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市场调查报告书
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1378870

行销自动化市场：2023-2028 年全球产业趋势、份额、规模、成长、机会与预测

Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3个工作天内

价格

抽象的

2022年，全球行销自动化市场规模达到51亿美元。展望未来， IMARC Group预计市场规模将达到130亿美元，2022-2028年复合年增长率（CAGR）为16.9%。对个人化和有针对性的行销策略的需求不断增长，数位行销管道和线上平台的日益采用，对高效潜在客户开发和培育的需求不断增长，以及人工智慧和机器学习技术的快速发展是推动市场的一些因素。

行销自动化使用软体平台和工具来自动执行重复的行销任务并简化行销流程。它使企业能够自动化行销活动，例如电子邮件行销、社交媒体发布、潜在客户培育、活动管理和客户细分。行销自动化可以实现个人化和有针对性的客户沟通，从而提高参与度和转换率。它可以帮助企业节省时间、减少人工工作，并透过数据驱动的洞察和分析来优化行销。透过自动化日常任务，行销人员可以专注于策略倡议、创意活动和客户关係管理。行销自动化也有助于潜在客户的产生和培育，使企业能够在整个客户旅程中追踪和管理潜在客户。

全球市场主要由电子商务和线上零售业的扩张所推动。与此一致的是，对数据驱动的营销和分析的日益关注正在为市场做出重大贡献。此外，客户旅程和行销接触点日益复杂，正在对市场产生正面影响。除此之外，对行销效率和成本优化日益增长的需求正在催化市场。此外，行销自动化与客户关係管理（CRM）系统的持续整合正在推动市场发展。此外，客户细分和个人化的日益重要正在培育市场。此外，为中小型企业量身定制的营销自动化解决方案的兴起也推动了市场的发展。

行销自动化市场趋势/驱动因素：

B2B 和 B2C 产业中行销自动化的快速采用

B2B（企业对企业）和 B2C（企业对消费者）产业中行销自动化的采用正在提振市场。在 B2B 领域，行销自动化有助于简化复杂的销售週期，并实现与关键决策者的有针对性的沟通。它使企业能够培养潜在客户、追踪参与度并自动化后续流程，从而更有效地产生潜在客户并提高转换率。 B2B 公司透过改善销售和行销一致性、优化潜在客户评分以及增强客户关係管理，从行销自动化中受益。此外，在B2C领域，行销自动化可以实现与大量客户群的个人化和及时沟通。它允许企业根据个人偏好、购买历史和行为提供有针对性的优惠、促销和内容。 B2C 公司利用行销自动化来自动化客户入职、交叉销售和追加销售流程，从而提高客户保留率和终身价值。 B2B 和 B2C 产业采用行销自动化是出于提高行销效率、提供个人化体验和优化客户旅程的需求。随着这些行业的企业认识到行销自动化在推动收入成长和增强客户关係方面的价值，行销自动化市场不断扩大。

更加重视客户体验与参与度

对客户体验和参与度的日益关注正在为市场创造积极的前景。企业强调在整个买家旅程中提供个人化和无缝的客户体验。行销自动化透过在每个接触点实现有针对性的相关沟通，对于增强客户体验至关重要。它允许企业自动化个性化交互，提供客製化内容，并根据客户行为和偏好提供及时的跟进。这种程度的客製化和参与促进了企业与其客户之间更紧密的联繫，从而提高了客户满意度和忠诚度。此外，行销自动化促进全通路行销，确保跨多个管道和装置的一致讯息传递和体验。它使企业能够追踪和分析客户互动、收集有价值的见解并完善行销策略，以更好地满足客户需求。随着企业认识到客户体验作为竞争优势的重要性，对能够实现个人化、及时且有吸引力的互动的营销自动化解决方案的需求持续增长。行销自动化市场是由对客户体验的日益关注以及透过有意义的参与与客户建立持久关係的愿望所推动的。

全球数位广告市场的扩张

全球数位广告市场的扩张正在推动该市场的发展。随着数位广告的成长，企业寻求优化其广告工作并更有效地覆盖目标受众的方法。行销自动化在数位广告中至关重要，它使企业能够跨各种管道自动化和优化其行销活动。它允许个人化广告定位、动态广告创建以及自动出价和优化，从而最大限度地提高数位广告工作的影响力。此外，行销自动化与各种广告平台和工具集成，为企业提供全面的资料和见解来衡量其行销活动的成功。它支援追踪和归因，使企业能够了解客户旅程并相应地优化其广告策略。全球数位广告市场的扩张创造了对行销自动化解决方案的需求，这些解决方案可以帮助企业应对数位广告的复杂性并取得更好的结果。随着企业对数位广告的投资越来越多，行销自动化市场也在数位广告领域对高效活动管理、受众定位和效能优化的需求的推动下同步成长。

行销自动化产业细分：

IMARC Group提供了全球行销自动化市场报告各细分市场主要趋势的分析，以及 2023-2028 年全球、区域和国家层面的预测。我们的报告根据组件类型、部署类型、最终用户、应用程式和垂直领域对市场进行了分类。

按组件类型细分：

软体

服务

软体主导市场

该报告根据组件类型提供了详细的市场细分和分析。这包括软体和服务。根据该报告，软体占据了最大的部分。

软体构成了市场的重要组成部分，为行销自动化提供了核心技术基础设施。行销自动化软体提供广泛的功能，包括活动管理、潜在客户培育、电子邮件行销、分析和客户关係管理 (CRM) 整合。软体领域透过人工智慧、机器学习和资料分析的进步不断发展，提供更复杂的自动化功能和改善的使用者体验，从而推动市场扩张。

此外，这些服务（包括实施、咨询、培训和支援）透过为企业提供有效利用行销自动化所需的专业知识和帮助来补充软体领域。服务供应商可协助企业根据其需求客製化和配置软体解决方案，确保与现有系统和流程无缝整合。他们还提供培训和持续支持，以最大限度地提高行销自动化投资的价值。

依部署类型细分：

本地部署

基于云端的

基于云端的占据最大市场份额

报告中还提供了基于部署类型的详细市场区隔和分析。这包括本地和基于云端的。报告称，基于云端的占据了最大的市场份额。

基于云端的部署涉及透过託管在第三方伺服器上的网际网路存取行销自动化软体。基于云端的解决方案提供可扩展性、可存取性和易于实施性，使其对各种规模的企业都具有吸引力。它们消除了对大量 IT 基础架构的需求，并提供了扩展资源的灵活性。

另一方面，本地部署是指在公司的基础设施上安装和託管行销自动化软体。这种部署类型使企业能够更好地控制其资料和自订选项，使其适合具有特定安全或合规性要求的组织。本地部署也吸引了那些希望完全拥有和管理其行销自动化系统的企业。

按最终用户划分：

中小企业

大型企业

中小企业占最大市场份额

报告还提供了基于最终用户的详细市场细分和分析。这包括中小企业和大型企业。报告显示，中小企业占了最大的市场份额。

中小企业占据了重要的市场份额，针对其特定需求量身定制的营销自动化解决方案正在推动市场成长。中小企业通常资源有限且行销团队规模较小，因此自动化对于优化其行销工作至关重要。行销自动化使中小企业能够自动执行重复性任务，更有效地瞄准受众，并简化行销流程。为中小企业量身定制的经济高效且用户友好的营销自动化解决方案的可用性有助于市场的扩张。

相反，大企业行销预算较大、行销操作复杂，也推动了市场的扩张。大型企业的行销自动化解决方案提供先进的功能、可扩展性和整合功能，以满足其特定要求。大型企业透过管理多个行销活动、分析大量资料以及大规模个人化客户体验，从行销自动化中受益。对能够处理大型企业的复杂性和规模的企业级行销自动化解决方案的需求促进了市场的成长。

按应用划分：

活动管理

电子邮件行销

潜在客户培育与潜在客户评分

社群媒体行销

入站行销

其他的

活动管理占最大的市场份额

报告还提供了基于应用程式的详细市场细分和分析。这包括活动管理、电子邮件行销、潜在客户培育和潜在客户评分、社交媒体行销、入站行销等。报告称，活动管理占了最大的市场份额。

作为一个关键的应用领域，活动管理使企业能够更有效地规划、执行和监控其行销活动。用于活动管理的行销自动化解决方案提供受众细分、内容创建、日程安排和绩效追踪等功能，使企业能够优化其行销计划并取得更好的结果。

另一方面，电子邮件行销仍然是客户参与和潜在客户开发的重要管道。行销自动化平台提供强大的电子邮件行销功能，包括电子邮件建立、细分、个人化和自动化工作流程。这些解决方案透过简化和增强企业电子邮件行销工作来推动市场扩张。此外，潜在客户培育和潜在客户评分应用程式使企业能够与潜在客户建立更牢固的关係并识别最合格的潜在客户。行销自动化解决方案促进自动化潜在客户培育活动、个人化内容交付和潜在客户评分机制，使企业能够优先考虑其销售工作并最大限度地提高转换率。

此外，社群媒体行销是现代行销策略的一个组成部分。社群媒体行销自动化工具使企业能够安排贴文、分析参与度并自动化社群媒体工作流程。这些解决方案透过帮助企业管理其社群媒体形象并与受众互动来推动市场成长。此外，入站行销专注于透过有价值的内容吸引和培养潜在客户，受益于行销自动化。入站行销解决方案使企业能够自动化内容创建、潜在客户捕获和潜在客户培养流程，从而製定更有效率、更有针对性的入站行销策略。

按垂直细分：

BFSI

零售

卫生保健

资讯科技和电信

政府

娱乐和媒体

教育

其他的

BFSI 拥有最大的市场份额

报告还提供了基于垂直市场的详细细分和分析。这包括 BFSI、零售、医疗保健、IT 和电信、政府、娱乐和媒体、教育等。报告显示，BFSI 占据最大的市场份额。

BFSI 产业透过提高客户参与度、改善潜在客户管理和推动个人化行销工作，从行销自动化中受益。行销自动化使 BFSI 公司能够自动化客户引导、培养潜在客户并根据客户行为和偏好提供有针对性的优惠。

除此之外，零售业还利用行销自动化来提供个人化购物体验、自动化电子邮件行销活动并优化客户忠诚度计画。行销自动化解决方案使零售商能够细分客户群、分析购买模式并发送量身定制的促销和建议。此外，在医疗保健领域，行销自动化有助于简化患者沟通、提供有针对性的医疗保健资讯以及自动化预约提醒。它使医疗保健提供者能够提高患者参与度、优化行销活动并提高患者满意度。

此外，IT 和电信业利用行销自动化来培养潜在客户、自动化客户支援并提高客户保留率。行销自动化平台使 IT 和电信公司能够提供有针对性的内容、追踪客户互动以及个人化沟通。政府机构还可以透过自动化公民参与、简化沟通和优化外展活动来受益于行销自动化。行销自动化解决方案可协助政府组织向公民提供及时的相关资讯、追踪参与度并衡量活动成效。

娱乐和媒体产业也利用行销自动化来吸引受众、自动化内容分发并分析观众行为。它使媒体公司能够提供个人化的内容推荐、优化广告活动并提高观众参与度。在教育领域，行销自动化帮助教育机构实现招生自动化、培养潜在客户并提供个人化沟通。行销自动化平台使教育组织能够简化註册流程、细分学生群体并追踪行销活动的有效性。

按地区划分：

北美洲

美国

加拿大

亚太

中国

日本

印度

韩国

澳洲

印尼

其他的

欧洲

德国

法国

英国

义大利

西班牙

俄罗斯

其他的

拉丁美洲

巴西

墨西哥

其他的

中东和非洲

北美表现出明显的主导地位，占据最大的市场份额

该报告还对所有主要区域市场进行了全面分析，其中包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。

北美在行销自动化市场中占据着突出的地位。该地区先进的数位基础设施、高互联网普及率和成熟的营销实践推动了市场成长。主要参与者的存在、行销技术的大力采用以及创新文化有助于北美市场的扩张。此外，该地区对数据驱动行销、个人化客户体验和潜在客户开发策略的日益关注也推动了对行销自动化解决方案的需求。

另一方面，由于该地区数位化程度不断提高、电子商务领域不断扩大以及行销技术的采用不断增加，亚太地区的营销自动化市场也出现了快速增长。可支配收入的增加、消费者行为的变化以及新兴经济体的出现都有助于亚太地区的市场扩张。此外，该地区庞大的人口和市场渗透潜力创造了巨大的成长机会。

竞争格局：

顶级行销自动化公司在加强市场方面发挥关键作用。这些公司在研发方面投入大量资金，以增强其行销自动化平台，整合人工智慧、机器学习和预测分析等先进功能。他们积极与其他技术提供者、行销机构和行业专家建立伙伴关係和协作，以扩展他们的产品并提供满足不同业务需求的整合解决方案。他们还提供全面的培训、咨询和客户支援服务，以确保其行销自动化解决方案的成功实施和利用。此外，他们还透过思想领导、行业活动和教育资源积极为市场成长做出贡献。他们提供见解、最佳实践和案例研究，帮助企业了解行销自动化的价值和好处。

该报告对行销自动化市场的竞争格局进行了全面分析。也提供了所有主要公司的详细资料。

活跃活动股份有限公司

行动软体公司

奥多比公司

高知特技术解决方案公司

集线器公司

国际商业机器公司

甲骨文公司

Salesforce.com 公司

SAP系统公司

SAS 研究所公司

Teradata 公司。

最近的发展：

2021 年，ActiveCampaign LLC 推出了与流行视讯会议平台 Zoom 的集成，使用户能够自动安排会议和跟进。他们还推出了一项名为「网站讯息」的新功能，让企业透过有针对性的讯息和个人化内容吸引网站访客。

2021 年，Act-On Software Inc. 宣布与 Microsoft Dynamics 365 和 SugarCRM 等流行的 CRM 系统集成，使用户能够简化行销和销售协调。该公司还推出了先进的报告和分析功能，为用户提供有关活动绩效和客户行为的更深入的见解。

2021年，Adobe Inc.宣布收购领先的工作管理平台Workfront，以增强其行销自动化和专案管理能力，使行销人员能够简化工作流程并改善团队协作。

本报告回答的关键问题

  • 全球行销自动化市场有多大
  • 2023-2028年全球行销自动化市场的预期成长率是多少
  • 推动全球行销自动化市场的关键因素是什么
  • COVID-19 对全球行销自动化市场有何影响
  • 根据组件类型，全球行销自动化市场的细分如何
  • 根据部署类型，全球行销自动化市场的细分是什么
  • 基于最终用户的全球行销自动化市场的细分是什么
  • 基于应用的全球行销自动化市场的细分是什么
  • 基于垂直领域的全球行销自动化市场的细分是什么？
  • 10. 全球行销自动化市场的重点区域有哪些？
  • 11. 全球行销自动化市场的主要参与者/公司有哪些？

本报告回答的关键问题

  • 全球行销自动化市场有多大？
  • 2023-2028年全球行销自动化市场的预期成长率是多少？
  • 推动全球行销自动化市场的关键因素是什么？
  • COVID-19 对全球行销自动化市场有何影响？
  • 根据组件类型，全球行销自动化市场的细分如何？
  • 根据部署类型，全球行销自动化市场的细分如何？
  • 基于最终用户的全球行销自动化市场的细分是什么？
  • 基于应用的全球行销自动化市场的细分是什么？
  • 全球行销自动化市场的垂直细分是怎么样的？
  • 全球行销自动化市场的重点区域有哪些？
  • 全球行销自动化市场的主要参与者/公司有哪些？

目录

第一章：前言

第 2 章：范围与方法

  • 研究目的
  • 利害关係人
  • 资料来源
    • 主要资源
    • 二手资料
  • 市场预测
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球行销自动化市场

  • 市场概况
  • 市场业绩
  • COVID-19 的影响
  • 市场预测

第 6 章：按组件类型分類的市场细分

  • 软体
    • 市场走向
    • 市场预测
  • 服务
    • 市场走向
    • 市场预测

第 7 章：按部署类型分類的市场区隔

  • 本地部署
    • 市场走向
    • 市场预测
  • 基于云端的
    • 市场走向
    • 市场预测

第 8 章：最终用户的市场区隔

  • 中小企业
    • 市场走向
    • 市场预测
  • 大型企业
    • 市场走向
    • 市场预测

第 9 章：按应用分類的市场区隔

  • 活动管理
    • 市场走向
    • 市场预测
  • 电子邮件行销
    • 市场走向
    • 市场预测
  • 潜在客户培育与潜在客户评分
    • 市场走向
    • 市场预测
  • 社群媒体行销
    • 市场走向
    • 市场预测
  • 入站行销
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 10 章：按行业分類的市场细分

  • BFSI
    • 市场走向
    • 市场预测
  • 零售
    • 市场走向
    • 市场预测
  • 卫生保健
    • 市场走向
    • 市场预测
  • 资讯科技和电信
    • 市场走向
    • 市场预测
  • 政府
    • 市场走向
    • 市场预测
  • 娱乐和媒体
    • 市场走向
    • 市场预测
  • 教育
    • 市场走向
    • 市场预测
  • 其他的
    • 市场走向
    • 市场预测

第 11 章：按地区分類的市场细分

  • 北美洲
    • 美国
      • 市场走向
      • 市场预测
    • 加拿大
      • 市场走向
      • 市场预测
  • 亚太
    • 中国
      • 市场走向
      • 市场预测
    • 日本
      • 市场走向
      • 市场预测
    • 印度
      • 市场走向
      • 市场预测
    • 韩国
      • 市场走向
      • 市场预测
    • 澳洲
      • 市场走向
      • 市场预测
    • 印尼
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 欧洲
    • 德国
      • 市场走向
      • 市场预测
    • 法国
      • 市场走向
      • 市场预测
    • 英国
      • 市场走向
      • 市场预测
    • 义大利
      • 市场走向
      • 市场预测
    • 西班牙
      • 市场走向
      • 市场预测
    • 俄罗斯
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 拉丁美洲
    • 巴西
      • 市场走向
      • 市场预测
    • 墨西哥
      • 市场走向
      • 市场预测
    • 其他的
      • 市场走向
      • 市场预测
  • 中东和非洲
    • 市场走向
    • 按国家/地区分類的市场细分
    • 市场预测

第 12 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 13 章：价值链分析

第 14 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 15 章：价格分析

第16章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Activecampaign LLC
    • Act-On Software Inc.
    • Adobe Inc.
    • Cognizant Technology Solutions Corporation
    • Hubspot Inc.
    • International Business Machines Corporation
    • Oracle Corporation
    • Salesforce.com Inc.
    • SAP SE
    • SAS Institute Inc.
    • Teradata Corporation
Product Code: SR112023A3100

Abstract

The global marketing automation market size reached US$ 5.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.0 Billion exhibiting a growth rate (CAGR) of 16.9% during 2022-2028. The increasing demand for personalized and targeted marketing strategies, the growing adoption of digital marketing channels and online platforms, the rising need for efficient lead generation and nurturing, and the rapid advancements in artificial intelligence and machine learning technologies are some of the factors propelling the market.

Marketing automation uses software platforms and tools to automate repetitive marketing tasks and streamline marketing processes. It enables businesses to automate marketing activities such as email marketing, social media posting, lead nurturing, campaign management, and customer segmentation. Marketing automation allows personalized and targeted customer communication, improving engagement and conversions. It helps businesses save time, reduce manual effort, and optimize marketing through data-driven insights and analytics. By automating routine tasks, marketers can focus on strategic initiatives, creative campaigns, and customer relationship management. Marketing automation also facilitates lead generation and nurturing, allowing businesses to track and manage leads throughout the customer journey.

The global market is majorly driven by the expansion of e-commerce and online retail industries. In line with this, the increasing focus on data-driven marketing and analytics is significantly contributing to the market. Furthermore, the rising complexity of customer journeys and marketing touchpoints is positively influencing the market. Apart from this, the growing need for marketing efficiency and cost optimization is catalyzing the market. Moreover, the escalating integration of marketing automation with customer relationship management (CRM) systems is propelling the market. Besides, the increasing importance of customer segmentation and personalization is fostering the market. Additionally, the rise in marketing automation solutions tailored for small and medium-sized businesses is providing a boost to the market.

Marketing Automation Market Trends/Drivers:

The rapid adoption of marketing automation in B2B and B2C industries

The adoption of marketing automation in both B2B (business-to-business) and B2C (business-to-consumer) industries is bolstering the market. In the B2B sector, marketing automation helps streamline complex sales cycles and enables targeted communication with key decision-makers. It allows businesses to nurture leads, track engagement, and automate follow-up processes, resulting in more effective lead generation and higher conversion rates. B2B companies benefit from marketing automation by improving sales and marketing alignment, optimizing lead scoring, and enhancing customer relationship management. Furthermore, in the B2C sector, marketing automation enables personalized and timely communication with a large customer base. It allows businesses to deliver targeted offers, promotions, and content based on individual preferences, purchase history, and behavior. B2C companies leverage marketing automation to automate customer onboarding, cross-selling, and upselling processes, increasing customer retention and lifetime value. The adoption of marketing automation in B2B and B2C industries is driven by the need to improve marketing efficiency, deliver personalized experiences, and optimize customer journeys. As businesses across these sectors recognize the value of marketing automation in driving revenue growth and enhancing customer relationships, the market for marketing automation continues to expand.

Increasing focus on customer experience and engagement

The increasing focus on customer experience and engagement is creating a positive outlook for the market. Businesses emphasize delivering personalized and seamless customer experiences throughout the buyer's journey. Marketing automation is critical in enhancing customer experience by enabling targeted and relevant communication at every touchpoint. It allows businesses to automate personalized interactions, deliver tailored content, and provide timely follow-ups based on customer behavior and preferences. This level of customization and engagement fosters a stronger connection between businesses and their customers, leading to increased customer satisfaction and loyalty. Furthermore, marketing automation facilitates omnichannel marketing, ensuring consistent messaging and experiences across multiple channels and devices. It enables businesses to track and analyze customer interactions, gather valuable insights, and refine their marketing strategies to meet customer needs better. As businesses recognize the importance of customer experience as a competitive differentiator, the demand for marketing automation solutions that enable personalized, timely, and engaging interactions continues to grow. The market for marketing automation is driven by the increasing focus on customer experience and the desire to build lasting relationships with customers through meaningful engagement.

Expansion of the global digital advertising market

The expansion of the global digital advertising market is fueling the market. As digital advertising grows, businesses seek ways to optimize their advertising efforts and reach their target audience more effectively. Marketing automation is crucial in digital advertising, enabling businesses to automate and optimize their campaigns across various channels. It allows for personalized ad targeting, dynamic ad creation, and automated bidding and optimization, maximizing the impact of digital advertising efforts. Furthermore, marketing automation integrates with various advertising platforms and tools, providing businesses with comprehensive data and insights to measure the success of their campaigns. It enables tracking and attribution, allowing businesses to understand the customer journey and optimize their advertising strategies accordingly. The expansion of the global digital advertising market creates a demand for marketing automation solutions that can help businesses navigate the complexity of digital advertising and achieve better results. As businesses invest more in digital advertising, the market for marketing automation grows in tandem, driven by the need for efficient campaign management, audience targeting, and performance optimization in the digital advertising landscape.

Marketing Automation Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global marketing automation market report, along with forecasts at the global, regional and country levels from 2023-2028. Our report has categorized the market based on component type, deployment type, end user, application and vertical.

Breakup by Component Type:

Software

Services

Software dominates the market

The report has provided a detailed breakup and analysis of the market based on component type. This includes software and services. According to the report, software represented the largest segment.

Software forms a significant segment of the market, providing the core technology infrastructure for marketing automation. Marketing automation software offers a wide range of functionalities, including campaign management, lead nurturing, email marketing, analytics, and customer relationship management (CRM) integration. The software segment is driving market expansion by continuously evolving with advancements in artificial intelligence, machine learning, and data analytics, offering more sophisticated automation capabilities and improved user experiences.

Furthermore, the services, including implementation, consulting, training, and support, complement the software segment by providing businesses with the necessary expertise and assistance to leverage marketing automation effectively. Service providers help businesses customize and configure software solutions based on their needs, ensuring seamless integration with existing systems and processes. They also offer training and ongoing support to maximize the value derived from marketing automation investments.

Breakup by Deployment Type:

On-Premises

Cloud-Based

Cloud-based holds the largest share of the market

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud-based. According to the report, cloud-based accounted for the largest market share.

Cloud-based deployment involves accessing the marketing automation software through the internet hosted on third-party servers. Cloud-based solutions offer scalability, accessibility, and ease of implementation, making them attractive to businesses of all sizes. They eliminate the need for extensive IT infrastructure and provide the flexibility to scale resources.

On-premises deployment, on the other hand, refers to installing and hosting the marketing automation software on the company's infrastructure. This deployment type offers businesses greater control over their data and customization options, making it suitable for organizations with specific security or compliance requirements. On-premises deployment also appeals to businesses that prefer complete ownership and management of their marketing automation systems.

Breakup by End User:

SMEs

Large Enterprises

SMEs holds the largest share of the market

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes SMEs and large enterprises. According to the report, SMEs accounted for the largest market share.

SMEs hold a significant segment of the market, and marketing automation solutions tailored to their specific needs are driving the market growth. SMEs often have limited resources and smaller marketing teams, making automation crucial for optimizing their marketing efforts. Marketing automation enables SMEs to automate repetitive tasks, target their audience more effectively, and streamline their marketing processes. The availability of cost-effective and user-friendly marketing automation solutions tailored for SMEs contributes to the expansion of the market.

On the contrary, large enterprises, with their larger marketing budgets and complex marketing operations, also drive the market expansion. Marketing automation solutions for large enterprises provide advanced features, scalability, and integration capabilities to meet their specific requirements. Large enterprises benefit from marketing automation by managing multiple campaigns, analyzing extensive data, and personalizing customer experiences at scale. The demand for enterprise-grade marketing automation solutions that can handle the complexities and scale of large enterprises contributes to the growth of the market.

Breakup by Application:

Campaign Management

Email Marketing

Lead Nurturing and Lead Scoring

Social Media Marketing

Inbound Marketing

Others

Campaign Management holds the largest share of the market

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, and others. According to the report, campaign management accounted for the largest market share.

As a key application segment, campaign management enables businesses to plan, execute, and monitor their marketing campaigns more effectively. Marketing automation solutions for campaign management offer features such as audience segmentation, content creation, scheduling, and performance tracking, empowering businesses to optimize their marketing initiatives and achieve better results.

On the other hand, email marketing remains a vital channel for customer engagement and lead generation. Marketing automation platforms provide robust email marketing capabilities, including email creation, segmentation, personalization, and automated workflows. These solutions drive market expansion by streamlining and enhancing business email marketing efforts. Moreover, the lead nurturing and lead scoring applications enable businesses to build stronger relationships with prospects and identify the most qualified leads. Marketing automation solutions facilitate automated lead nurturing campaigns, personalized content delivery, and lead scoring mechanisms, allowing businesses to prioritize their sales efforts and maximize conversion rates.

Besides, social media marketing is an integral part of modern marketing strategies. Marketing automation tools for social media enable businesses to schedule posts, analyze engagement, and automate social media workflows. These solutions drive market growth by helping businesses manage their social media presence and engage with their audience. Additionally, inbound marketing, focusing on attracting and nurturing prospects through valuable content, benefits from marketing automation. Solutions for inbound marketing enable businesses to automate content creation, lead capture, and lead nurturing processes, resulting in a more efficient and targeted inbound marketing strategy.

Breakup by Vertical:

BFSI

Retail

Healthcare

IT and Telecom

Government

Entertainment and Media

Education

Others

BFSI holds the largest share of the market

A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes BFSI, retail, healthcare, IT and telecom, government, entertainment and media, education, and others. According to the report, BFSI accounted for the largest market share.

The BFSI sector benefits from marketing automation by enhancing customer engagement, improving lead management, and driving personalized marketing efforts. Marketing automation enables BFSI companies to automate customer onboarding, nurture leads, and deliver targeted offers based on customer behavior and preferences.

Apart from this, the retail industry leverages marketing automation to deliver personalized shopping experiences, automate email campaigns, and optimize customer loyalty programs. Marketing automation solutions enable retailers to segment their customer base, analyze purchase patterns, and send tailored promotions and recommendations. Moreover, in the healthcare sector, marketing automation helps streamline patient communication, deliver targeted healthcare information, and automate appointment reminders. It enables healthcare providers to improve patient engagement, optimize marketing campaigns, and enhance patient satisfaction.

Besides, the IT and telecom industry utilizes marketing automation to nurture leads, automate customer support, and improve customer retention. Marketing automation platforms enable IT and telecom companies to deliver targeted content, track customer interactions, and personalize communication. Government agencies also benefit from marketing automation by automating citizen engagement, streamlining communication, and optimizing outreach campaigns. Marketing automation solutions help government organizations deliver timely and relevant information to citizens, track engagement, and measure campaign effectiveness.

The entertainment and media industry also leverages marketing automation to engage audiences, automate content distribution, and analyze viewer behavior. It enables media companies to deliver personalized content recommendations, optimize advertising campaigns, and drive viewer engagement. In the education sector, marketing automation helps educational institutions automate student recruitment, nurture prospects, and deliver personalized communications. Marketing automation platforms enable educational organizations to streamline enrollment processes, segment student populations, and track marketing campaign effectiveness.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America holds a prominent position in the marketing automation market. The region's advanced digital infrastructure, high internet penetration, and mature marketing practices drive market growth. The presence of key players, strong adoption of marketing technologies, and a culture of innovation contribute to the expansion of the market in North America. Additionally, the increasing focus on data-driven marketing, personalized customer experiences, and lead-generation strategies in the region fuels the demand for marketing automation solutions.

On the other hand, Asia Pacific is also witnessing rapid growth in the marketing automation market due to the region's increasing digitalization, expanding e-commerce sector, and growing adoption of marketing technologies. The rise in disposable income, changing consumer behavior, and the presence of emerging economies contribute to market expansion in the Asia Pacific. Moreover, the region's large population and the potential for market penetration create significant growth opportunities.

Competitive Landscape:

Top marketing automation companies are playing a pivotal role in strengthening the market. These companies invest significantly in research and development to enhance their marketing automation platforms, incorporating advanced features such as artificial intelligence, machine learning, and predictive analytics. They actively engage in partnerships and collaborations with other technology providers, marketing agencies, and industry experts to expand their offerings and provide integrated solutions that cater to diverse business needs. They also provide comprehensive training, consulting, and customer support services to ensure their marketing automation solutions' successful implementation and utilization. Furthermore, they actively contribute to market growth through thought leadership, industry events, and educational resources. They provide insights, best practices, and case studies to help businesses understand the value and benefits of marketing automation.

The report has provided a comprehensive analysis of the competitive landscape in the marketing automation market. Detailed profiles of all major companies have also been provided.

Activecampaign LLC

Act-On Software Inc.

Adobe Inc.

Cognizant Technology Solutions Corporation

Hubspot Inc.

International Business Machines Corporation

Oracle Corporation

Salesforce.com Inc.

SAP SE

SAS Institute Inc.

Teradata Corporation.

Recent Developments:

In 2021, ActiveCampaign LLC introduced an integration with the popular video conferencing platform Zoom, enabling users to automate meeting scheduling and follow-ups. They also launched a new feature called "Site Messages," allowing businesses to engage website visitors with targeted messages and personalized content.

In 2021, Act-On Software Inc. announced integrations with popular CRM systems such as Microsoft Dynamics 365 and SugarCRM, enabling users to streamline marketing and sales alignment. The company also launched advanced reporting and analytics features, providing users with deeper insights into campaign performance and customer behavior.

In 2021, Adobe Inc. announced the acquisition of Workfront, a leading work management platform, to enhance its marketing automation and project management capabilities, allowing marketers to streamline workflows and improve team collaboration.

Key Questions Answered in This Report

  • 1. How big is the global marketing automation market?
  • 2. What is the expected growth rate of the global marketing automation market during 2023-2028?
  • 3. What are the key factors driving the global marketing automation market?
  • 4. What has been the impact of COVID-19 on the global marketing automation market?
  • 5. What is the breakup of the global marketing automation market based on the component type?
  • 6. What is the breakup of the global marketing automation market based on the deployment type?
  • 7. What is the breakup of the global marketing automation market based on the end-user?
  • 8. What is the breakup of the global marketing automation market based on the application?
  • 9. What is the breakup of the global marketing automation market based on the vertical?
  • 10. What are the key regions in the global marketing automation market?
  • 11. Who are the key players/companies in the global marketing automation market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Marketing Automation Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component Type

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Type

  • 7.1 On-Premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-Based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End User

  • 8.1 SMEs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Campaign Management
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Email Marketing
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Lead Nurturing and Lead Scoring
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Social Media Marketing
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Inbound Marketing
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Others
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast

10 Market Breakup by Vertical

  • 10.1 BFSI
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Retail
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Healthcare
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 IT and Telecom
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Government
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Entertainment and Media
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast
  • 10.7 Education
    • 10.7.1 Market Trends
    • 10.7.2 Market Forecast
  • 10.8 Others
    • 10.8.1 Market Trends
    • 10.8.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia-Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Others
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Market Trends
    • 11.5.2 Market Breakup by Country
    • 11.5.3 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

  • 16.1 Market Structure
  • 16.2 Key Players
  • 16.3 Profiles of Key Players
    • 16.3.1 Activecampaign LLC
      • 16.3.1.1 Company Overview
      • 16.3.1.2 Product Portfolio
    • 16.3.2 Act-On Software Inc.
      • 16.3.2.1 Company Overview
      • 16.3.2.2 Product Portfolio
    • 16.3.3 Adobe Inc.
      • 16.3.3.1 Company Overview
      • 16.3.3.2 Product Portfolio
      • 16.3.3.3 Financials
      • 16.3.3.4 SWOT Analysis
    • 16.3.4 Cognizant Technology Solutions Corporation
      • 16.3.4.1 Company Overview
      • 16.3.4.2 Product Portfolio
      • 16.3.4.3 Financials
      • 16.3.4.4 SWOT Analysis
    • 16.3.5 Hubspot Inc.
      • 16.3.5.1 Company Overview
      • 16.3.5.2 Product Portfolio
      • 16.3.5.3 Financials
    • 16.3.6 International Business Machines Corporation
      • 16.3.6.1 Company Overview
      • 16.3.6.2 Product Portfolio
      • 16.3.6.3 Financials
      • 16.3.6.4 SWOT Analysis
    • 16.3.7 Oracle Corporation
      • 16.3.7.1 Company Overview
      • 16.3.7.2 Product Portfolio
      • 16.3.7.3 Financials
      • 16.3.7.4 SWOT Analysis
    • 16.3.8 Salesforce.com Inc.
      • 16.3.8.1 Company Overview
      • 16.3.8.2 Product Portfolio
      • 16.3.8.3 Financials
      • 16.3.8.4 SWOT Analysis
    • 16.3.9 SAP SE
      • 16.3.9.1 Company Overview
      • 16.3.9.2 Product Portfolio
      • 16.3.9.3 Financials
      • 16.3.9.4 SWOT Analysis
    • 16.3.10 SAS Institute Inc.
      • 16.3.10.1 Company Overview
      • 16.3.10.2 Product Portfolio
      • 16.3.10.3 SWOT Analysis
    • 16.3.11 Teradata Corporation
      • 16.3.11.1 Company Overview
      • 16.3.11.2 Product Portfolio
      • 16.3.11.3 Financials
      • 16.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Marketing Automation Market: Major Drivers and Challenges
  • Figure 2: Global: Marketing Automation Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Marketing Automation Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Marketing Automation Market: Breakup by Component Type (in %), 2022
  • Figure 5: Global: Marketing Automation Market: Breakup by Deployment Type (in %), 2022
  • Figure 6: Global: Marketing Automation Market: Breakup by End User (in %), 2022
  • Figure 7: Global: Marketing Automation Market: Breakup by Application (in %), 2022
  • Figure 8: Global: Marketing Automation Market: Breakup by Vertical (in %), 2022
  • Figure 9: Global: Marketing Automation Market: Breakup by Region (in %), 2022
  • Figure 10: Global: Marketing Automation (Software) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Marketing Automation (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Marketing Automation (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Marketing Automation (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Marketing Automation (On-Premises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Marketing Automation (On-Premises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Marketing Automation (Cloud-Based) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Marketing Automation (Cloud-Based) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Marketing Automation (SMEs) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Marketing Automation (SMEs) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Marketing Automation (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Marketing Automation (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Marketing Automation (Campaign Management) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Marketing Automation (Campaign Management) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Marketing Automation (Email Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Marketing Automation (Email Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Marketing Automation (Lead Nurturing and Lead Scoring) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Marketing Automation (Social Media Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Marketing Automation (Social Media Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Marketing Automation (Inbound Marketing) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Marketing Automation (Inbound Marketing) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: Global: Marketing Automation (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: Global: Marketing Automation (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Global: Marketing Automation (Retail) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Global: Marketing Automation (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Global: Marketing Automation (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Global: Marketing Automation (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: Global: Marketing Automation (IT and Telecom) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: Global: Marketing Automation (IT and Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Global: Marketing Automation (Government) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Global: Marketing Automation (Government) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: Global: Marketing Automation (Entertainment and Media) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: Global: Marketing Automation (Entertainment and Media) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: Global: Marketing Automation (Education) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: Global: Marketing Automation (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Global: Marketing Automation (Others) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Global: Marketing Automation (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: North America: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: North America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: United States: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: United States: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Canada: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Canada: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Asia-Pacific: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Asia-Pacific: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: China: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: China: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: Japan: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: Japan: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: India: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: India: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: South Korea: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: South Korea: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Australia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Australia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Indonesia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Indonesia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Europe: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Europe: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Germany: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Germany: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: France: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: France: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: United Kingdom: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: United Kingdom: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Italy: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 81: Italy: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 82: Spain: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 83: Spain: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 84: Russia: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 85: Russia: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 86: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 87: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 88: Latin America: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 89: Latin America: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 90: Brazil: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 91: Brazil: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 92: Mexico: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 93: Mexico: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 94: Others: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 95: Others: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 96: Middle East and Africa: Marketing Automation Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 97: Middle East and Africa: Marketing Automation Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 98: Middle East and Africa: Marketing Automation Market: Breakup by Country (in %), 2022
  • Figure 99: Global: Marketing Automation Industry: SWOT Analysis
  • Figure 100: Global: Marketing Automation Industry: Value Chain Analysis
  • Figure 101: Global: Marketing Automation Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Marketing Automation Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Marketing Automation Market Forecast: Breakup by Component Type (in Million US$), 2023-2028
  • Table 3: Global: Marketing Automation Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
  • Table 4: Global: Marketing Automation Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 5: Global: Marketing Automation Market Forecast: Breakup by Application (in Million US$), 2023-2028
  • Table 6: Global: Marketing Automation Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
  • Table 7: Global: Marketing Automation Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 8: Global: Marketing Automation Market: Competitive Structure
  • Table 9: Global: Marketing Automation Market: Key Players