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市场调查报告书
商品编码
1451056

2024-2032 年按类型（电视、印刷品（报纸和杂誌）、广播、户外、网路（搜寻、展示、分类、影片）、行动、戏院）和地区的广告市场报告

Advertising Market Report by Type (Television, Print (Newspaper and Magazine), Radio, Outdoor, Internet (Search, Display, Classified, Video), Mobile, Cinema), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 134 Pages | 商品交期: 2-3个工作天内

价格

2023年全球广告市场规模达到6,473亿美元。展望未来， IMARC Group预计到2032年市场规模将达到9,785亿美元，2024-2032年复合年增长率（CAGR）为4.6%。由于向线上平台的转变、人工智慧 (AI) 的使用不断增加以实现精确的受众定位和即时竞价，以及消费者对道德和环保品牌的需求不断增加，该市场正在经历稳定增长。

广告市场分析：

市场成长与规模：在数位转型和向线上广告的转变以及数据驱动的行销策略的重要性日益增加的推动下，市场正在经历适度增长。

技术进步：人工智慧 (AI) 和资料分析的整合等技术创新正在增强广告效果，实现有针对性的个人化行销活动。

行业应用：市场正在经历零售、医疗保健、汽车和电子商务等不同行业的需求成长，从而推动销售和品牌知名度。

地理趋势：北美以强劲的经济、大量的消费者支出和强大的数位广告生态系统引领市场。然而，在数位广告的采用和中产阶级人口不断增加的推动下，亚太地区正在成为一个快速成长的市场。

竞争格局：主要参与者正在投资数位和数据驱动的策略，以精确定位受众。主要参与者正在利用其庞大的用户资料和广告平台。他们还透过将数位管道和程序化广告整合到他们的产品中来实现多元化。

挑战与机会：虽然市场面临广告诈欺和隐私问题等挑战，但也遇到了创新广告格式和拓展新兴市场的机会。

未来展望：随着科技的不断涌现以及广告日益融入日常生活，广告市场的未来看起来充满希望。

广告市场趋势：

数位转型和线上展示

向线上平台的转变正在从根本上改变企业接触受众并与之互动的方式。随着消费者在网路上花费的时间越来越多，广告商意识到需要建立强大的网路形像以保持竞争力。这一因素的特点是数位广告管道的重要性日益增加，包括社交媒体、搜寻引擎行销和展示广告。广告商正在利用资料分析的力量来瞄准特定的人群并个性化他们的讯息。此外，电子商务平台正在成为广告策略不可或缺的一部分，直接透过线上广告推动销售。对数位广告的投资不断增加，预算从传统媒体重新分配到数位管道，正在推动市场的成长。广告主正在拥抱数位广告的动态性和数据丰富性，使其成为推动广告市场发展的关键因素。

人工智慧 (AI) 的利用率不断提高

人工智慧 (AI) 被用作广告业的变革媒介。人工智慧驱动的解决方案正在彻底改变广告主创建、交付和优化广告活动的方式。机器学习 (ML) 演算法可实现精确的受众定位和即时出价，优化广告投放以实现最大影响力和效率。人工智慧驱动的工具还可以透过内容生成、A/B 测试和动态广告变化来增强广告创意，从而提高参与度和转换率。此外，人工智慧驱动的分析为广告主提供了可行的见解，从而实现了数据驱动的决策和行销活动的改进。人工智慧快速、准确地处理大量资料的能力使其成为广告效果和效率的关键驱动因素。利用人工智慧技术的广告主正在获得竞争优势，使人工智慧成为塑造广告市场的主导因素。

转向可持续的广告实践

永续性正成为推动广告市场的一个重要因素。此外，消费者对道德和环保品牌的需求不断增长，也带来了良好的市场前景。广告商越来越多地将永续性作为其讯息传递和业务实践的核心要素。永续广告涉及展示环保产品、促进道德采购和透明的供应链。优先考虑永续发展的品牌会与具有环保意识的消费者产生共鸣，从而培养品牌忠诚度和积极的公众认知。这项因素符合更广泛的社会趋势，鼓励企业为更美好的世界做出贡献。随着消费者变得越来越挑剔，将永续发展融入其广告活动的广告商不仅可以满足消费者的偏好，还可以为永续的未来做出贡献。

数据驱动的行销与个人化

数据驱动的行销和个人化为行业投资者提供了利润丰厚的成长机会。此外，消费者资料的收集和分析正在彻底改变广告商创建和投放广告活动的方式。这一因素的特征是广告工作中对个人化和相关性的不懈追求。广告商正在从各种来源收集大量资料，包括线上行为、社群媒体互动和购买历史记录，以深入了解消费者的偏好和行为。这些见解有助于创建高度针对性和个人化的广告活动。个人化不仅可以提高消费者参与度，还可以提高转换率和投资报酬率 (ROI)。广告主可以客製化他们的讯息、优惠和创意内容，以与特定受众群体产生共鸣，从而最大限度地提高广告支出的影响。此外，行销自动化和客户关係管理 (CRM) 系统的兴起使广告主能够大规模自动化个人化行销活动。随着消费者越来越期待量身订製的体验，全球对数据驱动的行销和个人化的需求不断增加。

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：全球广告市场简介

  • 当前和历史的市场趋势
  • COVID-19 的影响
  • 各板块业绩
  • 各地区表现
  • 关键参与者及其市场份额
  • 市场预测

第 5 章：全球广告市场：产业表现

  • 全球电视广告市场
    • 当前和历史的市场趋势
    • 各板块业绩
    • 各地区表现
    • 主要产业贡献
    • 市场预测
  • 全球平面广告市场
    • 当前和历史的市场趋势
    • 报纸广告市场
      • 当前和历史的市场趋势
      • 主要报纸：表现：依读者分类
      • 市场预测
    • 杂誌广告
      • 当前和历史的市场趋势
      • 主要杂誌：表现：依读者分类
      • 市场预测
    • 主要产业贡献
    • 市场预测
  • 全球广播广告市场
    • 当前和历史趋势
    • 全球广播广告市场：表现：依地区分类
    • 主要产业贡献
    • 市场预测
  • 全球户外广告市场
    • 当前和历史趋势
    • 表现：按地区
    • 各板块业绩
    • 主要产业贡献
    • 市场预测
  • 全球网路广告市场
    • 当前和历史趋势
    • 各地区表现
    • 搜寻广告市场
      • 当前和历史趋势
      • 市场预测
    • 展示广告市场
      • 当前和历史趋势
      • 市场预测
    • 分类广告市场
      • 当前和历史趋势
      • 市场预测
    • 影片广告市场
      • 当前和历史趋势
      • 市场预测
    • 主要产业贡献
    • 最常造访的网站
    • 市场预测
  • 全球行动广告市场
    • 当前和历史趋势
    • 各地区表现
    • 主要产业贡献
    • 市场预测
  • 全球电影广告市场
    • 当前和历史趋势
    • 各地区表现
    • 主要产业贡献
    • 市场预测

第 6 章：全球广告市场：SWOT 产业分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 7 章：全球广告市场：价值链分析

  • 研究
  • 内容开发
  • 广告代理商
  • 广告媒体
  • 观众

第 8 章：全球广告市场：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 9 章：全球广告市场：顶级参与者

  • WPP Group PLC
  • Omnicom Group Inc.
  • Publicis Groupe
  • The Interpublic Group of Companies, Inc.
  • Dentsu Inc.
Product Code: SR112024A732

The global advertising market size reached US$ 647.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 978.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032. The market is experiencing steady growth driven by the shift towards online platforms, rising utilization of artificial intelligence (AI) to enable precise audience targeting and real-time bidding, and increasing consumer demand for ethical and environmentally responsible brands.

Advertising Market Analysis:

Market Growth and Size: The market is witnessing moderate growth, driven by digital transformation and the shift towards online advertising, along with the growing importance of data-driven marketing strategies.

Technological Advancements: Technological innovations, such as the integration of artificial intelligence (AI) and data analytics, are enhancing advertising, enabling targeted and personalized campaigns.

Industry Applications: The market is experiencing a rise in the demand from diverse industries, including retail, healthcare, automotive, and e-commerce, thereby driving sales and brand visibility.

Geographical Trends: North America leads the market on account of a strong economy, significant consumer spending, and a robust digital advertising ecosystem. However, Asia Pacific is emerging as a fast-growing market, driven by the adoption of digital advertising and the increasing middle-class population.

Competitive Landscape: Key players are investing in digital and data-driven strategies to target audiences with precision. Major players are leveraging their vast user data and ad platforms. They are also diversifying by integrating digital channels and programmatic advertising into their offerings.

Challenges and Opportunities: While the market faces challenges, such as ad fraud and privacy concerns, it also encounters opportunities in innovative ad formats and expanding into emerging markets.

Future Outlook: The future of the advertising market looks promising, with emerging technologies and the increasing integration of advertising into everyday life.

Advertising Market Trends:

Digital transformation and online presence

The shift towards online platforms is fundamentally changing how businesses reach and engage with their audiences. As consumers are spending more time online, advertisers are recognizing the need to establish a strong online presence to remain competitive. This factor is characterized by the increasing significance of digital advertising channels, including social media, search engine marketing, and display advertising. Advertisers are leveraging the power of data analytics to target specific demographics and personalize their messaging. Additionally, e-commerce platforms are becoming integral to advertising strategies, driving sales directly from online ads. The increasing investment in digital advertising, with budgets reallocated from traditional media to digital channels, is propelling the growth of the market. Advertisers are embracing the dynamic and data-rich nature of digital advertising, making it a pivotal factor driving the evolution of the advertising market.

Rising utilization of artificial intelligence (AI)

Artificial intelligence (AI) is used as a transformative medium in the advertising industry. AI-powered solutions are revolutionizing how advertisers create, deliver, and optimize campaigns. Machine learning (ML) algorithms enable precise audience targeting and real-time bidding, optimizing ad placements for maximum impact and efficiency. AI-driven tools also enhance ad creatives through content generation, A/B testing, and dynamic ad variations, improving engagement and conversion rates. Moreover, AI-powered analytics provide advertisers with actionable insights, enabling data-driven decision-making and campaign refinements. The ability of AI to process vast amounts of data quickly and accurately positions it as a key driver of advertising effectiveness and efficiency. Advertisers who harness AI technologies are gaining a competitive edge, making AI a dominant factor shaping the advertising market.

Shift toward sustainable advertising practices

Sustainability is becoming a prominent factor driving the advertising market. In addition, the growing consumer demand for ethical and environmentally responsible brands is offering a favorable market outlook. Advertisers are increasingly adopting sustainability as a core element of their messaging and business practices. Sustainable advertising involves showcasing eco-friendly products, promoting ethical sourcing, and transparent supply chains. Brands that prioritize sustainability resonate with environment conscious consumers, fostering brand loyalty and positive public perception. This factor aligns with broader societal trends, which encourage businesses to contribute to a better world. As consumers are becoming more discerning, advertisers who integrate sustainability into their campaigns not only address consumer preferences but also contribute to a sustainable future.

Data-driven marketing and personalization

Data-driven marketing and personalization is offering lucrative growth opportunities to industry investors. In addition, the collection and analysis of consumer data is revolutionizing how advertisers create and deliver campaigns. This factor is characterized by the relentless pursuit of personalization and relevance in advertising efforts. Advertisers are collecting vast amounts of data from various sources, including online behavior, social media interactions, and purchase history, to gain deep insights into consumer preferences and behavior. These insights enable the creation of highly targeted and personalized ad campaigns. Personalization not only enhances consumer engagement but also drives higher conversion rates and return on investment (ROI). Advertisers can tailor their messaging, offers, and creative content to resonate with specific audience segments, maximizing the impact of their advertising spend. Furthermore, the rise of marketing automation and customer relationship management (CRM) systems empowers advertisers to automate personalized marketing campaigns at scale. As consumers are increasingly expecting tailored experiences, there is a rise in the demand for data-driven marketing and personalization around the world.

Advertising Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type.

Breakup by Type:

Television Advertising

Print Advertising

Newspaper Advertising

Magazine Advertising

Radio Advertising

Outdoor Advertising

Internet Advertising

Search Advertising

Display Advertising

Classified Advertising

Video Advertising

Mobile Advertising

Cinema Advertising

Television accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the type. This includes television, print (newspaper and magazine), radio, outdoor, internet (search, display, classified, and video), mobile, and cinema advertising. According to the report, television represented the largest segment due to its broad reach and ability to engage audiences through audiovisual content. Advertisers leverage television to showcase their products or services to a wide and diverse viewership. Despite the growth of digital advertising, television advertising retains its appeal for its ability to convey brand messages with sight, sound, and motion, making it an enduring and influential segment of the advertising market.

Print advertising encompasses advertisements placed in newspapers, magazines, brochures, and other printed materials. This segment offers a tangible and enduring form of advertising, often used for in-depth storytelling and conveying detailed information about products or services. While the prominence of print advertising is declining with the rise of digital media, it still holds value for niche markets and specific demographics seeking curated content and tangible reading experience.

Radio advertising remains a powerful medium for reaching a wide and captive audience, especially during daily commutes and leisure activities. It is known for its immediacy and ability to create memorable audio campaigns. Advertisers use radio to connect with listeners through catchy jingles, endorsements, and concise messaging. Despite facing competition from digital audio platforms, radio advertising maintains its relevance due to its local targeting capabilities and engagement with a diverse listener base.

Outdoor advertising encompasses billboards, transit ads, and other forms of advertising visible in public spaces. It offers high visibility and exposure to commuters and pedestrians, making it effective for building brand awareness and promoting local businesses. The growth of digital billboards is adding a dynamic element to this segment, enabling real-time content updates and interactivity. In addition, outdoor advertising complements other media types and is often used for reinforcing brand messages.

Internet advertising is witnessing exponential growth in recent years, becoming a preferred choice in the advertising market. It includes various formats, such as display ads, search engine marketing, social media advertising, and video ads. The ability of the internet to target precise demographics, track user behavior, and provide real-time analytics is making it highly attractive to advertisers. It offers unparalleled opportunities for personalized and data-driven marketing, making it a dynamic and evolving segment with a significant share of advertising budgets.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest advertising market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share due to a mature and diversified media landscape. The United States and Canada are key contributors to the advertising market in the region. Moreover, the advertising industry in North America benefits from a strong economy, significant consumer spending, and a robust digital advertising ecosystem.

The Asia Pacific region is witnessing remarkable growth in the advertising market, driven by the rapid expansion of emerging economies like China and India. As the most populous region worldwide, it offers a vast and diverse consumer base. The adoption of digital advertising and the increasing middle-class population are increasing advertising expenditure in this region. Additionally, the Asia Pacific region showcases a willingness to embrace innovative advertising strategies, making it a dynamic and competitive segment.

Europe has a well-established advertising market, comprising countries with diverse cultural and linguistic backgrounds. While the region is facing economic challenges, it remains a significant player in the global advertising landscape. European advertisers focus on creative and culturally tailored campaigns to resonate with local audiences. The European market is also a hub for programmatic advertising and ad tech companies, contributing to its influence in the industry.

Latin America represents an emerging and rapidly evolving advertising market. Countries like Brazil and Mexico are leading the way in advertising spending, driven by urbanization and a growing middle class. The advertising market in the region is notable for its creative and culturally relevant campaigns. Digital advertising is rising, with social media platforms being particularly popular for marketing efforts. Political and economic factors can impact advertising trends in Latin America, making it a dynamic and challenging market.

The Middle East and Africa constitute diverse advertising market with varying levels of development across countries. The region is experiencing growth, on account of increasing internet facilities and mobile device usage. Advertising in the Middle East often focuses on luxury brands and tourism, while Africa showcases opportunities for market expansion and reaching a youthful demographic.

Leading Key Players in the Advertising Industry:

Key players in the market are actively adapting to the evolving landscape. They are investing in digital and data-driven strategies to target audiences with precision. Major players are leveraging their vast user data and ad platforms. They are also diversifying by integrating digital channels and programmatic advertising into their offerings. Sustainability and corporate social responsibility are also becoming important, with advertisers aligning their campaigns with environmental and ethical values to appeal to socially conscious consumers. Overall, key players in the advertising market are embracing innovation, diversification, and responsible practices to remain competitive and relevant in the dynamic advertising environment.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

WPP Group PLC

Omnicom Group Inc.

Publicis Groupe

The Interpublic Group of Companies, Inc.

Dentsu Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

August 9, 2023: WPP Group PLC announced the launch of a global strategic partnership with Optimizely, a leading digital experience platform (DXP) provider. WPP and Optimizely are teaming up to support the seamless transition to a new experimentation platform to help brands deliver relevant content and features. WPP clients will have full access to a complete suite of DXP tools including content marketing, content management, commerce, and experimentation.

November 14, 2023: Omnicom Group Inc. announced a collaboration with Getty Images, that will provide it early access to Generative AI by Getty Images. By combining this tool with the data of Omnicom, agency teams will be able to safely create on-brand content that helps marketers orchestrate better outcomes. They will also be able to bring the tool into client ecosystems and customize it with the proprietary data of clients to produce commercially safe images with the unique brand style and languages of clients.

Key Questions Answered in This Report

  • 1. What was the size of the global advertising market in 2023?
  • 2. What is the expected growth rate of the global advertising market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global advertising market?
  • 4. What are the key factors driving the global advertising market?
  • 5. What is the breakup of the global advertising market based on the type?
  • 6. What are the key regions in the global advertising market?
  • 7. Who are the key players/companies in the global advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction to the Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Impact of COVID-19
  • 4.3 Performance of Various Segments
  • 4.4 Performance of Various Regions
  • 4.5 Key Players and their Market Shares
  • 4.6 Market Forecast

5 Global Advertising Market: Industry Performance

  • 5.1 Global Television Advertising Market
    • 5.1.1 Current and Historical Market Trends
    • 5.1.2 Performance of Various Segments
    • 5.1.3 Performance of Various Regions
    • 5.1.4 Contribution of Major Industries
    • 5.1.5 Market Forecast
  • 5.2 Global Print Advertising Market
    • 5.2.1 Current and Historical Market Trends
    • 5.2.2 Newspaper Advertising Market
      • 5.2.2.1 Current and Historical Market Trends
      • 5.2.2.2 Major Newspapers: Performance by Readership
      • 5.2.2.3 Market Forecast
    • 5.2.3 Magazine Advertising
      • 5.2.3.1 Current and Historical Market Trends
      • 5.2.3.2 Major Magazines: Performance by Readership
      • 5.2.3.3 Market Forecast
    • 5.2.4 Contribution of Major Industries
    • 5.2.5 Market Forecast
  • 5.3 Global Radio Advertising Market
    • 5.3.1 Current and Historical Trends
    • 5.3.2 Global Radio Advertising Market: Performance by Region
    • 5.3.3 Contribution of Major Industries
    • 5.3.4 Market Forecast
  • 5.4 Global Outdoor Advertising Market
    • 5.4.1 Current and Historical Trends
    • 5.4.2 Performance by Region
    • 5.4.3 Performance of Various Segments
    • 5.4.4 Contribution of Major Industries
    • 5.4.5 Market Forecast
  • 5.5 Global Internet Advertising Market
    • 5.5.1 Current and Historical Trends
    • 5.5.2 Performance of Various Regions
    • 5.5.3 Search Advertising Market
      • 5.5.3.1 Current and Historical Trends
      • 5.5.3.2 Market Forecast
    • 5.5.4 Display Advertising Market
      • 5.5.4.1 Current and Historical Trends
      • 5.5.4.2 Market Forecast
    • 5.5.5 Classified Advertising Market
      • 5.5.5.1 Current and Historical Trends
      • 5.5.5.2 Market Forecast
    • 5.5.6 Video Advertising Market
      • 5.5.6.1 Current and Historical Trends
      • 5.5.6.2 Market Forecast
    • 5.5.7 Contribution of Major Industries
    • 5.5.8 Most Visited Websites
    • 5.5.9 Market Forecast
  • 5.6 Global Mobile Advertising Market
    • 5.6.1 Current and Historical Trends
    • 5.6.2 Performance of Various Regions
    • 5.6.3 Contribution of Major Industries
    • 5.6.4 Market Forecast
  • 5.7 Global Cinema Advertising Market
    • 5.7.1 Current and Historical Trends
    • 5.7.2 Performance of Various Regions
    • 5.7.3 Contribution of Major Industries
    • 5.7.4 Market Forecast

6 Global Advertising Market: SWOT Industry Analysis

  • 6.1 Overview
  • 6.2 Strengths
  • 6.3 Weaknesses
  • 6.4 Opportunities
  • 6.5 Threats

7 Global Advertising Market: Value Chain Analysis

  • 7.1 Research
  • 7.2 Content Development
  • 7.3 Advertising Agency
  • 7.4 Advertising Media
  • 7.5 Audience

8 Global Advertising Market: Porter's Five Forces Analysis

  • 8.1 Overview
  • 8.2 Bargaining Power of Buyers
  • 8.3 Bargaining Power of Suppliers
  • 8.4 Degree of Competition
  • 8.5 Threat of New Entrants
  • 8.6 Threat of Substitutes

9 Global Advertising Market: Top Players

  • 9.1 WPP Group PLC
  • 9.2 Omnicom Group Inc.
  • 9.3 Publicis Groupe
  • 9.4 The Interpublic Group of Companies, Inc.
  • 9.5 Dentsu Inc.

List of Figures

  • Figure 1: Global: Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2023
  • Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2018 & 2023
  • Figure 5: Global: Advertising Market: Regional Breakup (in %), 2023
  • Figure 6: Global: Advertising Market: Share of Key Players (in %), 2023
  • Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2032
  • Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2032
  • Figure 10: Global: Television Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 11: Global: Television Advertising Market: Breakup by Segment (in %), 2023
  • Figure 12: Global: Television Advertising Market: Regional Breakup by Value (in Billion US$), 2023
  • Figure 13: Global: Television Advertising Market: Regional Breakup (in %), 2023
  • Figure 14: Global: Television Advertising Market: Breakup by Industries (in %), 2023
  • Figure 15: Global: Television Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 16: Global: Television Advertising Market Forecast: Sales Value by Segment (in Billion US$), 2024-2032
  • Figure 17: Global: Print Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 18: Global: Print Advertising Market: Breakup by Segment (in %), 2018-2023
  • Figure 19: Global: Newspaper Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 20: Global: Circulation Revenue of Newspapers (in Billion US$), 2012 & 2019
  • Figure 21: Global: Newspaper Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 22: Global: Magazine Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 23: Global: Circulation Revenue of Magazines (in Billion US$), 2012 & 2019
  • Figure 24: Global: Magazine Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 25: Global: Print Advertising Market: Breakup by Industries (in %)
  • Figure 26: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 27: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2024-2032
  • Figure 28: Global: Radio Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 29: Global: Radio Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
  • Figure 30: Global: Radio Advertising Market: Regional Breakup (in %), 2023
  • Figure 31: Global: Radio Advertising Market: Breakup by Industries (in %), 2023
  • Figure 32: Global: Radio Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 33: Global: Outdoor Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 34: Global: Outdoor Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
  • Figure 35: Global: Outdoor Advertising Market: Breakup by Region (in %), 2023
  • Figure 36: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2023
  • Figure 37: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2023
  • Figure 38: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 39: Global: Internet Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 40: Global: Internet Advertising Market: Breakup by Segment (in %), 2023
  • Figure 41: Global: Internet Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
  • Figure 42: Global: Internet Advertising Market: Regional Breakup (in %), 2023
  • Figure 43: Global: Search Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 44: Global: Search Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 45: Global: Display Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 46: Global: Display Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 47: Global: Classified Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 48: Global: Classified Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 49: Global: Video Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 50: Global: Video Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 51: Global: Internet Advertising Market: Breakup by Industries (in %), 2023
  • Figure 52: Global: Internet Advertising Market: Most Visited Websites
  • Figure 53: Global: Internet Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 54: Global: Mobile Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 55: Global: Mobile Advertising Market: Breakup by Segment (in %), 2023
  • Figure 56: Global: Mobile Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
  • Figure 57: Global: Mobile Advertising Market: Regional Breakup (in %), 2023
  • Figure 58: Global: Mobile Advertising Market: Breakup by Industries (in %), 2023
  • Figure 59: Global: Mobile Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 60: Global: Cinema Advertising Market: Sales Value (in Billion US$), 2018-2023
  • Figure 61: Global: Cinema Advertising Market: Regional Breakup by Value (in Billion US$), 2023 & 2032
  • Figure 62: Global: Cinema Advertising Market: Regional Breakup (in %), 2023
  • Figure 63: Global: Cinema Advertising Market: Breakup by Industries (in %)

List of Tables

  • Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2018-2023
  • Table 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion US$), 2024-2032
  • Table 3: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000)
  • Table 4: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
  • Table 5: Global: Internet Advertising Market: Most Visited Websites