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广播广告市场:2023-2028 年全球行业趋势、份额、规模、增长、机会和预测Radio Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年全球广播广告市场规模达到372亿美元。展望未来,IMARC集团预计到2028年市场规模将达到488亿美元,2023-2028年復合年增长率(CAGR)为4.48%。
广播广告是全球最古老的广告形式之一。它向广大观众广播音频内容,并且与电视广告相比相对便宜,因为製作复杂且引人注目的视觉效果不会产生任何费用。儘管出现了互联网等新型广告平台,但由于其便携性等原因,广播仍然在市场上占有相当大的份额。此外,由于它作为一种有影响力的宣传途径,受到全球大小公司的广泛青睐。
广播是一种高效、便携的广告媒体,可以吸引更广泛的受众。因此,领先品牌和广告商依靠广播广告与目标受众进行沟通。许多国家和国际组织的管理当局也利用它来开展大规模外展计划。除此之外,由于世界大部分地区都有广播电台,广播成为居住在偏远和农村地区的人们唯一的信息和娱乐来源。此外,世界各地的人们更喜欢在开车、锻炼、玩视频游戏和做日常家务时听广播。这与支持广播的车载媒体应用程序的开发相结合,为广告商创造了利润丰厚的增长机会。此外,广播频道正在采用创新的解决方案,例如广播自动化软件,该软件与预先录製的音频内容(例如歌曲、广告和采访)集成。该软件还有助于运营多个电台或频道,预计将创造有利的市场前景。
The global radio advertising market size reached US$ 37.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 48.8 Billion by 2028, exhibiting a growth rate (CAGR) of 4.48% during 2023-2028.
Radio advertising represents one of the oldest forms of advertising across the globe. It broadcasts audio content to a vast audience and is relatively cheaper as compared to television advertising as no expenses are incurred in making complex and eye-catchy visuals. Despite the advent of newer advertising platforms like the internet, radio still holds a considerable share in the market on account of reasons such as its portability. Moreover, as it acts as an influential route of publicity, it is widely preferred by both big and small companies worldwide.
Radio is an efficient and portable advertising medium that appeals to a broader audience. As a result, leading brands and advertisers rely on radio commercials to communicate with their target audience. It is also utilized by governing authorities of numerous countries and international organizations for mass outreach programs. Apart from this, due to the availability of radio stations in most parts of the world, radio acts as a sole source of information and entertainment for people residing in remote and rural regions. Moreover, individuals worldwide prefer listening to the radio while driving, exercising, playing video games, and performing daily chores. This, in confluence with the development of in-car media apps that support radio, is creating lucrative growth opportunities for advertisers. Furthermore, radio channels are employing innovative solutions, such as radio automation software, which is integrated with pre-recorded audio content, such as songs, commercials, and interviews. This software also assists in operating multiple stations or channels, which is anticipated to create a favorable market outlook.
IMARC Group provides an analysis of the key trends in each segment of the global radio advertising market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on type.
Traditional Radio Advertising
Terrestrial Radio Broadcast Advertising
Terrestrial Radio Online Advertising
Satellite Radio Advertising
North America
Europe, Middle East & Africa
Asia Pacific
Latin America
At present, North America enjoys the leading position in the market on account of the presence of the key broadcasting companies in the United States.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are WPP plc, Omnicom Group Inc., Publicis Groupe S.A., The Interpublic Group of Companies, Inc., and Dentsu International Group.
Figure 4 1: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 4 2: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4 3: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 4 4: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 4 5: Global: Advertising Market: Share of Key Players (in %), 2022
Figure 4 6: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 4 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 5 1: Global: Radio Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 2: Global: Radio Advertising Market: Value Breakup by Type (in %), 2022
Figure 5 3: Global: Traditional Radio Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 4: Global: Traditional Radio Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 5: Global: Terrestrial Radio Broadcast Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 6: Global: Terrestrial Radio Broadcast Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 7: Global: Terrestrial Radio Online Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 8: Global: Terrestrial Radio Online Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 9: Global: Satellite Radio Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 5 10: Global: Satellite Radio Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 11: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2022 and 2028
Figure 5 12: Global: Radio Advertising Market: Regional Breakup (in %), 2022
Figure 5 13: North America: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 14: Europe, Middle East & Africa: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 15: Asia Pacific: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 16: Latin America: Radio Advertising Market: Sales Value (in Billion US$), 2022 and 2028
Figure 5 17: Global: Radio Advertising Market: Breakup by Industry (in %), 2022
Figure 5 18: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 5 19: Global: Radio Advertising Industry: SWOT Analysis
Figure 5 20: Global: Radio Advertising Industry: Value Chain Analysis
Figure 5 21: Global: Radio Advertising Industry: Porter's Five Forces Analysis
Table 4 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 4 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2023-2028
Table 5 1: Global: Radio Advertising Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 5 2: Global: Radio Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
Table 5 3: Global: Radio Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028