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市场调查报告书
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1520479

2024-2032 年按服务类型、平台、预订方式（线上旅行社、直接旅游供应商）、年龄层和地区分類的线上旅游市场报告

Online Travel Market Report by Service Type, Platform, Mode of Booking (Online Travel Agencies, Direct Travel Suppliers), Age Group, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3个工作天内

价格

2023年全球线上旅游市场规模达5,125亿IMARC Group。智慧型装置的不断普及、高速网路连线的便利性、独自旅行的日益普及以及商务旅客数量的增加是推动市场成长的一些主要因素。

线上旅游市场分析

主要市场驱动因素：互联网和行动技术的广泛采用，使旅行者更容易在网路上找到最优惠的价格并做出明智的决定，这主要推动了市场的成长。

主要市场趋势：持续的创新、用户友好的线上旅行预订平台的开发以及先进搜寻功能和个人化推荐的整合正在为整体市场创造积极的前景。

竞争格局：一些领先的线上旅游市场公司包括 Expedia Group Inc.、Fareportal Inc.、Hostelworld Group plc、HRS、Hurb、MakeMyTrip Pvt.。 Ltd.、priceline.com LLC (Booking Holdings Inc.)、Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)、Tripadvisor Inc. 和 Yatra.com 等。

地理趋势：根据报告，北美是最大的市场。该地区拥有高度发展、数位化先进的经济，拥有大量精通科技的消费者。此外，北美网路普及率高，智慧型手机普及率高，有利于线上旅游活动。

挑战与机会：线上旅行预订的挑战包括确保资料安全、在需求波动的情况下保持有竞争力的价格以及有效解决客户服务问题。然而，技术进步带来了机会，例如人工智慧驱动的个人化、行动预订的便利性以及新兴经济体市场的扩大，从而增强了用户体验和市场覆盖范围。

线上旅游市场趋势：

网路和行动渗透率的提高

互联网和行动技术的日益普及是市场的重要驱动力。随着越来越多的人连接到互联网并拥有智慧型手机，在线计划和预订旅行的能力变得越来越容易。此外，各旅游公司正在大力投资透过社交医疗平台创建线上业务，以扩大其影响力，这对线上旅游市场前景产生了积极影响。例如，截至2024年4月，全球有54.4亿网路用户，占全球人口的67.1%。其中，社群媒体用户有 50.7 亿人，占世界人口的 62.6%。此外，2023 年第三季度，全球用户近 60% 的线上时间透过手机浏览网页。互联网的日益普及使旅客可以轻鬆地透过线上平台研究目的地、比较价格并进行预订，使整个过程更加方便和高效。

对国际大学教育的渴望不断增加

对海外教育的日益青睐是推动线上旅游市场收入的重要趋势之一。这可以归因于对优质教育、提高就业能力和丰富文化的追求，这些吸引了寻求全球经验和语言能力的学生。例如，世界上人口最多的两个国家中国和印度的海外留学人数最多。根据联合国教科文组织公布的资料，2021年中国出国留学人数超过100万，印度接近一半，约有50.8万名学生在其他国家生活。美国是最大的留学目的地国，2021年有超过833,000名学生。线上旅行社利用这一趋势，提供量身定制的套餐和灵活的预订选项，以满足学生旅客的需求。此外，国际大学的全球影响力吸引了多元化的学生群体，推动了线上旅游市场对跨境旅游服务和文化体验的需求。

有竞争力的价格和优惠

市场的竞争本质导致了激进的定价和有吸引力的交易。旅游预订公司正在采取措施，透过提供独家促销、折扣套餐和最后一刻优惠来吸引客户。此外，线上预订设施允许旅客比较多个平台的价格，以找到最佳的选择并确保最具成本效益的交易。此外，这些平台提供的忠诚度计划和奖励系统进一步激励旅客透过其平台预订，从而提高客户忠诚度和参与度。例如，2023 年 7 月，Expedia 集团改善了其忠诚度计划，允许会员在其三个最受欢迎的品牌（Expedia、Hotels.com 和 Vrbo）中赚取和兑换奖励。这项简化的忠诚度计划奖励会员每消费 1 美元即可获得 2% OneKeyCash，并根据他们预订的每个旅行航段奖励精英身份。此外，各金融机构也为线上旅游预订提供奖励和折扣，以提高信用卡等金融产品的使用率，预计将扩大线上旅游市场份额。例如，2024 年 3 月，富国银行推出了可转让旅游奖励计划，持卡人可以将富国银行奖励积分转移到六个旅行忠诚度计划。此外，2023 年 4 月，Expedia 推出了由 ChatGPT 支援的新功能来协助规划旅行。这项创新整合旨在透过为 Expedia 用户提供个人化的对话式旅行规划方法来增强他们的旅行规划体验。透过这项新功能，使用者可以与 ChatGPT 系统进行自然语言对话，类似于与虚拟助理聊天。

全球线上旅游业细分

IMARC Group提供了全球线上旅游市场报告各细分市场主要趋势的分析，以及 2024 年至 2032 年全球、区域和国家层面的预测。我们的报告根据服务类型、平台、预订方式和年龄组对市场进行了分类。

按服务类型细分：

运输

旅游住宿

度假套餐

旅游住宿占据市场主导地位

该报告根据服务类型对市场进行了详细的细分和分析。这包括交通、旅行住宿和度假套餐。报告称，旅行住宿占最大部分。

旅行住宿作为市场主要服务类型的主导地位是由几个关键因素推动的。线上旅游平台的广泛存在使旅客更容易获得各种住宿选择，这对线上旅游市场的近期价格产生了积极影响。同样，线上旅游住宿也使酒店和度假村更容易列出和行销其房产并吸引更广泛的消费者群。例如，2024 年 4 月，EaseMyTrip 子公司 Spree Hospitality 宣布其最新酒店 ZiP by Spree Hotels Bella Heights 开业，该酒店坐落在印度喜马偕尔邦 McLeod Ganj 风景如画的山站。除此之外，线上旅游平台的旅游住宿板块提供饭店、度假村、度假屋等多种住宿类型的全面库存，为旅客提供广泛的选择和便利。除此之外，比较价格、阅读评论和查看住宿照片的能力使旅行者能够做出明智的决定，这也促进了市场的成长。

按平台划分：

移动的

桌面

桌上型电脑占据最大市场份额

报告还提供了基于该平台的详细市场细分和分析。这包括行动装置和桌面装置。根据线上旅游市场报告，桌上型电脑占据了最大的市场份额。

桌面平台通常涉及透过安装在桌上型电脑上的网路浏览器来访问旅游网站，这些浏览器提供更大的萤幕、全尺寸键盘以及用于导航的滑鼠或触控板。桌面平台为旅客提供强大而全面的线上体验，用于研究、规划和预订旅行安排。此外，各线上旅行社大规模安装桌面，供员工轻鬆浏览顾客的旅游预订。除此之外，桌面平台还提供更强的处理能力和稳定性，为复杂的预订流程提供更快的载入时间和更流畅的功能，从而加快产品采用率。

依预订方式细分：

线上旅行社 (OTA)

直接旅行供应商

直接旅行供应商是最受欢迎的预订方式

报告还根据预订模式对市场进行了详细的细分和分析。这包括线上旅行社 (OTA) 和直接旅行供应商。报告显示，直接旅游供应商占据了最大的市场份额。

直接预订可让旅客与旅游供应商建立直接关係，无论是航空公司、饭店或汽车租赁公司。 IMARC 的线上旅游市场概览表明，这种直接互动为旅客提供了更多控制权和个人化旅游体验的能力，包括选择特定偏好、客製化套餐以及存取忠诚度计划或独家优惠。例如，根据 Statista Consumer Insights 2023 的资料报告，72% 的旅客更喜欢直接从线上平台预订，而只有 12% 的旅客喜欢透过旅行社预订。

按年龄组别划分：

22-31岁

32-43岁

44-56岁

56岁以上

32-43岁主导市场

报告还提供了基于年龄组的详细市场细分和分析。这包括 22-31 岁、32-43 岁、44-56 岁以及 56 岁以上。报告显示，32-43岁占据了最大的市场。

32-43岁年龄层在市场中的主导地位是由几个关键因素推动的。这个年龄层的人正处于工作和收入的黄金时期，通常有更多的可支配收入用于旅行。他们通常处于人生的某个阶段，家庭责任较少，计划和开始旅行的灵活性更大。此外，IMARC线上旅游市场统计数据显示，32-43岁年龄层的人精通技术，并且习惯使用数位平台进行各种活动，包括旅行计划和预订，从而加快了产品的采用率。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美在市场上表现出明显的主导地位

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。报告称，北美是最大的市场。

北美作为市场领先地区的主导地位是由几个关键因素推动的。北美拥有高度发展且数位化先进的经济，拥有大量精通科技的消费者。该地区网路普及率高，智慧型手机普及率高，有利于线上旅游活动。此外，人们对包括旅行预订在内的各种交易线上平台的熟悉和采用，也有助于北美在市场上占据主导地位。除此之外，该地区知名市场参与者的存在也促进了市场的成长。此外，这些市场领导者越来越多地投资线上预订平台，使其更加个人化和用户友好。例如，2023 年 7 月，TripAdvisor 与 OpenAI 合作开发了旅行行程产生器。人工智慧驱动的规划工具将根据旅行者的评论创建个人化的日常旅行行程。

本报告回答的关键问题

  • 2023年全球线上旅游市场规模有多大？
  • 2024-2032年全球线上旅游市场的预期成长率是多少？
  • 推动全球线上旅游市场的关键因素是什么？
  • COVID-19 对全球线上旅游市场有何影响？
  • 全球线上旅游市场按服务类型划分是怎样的？
  • 基于平台的全球线上旅游市场格局如何？
  • 全球线上旅游市集按预订模式划分如何？
  • 全球线上旅游市场按年龄层划分如何？
  • 全球线上旅游市场的重点区域有哪些？
  • 全球线上旅游市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球线上旅游市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：市场区隔：依服务类型

  • 运输
    • 市场走向
    • 市场预测
  • 旅游住宿
    • 市场走向
    • 市场预测
  • 度假套餐
    • 市场走向
    • 市场预测

第 7 章：市场区隔：按平台

  • 移动的
    • 市场走向
    • 市场预测
  • 桌面
    • 市场走向
    • 市场预测

第 8 章：市场区隔：依预订方式

  • 线上旅行社 (OTA)
    • 市场走向
    • 市场预测
  • 直接旅行供应商
    • 市场走向
    • 市场预测

第 9 章：市场区隔：依年龄段

  • 22-31岁
    • 市场走向
    • 市场预测
  • 32-43岁
    • 市场走向
    • 市场预测
  • 44-56岁
    • 市场走向
    • 市场预测
  • 56岁以上
    • 市场走向
    • 市场预测

第 10 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场走向
    • 市场细分：按国家/地区
    • 市场预测

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第15章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Expedia Group Inc.
    • Fareportal Inc.
    • Hostelworld Group plc
    • HRS
    • Hurb
    • MakeMyTrip Pvt. Ltd.
    • priceline.com LLC (Booking Holdings Inc.)
    • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
    • Tripadvisor Inc.
    • Yatra.com
Product Code: SR112024A5373

The global online travel market size reached US$ 512.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,267.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.4% during 2024-2032. The escalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market growth.

Online Travel Market Analysis

Major Market Drivers: The widespread adoption of the internet and mobile technology, making it easier for travelers to find the best deals online and make informed decisions, is primarily driving the growth of the market.

Key Market Trends: The ongoing innovation, the development of user-friendly online travel booking platforms, and the integration of advanced search functionalities and personalized recommendations are creating a positive outlook for the overall market.

Competitive Landscape: Some of the leading online travel market companies are Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com, among others.

Geographical Trends: According to the report, North America was the largest market. The region has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. Moreover, North America has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities.

Challenges and Opportunities: Challenges in online travel booking include ensuring data security, maintaining competitive pricing amid fluctuating demand, and addressing customer service issues effectively. However, opportunities arise from technological advancements such as AI-driven personalization, mobile booking convenience, and expanding markets in emerging economies, enhancing user experience and market reach.

Online Travel Market Trends:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Moreover, various travel companies are extensively investing in creating an online presence via social medical platforms in order to expand their reach, which is positively influencing the online travel market outlook. For instance, as of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1% of the global population. Of this total, 5.07 billion, or 62.6% of the world's population, were social media users. Moreover, during the third quarter of 2023, global users spent almost 60% of their online time browsing the web from their mobile phones. The increasing availability of the internet is allowing travelers to easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient.

Increasing Desire for Education in International Universities

The rising preference for overseas education is one of the significant trends propelling online travel market revenue. This can be attributed to the quest for quality education, enhanced employability, and cultural enrichment, which attract students seeking global experiences and language proficiency. For instance, the world's two most populous nations, China and India, have the highest numbers of students studying overseas. According to data published by UNESCO, more than 1 million Chinese students were studying abroad in 2021. India's total was close to half of this, with around 508,000 students living in other countries. The United States was the largest destination country for students studying abroad, with over 833,000 students there in 2021. It was followed by the United Kingdom with nearly 601,000 students, Australia with around 378,000 students, Germany with over 376,000 students, and Canada with nearly 318,000 students. Online travel agencies capitalize on this trend by offering tailored packages and flexible booking options to cater to the needs of student travelers. Additionally, the global reach of international universities attracts a diverse pool of students, driving the online travel market demand for cross-border travel services and cultural experiences.

Competitive Pricing and Deals

The competitive nature of the market is resulting in aggressive pricing and attractive deals. Travel booking companies are taking initiatives to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. Moreover, the facility to book online allows travelers to compare prices across multiple platforms to find the best available options and secure the most cost-effective deals. Additionally, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement. For instance, in July 2023, the Expedia Group revamped its loyalty program to allow members to earn and redeem rewards across its three most popular brands: Expedia, Hotels.com, and Vrbo. This simplified loyalty program rewards members with 2% OneKeyCash for every dollar they spend, and elite status based on every travel segment they book. Moreover, various financial institutions are also offering rewards and discounts for online travel bookings in order to increase the utilization of their financial products, like credit cards, which are anticipated to augment the online travel market share. For instance, in March 2024, Wells Fargo launched a transferable travel rewards program, in which a card user will be able to transfer Wells Fargo Rewards points to six travel loyalty programs. Moreover, in April 2023, Expedia launched a New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.

Global Online Travel Industry Segmentation

IMARC Group provides an analysis of the key trends in each segment of the global online travel market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

Transportation

Travel Accommodation

Vacation Packages

Travel accommodation dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages. According to the report, travel accommodation represented the largest segment.

The dominance of travel accommodations as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easier for travelers to access a range of accommodation options, which is positively influencing the online travel market's recent prices. Similarly, online travel accommodations are also making it easier for hotels and resorts to list and market their properties and attract a wider consumer base. For instance, in April 2024, Spree Hospitality, a subsidiary of EaseMyTrip, announced the opening of its newest property, ZiP by Spree Hotels Bella Heights, nestled in the picturesque hill station of McLeod Ganj, Himachal Pradesh, India. Besides this, the travel accommodations segment of online travel platforms offers a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience. Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empower travelers to make informed decisions is contributing to the market growth.

Breakup by Platform:

Mobile

Desktop

Desktop holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes mobile and desktop. According to the online travel market report, desktop accounted for the largest market share.

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Moreover, various online travel agencies install desktops on a large scale for their employees to easily navigate clients' travel bookings. In addition to this, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate.

Breakup by Mode of Booking:

Online Travel Agencies (OTAs)

Direct Travel Suppliers

Direct travel suppliers are the most popular mode of booking

A detailed breakup and analysis of the market based on the mode of booking has also been provided in the report. This includes online travel agencies (OTAs) and direct travel suppliers. According to the report, direct travel suppliers accounted for the largest market share.

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. The online travel market overview by IMARC indicates that this direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. For instance, according to a data report by Statista Consumer Insights 2023, 72% of travelers prefer booking directly from online platforms, whereas only 12% favor booking through a travel agency.

Breakup by Age Group:

22-31 Years

32-43 Years

44-56 Years

Above 56 Years

32-43 years dominates the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years. According to the report, 32-43 years accounted for the largest market share.

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, online travel market statistics by IMARC indicate that the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, are contributing to the dominance of North America in the market. In addition to this, the presence of prominent market players in the region is also contributing to the market growth. Furthermore, these market leaders are increasingly investing in online booking platforms to make them more personalized and user-friendly. For instance, in July 2023, TripAdvisor partnered with OpenAI on a travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveler reviews.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Expedia Group Inc.

Fareportal Inc.

Hostelworld Group plc

HRS

Hurb

MakeMyTrip Pvt. Ltd.

priceline.com LLC (Booking Holdings Inc.)

Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)

Tripadvisor Inc.

Yatra.com

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Online Travel Market Recent Developments:

May 2024: Travel group booking startup, Joyned, announced the launch of an artificial intelligence planner. This AI planner allows users to share information while providing vendors with additional insight into what information consumers are seeking.

April 2024: Online travel agency, MakeMyTrip, announced a new exclusive charter service between Mumbai and Bhutan. This service is a part of its holiday packages, and the exclusive charter will depart once a week. The service has been launched due to the increasing popularity of Bhutan among Indian travelers.

February 2024: Flipkart-owned online travel aggregator, Cleartrip, rolled out a new product, Out of Office (OOO), for corporate travelers. Cleartrip said in a statement that OOO is a corporate travel booking tool designed for small, medium, and large enterprises. The platform houses around 300 SMEs and 10 large corporations as active transactors. The new product claims to handle a monthly business volume of INR 20 crore.

Key Questions Answered in This Report

  • 1. What was the size of the global online travel market in 2023?
  • 2. What is the expected growth rate of the global online travel market during 2024-2032?
  • 3. What are the key factors driving the global online travel market?
  • 4. What has been the impact of COVID-19 on the global online travel market?
  • 5. What is the breakup of the global online travel market based on the service type?
  • 6. What is the breakup of the global online travel market based on the platform?
  • 7. What is the breakup of the global online travel market based on the mode of booking?
  • 8. What is the breakup of the global online travel market based on the age group?
  • 9. What are the key regions in the global online travel market?
  • 10. Who are the key players/companies in the global online travel market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Travel Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Service Type

  • 6.1 Transportation
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Travel Accommodation
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Vacation Packages
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Mobile
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Desktop
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Mode of Booking

  • 8.1 Online Travel Agencies (OTAs)
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Direct Travel Suppliers
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Age Group

  • 9.1 22-31 Years
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 32-43 Years
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 44-56 Years
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Above 56 Years
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Expedia Group Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Fareportal Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Hostelworld Group plc
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 HRS
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Hurb
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 MakeMyTrip Pvt. Ltd.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 priceline.com LLC (Booking Holdings Inc.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Tripadvisor Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Yatra.com
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Online Travel Market: Major Drivers and Challenges
  • Figure 2: Global: Online Travel Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Online Travel Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Online Travel Market: Breakup by Service Type (in %), 2023
  • Figure 5: Global: Online Travel Market: Breakup by Platform (in %), 2023
  • Figure 6: Global: Online Travel Market: Breakup by Mode of Booking (in %), 2023
  • Figure 7: Global: Online Travel Market: Breakup by Age Group (in %), 2023
  • Figure 8: Global: Online Travel Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Online Travel (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Online Travel (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Online Travel (Travel Accommodation) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Online Travel (Travel Accommodation) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Online Travel (Vacation Packages) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Online Travel (Vacation Packages) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Online Travel (Mobile) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Online Travel (Mobile) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Online Travel (Desktop) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Online Travel (Desktop) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Online Travel (Online Travel Agencies (OTAs)) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Online Travel (Online Travel Agencies (OTAs)) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Online Travel (Direct Travel Suppliers) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Online Travel (Direct Travel Suppliers) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Online Travel (22-31 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Online Travel (22-31 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Online Travel (32-43 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Online Travel (32-43 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Online Travel (44-56 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Online Travel (44-56 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Online Travel (Above 56 Years) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Online Travel (Above 56 Years) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: North America: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: North America: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: United States: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: United States: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Canada: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Canada: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Asia-Pacific: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Asia-Pacific: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: China: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: China: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Japan: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Japan: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: India: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: India: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: South Korea: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: South Korea: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Australia: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Australia: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Indonesia: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Indonesia: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Europe: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Europe: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Germany: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Germany: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: France: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: France: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: United Kingdom: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: United Kingdom: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Italy: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Italy: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Spain: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Spain: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Russia: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Russia: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Latin America: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Latin America: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Brazil: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Brazil: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Mexico: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Mexico: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Middle East and Africa: Online Travel Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Middle East and Africa: Online Travel Market: Breakup by Country (in %), 2023
  • Figure 79: Middle East and Africa: Online Travel Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: Global: Online Travel Industry: SWOT Analysis
  • Figure 81: Global: Online Travel Industry: Value Chain Analysis
  • Figure 82: Global: Online Travel Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Online Travel Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Online Travel Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 3: Global: Online Travel Market Forecast: Breakup by Platform (in Million US$), 2024-2032
  • Table 4: Global: Online Travel Market Forecast: Breakup by Mode of Booking (in Million US$), 2024-2032
  • Table 5: Global: Online Travel Market Forecast: Breakup by Age Group (in Million US$), 2024-2032
  • Table 6: Global: Online Travel Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Online Travel Market: Competitive Structure
  • Table 8: Global: Online Travel Market: Key Players