上下文广告市场规模 - 按部署（行动装置、桌上型电脑、数位广告看板）、按类型（基于活动的广告、基于位置的广告等）、按最终用户和预测，2024 年至 2032 年

由于数位广告平台的日益普及和线上内容创作的激增，上下文广告市场规模在 2024 年至 2032 年间将呈现超过 19% 的复合年增长率。人工智慧和机器学习演算法的不断进步使得更复杂的上下文定位成为可能，使广告商能够向消费者提供高度相关和个人化的广告。

资料隐私法规和消费者同意偏好的日益重要性正在增加上下文广告的普及并吸引该行业的新发展。例如，2024 年3 月，全球情境广告领导者Seedtag 推出了情境电视，利用基于人工智慧的网路动态为广告主提供有效的CTV 策略，以便在开放网路和高阶电视上进行高效能、符合隐私的广告活动。上下文广告在接触相关情境中的受众（例如在特定内容类别内或线上活动期间）的有效性也将加速寻求更好的参与度和投资报酬率的广告商的采用。

上下文广告产业分为部署、类型、最终用户和区域。

在部署方面，由于桌上型电脑在工作、休閒和浏览活动中的持续普及，预计从 2024 年到 2032 年，桌上型电脑领域的收入份额将显着增长。更大的萤幕尺寸和桌面上更长的浏览会话为广告商提供了更多有效广告投放和参与的机会。桌面浏览器中高阶定位和追踪功能的整合也提高了情境广告活动的精确度和效能。

就最终用户而言，媒体和娱乐最终用户细分市场的上下文广告市场预计将在 2024 年至 2032 年间实现大幅增长。透过线上媒体平台获利的广告解决方案。上下文广告的整合也提高了用户参与度，并最大限度地提高了媒体公司的收入潜力。

从地区来看，由于强大的数位基础设施，预计到 2032 年，欧洲情境广告产业的复合年增长率将超过 18.5%。高网路普及率和严格的资料隐私法规有利于该地区使用非侵入式广告方法。程序化广告技术的日益普及和情境定位演算法的进步正在加速此类广告解决方案的吸引力。对品牌安全和广告透明度的高度重视也刺激了广告商和发布商对情境广告解决方案的区域需求。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商矩阵
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 对高精度测量解决方案的需求不断增长。
    • 越来越重视製造过程中的品质控制和检验。
    • 计量技术和自动化的进步。
    • 扩大在汽车、航空航太和电子等产业的应用。
    • 严格的监管要求和标准合规性。
  • 产业陷阱与挑战
    • 由于过度依赖演算法而导致广告投放不准确。
    • 隐私问题和资料使用缺乏透明度。
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按部署划分，2018 年 - 2032 年

• 主要趋势
• 行动装置
• 桌上型电脑
• 数位广告看板

第 6 章：市场估计与预测：按类型，2018 - 2032

• 主要趋势
• 基于活动的广告
• 基于位置的广告
• 其他的

第 7 章：市场估计与预测：按最终用户划分，2018 年 - 2032 年

• 主要趋势
• 消费品
• 零售和餐厅
• 电信和资讯技术
• BFSI
• 媒体和娱乐
• 交通及汽车
• 学术与政府
• 其他的

第 8 章：市场估计与预测：按地区划分，2018 年 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳新银行
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 9 章：公司简介

• Alphabet Inc. (Google)
• Facebook, Inc.
• Microsoft Corporation
• Amazon.com, Inc.
• Verizon Media (formerly Oath Inc.)
• Taboola
• Outbrain Inc.
• Media.net
• Yahoo! Inc.
• Adobe Inc.
• Twitter, Inc.
• Baidu, Inc.
• LinkedIn Corporation
• Bidtellect, Inc.
• PubMatic, Inc.
• OpenX Technologies, Inc.
• Sovrn Holdings, Inc.
• Index Exchange, Inc.
• GumGum, Inc.
• TripleLift, Inc.

Contextual Advertising Market size will showcase over 19% CAGR between 2024 and 2032, led by the increasing adoption of digital advertising platforms and the proliferation of online content creation. Rising advancements in AI and machine learning algorithms are enabling more sophisticated contextual targeting, allowing advertisers to deliver highly relevant and personalized ads to consumers.

The growing importance of data privacy regulations and consumer consent preferences is increasing the popularity of contextual advertising and attracting novel developments in the industry. For instance, in March 2024, Seedtag, a global leader in contextual advertising, introduced Contextual TV by leveraging AI-based network dynamics to empower advertisers with effective CTV strategies for high-performing, privacy-compliant campaigns across the open web and advanced TV. The effectiveness of contextual advertising in reaching audiences in relevant contexts, such as within specific content categories or during online activities will also accelerate its adoption by advertisers seeking better engagement and ROI.

The contextual advertising industry is bifurcated into deployment, type, end-user, and region.

With respect to deployment, the revenue share from the desktop segment is anticipated to rise at notable pace from 2024 to 2032, on account of the enduring popularity of desktop computers for work, leisure, and browsing activities. The larger screen size and extended browsing sessions on desktops offer advertisers more opportunities for effective ad placement and engagement. The integration of advanced targeting and tracking capabilities in desktop browsers also provides enhanced precision and effectiveness of contextual advertising campaigns.

In terms of end-user, the contextual advertising market from the media and entertainment end-user segment is slated to depict substantial gains between 2024 and 2032. This can be credited to the increasing consumption of digital content and the ever-rising need for targeted advertising solutions to monetize online media platforms. The integration of contextual advertising is also providing improved user engagement and maximizing revenue potential for media companies.

Regionally, the Europe contextual advertising industry is projected to expand at over 18.5% CAGR through 2032, owing to the robust digital infrastructure. The high internet penetration rates, and stringent data privacy regulations are favoring the use of non-intrusive advertising methods in the region. The growing adoption of programmatic advertising technologies and advancements in contextual targeting algorithms is accelerating the appeal of such advertising solutions. The strong emphasis on brand safety and ad transparency is also spurring the regional demand for contextual advertising solutions among advertisers and publishers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360 degree synopsis, 2018 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Vendor matrix
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing demand for high-precision measurement solutions.
    • 3.8.1.2 Growing emphasis on quality control and inspection in manufacturing processes.
    • 3.8.1.3 Advancements in metrology technologies and automation.
    • 3.8.1.4 Expanding applications in industries such as automotive, aerospace, and electronics.
    • 3.8.1.5 Stringent regulatory requirements and standards compliance.
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Inaccurate ad placements due to over-reliance on algorithms.
    • 3.8.2.2 Privacy concerns and lack of transparency in data usage.
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Deployment, 2018 - 2032 (USD Million)

• 5.1 Key trends
• 5.2 Mobile devices
• 5.3 Desktops
• 5.4 Digital Billboards

Chapter 6 Market Estimates & Forecast, By Type, 2018 - 2032 (USD Million)

• 6.1 Key trends
• 6.2 Activity-based advertising
• 6.3 Location-based advertising
• 6.4 Others

Chapter 7 Market Estimates & Forecast, By End-User, 2018 - 2032 (USD Million)

• 7.1 Key trends
• 7.2 Consumer goods
• 7.3 Retail and restaurants
• 7.4 Telecom and IT
• 7.5 BFSI
• 7.6 Media and entertainment
• 7.7 Transportation & automobile
• 7.8 Academic & government
• 7.9 Others

Chapter 8 Market Estimates & Forecast, By Region, 2018 - 2032 (USD Million)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 ANZ
  • 8.4.6 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Alphabet Inc. (Google)
• 9.2 Facebook, Inc.
• 9.3 Microsoft Corporation
• 9.4 Amazon.com, Inc.
• 9.5 Verizon Media (formerly Oath Inc.)
• 9.6 Taboola
• 9.7 Outbrain Inc.
• 9.8 Media.net
• 9.9 Yahoo! Inc.
• 9.10 Adobe Inc.
• 9.11 Twitter, Inc.
• 9.12 Baidu, Inc.
• 9.13 LinkedIn Corporation
• 9.14 Bidtellect, Inc.
• 9.15 PubMatic, Inc.
• 9.16 OpenX Technologies, Inc.
• 9.17 Sovrn Holdings, Inc.
• 9.18 Index Exchange, Inc.
• 9.19 GumGum, Inc.
• 9.20 TripleLift, Inc.