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在线旅游市场:2023-2028年全球行业趋势、份额、规模、增长、机会和预测Online Travel Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球在线旅游市场规模达到4597亿美元。展望未来,IMARC集团预计,到2028年,市场规模将达到9423亿美元,在2023-2028年期间呈现11.5%的增长率(CAGR)。
在线旅行社(OTA)使游客在比较了价格、优惠、折扣和访问评论后,能够研究和预订旅游服务,包括酒店住宿、航班、汽车、旅游和游轮。它们可以通过快速的在线数据传输减少组织对客户的响应时间,从而提高旅游者的预订体验。目前,全球各地的酒店都在依靠OTA获得更多的知名度,增加他们的整体销售和盈利能力。
由于机票价格的下降和政府的有利政策,旅行和旅游业的蓬勃发展是推动市场增长的关键因素之一。OTAs提供了市场洞察力和工具,以锁定游客,确保和处理预订,与客人沟通,并管理评论。此外,领先的企业正专注于利用在线和电视(TV)广告、广告牌和赞助、社交媒体和其他营销渠道进行积极的促销活动。再加上笔记本电脑、平板电脑和智能手机销量的增加,正在对市场产生积极影响。除此之外,互联网提供了像3D互动旅游这样的虚拟表现,以传达对旅游目的地的清晰印象,从而使人们的间接体验超越了传统旅行社的可能性。因此,通过旅行社的传统预订方法已经演变成一种由信息和通信技术(ICTs)促进的快节奏、最后一分钟的预订方法。这一点,再加上个人旅游的日益普及,正在为市场创造一个积极的前景。其他因素,如通信和交通的快速发展以及全球商务旅行者数量的增加,预计将在未来几年内促进市场的增长。
The global online travel market size reached US$ 459.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 942.3 Billion by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028.
Online travel agencies (OTAs) enable tourists to research and book travel services, including hotel accommodations, flights, cars, tours, and cruises, after comparing the prices, offers, discounts and access reviews. They can reduce the response time from organizations to customers with rapid online data transmission, which enhances the booking experience of the travelers. At present, hotels across the globe are relying on OTAs to obtain more visibility and increase their overall sales and profitability.
The thriving travel and tourism industry on account of the decreasing airline fares and favorable governmental policies represents one of the key factors propelling the growth of the market. OTAs offer market insights and tools for targeting tourists, securing and processing bookings, communicating with guests, and managing reviews. Moreover, leading players are focusing on aggressive promotional activities using online and television (TV) advertising, billboards and sponsorships, social media, and other marketing channels. This, coupled with the increasing sales of laptops, tablets, and smartphones, is positively influencing the market. Besides this, the Internet provides virtual representations like 3D interactive tours to convey a clear impression of the travel destinations, thereby allowing an indirect experience that surpasses the possibilities of conventional travel agents. As a result, the traditional booking method through travel agents has evolved into a fast-paced, last-minute booking approach facilitated by information and communication technologies (ICTs). This, along with the rising popularity of solo travel, is creating a positive outlook for the market. Other factors, such as rapid advancements in communication and transportation and the increasing number of business travelers worldwide, are projected to facilitate the growth of the market in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global online travel market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on service type, platform, mode of booking and age group.
Transportation
Travel Accommodation
Vacation Packages
Mobile
Desktop
Online Travel Agencies (OTAs)
Direct Travel Suppliers
22-31 Years
32-43 Years
44-56 Years
Above 56 Years
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc. and Yatra.com.
Key Questions Answered in This Report
1. What was the size of the global online travel market in 2022?
2. What is the expected growth rate of the global online travel market during 2023-2028?
3. What are the key factors driving the global online travel market?
4. What has been the impact of COVID-19 on the global online travel market?
5. What is the breakup of the global online travel market based on the service type?
6. What is the breakup of the global online travel market based on the platform?
7. What is the breakup of the global online travel market based on the mode of booking?
8. What is the breakup of the global online travel market based on the age group?
9. What are the key regions in the global online travel market?
10. Who are the key players/companies in the global online travel market?