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传统广播广告的全球市场：市场规模、份额、趋势分析-按类型、按行业、按地区、分部预测（2022-2028 年）
市场调查报告书
商品编码
1092432

传统广播广告的全球市场：市场规模、份额、趋势分析-按类型、按行业、按地区、分部预测（2022-2028 年）

Traditional Radio Advertising Market Size, Share & Trends Analysis Report By Type (Terrestrial Radio Broadcast Advertising, Satellite Radio Advertising), By Industry Vertical, By Region, And Segment Forecasts, 2022 - 2028
出版日期: | 出版商: Grand View Research | 英文 78 Pages | 商品交期: 2-10个工作天内

价格

全球传统广播广告市场预计在 2022 年至 2028 年间以 1.9% 的复合年增长率增长，到 2028 年将达到 285 亿美元。

传统收音机在全球的日益普及正在加速市场增长。此外，近年来越来越多地接受传统广播广告来提供有关我们公司和我们产品的信息，预计将加速市场增长。由于观众人数的增加，新兴市场传统广播广告的影响不断增强，预计将在未来几年推动市场增长。

本报告提供对全球传统广播广告市场的研究和分析，提供有关市场动态、消费者行为分析、类型/行业/区域趋势分析、竞争分析和企业概况的信息。

目录

第一章调查方法及范围

第2章执行摘要

第三章传统广播广告市场的变量、趋势和范围

  • 市场细分
  • 渗透率和增长前景映射
  • 价值链分析
  • 市场动态
  • 商业环境分析

第四章消费者行为分析

  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费者类型采用
  • 意见和建议

第5章传统广播广告市场：类型估计和趋势分析

  • 类型趋势分析和市场份额：2021 年和 2028 年
  • 地面电台广播广告
  • 卫星广播广告

第 6 章传统广播广告市场：行业预测与趋势分析

  • 行业趋势分析和市场份额：2021 年和 2028 年
  • 车
  • 金融业务
  • 媒体娱乐
  • 快消品
  • 零售
  • 房地产
  • 教育
  • 其他

第7章传统广播广告市场：区域估计和趋势分析

  • 区域趋势分析和市场份额：2021 年和 2028 年
  • 北美
    • 美国
  • 欧洲
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
  • 中东/非洲
    • 南非

第8章竞争分析

  • 全球主要公司、近期发展及对行业的影响
  • 主要企业/竞争分类（主要创新者、市场领导者、初创企业）
  • 供应商情况

第 9 章公司简介

  • Cumulus Media Inc.
  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Gumas
  • Division of Labor
  • Kiosk
Product Code: GVR-4-68039-929-1

Traditional Radio Advertising Market Growth & Trends:

The global traditional radio advertising market size is expected to reach USD 28.5 billion by 2028, registering a CAGR of 1.9% from 2022 to 2028, according to a new report by Grand View Research, Inc. The growing popularity of traditional radio across the globe is accelerating the market growth. Moreover, the growing acceptance of traditional radio advertising among various industries in recent years to offer information about their company and products is expected to accelerate the market growth. Furthermore, the rising effectiveness of traditional radio advertising in developing countries due to growing number of audiences is up surging the market growth over the upcoming years.

Moreover, traditional radio advertising is rapidly gaining popularity owing to having more engagement of customers, and rising brand awareness are accelerating the market growth. Furthermore, a lockdown situation has been observed during the COVID-19 pandemic, and it showed a negative impact on the traditional radio advertising market due to many advertisers slashed marketing budgets or paused advertising spending during this period. Moreover, the increasing spending on radio advertising after the ease of several restrictions is expected to boost the market growth over the forecast period.

The satellite radio advertising segment is expected to register the highest CAGR of 2.4% from 2022 to 2028. The increasing adoption of radio advertising for brand awareness and promotion of the various products through the satellite network has significantly accelerated the growth of this segment. Additionally, rising investment in traditional radio advertising by the various advertisers due to the high engagement of customers in the satellite radio advertising segment is driving the market growth.

The media & entertainment segment is expected to expand at a higher CAGR of 3.4% from 2022 to 2028. The increasing spending on radio advertising by various media & entertainment companies in recent years for various promotion is expected to boost the market growth over the forecast period. Moreover, the rising popularity of traditional radio advertising among the all-age group is expected to accelerate the market growth.

North America dominated the market with a revenue share of over 35% in 2021. The growing popularity of traditional radio in commercial and passenger vehicles for listing music is accelerating the market growth in this region. Furthermore, the increasing investments associated with radio advertising are expected to drive the market growth in this region. Additionally, increasing demand for terrestrial radio in the U.S. is boosting the market growth over the forecast period.

Traditional Radio Advertising Report Highlights:

  • North America is expected to register the largest market share of above 35% in the 2021 owing to growing radio advertising.
  • Satellite radio advertising segment is expected to foresee the fastest growth, with a CAGR of 2.4% during 2022 to 2028 due to rising adoption of satellite network.
  • Retail segment held the largest market in share in 2021, contributed over 15% of the total revenue due to growing promotion activity of retail products.
  • Asia Pacific is expected to witness the fastest growth, with a CAGR of 3.0% during the 2022 to 2028 owing to growing spending on traditional radio advertising.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Scope & Assumptions
  • 1.3. List of Data Sources
  • 1.4. List of Abbreviations

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Type Outlook
  • 2.3. Industry Vertical Outlook
  • 2.4. Regional Outlook

Chapter 3. Traditional Radio Advertising Market Variables, Trends & Scope

  • 3.1 Market Segmentation
  • 3.2 Penetration & Growth Prospect Mapping
  • 3.4 Value Chain Analysis
  • 3.5 Market Dynamics
    • 3.5.1 Market Driver Analysis
    • 3.5.2 Market restraint Analysis
    • 3.5.3 Market Opportunities Analysis
  • 3.6 Business Environment Analysis
    • 3.6.1 Porter's Five Forces Analysis
      • 3.6.1.1 Threat of new entrants
      • 3.6.1.2 Bargaining power of suppliers
      • 3.6.1.3 Bargaining power of buyers
      • 3.6.1.4 Threat of substitutes
      • 3.6.1.5 Competitive rivalry
    • 3.6.2 PESTLE Analysis
      • 3.6.2.1 Political Landscape
      • 3.6.2.2 Environmental Landscape
      • 3.6.2.3 Social Landscape
      • 3.6.2.5 Technology Landscape
      • 3.6.2.5 Economic Landscape
      • 3.6.2.6 Legal Landscape

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Type Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Traditional Radio Advertising Market: Type Estimates & Trend Analysis

  • 5.1. Type Movement Analysis & Market Share, 2021 & 2028
  • 5.2. Terrestrial Radio Broadcast Advertising
    • 5.2.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 5.3. Satellite Radio Advertising
    • 5.3.1. Market Estimates And Forecast 2017 - 2028 (USD Million)

Chapter 6. Traditional Radio Advertising Market: Industry Vertical Estimates & Trend Analysis

  • 6.1. Industry Vertical Movement Analysis & Market Share, 2021 & 2028
  • 6.2. Automotive
    • 6.2.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.3. Financial Services
    • 6.3.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.4. Media & Entertainment
    • 6.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.5. FMCG
    • 6.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.6. Retail
    • 6.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.7. Real Estate
    • 6.7.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.8. Education
    • 6.8.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 6.9. Others
    • 6.9.1. Market Estimates And Forecast 2017 - 2028 (USD Million)

Chapter 7. Traditional Radio Advertising Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 20201& 2028
  • 7.2. North America
    • 7.2.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.2.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.2.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.2.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.2.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.3.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.3.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.3.4. Germany
      • 7.3.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.3.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.3.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.3.5.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.3.5.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.3.6. France
      • 7.3.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.3.6.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.3.6.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.4.4. China
      • 7.4.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.4.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.4.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.4.5. Japan
      • 7.4.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.4.5.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.4.5.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.4.6. India
      • 7.4.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.4.6.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.4.6.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.5.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.5.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.5.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.5.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
  • 7.6. Middle East & Africa
    • 7.6.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
    • 7.6.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
    • 7.6.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market Estimates And Forecast 2017 - 2028 (USD Million)
      • 7.6.4.2. Market Estimates And Forecast, By Type 2017 - 2028 (USD Million)
      • 7.6.4.3. Market Estimates And Forecast, By Industry Vertical 2017 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key Global Players, Recent Developments & Their Impact On The Industry
  • 8.2. Key Company/Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2021

Chapter 9. Company Profiles

  • 9.1. Cumulus Media Inc.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Type Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Sirius XM Radio Inc.
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Type Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. iHeartMedia Inc.
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Type Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Entercom Communications Corp.
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Type Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. National Public Radio Inc.
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Type Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Strategic Media Inc.
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Type Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. The Radio Agency
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Type Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Jacob Tyler
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Type Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Gumas
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Type Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Division of Labor
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Type Benchmarking
    • 9.10.4. Strategic Initiatives
  • 9.11. Kiosk
    • 9.11.1. Company Overview
    • 9.11.2. Financial Performance
    • 9.11.3. Type Benchmarking
    • 9.11.4. Strategic Initiatives

List of Tables

  • 1. Traditional Radio Advertising Market- Key Market Driver Analysis
  • 2. Traditional Radio Advertising Market- Key Market Restraint Analysis
  • 3. Global Terrestrial Radio Broadcast Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 4. Global Satellite Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 5. Global Automotive Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 6. Global Financial Services Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 7. Global Media & Entertainment Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 8. Global FMCG Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 9. Global Retail Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 10. Global Real Estate Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 11. Global Education Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 12. Global others Market Estimates And Forecast From Industry Vertical 2017 - 2028 (USD Million)
  • 13. Global Traditional Radio Advertising Market Estimates And Forecast, by region 2017 - 2028 (USD Million)
  • 14. Global Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 15. Global Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 16. North America Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 17. North America Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 18. North America Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 19. U.S. Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 20. U.S. Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 21. U.S. Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 22. Europe Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 23. Europe Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 24. Europe Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 25. Germany Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 26. Germany Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 27. Germany Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 28. U.K. Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 29. U.K. Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 30. U.K. Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 31. France Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 32. France Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 33. France Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 34. Asia Pacific Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 35. Asia Pacific Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 36. Asia Pacific Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 37. China Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 38. China Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 39. China Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 40. Japan Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 41. Japan Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 42. Japan Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 43. India Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 44. India Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 45. India Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 46. Central & South America Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 47. Central & South America Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 48. Central & South America Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 49. Brazil Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 50. Brazil Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 51. Brazil Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 52. Middle East & Africa Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 53. Middle East & Africa Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 54. Middle East & Africa Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 55. South Africa Traditional Radio Advertising Market Estimates And Forecast 2017 - 2028 (USD Million)
  • 56. South Africa Traditional Radio Advertising Market Estimates And Forecast By Type 2017 - 2028 (USD Million)
  • 57. South Africa Traditional Radio Advertising Market Estimates And Forecast By Industry Vertical 2017 - 2028 (USD Million)
  • 58. Vendor landscape

List of Figures

  • Fig. 1 Traditional Radio Advertising Market Snapshot
  • Fig. 2 Traditional Radio Advertising Market Segmentation & Scope
  • Fig. 3 Traditional Radio Advertising Market Penetration & Growth Prospect Mapping
  • Fig. 4 Traditional Radio Advertising Market Value Chain Analysis
  • Fig. 5 Traditional Radio Advertising Market Dynamics
  • Fig. 6 Traditional Radio Advertising Market Porter's Analysis
  • Fig. 7 Traditional Radio Advertising Market: Type Movement Analysis
  • Fig. 8 Traditional Radio Advertising Market: Industry Vertical Movement Analysis
  • Fig. 9 Traditional Radio Advertising Market: Regional Movement Analysis