市场调查报告书
商品编码
1616364
干髮巾市场机会、成长动力、产业趋势分析与预测 2024 - 2032Hair Drying Towel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023年,全球干髮巾市场价值为4.746亿美元,预计2024年至2032年复合年增长率为6.2%。头髮损伤。旨在对抗毛躁、破损和热损伤的毛巾越来越受欢迎。干髮巾的材料正在向环保和永续材料的方向发生重大转变。由有机棉、再生纤维和竹子製成的产品引起了具有环保意识的消费者的共鸣。
创造居家水疗体验的趋势正在推动对优质干髮毛巾的需求,从而提升个人护理习惯。与其他水疗类产品相辅相成的毛巾越来越受欢迎。按材料细分的市场包括超细纤维、棉、竹、混纺布料等。 2023年,棉花以2.295亿美元的估值主导市场。
棉质毛巾以其透气性和舒适性而闻名,迎合了喜欢天然纤维的使用者。这种材料吸引那些优先考虑舒适性和自然感觉而不是先进功能的人。与其他材料相比,棉毛巾用途广泛,而且通常更便宜。它们广泛的可及性和成本效益推动了持续的需求。
市场范围 | |
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开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 4.746 亿美元 |
预测值 | 8.117 亿美元 |
复合年增长率 | 6.2% |
从款式来看,干髮巾市场分为头巾式、标准巾、包裹式。到 2023 年,标准毛巾将占据 45% 的主导市场份额,预计其使用量将逐年增长。标准毛巾是最传统、用途最广泛的选择,除了吹干头髮之外,也适用于多种用途。它们的熟悉性和多功能性使其成为许多家庭的必备品。它们的成本效益和广泛的可及性有助于持续的需求。北美干髮毛巾市场价值预计到2032年将达到2.184亿美元。消费者越来越意识到传统的干燥方法对头髮健康的影响,促使他们寻找能够最大程度地减少损伤和捲曲的专用毛巾。 。干燥时间快且易于使用的毛巾对日常忙碌的人来说很有吸引力。
The Global Hair Drying Towel Market was valued at USD 474.6 million in 2023 and is projected to grow at a CAGR of 6.2% from 2024 to 2032. Consumers are increasingly recognizing the link between hair care and overall health, leading to a heightened focus on products that mitigate hair damage. Towels designed to combat frizz, breakage, and heat damage are gaining popularity. There is a significant shift towards eco-friendly and sustainable materials in hair drying towels. Products made from organic cotton, recycled fibers, and bamboo are resonating with environmentally conscious consumers.
The trend of creating a home spa experience is driving demand for premium hair drying towels that elevate personal care routines. Towels that complement other spa-like products are seeing increased traction. Market segmentation by material includes microfiber, cotton, bamboo, blended fabrics, and others. In 2023, cotton dominated the market with a valuation of USD 229.5 million.
Cotton towels, known for their breathability and comfort, cater to users who prefer natural fibers. This material appeals to those prioritizing comfort and a natural feel over advanced features. Cotton towels are widely available and generally more affordable compared to other materials. Their broad accessibility and cost-effectiveness drive consistent demand.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $474.6 Million |
Forecast Value | $811.7 Million |
CAGR | 6.2% |
Based on style, the hair drying towel market is categorized into turban style, standard towel, and wrap style. In 2023, standard towels held the dominant market share of 45% and are anticipated to grow in use through the years. Standard towels are the most traditional and versatile option, suitable for various uses beyond just hair drying. Their familiarity and multi-functionality make them a staple in many households.Standard towels are generally more affordable and widely available compared to specialized styles. Their cost-effectiveness and broad accessibility contribute to consistent demand. North America held a hair drying towel market value is expected to reach USD 218.4 million by 2032. There is a growing awareness of the importance of maintaining healthy hair. Consumers are increasingly aware of the impact of traditional drying methods on hair health, leading them to seek out specialized towels that minimize damage and frizz.Many U.S. consumers have hectic schedules, leading to a demand for quick and efficient hair drying solutions. Towels that offer fast drying times and ease of use appeal to individuals with busy routines.