产业洞察：美与科技相遇：人工智慧、扩增实境与智慧设备创新

美容产业的技术创新主要为消费者和品牌在客製化、便利性、可近性、客户体验和参与度方面带来相关利益。

调查范围

• 亚洲、澳洲和中东/非洲的 Y 世代和 X 世代消费者最容易接受虚拟试妆体验，这使他们成为化妆品和护髮品牌提供此类体验的理想消费者。
• 个人护理品牌在提供便利的同时，还可以有效地行销特定的有用功能，以迎合全球大多数喜欢从 AI 助理获得产品推荐的消费者。
• 美容品牌有机会利用智慧型装置等科技创新来满足边缘化和残疾消费者的需求。
• 使用数位科技驱动的 "智慧" 产品可以成为品牌改善客户体验的有效策略。您还可以利用针对目标消费者世代群体量身定制的 Metaverse 整合来提高客户参与度。

本报告审视了全球美容产业，并探讨了该产业的技术创新及其对品牌和消费者的影响和课题。

目录

第一章美容技术的演进

第 2 章自订

第 3 章便利

第 4 章辅助使用

第 5 章经验与参与

第 6 章机遇与课题

第 7 章总结

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This report explores technological innovations in the beauty industry, and the implications and challenges they present for brands and consumers.

Technological innovations in the beauty industry have given rise to consumer and brand-related benefits, chiefly pertaining to customization, convenience, accessibility, customer experience, and engagement, while several opportunities and challenges will shape the future relationship of tech in beauty.

Scope

• Generation, Y, and X consumers in Asia and Australia and the Middle East and Africa are the most receptive to virtual try on experiences, making them ideal consumer segments for make-up and hair care brands to target with such experiences.
• Personal care brands should look to leverage AI and AR tools which provide convenience, while effectively marketing the specific convenient features, to align with a large proportion of global consumers who are inclined to receiving product recommendations from an AI assistant.
• Brands in the beauty space have an opportunity to meet some of the under addressed needs of marginalized disabled consumers, by leveraging technological innovations such as smart devices.
• The use of digitally advanced or "smart" products can be an effective strategy for brands to improve the customer experience, while metaverse integrations aligned with the generational cohort of target consumers can be leveraged to increase customer engagement.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

1. The Evolution of Tech in Beauty

2. Customization

3. Convenience

4. Accessibility

5. Experience and Engagement

6. Opportunities and Challenges

7. Takeaways

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