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封面
市场调查报告书
商品编码
1376245

智慧音箱市场规模、份额、趋势分析报告：2023-2030 年 VPA、地区和细分市场预测

Smart Speaker Market Size, Share & Trends Analysis Report By Virtual Personal Assistant (Amazon Alexa, Google Assistant, Apple Siri), By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 82 Pages | 商品交期: 2-10个工作天内

价格

智慧音箱市场成长与趋势：

Grand View Research, Inc.最新报告显示，到2030年，全球智慧音箱市场规模预计将达到501.9亿美元，预测期内年复合成长率为22.2%。

智慧音箱预计将在消费者中越来越受欢迎，因为它们能够充当可以正确控制其他智慧家庭设备的中央枢纽。

由于各种技术进步，预计市场在预测期内将显着增长。最近的一项技术进步是亚马逊于 2018 年 6 月推出的 Echo Look。 Echo Look 与相机整合，并被编程为透过捕获用户的影像充当时尚顾问。同样，2017 年 3 月，Google宣布了一项将智慧显示器纳入自家公司扬声器的策略。 Google Assistant 智慧显示器可让您透过萤幕上的视觉辅助工具检视食谱、浏览 Google 地图以及线上购物。

此外，随着宽频服务的日益普及以及人工智慧技术的整合，智慧音箱市场预计在未来年度进一步扩大。推动市场的另一个关键因素是价格差异化。不同的智慧音箱提供者以不同的成本提供产品，以维持消费者自家公司产品的偏好。此外，智慧音箱预计将成为消费性产品系列中其他智慧设备中成长最快的产品。

儘管消费者对智慧音箱的兴趣不断增加，但资料安全和隐私仍然是关键问题。这些装置从 Google Home 收集与联络资讯、银行帐户和登入凭证相关的个人资讯，使用者可以在 Google Home 中存取储存个人资讯的 Gmail。这些安全问题可能会阻碍市场成长。然而，随着安全措施市场的开拓，市场有望克服这项挑战并呈现上升的成长趋势。

智慧音箱市场报告亮点

  • 亚马逊 Alexa 在 2022 年占据市场主导地位，收益占有率最大，达 36.6%。这种增长归因于其深受消费者欢迎以及机器学习和半监督学习技术等先进功能。
  • 一些新兴企业正在与现有参与企业结盟，以提高其在市场上的影响力。例如，2018年7月，先锋电子宣布与亚马逊公司合作，推出与亚马逊Alexa语音助理相容的Elite智慧音箱F4（VA-FW40）。 Pioneer Electronics 从事提供居家娱乐产品。
  • 在智慧音箱市场，有苹果、亚马逊、Google、小米等参与企业。这些玩家采取了有效的策略来维持自己的存在并赢得用户的欢迎。例如，继亚马逊在美国推出智慧音箱后，中国主要电子设备製造商小米也推出了智慧音箱，目前已成为消费性电子市场的先驱之一。该公司在智慧音箱市场占有超过5%的份额。

目录

第1章调查方法与范围

第2章执行摘要

第3章智慧音箱市场变数、趋势、范围

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素分析
    • 市场抑制因素分析
    • 市场机会分析
  • 智慧音箱市场分析工具
    • 产业分析-波特五力分析
    • PESTEL分析

第4章智慧音箱市场：VPA预估及趋势分析

  • 智慧音箱市场：重点
  • 智慧音箱市场：2022 年和 2030 年趋势和市场占有率分析
  • Amazon Alexa
  • Google Assistant
  • Apple Siri
  • 其他的

第5章智慧音箱市场：区域预估及趋势分析

  • 区域展望
  • 智慧音箱市场（按地区）：要点
  • 北美洲
    • 2017年至2030年市场预测
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东/非洲
    • 沙乌地阿拉伯
    • 南非
    • 阿拉伯聯合大公国

第6章竞争形势

  • 主要市场参与企业的最新趋势和影响分析
  • 市场参与企业分类
    • Apple, Inc.
    • Amazon, Inc.
    • Bose Corporation
    • Baidu, Inc.
    • Google LLC
    • HARMAN International
    • Sonos, Inc.
    • ULTIMATE EARS
    • Sony Corporation
    • Panasonic Holdings Corporation
    • Xiaomi
Product Code: GVR-2-68038-614-1

Smart Speaker Market Growth & Trends:

The global smart speaker market size is expected to reach USD 50.19 billion by 2030, registering a CAGR of 22.2% during the forecast period, according to a new report by Grand View Research, Inc.. The ability of a smart speaker to function as a centralized hub that can adequately control other smart home devices is expected to increase their popularity among consumers.

The market is anticipated to witness significant growth over the forecast period owing to various technological advancements. One of the recent technological advancements is Echo Look, launched by Amazon in June 2018. Echo Look is integrated with a camera and programmed to function as a fashion advisor by capturing user's images. Similarly, in March 2017, Google announced its strategy to incorporate smart displays in their speakers. The Google Assistant Smart Displays can be used to watch recipes, refer to Google maps, and shop online with the visual aid of a screen.

Furthermore, increasing penetration of broadband services, coupled with growing integration of AI technologies, is anticipated to bolster the smart speakers market over the forecast years. Another key factor driving the market is price differentiation. Various smart speaker providers offer their products at varied costs to maintain consumer preferences toward their products. Additionally, smart speakers are expected to be the fastest-growing products among other smart devices included in the consumer electronics portfolio.

Despite growing consumer interest in smart speakers, data security and privacy continue to be primary concerns. These devices gather personal information pertaining to contact details, bank account number, and login credentials from Google Home, which has access to Gmail where users store their personal details. These security concerns may hinder market growth. However, with development of security compliances, the market is expected to overcome this challenge and exhibit an upward growth trend.

Smart Speaker Market Report Highlights:

  • Amazon Alexa dominated the market in 2022 and accounted for the largest revenue share of 36.6%. This growth is ascribed to its massive popularity among consumers and its advanced features such as machine learning and semi-supervised learning techniques
  • Several emerging players are entering into collaborations with existing participants to enhance their market presence. For instance, in July 2018, Pioneer Electronics announced its partnership with Amazon, Inc. to introduce Elite Smart Speaker F4 (VA-FW40) enabled with Amazon Alexa voice assistant. Pioneer Electronics is engaged in providing home entertainment products
  • The smart speakers market is marked by presence of industry participants such as Apple, Inc.; Amazon; Google; and Xiaomi. These players incorporate effective strategies to maintain their presence and gain popularity among users. For instance, after Amazon introduced its smart speaker in U.S., Xiaomi, Chinese electronics giant, introduced its smart speakers and is currently one of the pioneers in the consumer electronics market. The company holds more than 5% share in the smart speakers market.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
    • 1.1.1. Virtual Personal Assistant
    • 1.1.2. Regional scope
    • 1.1.3. Estimates and forecast timeline
  • 1.2. Research Methodology
  • 1.3. Information Procurement
    • 1.3.1. Purchased database
    • 1.3.2. GVR's internal database
    • 1.3.3. Secondary sources
    • 1.3.4. Primary research
    • 1.3.5. Details of primary research
  • 1.4. Information or Data Analysis
  • 1.5. Market Formulation & Validation
  • 1.6. Model Details
  • 1.7. List of Secondary Sources
  • 1.8. List of Primary Sources
  • 1.9. Objectives

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
    • 2.2.1. Virtual Personal Assistant outlook
    • 2.2.2. Regional outlook
  • 2.3. Competitive Insights

Chapter 3. Smart Speakers Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market driver analysis
    • 3.3.2. Market restraint analysis
    • 3.3.3. Market opportunity analysis
  • 3.4. Smart Speakers Market Analysis Tools
    • 3.4.1. Industry analysis - Porter's
      • 3.4.1.1. Supplier power
      • 3.4.1.2. Buyer power
      • 3.4.1.3. Substitution threat
      • 3.4.1.4. Threat of new entrant
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Technological landscape
      • 3.4.2.3. Economic landscape

Chapter 4. Smart Speakers Market : Virtual Personal Assistant Estimates & Trend Analysis

  • 4.1. Smart Speakers Market: Key Takeaways
  • 4.2. Smart Speakers Market: Movement & Market Share Analysis, 2022 & 2030
  • 4.3. Amazon Alexa
    • 4.3.1. Amazon Alexa market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.4. Google Assistant
    • 4.4.1. Google Assistant market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.5. Apple Siri
    • 4.5.1. Apple Siri market estimates and forecasts, 2017 to 2030 (USD Million)
  • 4.6. Others
    • 4.6.1. Others market estimates and forecasts, 2017 to 2030 (USD Million)

Chapter 5. Smart Speakers Market: Regional Estimates & Trend Analysis

  • 5.1. Regional Outlook
  • 5.2. Smart Speakers Market by Region: Key Takeaway
  • 5.3. North America
    • 5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.3.2. U.S.
      • 5.3.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.3.3. Canada
      • 5.3.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.4. Europe
    • 5.4.1. UK
      • 5.4.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.4.2. Germany
      • 5.4.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.4.3. France
      • 5.4.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.5. Asia Pacific
    • 5.5.1. Japan
      • 5.5.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.2. China
      • 5.5.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.3. India
      • 5.5.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.4. Australia
      • 5.5.4.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.5.5. South Korea
      • 5.5.5.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.6. Latin America
    • 5.6.1. Brazil
      • 5.6.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.6.2. Mexico
      • 5.6.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
  • 5.7. MEA
    • 5.7.1. Saudi Arabia
      • 5.7.1.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.7.2. South Africa
      • 5.7.2.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
    • 5.7.3. UAE
      • 5.7.3.1. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)

Chapter 6. Competitive Landscape

  • 6.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 6.2. Market Participant Categorization
    • 6.2.1. Apple, Inc.
      • 6.2.1.1. Company overview
      • 6.2.1.2. Financial performance
      • 6.2.1.3. Product benchmarking
      • 6.2.1.4. Strategic initiatives
    • 6.2.2. Amazon, Inc.
      • 6.2.2.1. Company overview
      • 6.2.2.2. Financial performance
      • 6.2.2.3. Product benchmarking
      • 6.2.2.4. Strategic initiatives
    • 6.2.3. Bose Corporation
      • 6.2.3.1. Company overview
      • 6.2.3.2. Financial performance
      • 6.2.3.3. Product benchmarking
      • 6.2.3.4. Strategic initiatives
    • 6.2.4. Baidu, Inc.
      • 6.2.4.1. Company overview
      • 6.2.4.2. Financial performance
      • 6.2.4.3. Product benchmarking
      • 6.2.4.4. Strategic initiatives
    • 6.2.5. Google LLC
      • 6.2.5.1. Company overview
      • 6.2.5.2. Financial performance
      • 6.2.5.3. Product benchmarking
      • 6.2.5.4. Strategic initiatives
    • 6.2.6. HARMAN International
      • 6.2.6.1. Company overview
      • 6.2.6.2. Financial performance
      • 6.2.6.3. Product benchmarking
      • 6.2.6.4. Strategic initiatives
    • 6.2.7. Sonos, Inc.
      • 6.2.7.1. Company overview
      • 6.2.7.2. Financial performance
      • 6.2.7.3. Product benchmarking
      • 6.2.7.4. Strategic initiatives
    • 6.2.8. ULTIMATE EARS
      • 6.2.8.1. Company overview
      • 6.2.8.2. Financial performance
      • 6.2.8.3. Product benchmarking
      • 6.2.8.4. Strategic initiatives
    • 6.2.9. Sony Corporation
      • 6.2.9.1. Company overview
      • 6.2.9.2. Financial performance
      • 6.2.9.3. Product benchmarking
      • 6.2.9.4. Strategic initiatives
    • 6.2.10. Panasonic Holdings Corporation
      • 6.2.10.1. Company overview
      • 6.2.10.2. Financial performance
      • 6.2.10.3. Product benchmarking
      • 6.2.10.4. Strategic initiatives
    • 6.2.11. Xiaomi
      • 6.2.11.1. Company overview
      • 6.2.11.2. Financial performance
      • 6.2.11.3. Product benchmarking
      • 6.2.11.4. Strategic initiatives

List of Tables

  • Table 1 List of abbreviation
  • Table 2 North America smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 3 North America smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 4 U.S. smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 5 Canada smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 6 Europe smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 7 Europe smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 8 Germany smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 9 UK smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 10 France smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 11 Asia Pacific smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 12 Asia Pacific smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 13 China smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 14 Japan smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 15 India smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 16 Australia smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 17 South Korea smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 18 Latin America smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 19 Latin America smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 20 Brazil smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 21 Mexico smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 22 Middle East and Africa smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 23 Middle East and Africa smart speakers market, by region, 2017 to 2030 (USD Million)
  • Table 24 South Africa smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 25 Saudi Arabia smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)
  • Table 26 UAE smart speakers market, by virtual personal assistant, 2017 - 2030 (USD Million)

List of Figures

  • Fig. 1 Market research process
  • Fig. 2 Data triangulation techniques
  • Fig. 3 Primary research pattern
  • Fig. 4 Market research approaches
  • Fig. 5 Value-chain-based sizing & forecasting
  • Fig. 6 QFD modeling for market share assessment
  • Fig. 7 Market formulation & validation
  • Fig. 8 Smart speakers: Market outlook
  • Fig. 9 Smart speakers: Competitive insights
  • Fig. 10 Parent market outlook
  • Fig. 11 Related/ancillary market outlook
  • Fig. 12 Penetration and growth prospect mapping
  • Fig. 13 Industry value chain analysis
  • Fig. 14 Smart speakers market driver impact
  • Fig. 15 Smart speakers market restraint impact
  • Fig. 16 Smart speakers market strategic initiatives analysis
  • Fig. 17 Smart speakers market: Virtual Personal Assistant movement analysis
  • Fig. 18 Smart speakers market: Virtual Personal Assistant outlook and key takeaways
  • Fig. 19 Amazon Alexa market estimates and forecasts, 2017 - 2030
  • Fig. 20 Google assistant market estimates and forecasts, 2017 - 2030
  • Fig. 21 Apple Siri market estimates and forecasts, 2017 - 2030
  • Fig. 22 Others market estimates and forecasts, 2017 - 2030
  • Fig. 23 Global smart speakers market: Regional movement analysis
  • Fig. 24 Global smart speakers market: Regional outlook and key takeaways
  • Fig. 25 North America market estimates and forecasts, 2017 - 2030
  • Fig. 26 U.S. market estimates and forecasts, 2017 - 2030
  • Fig. 27 Canada market estimates and forecasts, 2017 - 2030
  • Fig. 28 Europe market estimates and forecasts, 2017 - 2030
  • Fig. 29 UK market estimates and forecasts, 2017 - 2030
  • Fig. 30 Germany market estimates and forecasts, 2017 - 2030
  • Fig. 31 France market estimates and forecasts, 2017 - 2030
  • Fig. 32 Asia Pacific market estimates and forecasts, 2017 - 2030
  • Fig. 33 Japan market estimates and forecasts, 2017 - 2030
  • Fig. 34 China market estimates and forecasts, 2017 - 2030
  • Fig. 35 India market estimates and forecasts, 2017 - 2030
  • Fig. 36 Australia market estimates and forecasts, 2017 - 2030
  • Fig. 37 South Korea market estimates and forecasts, 2017 - 2030
  • Fig. 38 Latin America market estimates and forecasts, 2017 - 2030
  • Fig. 39 Brazil market estimates and forecasts, 2017 - 2030
  • Fig. 40 Mexico market estimates and forecasts, 2017 - 2030
  • Fig. 41 Middle East and Africa market estimates and forecasts, 2017 - 2030
  • Fig. 42 Saudi Arabia market estimates and forecasts, 2017 - 2030
  • Fig. 43 South Africa market estimates and forecasts, 2017 - 2030
  • Fig. 44 UAE market estimates and forecasts, 2017 - 2030