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市场调查报告书
商品编码
1518838

线上广告市场：全球产业分析、规模、占有率、成长、趋势、预测，2024-2033年

Online Advertising Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 320 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research最近发布了一份关于全球线上广告市场的综合报告。本报告全面评估了主要市场动态，包括驱动因素、趋势、机会和挑战，并提供了有关市场结构的详细见解。

关键见解

  • 线上广告市场规模（2024年）：231,003,400,000 美元
  • 预测市场金额（2033年）：529,042,100,000 美元
  • 全球市场成长率（2024-2033年年复合成长率）：9.6%

线上广告市场 - 报告范围：

网路广告包括企业用来透过网路推广其产品和服务的各种数位行销策略。这包括展示广告、社交媒体广告、搜寻引擎行销（SEM）、影片广告、行动广告等。线上广告市场服务于多种行业，包括零售、汽车、医疗保健、娱乐和金融服务。市场成长的驱动力是数位平台的日益普及、网路普及率的提高以及广告技术进步带来的定位准确性和投资回报率的提高。

推动市场成长的因素：

全球线上广告市场由几个关键因素推动，包括数位设备的激增和对线上媒体消费的日益偏好。随着网路普及率的提高和智慧型手机使用的增加，网路广告的用户数量已增加到巨大的数字。程序化广告和人工智慧等技术进步实现更有效的广告定位和个人化，推动市场扩张。此外，广告预算从传统媒体转向数位平台以及社群媒体在行销策略中的重要性日益增加，都进一步支持了市场成长。

市场限制因素：

儘管成长前景广阔，但线上广告市场仍面临资料隐私法规、广告诈欺以及广告拦截技术的日益使用等挑战。欧洲《一般资料保护规范》（GDPR）等严格法规给广告商带来了合规负担，并限制了定向广告的资料使用。广告欺诈，包括点击欺诈和印象欺诈，会降低线上活动的有效性并增加广告商的成本。此外，消费者广泛采用广告拦截软体降低了网路广告的可见度和影响力，为进入市场的公司带来了重大挑战。

市场机会：

由于新技术、不断变化的消费者行为和创新的广告格式，线上广告市场提供了巨大的成长机会。将扩增实境（AR）和虚拟实境（VR）融入广告中，打造引人入胜的沉浸式广告体验，吸引消费者的注意。电子商务的扩张以及语音搜寻和智慧扬声器的使用增加为广告商接触潜在客户开闢了新途径。策略合作伙伴关係、对高级分析的投资以及互动和可购物广告的引进对于利用新机会并在动态线上广告领域保持市场领先地位非常重要。

报告回答的关键问题

  • 推动全球线上广告市场成长的关键因素有哪些？
  • 哪些广告格式和平台引领各产业线上广告的采用？
  • 科技进步如何改变网路广告市场的竞争格局？
  • 谁是网路广告市场的主要参与者？ 他们采取了哪些策略来维持市场影响力？
  • 全球线上广告市场的新趋势和未来前景是什么？

目录

第1章 执行摘要

第2章 市场概述

  • 市场范围/分类
  • 市场定义/范围/限制

第3章 主要市场趋势

  • 影响市场的主要趋势
  • 产品创新/发展趋势

第4章 价格分析

  • 价格分析：透过网路广告
    • 订阅定价模型
    • 永久许可
  • 平均价格分析基准

第5章 全球线上广告市场需求分析（金额，百万美元）

  • 2019-2023年过去的市值（百万美元）分析
  • 2024-2033年当前及未来市场价值（百万美元）预测
    • 年成长趋势分析
    • 绝对数量机会分析

第6章 市场背景

  • 宏观经济因素
  • 预测因子 - 相关性和影响
  • 价值链
  • 新冠肺炎（COVID-19）危机 - 影响评估
  • 市场动态

第7章 全球线上广告市场分析：依广告格式划分

  • 简介/主要发现
  • 2019-2023年按广告格式划分的历史市场规模（百万美元）分析
  • 2024-2033年按广告格式划分的当前和未来市场规模（百万美元）的分析和预测
    • 社群媒体广告
    • 搜寻引擎广告（包括 PPC）
    • 电子邮件行销
    • 展示广告
    • 原生广告
    • 其他
  • 市场吸引力分析：依广告形式

第8章 全球线上广告市场分析：依平台

  • 简介/主要发现
  • 2019-2023年依平台划分的历史市场规模分析（百万美元）
  • 2024-2033年依平台划分的当前和未来市场规模（百万美元）的分析和预测
    • 行动广告
    • 网路/桌面广告
  • 市场吸引力分析：依平台

第9章 全球线上广告市场分析：依行业划分

  • 简介/主要发现
  • 2019-2023年以产业历史市场规模分析（百万美元）
  • 2024-2033年依行业划分的当前和未来市场规模（百万美元）的分析和预测
    • 汽车
    • 医疗保健/医疗
    • 零售/消费品
    • 教育
    • 媒体/娱乐
    • BFSI
    • 旅游/旅馆业
    • 通讯
    • 其他
  • 市场吸引力分析：依产业分类

第10章 全球线上广告市场分析：依地区

  • 简介/主要发现
  • 2019-2023年依地区历史市场规模分析（百万美元）
  • 2024-2033年依地区当前及未来市场规模（百万美元）分析与预测
    • 北美
    • 拉丁美洲
    • 欧洲
    • 东亚
    • 南亚太地区
    • 中东、非洲
  • 市场吸引力分析：依地区划分

第11章 北美线上广告市场分析

第12章 拉丁美洲线上广告市场分析

第13章 欧洲线上广告市场分析

第14章 南亚/太平洋地区线上广告市场分析

第15章 东亚线上广告市场分析

第16章 中东与非洲线上广告市场分析

第17章 主要国家网路广告市场分析

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 德国
  • 义大利
  • 法国
  • 英国
  • 西班牙
  • 比荷卢经济联盟
  • 俄罗斯
  • 欧洲其他地区
  • 中国
  • 日本
  • 韩国
  • 印度
  • 马来西亚
  • 印尼
  • 新加坡
  • 澳洲/纽西兰
  • GCC国家
  • 土耳其
  • 南非
  • 其他中东、非洲

第18章 市场结构分析

  • 市场分析：依公司层级
  • 主要公司市占率分析
  • 市场现况分析

第19章 竞争分析

  • 竞争对手仪表板
  • 竞争基准
  • 竞争详情
    • Amazon.
    • AOI Pro. Inc.
    • Baidu, Inc.
    • Facebook, Inc.
    • Google LLC
    • LinkedIn Corporation
    • Microsoft Corporation
    • Twitter
    • Adobe Inc
    • Verizon Media
    • IAB Europe
    • Criteo
    • Novicom Marketing Group
    • Info Cubic Japan
    • Gaie Inc.

第20章 先决条件与使用的缩写

第21章 研究方法

简介目录
Product Code: PMRREP4711

Persistence Market Research has recently released a comprehensive report on the worldwide market for online advertising. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Online Advertising Market Size (2024E): USD 231003.4 million
  • Projected Market Value (2033F): USD 529042.1 million
  • Global Market Growth Rate (CAGR 2024 to 2033): 9.6%

Online Advertising Market - Report Scope:

Online advertising encompasses various digital marketing strategies used by businesses to promote their products and services through the internet. This includes display ads, social media ads, search engine marketing (SEM), video ads, and mobile advertising. The online advertising market caters to a diverse range of industries, including retail, automotive, healthcare, entertainment, and financial services. Market growth is driven by the increasing adoption of digital platforms, rising internet penetration, and advancements in ad technology, enhancing targeting precision and ROI.

Market Growth Drivers:

The global online advertising market is propelled by several key factors, including the proliferation of digital devices and the growing preference for online media consumption. The rising internet penetration and the increasing use of smartphones create a vast audience for online ads. Technological advancements, such as programmatic advertising and artificial intelligence, enable more effective ad targeting and personalization, driving market expansion. Moreover, the shift of advertising budgets from traditional media to digital platforms and the growing importance of social media in marketing strategies further bolster market growth.

Market Restraints:

Despite promising growth prospects, the online advertising market faces challenges related to data privacy regulations, ad fraud, and the increasing use of ad-blocking technologies. Stringent regulations, such as the General Data Protection Regulation (GDPR) in Europe, impose compliance burdens on advertisers and limit data usage for targeted ads. Ad fraud, including click fraud and impression fraud, undermines the effectiveness of online campaigns and increases costs for advertisers. Additionally, the widespread adoption of ad-blocking software by consumers reduces the visibility and impact of online ads, posing a significant challenge for market participants.

Market Opportunities:

The online advertising market presents significant growth opportunities driven by emerging technologies, evolving consumer behaviors, and innovative advertising formats. The integration of augmented reality (AR) and virtual reality (VR) in advertising creates immersive and engaging ad experiences, attracting consumer attention. The expansion of e-commerce and the increasing use of voice search and smart speakers open new avenues for advertisers to reach potential customers. Strategic partnerships, investment in advanced analytics, and the introduction of interactive and shoppable ads are essential to capitalize on emerging opportunities and sustain market leadership in the dynamic online advertising landscape.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the online advertising market globally?
  • Which advertising formats and platforms are leading the adoption of online advertising across different industries?
  • How are technological advancements reshaping the competitive landscape of the online advertising market?
  • Who are the key players contributing to the online advertising market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global online advertising market?

Competitive Intelligence and Business Strategy:

Leading players in the global online advertising market, including Google LLC, Facebook Inc., and Amazon.com Inc., focus on innovation, data analytics, and strategic partnerships to gain a competitive edge. These companies invest in AI and machine learning to develop advanced targeting solutions, enhance ad performance, and deliver personalized ad experiences. Collaborations with brands, agencies, and technology providers facilitate market access and promote the adoption of innovative ad formats. Moreover, emphasis on consumer data protection, transparency, and ethical advertising practices fosters market growth and enhances advertiser trust in the rapidly evolving online advertising landscape.

Key Companies Profiled:

  • Amazon
  • AOI Pro. Inc.
  • Baidu, Inc.
  • Facebook, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Microsoft Corporation
  • Twitter
  • Adobe Inc
  • Verizon Media
  • IAB Europe
  • Criteo
  • Novicom Marketing Group
  • Info Cubic Japan
  • Gaie Inc.

Key Segments of Online Advertising Market Research

By Ad Format:

  • Social Media Advertising
  • Search Engine Advertising (including PPC)
  • Email Marketing
  • Display Advertising
  • Native Advertising

By Platform:

  • Mobile Advertising
  • Web/Desktop Advertising

By Vertical:

  • Automotive
  • Healthcare & Medical
  • Retail & CPG
  • Education
  • Media & Entertainment
  • BFSI
  • Travel & Hospitality
  • Telecom

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
  • 3.2. Product Innovation / Development Trends

4. Pricing Analysis

  • 4.1. Pricing Analysis, By Online Advertising
    • 4.1.1. Subscription Pricing Model
    • 4.1.2. Perpetual Licensing
  • 4.2. Average Pricing Analysis Benchmark

5. Global Online Advertising Market Demand (Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

  • 5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
    • 5.2.1. Y-o-Y Growth Trend Analysis
    • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

  • 6.1. Macro-Economic Factors
  • 6.2. Forecast Factors - Relevance & Impact
  • 6.3. Value Chain
  • 6.4. COVID-19 Crisis - Impact Assessment
    • 6.4.1. Current Statistics
    • 6.4.2. Short-Mid-Long Term Outlook
    • 6.4.3. Likely Rebound
  • 6.5. Market Dynamics
    • 6.5.1. Drivers
    • 6.5.2. Restraints
    • 6.5.3. Opportunities

7. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Ad Format

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2019-2023
  • 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2024-2033
    • 7.3.1. Social Media Advertising
    • 7.3.2. Search Engine Advertising (including PPC)
    • 7.3.3. Email Marketing
    • 7.3.4. Display Advertising
    • 7.3.5. Native Advertising
    • 7.3.6. Others
  • 7.4. Market Attractiveness Analysis By Ad Format

8. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Platform

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis by Power Device, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Power Device, 2024-2033
    • 8.3.1. Mobile Advertising
    • 8.3.2. Web/Desktop Advertising
  • 8.4. Market Attractiveness Analysis by Power Device

9. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Vertical

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2024-2033
    • 9.3.1. Automotive
    • 9.3.2. Healthcare & Medical
    • 9.3.3. Retail & CPG
    • 9.3.4. Education
    • 9.3.5. Media & Entertainment
    • 9.3.6. BFSI
    • 9.3.7. Travel & Hospitality
    • 9.3.8. Telecom
    • 9.3.9. Others
  • 9.4. Market Attractiveness Analysis By Vertical

10. Global Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033, By Region

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2023
  • 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Region, 2024-2033
    • 10.3.1. North America
    • 10.3.2. Latin America
    • 10.3.3. Europe
    • 10.3.4. East Asia
    • 10.3.5. South Asia Pacific
    • 10.3.6. Middle East and Africa
  • 10.4. Market Attractiveness Analysis by Region

11. North America Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 11.1. Introduction
  • 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 11.3.1. By Ad Format
    • 11.3.2. By Platform
    • 11.3.3. By Vertical
    • 11.3.4. By Country
      • 11.3.4.1. U.S.
      • 11.3.4.2. Canada
  • 11.4. Market Attractiveness Analysis
    • 11.4.1. By Ad Format
    • 11.4.2. By Platform
    • 11.4.3. By Vertical
    • 11.4.4. By Country
  • 11.5. Market Trends
  • 11.6. Key Market Participants - Intensity Mapping

12. Latin America Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Ad Format
    • 12.3.2. By Platform
    • 12.3.3. By Vertical
    • 12.3.4. By Country
      • 12.3.4.1. Brazil
      • 12.3.4.2. Mexico
      • 12.3.4.3. Rest of Latin America
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Ad Format
    • 12.4.2. By Platform
    • 12.4.3. By Vertical
    • 12.4.4. By Country

13. Europe Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Ad Format
    • 13.3.2. By Platform
    • 13.3.3. By Vertical
    • 13.3.4. By Country
      • 13.3.4.1. Germany
      • 13.3.4.2. Italy
      • 13.3.4.3. France
      • 13.3.4.4. U.K.
      • 13.3.4.5. Spain
      • 13.3.4.6. BENELUX
      • 13.3.4.7. Russia
      • 13.3.4.8. Rest of Europe
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Ad Format
    • 13.4.2. By Platform
    • 13.4.3. By Vertical
    • 13.4.4. By Country

14. South Asia & Pacific Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Ad Format
    • 14.3.2. By Platform
    • 14.3.3. By Vertical
    • 14.3.4. By Country
      • 14.3.4.1. India
      • 14.3.4.2. Indonesia
      • 14.3.4.3. Malaysia
      • 14.3.4.4. Singapore
      • 14.3.4.5. Australia & New Zealand
      • 14.3.4.6. Rest of South Asia and Pacific
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Ad Format
    • 14.4.2. By Platform
    • 14.4.3. By Vertical
    • 14.4.4. By Country

15. East Asia Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Ad Format
    • 15.3.2. By Platform
    • 15.3.3. By Vertical
    • 15.3.4. By Country
      • 15.3.4.1. China
      • 15.3.4.2. Japan
      • 15.3.4.3. South Korea
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Ad Format
    • 15.4.2. By Platform
    • 15.4.3. By Vertical
    • 15.4.4. By Country

16. Middle East and Africa Online Advertising Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction
  • 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 16.3.1. By Ad Format
    • 16.3.2. By Platform
    • 16.3.3. By Vertical
    • 16.3.4. By Country
      • 16.3.4.1. GCC Countries
      • 16.3.4.2. Turkey
      • 16.3.4.3. South Africa
      • 16.3.4.4. Rest of Middle East and Africa
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Ad Format
    • 16.4.2. By Platform
    • 16.4.3. By Vertical
    • 16.4.4. By Country

17. Key Countries Analysis- Online Advertising Market

  • 17.1. U.S. Online Advertising Market Analysis
    • 17.1.1. By Ad Format
    • 17.1.2. By Platform
    • 17.1.3. By Vertical
  • 17.2. Canada Online Advertising Market Analysis
    • 17.2.1. By Ad Format
    • 17.2.2. By Platform
    • 17.2.3. By Vertical
  • 17.3. Mexico Online Advertising Market Analysis
    • 17.3.1. By Ad Format
    • 17.3.2. By Platform
    • 17.3.3. By Vertical
  • 17.4. Brazil Online Advertising Market Analysis
    • 17.4.1. By Ad Format
    • 17.4.2. By Platform
    • 17.4.3. By Vertical
  • 17.5. Germany Online Advertising Market Analysis
    • 17.5.1. By Ad Format
    • 17.5.2. By Platform
    • 17.5.3. By Vertical
  • 17.6. Italy Online Advertising Market Analysis
    • 17.6.1. By Ad Format
    • 17.6.2. By Platform
    • 17.6.3. By Vertical
  • 17.7. France Online Advertising Market Analysis
    • 17.7.1. By Ad Format
    • 17.7.2. By Platform
    • 17.7.3. By Vertical
  • 17.8. U.K. Online Advertising Market Analysis
    • 17.8.1. By Ad Format
    • 17.8.2. By Platform
    • 17.8.3. By Vertical
  • 17.9. Spain Online Advertising Market Analysis
    • 17.9.1. By Ad Format
    • 17.9.2. By Platform
    • 17.9.3. By Vertical
  • 17.10. BENELUX Online Advertising Market Analysis
    • 17.10.1. By Ad Format
    • 17.10.2. By Platform
    • 17.10.3. By Vertical
  • 17.11. Russia Online Advertising Market Analysis
    • 17.11.1. By Ad Format
    • 17.11.2. By Platform
    • 17.11.3. By Vertical
  • 17.12. Rest of Europe Online Advertising Market Analysis
    • 17.12.1. By Ad Format
    • 17.12.2. By Platform
    • 17.12.3. By Vertical
  • 17.13. China Online Advertising Market Analysis
    • 17.13.1. By Ad Format
    • 17.13.2. By Platform
    • 17.13.3. By Vertical
  • 17.14. Japan Online Advertising Market Analysis
    • 17.14.1. By Ad Format
    • 17.14.2. By Platform
    • 17.14.3. By Vertical
  • 17.15. South Korea Online Advertising Market Analysis
    • 17.15.1. By Ad Format
    • 17.15.2. By Platform
    • 17.15.3. By Vertical
  • 17.16. India Online Advertising Market Analysis
    • 17.16.1. By Ad Format
    • 17.16.2. By Platform
    • 17.16.3. By Vertical
  • 17.17. Malaysia Online Advertising Market Analysis
    • 17.17.1. By Ad Format
    • 17.17.2. By Platform
    • 17.17.3. By Vertical
  • 17.18. Indonesia Online Advertising Market Analysis
    • 17.18.1. By Ad Format
    • 17.18.2. By Platform
    • 17.18.3. By Vertical
  • 17.19. Singapore Online Advertising Market Analysis
    • 17.19.1. By Ad Format
    • 17.19.2. By Platform
    • 17.19.3. By Vertical
  • 17.20. Australia and New Zealand Online Advertising Market Analysis
    • 17.20.1. By Ad Format
    • 17.20.2. By Platform
    • 17.20.3. By Vertical
  • 17.21. GCC Countries Online Advertising Market Analysis
    • 17.21.1. By Ad Format
    • 17.21.2. By Platform
    • 17.21.3. By Vertical
  • 17.22. Turkey Online Advertising Market Analysis
    • 17.22.1. By Ad Format
    • 17.22.2. By Platform
    • 17.22.3. By Vertical
  • 17.23. South Africa Online Advertising Market Analysis
    • 17.23.1. By Ad Format
    • 17.23.2. By Platform
    • 17.23.3. By Vertical
  • 17.24. Rest of Middle East and Africa Online Advertising Market Analysis
    • 17.24.1. By Ad Format
    • 17.24.2. By Platform
    • 17.24.3. By Vertical

18. Market Structure Analysis

  • 18.1. Market Analysis by Tier of Companies
  • 18.2. Market Share Analysis of Top Players
  • 18.3. Market Presence Analysis

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Competition Benchmarking
  • 19.3. Competition Deep Dive
    • 19.3.1. Amazon.
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Solution Portfolio
      • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.1.4. Key Strategy & Developments
    • 19.3.2. AOI Pro. Inc.
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Solution Portfolio
      • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.2.4. Key Strategy & Developments
    • 19.3.3. Baidu, Inc.
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Solution Portfolio
      • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.3.4. Key Strategy & Developments
    • 19.3.4. Facebook, Inc.
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Solution Portfolio
      • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.4.4. Key Strategy & Developments
    • 19.3.5. Google LLC
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Solution Portfolio
      • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.5.4. Key Strategy & Developments
    • 19.3.6. LinkedIn Corporation
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Solution Portfolio
      • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.6.4. Key Strategy & Developments
    • 19.3.7. Microsoft Corporation
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Solution Portfolio
      • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.7.4. Key Strategy & Developments
    • 19.3.8. Twitter
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Solution Portfolio
      • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.8.4. Key Strategy & Developments
    • 19.3.9. Adobe Inc
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Solution Portfolio
      • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.9.4. Key Strategy & Developments
    • 19.3.10. Verizon Media
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Solution Portfolio
      • 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.10.4. Key Strategy & Developments
    • 19.3.11. IAB Europe
      • 19.3.11.1. Business Overview
      • 19.3.11.2. Solution Portfolio
      • 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.11.4. Key Strategy & Developments
    • 19.3.12. Criteo
      • 19.3.12.1. Business Overview
      • 19.3.12.2. Solution Portfolio
      • 19.3.12.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.12.4. Key Strategy & Developments
    • 19.3.13. Novicom Marketing Group
      • 19.3.13.1. Business Overview
      • 19.3.13.2. Solution Portfolio
      • 19.3.13.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.13.4. Key Strategy & Developments
    • 19.3.14. Info Cubic Japan
      • 19.3.14.1. Business Overview
      • 19.3.14.2. Solution Portfolio
      • 19.3.14.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.14.4. Key Strategy & Developments
    • 19.3.15. Gaie Inc.
      • 19.3.15.1. Business Overview
      • 19.3.15.2. Solution Portfolio
      • 19.3.15.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.15.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology