变得模糊的餐饮服务业的流通管道边界 - 消费者见解的分析，趋势，永续性，案例研究

本报告提供餐饮服务业的趋势相关调查分析，大型食品服务企业为了适应城市和郊区的生活方式，如何积极探索独立销路的替代流通管道。

目录

• 简介
• 市场概要
• 消费者趋势
• 企业的聚光灯
• 外带

附录

This report is part of a series on key trends which are currently affecting the foodservice landscape. It looks at how leading foodservice providers are actively seeking alternative channels rather than standalone outlets to adapt to urban and suburban lifestyles.

In terms of channel location, more foodservice providers are expanding their presence in shopping arcades, including malls and supermarkets. To maximize market penetration, leading brands are venturing into even more obscure retail segments such as apparel and beauty.

Scope

• Non-traditional channels are growing in demand, working from home is a key driver for the trend, retail-ready solutions is promising in foodservice, convenience is key in channel diversification, brand loyalty will boost cross-channel sales, micro-targeting contributes to trend's success.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the blurring channel boundaries trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

• Introduction
• Market overview
• Consumer trends
• Company spotlight
• Take-outs

Appendix