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市场调查报告书
商品编码
1628283

威士忌市场机会、成长动力、产业趋势分析和 2025 年至 2034 年预测

Whiskey Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 to 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年全球威士忌市场价值为727亿美元，预计2025年至2034年复合年增长率为6.7%。陈酿在橡木桶中发展其标誌性风味。

对优质和精酿威士忌的需求不断增长，反映出品质而非数量的转变。这种趋势在成熟市场中尤为突出，消费者越来越被独特、高端和小批量的产品所吸引。新兴市场也推动了这一趋势，因为可支配收入的增加导致消费者养成更奢侈的饮酒习惯，包括对威士忌的偏好。

电子商务的兴起使威士忌变得更容易获得，消费者可以直接从生产商或专业线上零售商处购买。网上购物的便利性，特别是在传统零售选择有限的大流行期间，推动了国际销售。电子商务促进了全球生产商提供更广泛的产品选择，扩大了消费者的选择并推动了市场成长。

市场范围
开始年份 2024年
预测年份 2025-2034
起始值 727 亿美元
预测值 1,380 亿美元
复合年增长率 6.7%

市面上的威士忌分为几种类型，包括苏格兰威士忌、美国威士忌、加拿大威士忌和爱尔兰威士忌。苏格兰威士忌因其悠久的传统和忠实的客户群而占据最大的市场份额。其品质、传统和严格的生产标准的声誉进一步推动了其受欢迎程度。随着越来越多的消费者寻求高品质、独特的烈酒，烈酒产业对优质产品的需求不断增长，这对苏格兰威士忌有利。

威士忌旅游业也在扩大市场方面发挥了作用，特别是在拥有丰富威士忌遗产的地区。活动和旅游让消费者能够与品牌互动，加深他们的联繫和忠诚度。这些经验有助于推广苏格兰威士忌并确保其在市场上的领导地位，确保其对长期爱好者和新来者的持续吸引力。

威士忌市场也依配销通路划分，分为场内交易和场外交易。包括酒吧、餐厅和酒店在内的零售市场到2024 年将占据超过52% 的市场份额。成长的上升。夜生活产业的扩张以及消费者在餐饮和社交体验方面支出的增加进一步支持了该领域的成长。

在优质烈酒受欢迎的推动下，2024 年美国威士忌市场规模将达到 133 亿美元。在强大的生产和分销网络的支持下，对精酿饮料和威士忌鸡尾酒的需求不断增长，进一步增强了市场。此外，威士忌旅游业持续成长，促进了关键地区的消费者参与和市场扩张。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 全球对优质精酿威士忌的需求不断增长
      • 新兴市场可支配所得增加
      • 扩大酒类销售电子商务平台
    • 产业陷阱与挑战
      • 严格的政府法规和税收政策
      • 原物料价格波动
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场规模与预测：按产品划分，2021-2034 年

  • 主要趋势
  • 苏格兰威士忌
  • 美国威士忌
  • 加拿大威士忌
  • 爱尔兰威士忌
  • 其他的

第 6 章：市场规模与预测：按配销通路划分，2021-2034 年

  • 主要趋势
  • 场内交易
  • 场外交易

第 7 章：市场规模与预测：按地区划分，2021-2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 8 章：公司简介

  • Allied Blenders and Distilleries
  • Brown Foreman
  • Constellation Brands
  • Diageo
  • Edrington
  • Kavalan Distillery
  • La Martiniquaise
  • Pernod Ricard
  • Suntory
  • Whyte & Mackay
  • William Grant & Sons
简介目录
Product Code: 3322

The Global Whiskey Market was valued at USD 72.7 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2034. Whiskey is a distilled alcoholic drink made from fermented grains such as barley, rye, corn, and wheat and aged in oak barrels to develop its signature flavor.

The increasing demand for premium and craft whiskey reflects a shift toward quality over quantity. This trend is particularly prominent in established markets where consumers are increasingly drawn to unique, high-end, and small-batch products. Emerging markets are also contributing to this trend, as rising disposable incomes lead consumers to adopt more luxurious drinking habits, including a preference for whiskey.

The rise of e-commerce has made whiskey more accessible, allowing consumers to buy directly from producers or specialized online retailers. The convenience of online shopping, particularly during the pandemic when traditional retail options were limited, has driven international sales. E-commerce has facilitated a wider range of product options from global producers, expanding consumer choice and fueling market growth.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$72.7 Billion
Forecast Value$138 Billion
CAGR6.7%

The market is divided into several types of whiskey, including Scotch, American, Canadian, and Irish whiskey. Scotch whiskey holds the largest market share due to its long-standing tradition and loyal customer base. Its popularity is further fueled by its reputation for quality, heritage, and strict production standards. The growing demand for premium products within the spirits industry benefits Scotch whiskey as more consumers seek out high-quality, distinctive spirits.

Whiskey tourism has also played a role in expanding the market, especially in regions with a rich whiskey heritage. Events and tours allow consumers to engage with brands, deepening their connection and loyalty. These experiences help promote Scotch whiskey and secure its leadership in the market, ensuring its continued appeal to both long-time enthusiasts and newcomers.

The whiskey market is also divided by distribution channel, with on-trade and off-trade segments. The on-trade segment, which includes bars, restaurants, and hotels, accounted for over 52% of the market share in 2024. As consumers increasingly choose premium whiskey experiences in social settings, demand for crafted cocktails and high-end whiskey brands is on the rise. The expansion of the nightlife industry and increased consumer spending on dining and social experiences further support growth in this segment.

The whiskey market in the U.S. reached USD 13.3 billion in 2024, driven by the popularity of premium spirits. The increasing demand for craft beverages and whiskey-based cocktails has further strengthened the market, supported by strong production and distribution networks. Additionally, whiskey tourism continues to grow, boosting consumer engagement and market expansion in key regions.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculation
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing global demand for premium and craft whiskey
      • 3.6.1.2 Rising disposable incomes in emerging markets
      • 3.6.1.3 Expansion of e-commerce platforms for alcohol sales
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Stringent government regulations and taxation policies
      • 3.6.2.2 Fluctuations in raw material prices
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product, 2021-2034 (USD Billion, Million Liters)

  • 5.1 Key trends
  • 5.2 Scotch whisky
  • 5.3 American whiskey
  • 5.4 Canadian whisky
  • 5.5 Irish whiskey
  • 5.6 Others

Chapter 6 Market Size and Forecast, By Distribution Channel, 2021-2034 (USD Billion, Million Liters)

  • 6.1 Key trends
  • 6.2 On-trade
  • 6.3 Off-trade

Chapter 7 Market Size and Forecast, By Region, 2021-2034 (USD Billion, Million Liters)

  • 7.1 Key trends
  • 7.2 North America
    • 7.2.1 U.S.
    • 7.2.2 Canada
  • 7.3 Europe
    • 7.3.1 UK
    • 7.3.2 Germany
    • 7.3.3 France
    • 7.3.4 Italy
    • 7.3.5 Spain
    • 7.3.6 Russia
  • 7.4 Asia Pacific
    • 7.4.1 China
    • 7.4.2 India
    • 7.4.3 Japan
    • 7.4.4 South Korea
    • 7.4.5 Australia
  • 7.5 Latin America
    • 7.5.1 Brazil
    • 7.5.2 Mexico
  • 7.6 MEA
    • 7.6.1 South Africa
    • 7.6.2 Saudi Arabia
    • 7.6.3 UAE

Chapter 8 Company Profiles

  • 8.1 Allied Blenders and Distilleries
  • 8.2 Brown Foreman
  • 8.3 Constellation Brands
  • 8.4 Diageo
  • 8.5 Edrington
  • 8.6 Kavalan Distillery
  • 8.7 La Martiniquaise
  • 8.8 Pernod Ricard
  • 8.9 Suntory
  • 8.10 Whyte & Mackay
  • 8.11 William Grant & Sons