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市场调查报告书
商品编码
1355246

线上广告市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测，按广告格式、平台、最终用户、地区、公司细分

Online Advertising Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Advertising Format, By Platform, By End User, By Region, By Company
出版日期: | 出版商: TechSci Research | 英文 172 Pages | 商品交期: 2-3个工作天内

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简介目录

由于社群媒体使用量的不断增长、行动广告的出现以及内容行销需求的不断增长，全球线上广告市场预计将在预测期内成长。

全球线上广告市场范围

网路广告是透过网路向目标和确定的受众发送行销讯息的做法。网路广告对于增加网站流量和品牌知名度很有用，但其主要目标是说服目标受众采取特定行动，例如购买等。

市场概况
预测期 2024-2028
2022 年市场规模 2100亿美元
2028 年市场规模 3940 亿美元
2023-2028 年复合年增长率 10.54%
成长最快的细分市场 影片广告
最大的市场 北美洲

网路广告允许企业瞄准更有可能对其公司或产品感兴趣的特定个人并与之互动，而无需花费过多费用来吸引更多受众。网路广告提供详细的受众讯息，以便人们能够有效地瞄准他们的努力。这意味着人们可以专注于附近、特定城市或州、全国的客户，或正在寻找线上广告的特定概念的客户。

全球线上广告市场概况

为了接触目标受众并与其互动，广告主在快速扩张的全球线上广告市场中使用各种平台、格式和策略。消费者对数位技术的采用、行动装置的普及以及社交媒体和其他线上平台作为与消费者联繫的重要管道的出现等许多因素正在推动线上广告市场的成长。程序化广告、数据驱动的定位和行动优先策略只是定期引入市场的新技术和行销策略的几个例子，其特点是快速创新和发展。虽然网路广告市场为广告商带来了许多机会，但也存在一些困难，例如广告诈骗、资料隐私和广告拦截器的使用等问题。

全球线上广告市场驱动因素

全球线上广告市场受到多种因素的推动，这些因素影响广告商接触目标受众并与之互动的方式。网路广告市场的主要驱动力之一是网路在全球范围内的日益普及。随着越来越多的人访问互联网，在线广告的潜在受众不断扩大。此外，智慧型手机和平板电脑等行动装置的使用日益增多，导致广告主开展广告活动的方式发生转变，越来越注重行动优先策略。大资料和先进分析工具的可用性也是网路广告市场的关键驱动力，因为广告主现在能够根据人口统计、兴趣和浏览行为等因素来定位特定受众。 Facebook、Twitter 和 Instagram 等社群媒体平台已成为许多人日常生活的重要组成部分，广告主的应对措施是利用这些平台上的用户资料开发针对性极强的行销活动。

全球线上广告市场趋势

全球线上广告市场的特点是快速创新和发展，新趋势和技术不断出现。近年来最重要的趋势之一是日益重视个人化。广告主现在正在利用资料分析来更好地了解消费者的行为和偏好，并正在开发更有针对性的广告活动，以引起特定受众的共鸣。影片广告也已成为线上广告市场的主要趋势，越来越多的品牌将影片内容纳入其广告活动中。影响者行销是网路广告市场的另一个关键趋势，品牌与社群媒体影响者合作以吸引新受众并与消费者建立信任。此外，程序化广告技术不断发展，拥有更复杂的演算法和自动化工具，使广告主能够更有针对性地开展活动并更有效地优化广告支出。

全球线上广告市场挑战

虽然全球线上广告市场为广告主带来了许多机会，但也带来了一些挑战。广告商面临的最大挑战之一是广告诈欺问题，其中涉及旨在产生非法广告展示或点击的诈欺活动。广告诈骗不仅浪费广告商的广告支出，而且还破坏了整个线上广告生态系统的完整性。广告商面临的另一个挑战是越来越多地使用广告拦截器，这会阻止广告向安装了它们的用户展示。随着广告拦截器的使用变得越来越广泛，广告商必须找到新的方法来吸引目标受众，例如开发更具吸引力和更少侵入性的广告格式。资料隐私是广告商面临的另一个挑战，因为消费者越来越了解正在收集的资料及其使用方式。最后，网路广告市场竞争非常激烈，广告商都在争夺日益挑剔和要求越来越高的受众的注意力。

全球线上广告市场机会

全球线上广告市场为广告主提供了许多接触目标受众并与之互动的机会。市场上广告商的主要机会之一是社群媒体影响者行销。为了增强品牌影响力，各行各业的广告主都在与社群媒体影响者建立合作关係。事实证明，这是一种有效的数位行销策略，主要是因为客户更有可能相信其他客户的评论，而不是公司的广告。到 2024 年及以后，更多的企业应该开始利用这些影响者来促进销售。由于消费者疲劳，人们越来越期望未来减少对名人代言的依赖。消费者现在更喜欢与产品或产业有更紧密联繫的影响者。这种转变的典型例子是詹姆斯·查尔斯（James Charles），一位专门从事化妆品的着名化妆师，他与封面女郎合作进行促销活动。

此外，数位行销人员可以藉助人工智慧 (AI) 更有效地分析用户资料，以进一步客製化客户旅程。企业现在可以透过使用人工智慧来定位客户，从而了解更多关于客户的资讯。此外，人工智慧透过在整个购买过程中为用户提供专业支持，为用户提供更个人化的体验。企业可以透过以程式方式向特定受众投放广告来提供这种程度的客户服务。到 2023 年，程序化广告预计将占所有网路行销支出的 72% 以上。

全球线上广告市场公司概况

Google LLC、Meta Platforms, Inc.、微软公司、Twitter, Inc.、Adobe Inc.、百度、Yahoo! Inc.、IAC Inc.、Amazon.com, Inc.和ByteDance Ltd. (TikTok)等是预测期间全球线上广告市场的市场参与者。

全球线上广告市场细分

全球线上广告市场分为广告格式、平台、最终用户和地区。根据广告格式，市场分为社群媒体、搜寻引擎、影片、电子邮件和其他（Podcast、广播等）。根据平台，市场分为网路和应用程式。根据最终用户，市场分为汽车、BFSI、医疗保健、零售、媒体和娱乐以及其他（旅行和旅游、政府等）。依地区划分，市场分为北美、欧洲、亚太、中东和非洲、南美。

报告范围：

线上广告市场，依广告形式划分：

  • 社群媒体
  • 搜寻引擎
  • 影片
  • 电子邮件
  • 其他的

线上广告市场（按平台）：

  • 网路
  • 应用

线上广告市场，按最终用户划分：

  • 汽车
  • BFSI
  • 卫生保健
  • 零售
  • 媒体与娱乐
  • 其他的

线上广告市场（按地区）：

  • 亚太
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非
    • 土耳其
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥伦比亚

竞争格局

公司概况：全球线上广告市场主要公司的详细分析。

可用的客製化：

根据给定的市场资料，TechSci Research 可根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 服务概览
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声分析

  • 平台偏好
  • 首选广告形式

第 5 章：全球线上广告市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依广告格式市占率分析（社群媒体、搜寻引擎、影片、电子邮件和其他（Podcast、广播等））
    • 按平台市占率分析（Web、应用程式）
    • 按最终用户市场份额分析（汽车、BFSI、医疗保健、零售、媒体和娱乐及其他（旅游和旅游业、政府等））
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球线上广告映射和机会评估
    • 按广告形式进行测绘和机会评估
    • 透过平台市场映射和机会评估
    • 按最终用户市场测绘和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：亚太地区线上广告市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按广告形式市占率分析
    • 按平台市占率分析
    • 按最终用户市占率分析
    • 按国家市占率分析

第 7 章：北美线上广告市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按广告形式市占率分析
    • 按平台市占率分析
    • 按最终用户市占率分析
    • 按国家市占率分析

第 8 章：欧洲线上广告市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按广告形式市占率分析
    • 按平台市占率分析
    • 按最终用户市占率分析
    • 按国家市占率分析

第 9 章：中东和非洲线上广告市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按广告形式市占率分析
    • 按平台市占率分析
    • 按最终用户市占率分析
    • 按国家市占率分析

第 10 章：南美洲线上广告市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 按广告形式市占率分析
    • 按平台市占率分析
    • 按最终用户市占率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
    • 社群媒体的使用不断增加
    • 行动广告
    • 性价比高
  • 挑战
    • 广告拦截器
    • 广告诈欺

第 12 章：COVID-19 对全球线上广告市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家
    • 受影响的主要配销通路

第 13 章：市场趋势与发展

  • 程序化广告的使用增加
  • 影片广告
  • 个人化广告
  • 人工智慧的使用
  • 影响者行销

第 14 章：SWOT 分析

  • 优势
  • 弱点
  • 机会
  • 威胁

第15章：竞争格局

  • 公司简介
    • Google LLC
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Meta Platforms, Inc.
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Microsoft Corporation
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Twitter, Inc.
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Adobe Inc.
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Baidu, Inc
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Yahoo! Inc.
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • IAC Inc.
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Amazon.com, Inc.
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • ByteDance Ltd. (TikTok)
      • 公司详情
      • 产品与服务
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 16 章：策略建议/行动计划

  • 重点关注领域
  • 目标区域

第 17 章：关于我们与免责声明

（註：公司名单可依客户要求客製化。）

简介目录
Product Code: 15355

Global Online Advertising market is anticipated to grow during the forecast period due to the growing usage of social media, increasing advent of mobile advertising, and rising demand for content marketing.

Global Online Advertising Market Scope

Online advertising is the practice of sending marketing messages to a targeted and identified audience via the internet. Online advertising is useful for increasing website traffic and brand awareness, but its primary goal is to persuade the targeted audience to take particular action, like making a purchase, etc.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 210 Billion
Market Size 2028USD 394 Billion
CAGR 2023-202810.54%
Fastest Growing SegmentVideo Advertising
Largest MarketNorth America

Online advertising allows businesses to target and engage with specific individuals who are more likely to be interested in their company or product, without the need to spend excessively on reaching a larger audience. Online advertising provides detailed audience information so that one can effectively target their efforts. This implies that one can concentrate on customers who are nearby, in a particular city or state, nationally, or who are looking for a particular concept of online advertisement.

Global Online Advertising Market Overview

In order to reach and interact with their target audiences, advertisers use a wide variety of platforms, formats, and strategies in the rapidly expanding global online advertising market. A number of factors, such as consumer adoption of digital technologies, popularity of mobile devices, and the emergence of social media and other online platforms as important channels for connecting with consumers, are fueling the growth of the online advertising market. Programmatic advertising, data-driven targeting, and mobile-first strategies are just a few examples of the new technologies and marketing tactics that are regularly introduced to the market, which is also characterized by rapid innovation and evolution. While there are many opportunities for advertisers in the online advertising market, there are also several difficulties, such as problems with ad fraud, data privacy, and the use of ad-blockers.

Global Online Advertising Market Drivers

Global Online Advertising market is driven by a variety of factors that are shaping the way advertisers reach and engage with their target audiences. One of the primary drivers of the online advertising market is the growing penetration of the internet across the world. As more people gain access to the internet, the potential audience for online advertising continues to expand. Additionally, the increasing use of mobile devices like smartphones and tablets has led to a shift in the way advertisers approach their campaigns, with a growing focus on mobile-first strategies. The availability of big data and advanced analytics tools has also been a key driver of the online advertising market, as advertisers are now able to target specific audiences based on factors such as demographics, interests, and browsing behavior. Social media platforms like Facebook, Twitter, and Instagram have become a crucial part of many people's daily lives, and advertisers have responded by developing highly targeted campaigns that leverage the user data available on these platforms.

Global Online Advertising Market Trends

The global online advertising market is characterized by rapid innovation and evolution, with new trends and technologies emerging on a regular basis. One of the most significant trends in recent years has been the increasing emphasis on personalization. Advertisers are now leveraging data analytics to better understand consumer behavior and preferences and are developing more targeted campaigns that resonate with specific audiences. Video advertising has also emerged as a key trend in the online advertising market, with more and more brands incorporating video content into their campaigns. Influencer marketing is another key trend in the online advertising market, with brands partnering with social media influencers to reach new audiences and build trust with consumers. Furthermore, Programmatic Advertising Technology continues to evolve, with more sophisticated algorithms and automation tools enabling advertisers to target their campaigns and optimize their ad spending more efficiently.

Global Online Advertising Market Challenges

While the global online advertising market presents many opportunities for advertisers, it also comes with several challenges. One of the biggest challenges facing advertisers is the issue of ad fraud, which involves fraudulent activity designed to generate illegitimate ad impressions or clicks. Ad fraud not only wastes advertisers' ad spend, but it also undermines the integrity of the entire online advertising ecosystem. Another challenge facing advertisers is the growing use of ad-blockers, which prevent ads from being displayed to users who have installed them. As ad-blocker usage becomes more widespread, advertisers must find new ways to reach their target audiences, such as developing more engaging and less intrusive ad formats. Data privacy is another challenge for advertisers, as consumers become more aware of the data that is being collected and how it is being used. Finally, the online advertising market is highly competitive, with advertisers competing for the attention of increasingly discerning and demanding audiences.

Global Online Advertising Market Opportunities

Global Online Advertising market presents many opportunities for advertisers to reach and engage with their target audiences. One of the major opportunities for advertisers in the market is the social media influencer marketing. To enhance their brand presence, advertisers in all sectors are forming partnerships with social media influencers. This is proving to be an effective digital marketing tactic, largely because customers are more likely to believe reviews from other customers than advertisements from companies. By 2024 and beyond, more businesses should start utilizing these influencers to boost sales. Due to consumer fatigue, there is a growing expectation of reduced reliance on celebrity endorsements in the future. Consumers now prefer influencers who have a stronger connection to the product or industry. An illustrative example of this shift is James Charles, a renowned makeup artist specializing in cosmetics, who collaborated with Cover Girl on promotional campaigns.

Furthermore, digital marketers can more effectively analyze user data with the help of artificial intelligence (AI) to further tailor the customer journey. Businesses can now learn a lot about their customers by targeting them through the use of AI. Additionally, AI offers users a more individualized experience by offering them specialized support throughout the entire purchasing process. Businesses can provide this level of customer service by programmatically delivering ads to specific audiences. In 2023, programmatic advertising is anticipated to represent more than 72% of all online marketing expenditures.

Global Online Advertising Market Company Profiles

Google LLC, Meta Platforms, Inc., Microsoft Corporation, Twitter, Inc., Adobe Inc., Baidu, Inc, Yahoo! Inc., IAC Inc., Amazon.com, Inc., and ByteDance Ltd. (TikTok), etc. are the market players in the global online advertising market during the forecast period.

Global Online Advertising Market Segmentation

Global Online Advertising market is segmented into advertising format, platform, end user, and region. Based on advertising format, the market is segmented into social media, search engine, video, e-mail, and others (podcast, radio, etc.). Based on platform, the market is segmented into web and application. Based on the end user, the market is segmented into automotive, BFSI, healthcare, retail, media & entertainment, and others (travel & tourism, government, etc.). Based on region, the market is divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.

Report Scope:

In this report, the global Online Advertising market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Advertising Market, By Advertising Format:

  • Social Media
  • Search Engine
  • Video
  • E-mail
  • Others

Online Advertising Market, By Platform:

  • Web
  • Application

Online Advertising Market, By End User:

  • Automotive
  • BFSI
  • Healthcare
  • Retail
  • Media & Entertainment
  • Others

Online Advertising Market, By Region:

  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Online Advertising market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Service Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer Analysis

  • 4.1. Platform Preference
  • 4.2. Preferred Advertising Format

5. Global Online Advertising Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Advertising Format Market Share Analysis (Social Media, Search Engine, Video, E-mail, and Others (Podcast, Radio, etc.))
    • 5.2.2. By Platform Market Share Analysis (Web, Application)
    • 5.2.3. By End User Market Share Analysis (Automotive, BFSI, Healthcare, Retail, Media & Entertainment, and Others (Travel & Tourism, Government, etc.))
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Online Advertising Mapping & Opportunity Assessment
    • 5.3.1. By Advertising Format Market Mapping & Opportunity Assessment
    • 5.3.2. By Platform Market Mapping & Opportunity Assessment
    • 5.3.3. By End User Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific Online Advertising Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Advertising Format Market Share Analysis
    • 6.2.2. By Platform Market Share Analysis
    • 6.2.3. By End User Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China Online Advertising Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.1.2.2. By Platform Market Share Analysis
        • 6.2.4.1.2.3. By End User Market Share Analysis
      • 6.2.4.2. India Online Advertising Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.2.2.2. By Platform Market Share Analysis
        • 6.2.4.2.2.3. By End User Market Share Analysis
      • 6.2.4.3. Japan Online Advertising Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.3.2.2. By Platform Market Share Analysis
        • 6.2.4.3.2.3. By End User Market Share Analysis
      • 6.2.4.4. South Korea Online Advertising Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.4.2.2. By Platform Market Share Analysis
        • 6.2.4.4.2.3. By End User Market Share Analysis
      • 6.2.4.5. Australia Online Advertising Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Advertising Format Market Share Analysis
        • 6.2.4.5.2.2. By Platform Market Share Analysis
        • 6.2.4.5.2.3. By End User Market Share Analysis

7. North America Online Advertising Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Advertising Format Market Share Analysis
    • 7.2.2. By Platform Market Share Analysis
    • 7.2.3. By End User Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States Online Advertising Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.1.2.2. By Platform Market Share Analysis
        • 7.2.4.1.2.3. By End User Market Share Analysis
      • 7.2.4.2. Canada Online Advertising Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.2.2.2. By Platform Market Share Analysis
        • 7.2.4.2.2.3. By End User Market Share Analysis
      • 7.2.4.3. Mexico Online Advertising Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 7.2.4.3.2.2. By Platform Market Share Analysis
        • 7.2.4.3.2.3. By End User Market Share Analysis

8. Europe Online Advertising Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Advertising Format Market Share Analysis
    • 8.2.2. By Platform Market Share Analysis
    • 8.2.3. By End User Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. Germany Online Advertising Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.1.2.2. By Platform Market Share Analysis
        • 8.2.4.1.2.3. By End User Market Share Analysis
      • 8.2.4.2. France Online Advertising Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.2.2.2. By Platform Market Share Analysis
        • 8.2.4.2.2.3. By End User Market Share Analysis
      • 8.2.4.3. United Kingdom Online Advertising Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.3.2.2. By Platform Market Share Analysis
        • 8.2.4.3.2.3. By End User Market Share Analysis
      • 8.2.4.4. Italy Online Advertising Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.4.2.2. By Platform Market Share Analysis
        • 8.2.4.4.2.3. By End User Market Share Analysis
      • 8.2.4.5. Spain Online Advertising Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Advertising Format Market Share Analysis
        • 8.2.4.5.2.2. By Platform Market Share Analysis
        • 8.2.4.5.2.3. By End User Market Share Analysis

9. Middle East & Africa Online Advertising Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Advertising Format Market Share Analysis
    • 9.2.2. By Platform Market Share Analysis
    • 9.2.3. By End User Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. Saudi Arabia Online Advertising Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.1.2.2. By Platform Market Share Analysis
        • 9.2.4.1.2.3. By End User Market Share Analysis
      • 9.2.4.2. UAE Online Advertising Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.2.2.2. By Platform Market Share Analysis
        • 9.2.4.2.2.3. By End User Market Share Analysis
      • 9.2.4.3. South Africa Online Advertising Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.3.2.2. By Platform Market Share Analysis
        • 9.2.4.3.2.3. By End User Market Share Analysis
      • 9.2.4.4. Turkey Online Advertising Market Outlook
        • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
        • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Advertising Format Market Share Analysis
        • 9.2.4.4.2.2. By Platform Market Share Analysis
        • 9.2.4.4.2.3. By End User Market Share Analysis

10. South America Online Advertising Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Advertising Format Market Share Analysis
    • 10.2.2. By Platform Market Share Analysis
    • 10.2.3. By End User Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Brazil Online Advertising Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.1.2.2. By Platform Market Share Analysis
        • 10.2.4.1.2.3. By End User Market Share Analysis
      • 10.2.4.2. Colombia Online Advertising Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.2.2.2. By Platform Market Share Analysis
        • 10.2.4.2.2.3. By End User Market Share Analysis
      • 10.2.4.3. Argentina Online Advertising Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Advertising Format Market Share Analysis
        • 10.2.4.3.2.2. By Platform Market Share Analysis
        • 10.2.4.3.2.3. By End User Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
    • 11.1.1. Growing Use of Social Media
    • 11.1.2. Mobile Advertising
    • 11.1.3. Cost-Effective
  • 11.2. Challenges
    • 11.2.1. Ad Blockers
    • 11.2.2. Ad Fraud

12. Impact of COVID-19 on the Global Online Advertising Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted
    • 12.1.4. Key Distribution Channel Impacted

13. Market Trends & Developments

  • 13.1. Increased Use of Programmatic Advertising
  • 13.2. Video Advertising
  • 13.3. Personalized advertising
  • 13.4. Use of Artificial Intelligence
  • 13.5. Influencer Marketing

14. SWOT Analysis

  • 14.1. Strengths
  • 14.2. Weaknesses
  • 14.3. Opportunities
  • 14.4. Threats

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Google LLC
      • 15.1.1.1. Company Details
      • 15.1.1.2. Product & Services
      • 15.1.1.3. Financials (As Per Availability)
      • 15.1.1.4. Key Market Focus & Geographical Presence
      • 15.1.1.5. Recent Developments
      • 15.1.1.6. Key Management Personnel
    • 15.1.2. Meta Platforms, Inc.
      • 15.1.2.1. Company Details
      • 15.1.2.2. Product & Services
      • 15.1.2.3. Financials (As Per Availability)
      • 15.1.2.4. Key Market Focus & Geographical Presence
      • 15.1.2.5. Recent Developments
      • 15.1.2.6. Key Management Personnel
    • 15.1.3. Microsoft Corporation
      • 15.1.3.1. Company Details
      • 15.1.3.2. Product & Services
      • 15.1.3.3. Financials (As Per Availability)
      • 15.1.3.4. Key Market Focus & Geographical Presence
      • 15.1.3.5. Recent Developments
      • 15.1.3.6. Key Management Personnel
    • 15.1.4. Twitter, Inc.
      • 15.1.4.1. Company Details
      • 15.1.4.2. Product & Services
      • 15.1.4.3. Financials (As Per Availability)
      • 15.1.4.4. Key Market Focus & Geographical Presence
      • 15.1.4.5. Recent Developments
      • 15.1.4.6. Key Management Personnel
    • 15.1.5. Adobe Inc.
      • 15.1.5.1. Company Details
      • 15.1.5.2. Product & Services
      • 15.1.5.3. Financials (As Per Availability)
      • 15.1.5.4. Key Market Focus & Geographical Presence
      • 15.1.5.5. Recent Developments
      • 15.1.5.6. Key Management Personnel
    • 15.1.6. Baidu, Inc
      • 15.1.6.1. Company Details
      • 15.1.6.2. Product & Services
      • 15.1.6.3. Financials (As Per Availability)
      • 15.1.6.4. Key Market Focus & Geographical Presence
      • 15.1.6.5. Recent Developments
      • 15.1.6.6. Key Management Personnel
    • 15.1.7. Yahoo! Inc.
      • 15.1.7.1. Company Details
      • 15.1.7.2. Product & Services
      • 15.1.7.3. Financials (As Per Availability)
      • 15.1.7.4. Key Market Focus & Geographical Presence
      • 15.1.7.5. Recent Developments
      • 15.1.7.6. Key Management Personnel
    • 15.1.8. IAC Inc.
      • 15.1.8.1. Company Details
      • 15.1.8.2. Product & Services
      • 15.1.8.3. Financials (As Per Availability)
      • 15.1.8.4. Key Market Focus & Geographical Presence
      • 15.1.8.5. Recent Developments
      • 15.1.8.6. Key Management Personnel
    • 15.1.9. Amazon.com, Inc.
      • 15.1.9.1. Company Details
      • 15.1.9.2. Product & Services
      • 15.1.9.3. Financials (As Per Availability)
      • 15.1.9.4. Key Market Focus & Geographical Presence
      • 15.1.9.5. Recent Developments
      • 15.1.9.6. Key Management Personnel
    • 15.1.10. ByteDance Ltd. (TikTok)
      • 15.1.10.1. Company Details
      • 15.1.10.2. Product & Services
      • 15.1.10.3. Financials (As Per Availability)
      • 15.1.10.4. Key Market Focus & Geographical Presence
      • 15.1.10.5. Recent Developments
      • 15.1.10.6. Key Management Personnel

16. Strategic Recommendations/Action Plan

  • 16.1. Key Focus Areas
  • 16.2. Target Region

17. About Us & Disclaimer

(Note: The companies list can be customized based on the client requirements.)