重新定义食品服务行业的便利性：消费者洞察、趋势、可持续性和案例研究

本报告调查了便利性在餐饮业中的重要性、COVID-19 带来的变化以及餐饮业的回应等趋势。

透视

• 数字化在消费者如何看待餐饮业的便利性方面发挥着重要作用
• 不同的消费者对外出就餐的便利性有一定的期望和看法
• 由于饮食趋势和医疗需求，菜单变得更加多样化
• 封锁后的餐饮业对 Q-commerce 的需求依然存在
• 零售业和餐饮业之间的合作伙伴关係非常受欢迎

购买原因

• 了解为什么消费者在 COVID-19 大流行之后经常光顾餐馆
• 了解最有可能推动创新的主要消费趋势
• 通过将创新产品与特定的消费者趋势和偏好相关联来营造氛围

内容

内容

• 简介
• 便利的重新定义
• 概览

附录

Convenience is a major motivation for consumers and, at its core, relates to speed and ease. In the foodservice world, this has largely been associated with fast-food restaurants due to the speed at which they are prepared from the moment of purchase. However, COVID-19 has impacted consumer behavior and priorities have shifted in the past few years.

The report looks into how foodservice providers are responding to the newest definition of convenience.

Scope

• Digitalization plays a crucial role in the way consumers view convenience in the foodservice industry.
• While dining out, different consumers have certain expectations and perceptions of what convenience entails.
• Dietary trends and medical needs are making menus more diverse.
• There is sustained demand for Q-commerce in foodservice post-lockdown.
• Retail and foodservice partnerships are highly popular.

Reasons to Buy

• Identify the reasons underpinning consumers' inclination to frequent foodservice premises post-pandemic.
• Gain insight into the key consumer trends that are most likely to drive innovation.
• Put innovative products into context by connecting them to specific consumer trends and preferences.

Table of Contents

Table of Contents

• Introduction
• Redefining convenience
• Take-outs

Appendix