全球线上旅游市场规模、份额、成长分析，按平台类型（行动和桌面）、预订模式（线上旅行社和直接旅行社）- 2024-2031 年产业预测

Global Online Travel Market Size, Share, Growth Analysis, By Platform Type (Mobile and Desktop), By Booking Mode (Online Travel Agencies and Direct Travel Agencies) - Industry Forecast 2024-2031

出版日期: 2024年04月09日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年，全球线上旅游市场规模为11,058亿美元，预计将从2023年的12,373.9亿美元成长到2031年的30,419.2亿美元，在预测期内（2024-2031年）复合年增长率为11.90%。

消费者行为的转变、社交媒体的普遍影响、可支配收入的增加以及全球冒险旅行的倾向推动了市场的扩张。值得注意的是，国际旅行的激增是一个重要的推动因素，英国的海外学生数量庞大，其中中国学生占很大比例。旅行技术的整合彻底改变了产业，与传统的线下方式相比，为客户提供了更便利、更具成本效益的服务，从而促进了产业成长。用户友好型、行动响应式网站的出现进一步使旅行者能够有效地规划和预订他们的旅行，结合同行评论、价格比较和沈浸式视讯旅游。儘管成长前景光明，但对气候变迁和环境退化的担忧仍然存在。儘管如此，全球互联网平台和可靠服务供应商的激增为业务扩张提供了新的途径，并有望在可预见的未来加速成长。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 拉丁美洲其他地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- MEA 的其余部分

竞争格局

前 5 名玩家比较
2021 年关键参与者的市场定位
主要市场参与者所采取的策略
最佳制胜策略
近期市集活动
主要公司市占率（%），2021年

主要公司简介

Booking Holdings Inc. (United States)
Expedia Group, Inc. (United States)
Ctrip.com International, Ltd. (China)
Trip.com Group Ltd. (China)
Airbnb, Inc. (United States)
MakeMyTrip Limited (India)
eDreams ODIGEO (Spain)
Despegar.com, Corp. (Argentina)
TripAdvisor, Inc. (United States)
Trivago NV (Germany)
HIS Co., Ltd. (Japan)
Agoda Company Pte. Ltd. (Singapore)
Rakuten Travel Inc. (Japan)
Yatra Online, Inc. (India)
Wotif.com Holdings Pty Ltd (Australia)
CheapOair.com (United States)
Traveloka (Indonesia)
Kiwi.com (Czech Republic)
Opodo Ltd. (United Kingdom)
eSky Group (Poland)
Goibibo (India)
Lastminute.com Group (United Kingdom)

简介目录

Product Code: SQMIG25O2015

Global Online Travel Market size was valued at USD 1105.80 billion in 2022 and is poised to grow from USD 1237.39 billion in 2023 to USD 3041.92 billion by 2031, growing at a CAGR of 11.90% during the forecast period (2024-2031).

The expansion of the market is fueled by shifting consumer behaviors, the pervasive influence of social media, rising disposable incomes, and a global inclination towards adventurous travel. Notably, the surge in international travel has been a significant driver, exemplified by the substantial number of overseas students in the United Kingdom, with Chinese students comprising a significant proportion. The integration of travel technology has revolutionized the industry, offering customers more accessible and cost-effective services compared to traditional offline methods, thereby fostering industry growth. The advent of user-friendly, mobile-responsive websites further empowers travelers to plan and book their trips efficiently, incorporating peer reviews, price comparisons, and immersive video tours. Despite promising growth prospects, concerns persist regarding climate change and environmental degradation. Nevertheless, the proliferation of internet platforms and reliable service providers worldwide presents new avenues for business expansion, poised for accelerated growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Travel Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Online Travel Market Segmental Analysis

Global Online Travel Market is segmented on the basis of platform type, booking mode, service type and region. By platform type, the market is segmented into mobile and desktop. By booking mode, the market is segmented into online travel agencies, direct travel agencies. By service type, the market is segmented into transportation, accommodation, vacation packages. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Online Travel Market

The emergence of mobile applications has transformed the landscape of the online travel sector, granting travelers convenient access to travel services anytime and anywhere. These apps enable users to receive live updates, manage their itineraries effortlessly, and book seamlessly. Moreover, innovations like augmented reality (AR) and virtual reality (VR) have elevated the online travel experience, delivering immersive and engaging previews of destinations.

Restraints in the Global Online Travel Market

The functionality of the online travel market is deeply intertwined with consistent internet connectivity; any interruptions or constraints in internet access can impede both the booking process and overall customer satisfaction. In regions characterized by deficient or unreliable internet infrastructure, travelers may encounter obstacles when attempting to utilize online travel platforms for making bookings.

Market Trends of the Global Online Travel Market

The rise of social media platforms has become indispensable in the process of planning and deciding on travel. Travelers frequently turn to these channels for inspiration, suggestions, and evaluations. Influencers and content generated by users play a significant role in molding travel preferences and impacting online reservations.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Online Travel Market by Platform Type

Market Overview
Mobile and Desktop

Global Online Travel Market by Booking Mode

Market Overview
Online Travel Agencies and Direct Travel Agencies

Global Online Travel Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Booking Holdings Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Expedia Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ctrip.com International, Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trip.com Group Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Airbnb, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MakeMyTrip Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eDreams ODIGEO (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Despegar.com, Corp. (Argentina)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TripAdvisor, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trivago N.V. (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
H.I.S. Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agoda Company Pte. Ltd. (Singapore)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rakuten Travel Inc. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yatra Online, Inc. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wotif.com Holdings Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CheapOair.com (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Traveloka (Indonesia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kiwi.com (Czech Republic)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Opodo Ltd. (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eSky Group (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Goibibo (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lastminute.com Group (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments