever-changing consumer spending patterns, which present promising opportunities for growth. However, intense competition among online travel agencies, leads to price wars and margin pressure. Additionally, concerns regarding cybersecurity and data privacy pose risks to consumer trust and confidence in online transactions hampering the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Online Travel Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific dominated the market in 2022. The region benefits from factors such as increasing disposable income, a growing middle-class segment, and widespread internet access. Asia Pacific is also expected to grow significantly over the forecast period, owing to factors such as improved standard of living, and a growing attraction towards the travel and tourism industry. Furthermore, the rise of group travel, facilitated by economic growth, relaxed travel restrictions, heightened competition, and aggressive promotional strategies, is expected to boost industry growth in the region.
Major market player included in this report are:
- Expedia Group, Inc.
- Ebury Partners UK Ltd
- Fareportal Inc.
- Hostelworld.com Limited
- Hurb Co S/A
- MakeMyTrip Ltd.
- Oracle Corporation
- SABS Travel Technologies
- Tavisca Solutions Pvt. Ltd.
- Thomas Cook India Ltd
Recent Developments in the Market:
- In April 2023, Expedia Group Inc introduced an in-app feature, powered by OpenAI's ChatGPT, enabling users to initiate conversations and receive recommendations for hotels, flights, and destinations. Expedia and Kayak, part of Booking Holdings Inc., are among the pioneers in integrating generative artificial intelligence with travel search, aiming to simplify travel planning. This feature is exclusively available in the app and for members, with the added convenience of automatically saving the recommendations provided.
- In September 2021, Expedia Group introduced the Open World Accelerator, an initiative that expands upon its Open World vision, empowering partners of various sizes with the necessary technology and resources to succeed in the travel market. This program aims to drive innovation in the travel industry by providing support to startups and Small To Medium-Sized Businesses (SMBs) in accelerating their growth and leveraging Expedia's purpose-built technology platform for innovative solutions.
Global Online Travel Market Report Scope:
- Historical Data - 2020 - 2021
- Base Year for Estimation - 2022
- Forecast period - 2023-2030
- Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered - Service types, Platforms, Mode of Booking, Age Group, Region
- Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Service Types:
- Transportation
- Travel Accommodation
- Vacation Packages
By Platforms:
By Mode of Booking:
- Online Travel Agencies (OTAs)
- Direct Travel Suppliers
By Age Group:
- 22-31 Years
- 32-43 Years
- 44-56 Years
- >56 Years
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Online Travel Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Online Travel Market, by Service types, 2020-2030 (USD Billion)
- 1.2.3. Online Travel Market, by Platforms, 2020-2030 (USD Billion)
- 1.2.4. Online Travel Market, by Mode of Booking, 2020-2030 (USD Billion)
- 1.2.5. Online Travel Market, by Age Group, 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Online Travel Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Online Travel Market Dynamics
- 3.1. Online Travel Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Availability of a wide range of travel options
- 3.1.1.2. Increasing adoption of internet and mobile technologies
- 3.1.2. Market Challenges
- 3.1.2.1. Concerns regarding cybersecurity and data privacy
- 3.1.2.2. Intense competition among online travel agencies
- 3.1.3. Market Opportunities
- 3.1.3.1. Advancements and digital innovations in the travel industry
- 3.1.3.2. Growing customer demand for personalized and authentic travel experiences
Chapter 4. Global Online Travel Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Online Travel Market, by Service types
- 5.1. Market Snapshot
- 5.2. Global Online Travel Market by Service types, Performance - Potential Analysis
- 5.3. Global Online Travel Market Estimates & Forecasts by Service types 2020-2030 (USD Billion)
- 5.4. Online Travel Market, Sub Segment Analysis
- 5.4.1. Transportation
- 5.4.2. Travel Accommodation
- 5.4.3. Vacation Packages
Chapter 6. Global Online Travel Market, by Platforms
- 6.1. Market Snapshot
- 6.2. Global Online Travel Market by Platforms, Performance - Potential Analysis
- 6.3. Global Online Travel Market Estimates & Forecasts by Platforms 2020-2030 (USD Billion)
- 6.4. Online Travel Market, Sub Segment Analysis
- 6.4.1. Mobile
- 6.4.2. Desktop
Chapter 7. Global Online Travel Market, by Mode of Booking
- 7.1. Market Snapshot
- 7.2. Global Online Travel Market by Mode of Booking, Performance - Potential Analysis
- 7.3. Global Online Travel Market Estimates & Forecasts by Mode of Booking 2020-2030 (USD Billion)
- 7.4. Online Travel Market, Sub Segment Analysis
- 7.4.1. Online Travel Agencies (OTAs)
- 7.4.2. Direct Travel Suppliers
Chapter 8. Global Online Travel Market, by Age Group
- 8.1. Market Snapshot
- 8.2. Global Online Travel Market by Age Group, Performance - Potential Analysis
- 8.3. Global Online Travel Market Estimates & Forecasts by Age Group 2020-2030 (USD Billion)
- 8.4. Online Travel Market, Sub Segment Analysis
- 8.4.1. 22-31 Years
- 8.4.2. 32-43 Years
- 8.4.3. 44-56 Years
- 8.4.4. >56 Years
Chapter 9. Global Online Travel Market, Regional Analysis
- 9.1. Top Leading Countries
- 9.2. Top Emerging Countries
- 9.3. Online Travel Market, Regional Market Snapshot
- 9.4. North America Online Travel Market
- 9.4.1. U.S. Online Travel Market
- 9.4.1.1. Service types breakdown estimates & forecasts, 2020-2030
- 9.4.1.2. Platforms breakdown estimates & forecasts, 2020-2030
- 9.4.1.3. Mode of Booking breakdown estimates & forecasts, 2020-2030
- 9.4.1.4. Age Group breakdown estimates & forecasts, 2020-2030
- 9.4.2. Canada Online Travel Market
- 9.5. Europe Online Travel Market Snapshot
- 9.5.1. U.K. Online Travel Market
- 9.5.2. Germany Online Travel Market
- 9.5.3. France Online Travel Market
- 9.5.4. Spain Online Travel Market
- 9.5.5. Italy Online Travel Market
- 9.5.6. Rest of Europe Online Travel Market
- 9.6. Asia-Pacific Online Travel Market Snapshot
- 9.6.1. China Online Travel Market
- 9.6.2. India Online Travel Market
- 9.6.3. Japan Online Travel Market
- 9.6.4. Australia Online Travel Market
- 9.6.5. South Korea Online Travel Market
- 9.6.6. Rest of Asia Pacific Online Travel Market
- 9.7. Latin America Online Travel Market Snapshot
- 9.7.1. Brazil Online Travel Market
- 9.7.2. Mexico Online Travel Market
- 9.8. Middle East & Africa Online Travel Market
- 9.8.1. Saudi Arabia Online Travel Market
- 9.8.2. South Africa Online Travel Market
- 9.8.3. Rest of Middle East & Africa Online Travel Market
Chapter 10. Competitive Intelligence
- 10.1. Key Company SWOT Analysis
- 10.1.1. Company 1
- 10.1.2. Company 2
- 10.1.3. Company 3
- 10.2. Top Market Strategies
- 10.3. Company Profiles
- 10.3.1. Expedia Group, Inc.
- 10.3.1.1. Key Information
- 10.3.1.2. Overview
- 10.3.1.3. Financial (Subject to Data Availability)
- 10.3.1.4. Product Summary
- 10.3.1.5. Recent Developments
- 10.3.2. Ebury Partners UK Ltd
- 10.3.3. Fareportal Inc.
- 10.3.4. Hostelworld.com Limited
- 10.3.5. Hurb Co S/A
- 10.3.6. MakeMyTrip Ltd.
- 10.3.7. Oracle Corporation
- 10.3.8. SABS Travel Technologies
- 10.3.9. Tavisca Solutions Pvt. Ltd.
- 10.3.10. Thomas Cook India Ltd
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption