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市场调查报告书
商品编码
1654318

全球线上图书服务市场：市场规模、份额、趋势分析（按产品和地区）、细分市场预测（2025-2030 年）

Online Book Services Market Size, Share & Trends Analysis Report By Product (Trade, Education, STM), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

线上图书服务市场的成长与趋势：

根据 Grand View Research, Inc. 的新报告，全球线上图书服务市场规模预计将到 2030 年达到 324.5 亿美元，2025 年至 2030 年的复合年增长率为 5.6%。

数位意识强的读者的增加，加上越来越多人使用智慧型手机和平板电脑在线上阅读图书，可能会刺激市场成长。

线上书籍由于其易于访问和在线便利性而比传统书籍更受欢迎。据独家调查显示，2018年电子书普及率为10.5%，预计2022年将达到约12%。此外，拥有平板电脑、智慧型手机或电子阅读器的成年人数量正在增加，为未来几年的市场创造了光明的前景。

电子书订阅服务已经存在了几年，目前正获得很大的发展动能。订阅服务以让用户以固定的月费存取大量内容目录而闻名。例如，截至 2020 年，亚马逊拥有超过 250 万付费订阅用户，而 Scribd 则拥有 100 万付费订阅用户。然而，其他主要企业正在采用这种模式以在市场上取得竞争优势。

在这个市场上营运的公司正专注于策略性倡议，以接触更多的消费者，从而推动收益成长。例如，2020 年 5 月，Media Do Holdings 宣布计划透过区块链分发电子书。该公司专门从事电子书等数位产品的分销，在封锁令前后都取得了可观的销售后，正在考虑投资约 280 万美元用于区块链电子书分销计划。该公司补充道，区块链电子书发行将首先在 My 动画 List 上推出，该公司声称这是世界上最大的动画社交社群和资料库。

然而，新兴国家智慧型手机和类似设备的低普及率可能会减缓线上图书销售的成长，这最终可能在预测期内在一定程度上阻碍市场成长。

根据产品类型，预测期内贸易书籍部门预计在份额和成长率方面仍将保持领先地位。许多消费者喜欢阅读，无论是小说、非小说或文学作品。此类书籍在网上以低廉的价格轻鬆供应预计将在未来几年推动需求。

预计预测期内亚太地区的复合年增长率最高，为 7.1%。智慧型手机和类似设备的广泛普及、互联网普及率的提高以及消费者对线上书籍而非印刷书籍的偏好日益增加，可能会在未来几年推动市场成长。此外，由于实体店和学校等非必要企业被迫关闭以遏制病毒传播，疫情期间对线上书籍的需求激增。例如，在 2020 年 4 月的封锁期间，Media Do Holdings 的电子书销量与前一年同期比较增了 20%。

线上图书服务市场：分析概述

  • 2024年线上图书服务业中，一般图书类别将占据最大的销售份额，为69.3%。贸易书籍旨在吸引广泛的受众，并且不需要任何特定的教育或专业要求即可阅读，这使得它们成为数位格式中的主导类别。
  • 预计线上图书服务产业预测期内教育领域将实现显着的复合年增长率。世界各地对教育书籍的需求很高，尤其是对于希望提高技能的学生和专业人士来说。
  • 2024 年，北美线上图书服务市场占据全球最大收入份额，为 35.9%。
  • 预计在预测期内，亚太地区线上图书服务市场将呈现最高的复合年增长率。都市化加快、智慧型手机和平板电脑用户数量稳定成长、新兴经济体网路普及率提高，都是该产业令人鼓舞的发展趋势。

目录

第一章 分析方法及范围

第 2 章执行摘要

第 3 章：线上图书服务市场：驱动因素、趋势与范围

  • 市场联动展望
    • 母市场展望
    • 相关/附随市场展望
  • 产业价值链分析
    • 利润率分析（产业层级）
  • 市场动态
    • 市场驱动因素分析
    • 市场限制分析
    • 市场机会
    • 市场挑战
  • 商业环境分析
    • 波特五力分析
    • 打入市场策略

第 4 章消费行为分析

  • 人口统计分析
  • 消费者趋势和偏好
  • 影响购买决策的因素
  • 消费性产品采用趋势
  • 观察和建议

第 5 章 线上图书服务市场：按产品分類的估计和趋势分析

  • 线上图书服务市场：按产品分類的要点
  • 产品变化分析及市场占有率（2024 年及 2030 年）
  • 按产品（2018 - 2030 年）
    • 一般书籍
    • SMT（科学、医学、技术）
    • 教育

第六章 线上图书服务市场：按地区分類的估计和趋势分析

  • 线上图书服务市场：区域展望
  • 区域市场：关键要点
  • 按地区划分（2018-2030 年）
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

7. 线上图书服务市场：竞争分析

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 财务表现
  • 产品基准评效
  • 公司热图分析
  • 战略地图
  • 公司简介
    • Amazon.com, Inc.
    • Apple Inc.
    • Barnes &Noble Booksellers, Inc.
    • Rakuten Kobo Inc.
    • Google
    • Smashwords, Inc.
    • HarperCollins Publishers
    • Hachette Book Group
    • Lulu Press, Inc.
    • Scribd Inc.
Product Code: GVR-4-68038-821-3

Online Book Services Market Growth & Trends:

The global online book services market size is expected to reach USD 32.45 billion by 2030, registering a CAGR of 5.6% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising number of digitally-savvy readers, coupled with increasing usage of smartphones and tablets for reading books online, is likely to spur market growth.

The online books are gaining significant popularity over traditional books owing to easy accessibility online and convenience offered. As per the independent research, e-book penetration was 10.5% in 2018 and is expected to reach around 12% by 2022. Besides, a growing number of adults who own either a tablet, smartphone, or an e-reader device is expected to create a positive outlook for the market in the coming years.

Although e-book subscription services have existed for several years and currently, they are witnessing significant traction. Subscription services are known to give users access to huge, deep catalogs of content at a fixed monthly price. Very few players in the market have achieved a level of success in generating revenue through these models, for instance, as of 2020, Amazon has over 2.5 million and Scribd, Inc. has 1 million paying subscribers. However, other major players are channelizing on this model to gain a competitive edge in the market.

Several players operating in the market are focusing on strategic measures to reach a large number of consumers to boost revenue growth. For instance, in May 2020, Media Do Holdings announced that it is planning to enable blockchain e-books distribution. The company specializes in the distribution of digital products, like e-books, and upon seeing significant sales before and after the lockdown order, the company is looking to invest approximately USD 2.8 million for the blockchain e-books distribution project. The company added that the blockchain e-books distribution would be introduced first to My Anime List, which is considered the world's biggest social community and database for anime and manga.

However, the low penetration of smartphones and similar devices in emerging countries can lead to low sales of online books, which is ultimately likely to impede market growth up to some extent over the forecast period.

By product type, the trade segment is projected to remain at the forefront in terms of share and growth rate over the forecast period. Many consumers are inclined towards reading fiction, non-fiction, and literature among others. Easy availability of such books online at minimum prices is foreseen to drive its demand in the coming years.

Asia Pacific is foreseen to expand at a maximum CAGR of 7.1% over the forecast period. Growing usage of smartphones and similar devices, rising internet penetration, and growing consumers' preference for online books over printed ones are likely to fuel market growth in the coming years. In addition, closure of non-essential business amidst pandemics, such as physical bookstores and schools, as an effort to curtail the spread of the virus has surged the demand for online books. For instance, in April 2020, during the lockdown period, the Media Do Holdings recorded a 20% year-on-year growth on the sales of digital books.

Online Book Services Market Report Highlights:

  • The trade segment accounted for the largest revenue share of 69.3% in 2024 in the online book services industry. Trade books are designed to appeal to a broad audience, with no specific educational or professional requirement needed to read them, making them a dominant category in the digital format.
  • The education segment is anticipated to advance at a substantial CAGR during the forecast period in the online book services industry. Educational books are in significant demand globally, particularly among students and working professionals looking to upskill themselves.
  • The North America online book services market accounted for the largest revenue share of 35.9% globally in 2024.
  • The Asia Pacific region is expected to witness the highest CAGR during the online book services market forecast period. The increasing pace of urbanization, a steadily growing user base of smartphones and tablets, and improving Internet penetration in regional economies have created positive developments in this industry.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Online Book Services Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
    • 3.1.1. Parent Market Outlook
    • 3.1.2. Related Market Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Profit Margin Analysis (Industry-level)
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Online Book Services Market: Product Estimates & Trend Analysis

  • 5.1. Online Book Services Market, By Product: Key Takeaways
  • 5.2. Product Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
    • 5.3.1. Trade
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.2. STM
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.3.3. Education
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Online Book Services Market: Regional Estimates & Trend Analysis

  • 6.1. Online Book Services Market: Regional Outlook
  • 6.2. Regional Marketplace: Key Takeaways
  • 6.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
    • 6.3.1. North America
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.2. U.S.
        • 6.3.1.2.1. Key country dynamics
        • 6.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.3. Canada
        • 6.3.1.3.1. Key country dynamics
        • 6.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.1.4. Mexico
        • 6.3.1.4.1. Key country dynamics
        • 6.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.2. Europe
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.2. U.K.
        • 6.3.2.2.1. Key country dynamics
        • 6.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.3. Germany
        • 6.3.2.3.1. Key country dynamics
        • 6.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.4. France
        • 6.3.2.4.1. Key country dynamics
        • 6.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.5. Italy
        • 6.3.2.5.1. Key country dynamics
        • 6.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.2.6. Spain
        • 6.3.2.6.1. Key country dynamics
        • 6.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.3. Asia Pacific
      • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.2. China
        • 6.3.3.2.1. Key country dynamics
        • 6.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.3. India
        • 6.3.3.3.1. Key country dynamics
        • 6.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.4. Japan
        • 6.3.3.4.1. Key country dynamics
        • 6.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.5. Australia & New Zealand
        • 6.3.3.5.1. Key country dynamics
        • 6.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.3.6. South Korea
        • 6.3.3.6.1. Key country dynamics
        • 6.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.4. Latin America
      • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.4.2. Brazil
        • 6.3.4.2.1. Key country dynamics
        • 6.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.3.5. Middle East & Africa
      • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
      • 6.3.5.2. South Africa
        • 6.3.5.2.1. Key country dynamics
        • 6.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Online Book Services Market: Competitive Analysis

  • 7.1. Recent developments & impact analysis, by key market participants
  • 7.2. Company Categorization
  • 7.3. Participant's Overview
  • 7.4. Financial Performance
  • 7.5. Product Benchmarking
  • 7.6. Company Heat Map Analysis
  • 7.7. Strategy Mapping
  • 7.8. Company Profiles
    • 7.8.1. Amazon.com, Inc.
      • 7.8.1.1. Company Overview
      • 7.8.1.2. Financial Performance
      • 7.8.1.3. Product Portfolios
      • 7.8.1.4. Strategic Initiatives
    • 7.8.2. Apple Inc.
      • 7.8.2.1. Company Overview
      • 7.8.2.2. Financial Performance
      • 7.8.2.3. Product Portfolios
      • 7.8.2.4. Strategic Initiatives
    • 7.8.3. Barnes & Noble Booksellers, Inc.
      • 7.8.3.1. Company Overview
      • 7.8.3.2. Financial Performance
      • 7.8.3.3. Product Portfolios
      • 7.8.3.4. Strategic Initiatives
    • 7.8.4. Rakuten Kobo Inc.
      • 7.8.4.1. Company Overview
      • 7.8.4.2. Financial Performance
      • 7.8.4.3. Product Portfolios
      • 7.8.4.4. Strategic Initiatives
    • 7.8.5. Google
      • 7.8.5.1. Company Overview
      • 7.8.5.2. Financial Performance
      • 7.8.5.3. Product Portfolios
      • 7.8.5.4. Strategic Initiatives
    • 7.8.6. Smashwords, Inc.
      • 7.8.6.1. Company Overview
      • 7.8.6.2. Financial Performance
      • 7.8.6.3. Product Portfolios
      • 7.8.6.4. Strategic Initiatives
    • 7.8.7. HarperCollins Publishers
      • 7.8.7.1. Company Overview
      • 7.8.7.2. Financial Performance
      • 7.8.7.3. Product Portfolios
      • 7.8.7.4. Strategic Initiatives
    • 7.8.8. Hachette Book Group
      • 7.8.8.1. Company Overview
      • 7.8.8.2. Financial Performance
      • 7.8.8.3. Product Portfolios
      • 7.8.8.4. Strategic Initiatives
    • 7.8.9. Lulu Press, Inc.
      • 7.8.9.1. Company Overview
      • 7.8.9.2. Financial Performance
      • 7.8.9.3. Product Portfolios
      • 7.8.9.4. Strategic Initiatives
    • 7.8.10. Scribd Inc.
      • 7.8.10.1. Company Overview
      • 7.8.10.2. Financial Performance
      • 7.8.10.3. Product Portfolios
      • 7.8.10.4. Strategic Initiatives

List of Tables

  • Table 1. Global online book services market: Key market driver analysis
  • Table 2. Global online book services market: Key market restraint analysis
  • Table 3. Global online book services market estimates & forecast, by region (USD Million)
  • Table 4. Global online book services market estimates & forecast, by product (USD Million)
  • Table 5. North America online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 6. North America online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 7. U.S. macro-economic outlay
  • Table 8. U.S. online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 9. Canada macro-economic outlay
  • Table 10. Canada online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 11. Mexico macro-economic outlay
  • Table 12. Mexico online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 13. Europe online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 14. Europe online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 15. U.K. macro-economic outlay
  • Table 16. U.K. online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 17. Germany macro-economic outlay
  • Table 18. Germany online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 19. France macro-economic outlay
  • Table 20. France online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 21. Italy macro-economic outlay
  • Table 22. Italy online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 23. Spain macro-economic outlay
  • Table 24. Spain online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 25. Asia Pacific online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 26. Asia Pacific online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 27. China macro-economic outlay
  • Table 28. China online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 29. India macro-economic outlay
  • Table 30. India online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 31. Japan macro-economic outlay
  • Table 32. Japan online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 33. Australia & New Zealand macro-economic outlay
  • Table 34. Australia & New Zealand online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 35. South Korea macro-economic outlay
  • Table 36. South Korea online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 37. Latin America online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 38. Latin America online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 39. Brazil macro-economic outlay
  • Table 40. Brazil online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 41. Middle East & Africa online book services market estimates and forecast, by country, 2018 - 2030 (USD Million)
  • Table 42. Middle East & Africa online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 43. South Africa macro-economic outlay
  • Table 44. South Africa online book services market estimates and forecast, by product, 2018 - 2030 (USD Million)
  • Table 45. Recent developments & impact analysis, by key market participants
  • Table 46. Company heat map analysis, 2024
  • Table 47. Companies implementing key strategies

List of Figures

  • Fig. 1 Online book services market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Global parent industry and online book services market size (USD Million)
  • Fig. 11 Global online book services market size, 2018 to 2030 (USD Million)
  • Fig. 12 Online book services market: Penetration & growth prospect mapping
  • Fig. 13 Online book services market: Value chain analysis
  • Fig. 14 Online book services market: Dynamics
  • Fig. 15 Online book services market: Porter's five forces analysis
  • Fig. 16 Online book services market estimates & forecast, by product (USD Million)
  • Fig. 17 STM books market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Trade books market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Education books market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Online book services market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 21 Regional marketplace: Key takeaways
  • Fig. 22 North America online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 23 US online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 24 Canada online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 25 Mexico online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 26 Europe online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 27 Germany online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 28 UK online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 29 France online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 30 Italy online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 31 Spain online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 32 Asia Pacific online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 33 China online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 34 India online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Japan online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Australia & New Zealand online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 37 South Korea online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 38 Latin America online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Brazil online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 40 Middle East & Africa online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 41 South Africa online book services market estimates & forecast, 2018 - 2030 (USD Million)
  • Fig. 42 Key company categorization
  • Fig. 43 Strategic framework of online book services