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市场调查报告书
商品编码
1616740

家用清洁产品市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测

Household Cleaning Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 100 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球家用清洁产品市场价值为 1,969 亿美元，预计 2024 年至 2032 年复合年增长率为 6.1%。随着人口迁移到城市地区和建造新住宅，对维护这些空间的清洁产品的需求不断增加。以新住宅和商业房地产兴起为特征的城市发展增强了对适合现代环境的各种清洁解决方案的需求。在发展中市场，可支配收入的增加使消费者能够在家庭清洁产品上花费更多。

这种财务成长使家庭能够投资于提供卓越性能和便利性的优质专业清洁解决方案。此外，它鼓励消费者寻找环保和创新的产品，凸显品质和永续发展的趋势。城市化和更高的可支配收入的协同作用为家庭清洁产品创造了一个强劲的市场，因为生活水平提高的城市地区的消费者优先考虑家庭维护和清洁。随着消费者越来越多地寻求满足当代清洁需求的产品，这种趋势在市场扩张中显而易见。

随着可支配收入的增加，人们更愿意探索新的清洁技术和配方，推动创新并使可用产品范围多样化。市场按产品类型细分，包括厕所清洁剂、表面清洁剂、玻璃和金属清洁剂以及地板清洁剂。表面清洁剂细分市场将在 2023 年引领市场，产生超过 649 亿美元的收入，预计在预测期内复合年增长率为 6.3%。表面清洁剂因其多功能性和频繁使用而变得至关重要，可适应各种表面，例如檯面和浴室装置。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 1,969 亿美元
预测值 3,345 亿美元
复合年增长率 6.1%

对有效性、便利性和改善卫生的需求推动了它们的流行，其创新侧重于环保成分、改进的清洁能力和用户友好的包装。从分销通路来看，市场分为线上和线下。 2023年，线下细分市场约占总市场份额的59%，预计复合年增长率为5.1%。传统零售通路仍然至关重要，为消费者提供直接购买各种产品的管道。

这些销售点受益于成熟的分销网络、即时的产品供应和个人客户服务。在亚太地区，在城市化、可支配收入增加和消费者生活方式改变的推动下，家庭清洁产品市场正在经历大幅成长。中产阶级的扩大和卫生意识的提高使该地区成为充满活力的家庭清洁产品市场。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 衝击力
    • 成长动力
      • 都市化和可支配所得增加
      • 技术创新
      • 扩大电子商务和线上零售
    • 产业陷阱与挑战
      • 消费者对化学成分的担忧
      • 激烈的竞争和价格敏感性
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费品采用
    • 首选配销通路
  • 成长潜力分析
  • 监管环境
  • 定价分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：家用清洁产品市场估计与预测：按产品类型，2021 - 2032 年

  • 主要趋势
  • 表面清洁剂
  • 厕所清洁剂
  • 玻璃和金属清洁剂
  • 地板清洁剂
  • 其他（织物清洁剂、洗碗等）

第 6 章：家用清洁产品市场估计与预测：按价格范围，2021 - 2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 7 章：家用清洁产品市场估计与预测：按成分，2021 - 2032

  • 主要趋势
  • 有机/天然
  • 化学/合成

第 8 章：家用清洁产品市场估计与预测：按配销通路，2021 - 2032

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超级市场和大卖场
    • 专卖店
    • 其他的

第 9 章：家用清洁产品市场估计与预测：按地区，2021 - 2032

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • MEA
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非
    • MEA 的其余部分

第 10 章：公司简介

  • Bona
  • Church & Dwight
  • Cleansing Solutions
  • Clorox
  • Colgate-Palmolive
  • Ecolab
  • Henkel
  • Kimberly-Clark
  • Method Products
  • Procter & Gamble (P&G)
  • Reckitt Benckiser
  • SC Johnson Professional
  • SC Johnson
  • Seventh Generation
  • Unilever
简介目录
Product Code: 5161

The Global Household Cleaning Products Market was valued at USD 196.9 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2032. This growth is largely driven by global urbanization, particularly in emerging economies. As populations move to urban areas and new homes are constructed, the demand for cleaning products to maintain these spaces increases. Urban development, characterized by the rise of new residential and commercial properties, enhances the need for a variety of cleaning solutions tailored to modern environments. In developing markets, increasing disposable incomes enable consumers to spend more on household cleaning products.

This financial growth allows households to invest in premium and specialized cleaning solutions that offer superior performance and convenience. Furthermore, it encourages consumers to seek out eco-friendly and innovative products, highlighting a trend towards quality and sustainability. The synergy of urbanization and higher disposable incomes creates a robust market for household cleaning products, as consumers in urban areas with elevated living standards prioritize home maintenance and cleanliness. This trend is evident in the market's expansion, as consumers increasingly seek products that meet contemporary cleaning demands.

As disposable incomes rise, there is a greater willingness to explore new cleaning technologies and formulations, driving innovation and diversifying the product range available. The market is segmented by product type, including toilet cleaners, surface cleaners, glass & metal cleaners, and floor cleaners. The surface cleaners segment led the market in 2023, generating revenue of over USD 64.9 billion, and expected to grow at a CAGR of 6.3% in the forecast period. Surface cleaners are essential due to their versatility and frequent usage, catering to a variety of surfaces, such as countertops and bathroom fixtures.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$196.9 Billion
Forecast Value$334.5 Billion
CAGR6.1%

Their popularity is fueled by the demand for effectiveness, convenience, and improved hygiene, with innovations focusing on eco-friendly ingredients, improved cleaning power, and user-friendly packaging. In terms of distribution channels, the market is divided into online and offline segments. The offline segment accounted for approximately 59% of the total market share in 2023 and is projected to grow at a CAGR of 5.1%. Traditional retail channels remain crucial, offering consumers direct access to a wide range of products.

These outlets benefit from established distribution networks, immediate product availability, and personal customer service. In the Asia Pacific region, the household cleaning products market is experiencing substantial growth, driven by urbanization, rising disposable incomes, and changing consumer lifestyles. The expanding middle class and increasing awareness of hygiene contribute to making this region a dynamic market for household cleaning products.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2018 - 2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factors affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Urbanization and rising disposable incomes
      • 3.2.1.2 Technological innovations
      • 3.2.1.3 Expansion of e-commerce and online retail
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Consumer concerns about chemical ingredients
      • 3.2.2.2 Intense competition and price sensitivity
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decision
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
  • 3.4 Growth potential analysis
  • 3.5 Regulatory landscape
  • 3.6 Pricing analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Household Cleaning Products Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Surface cleaners
  • 5.3 Toilet cleaners
  • 5.4 Glass & metal cleaners
  • 5.5 Floor cleaners
  • 5.6 Others (fabric cleaner, dishwashing, etc.)

Chapter 6 Household Cleaning Products Market Estimates & Forecast, By Price Range, 2021 - 2032, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Low
  • 6.3 Medium
  • 6.4 High

Chapter 7 Household Cleaning Products Market Estimates & Forecast, By Ingredient, 2021 - 2032, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Organic/Natural
  • 7.3 Chemical/Synthetic

Chapter 8 Household Cleaning Products Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 Ecommerce
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Supermarkets & hypermarkets
    • 8.3.2 Specialty stores
    • 8.3.3 Others

Chapter 9 Household Cleaning Products Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Rest of Asia Pacific
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Rest of Latin America
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa
    • 9.6.4 Rest of MEA

Chapter 10 Company Profiles

  • 10.1 Bona
  • 10.2 Church & Dwight
  • 10.3 Cleansing Solutions
  • 10.4 Clorox
  • 10.5 Colgate-Palmolive
  • 10.6 Ecolab
  • 10.7 Henkel
  • 10.8 Kimberly-Clark
  • 10.9 Method Products
  • 10.10 Procter & Gamble (P&G)
  • 10.11 Reckitt Benckiser
  • 10.12 S. C. Johnson Professional
  • 10.13 SC Johnson
  • 10.14 Seventh Generation
  • 10.15 Unilever