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市场调查报告书
商品编码
1436463

2024 年行销自动化世界市场报告

Marketing Automation Global Market Report 2024
出版日期: | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，行销自动化的市场规模迅速扩大。将从 2023 年的 62.8 亿美元成长到 2024 年的 69.5 亿美元，复合年增长率 (CAGR) 为 10.7%。历史成长可能与个人化客户体验的需求、产生和培养潜在客户的需求、简化行销业务、衡量和分析宣传活动绩效以及协调销售和行销流程的需求联繫在一起。

不断扩大的电子商务行业预计将在未来几年推动行销自动化市场的成长。电子商务，即电子商务，是指透过互联网买卖商品和服务。在电子商务行业，行销自动化涉及使用自动化工具和工作流程来创建电子邮件宣传活动、个人化产品推荐和细分客户，以提高客户参与和推动销售。这包括简化和优化行销流程，例如行销。例如，美国商务部2021年5月数据显示，2021年第一季美国电商销售额较2020年同期大幅成长39.0%。因此，不断扩大的电子商务产业是行销自动化市场成长的关键驱动力。

在当今的数位环境中，个人化内容已成为行销自动化市场的主要趋势，这是由客户对根据其喜好量身定制的产品的期望所推动的。行销自动化软体利用资料来识别购买模式并以最少的人为干预做出决策。这使得软体能够根据客户资料和线上活动自动推荐产品和服务。因此，公司可以提高客户参与、满足特定需求、增强业务流程并改善客户支援。例如，2021 年 9 月，美国人工智慧 (AI)广告科技分析器 LionAI 为高等教育行销领导者推出了自己的广告科技和行销自动化平台。该平台利用付费媒体和程序化策略来有效提高品牌知名度和学生入学率。据 LionAI 团队称，他们的广告科技可以透过消除浪费的广告支出，在 30-60 天内将数位行销收益增加 20% 以上，具体取决于流量。这使得大学能够扩大数位广告工作，同时为潜在学生提供更好的体验。

目录

第一章执行摘要

第二章 市场特点

第三章 市场趋势与策略

第四章宏观经济情景

  • 高通膨对市场的影响
  • 乌克兰与俄罗斯战争对市场的影响
  • COVID-19 对市场的影响

第五章世界市场规模与成长

  • 全球市场驱动因素与限制因素
    • 市场驱动因素
    • 市场限制因素
  • 2018-2023 年全球市场规模表现与成长
  • 全球市场规模预测与成长，2023-2028、2033

第六章市场区隔

  • 全球行销自动化市场，按组件、实际和预测细分，2018-2023、2023-2028、2033
  • 软体
  • 服务
  • 全球行销自动化市场，依部署、实际和预测细分，2018-2023、2023-2028、2033
  • 本地
  • 云
  • 全球行销自动化市场，依组织规模、绩效及预测细分，2018-2023、2023-2028、2033
  • 中小企业
  • 大公司
  • 全球行销自动化市场，按应用细分、实际和预测，2018-2023、2023-2028、2033
  • 数位行销
  • 电子邮件行销
  • 行动行销
  • 集客式行销
  • 社群媒体行销
  • 宣传活动管理
  • 其他用途
  • 全球行销自动化市场，依最终用途、实际和预测细分，2018-2023、2023-2028、2033
  • BFSI
  • 零售
  • 卫生保健
  • 电信和资讯技术
  • 离散製造
  • 政府和教育
  • 其他最终用户

第 7 章 区域与国家分析

  • 全球行销自动化市场，按地区、实际和预测，2018-2023、2023-2028、2033
  • 全球行销自动化市场，按国家、实际和预测，2018-2023、2023-2028、2033

第八章亚太市场

第九章 中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第14章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章 德国市场

第十八章 法国市场

第十九章 义大利市场

第20章 西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章加拿大市场

第26章 南美洲市场

第27章 巴西市场

第28章 中东市场

第29章 非洲市场

第三十章 竞争格局及公司概况

  • 行销自动化市场竞争格局
  • 行销自动化市场公司简介
    • Microsoft Corporation
    • International Business Machines Corporation
    • Oracle Corporation
    • SAP SE
    • Salesforce.com Inc.

第三十一章 其他重大及创新企业

  • Cognizant Technology Solutions Corporation
  • Adobe Inc.
  • SAS Institute Inc.
  • Teradata Corporation
  • HubSpot Inc.
  • Thryv Holdings Inc.
  • Marketo Inc.
  • ActiveCampaign Inc.
  • Mirum Shopper Marketing
  • Keap Inc.
  • Act-On Software Inc.
  • SharpSpring, Inc.
  • Infusionsoft Inc.
  • Banjo Inc.
  • Enjoy Digital Inc.

第32章竞争基准化分析

第 33 章. 竞争对手仪表板

第三十四章 重大併购

第35章 未来前景与可能性分析

第36章附录

简介目录
Product Code: r15795

Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.

Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.

The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing automation market size has grown rapidly in recent years. It will grow from $6.28 billion in 2023 to $6.95 billion in 2024 at a compound annual growth rate (CAGR) of 10.7%. The growth during the historical period can be associated with the demand for personalized customer experiences, the need for lead generation and nurturing, the streamlining of marketing operations, the measurement and analysis of campaign performance, and the alignment of sales and marketing processes.

The marketing automation market size is expected to see strong growth in the next few years. It will grow to $9.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.6%. The expected growth in the forecast period stems from several factors such as the increased prominence of account-based marketing (ABM), the application of AI and machine learning, a strong emphasis on multichannel marketing, and a dedicated focus on customer retention and loyalty. Key trends anticipated during this period involve the automation of customer retention strategies, dynamic content automation, a focus on marketing operations and revenue attribution, the automation of compliance and data privacy measures, as well as the integration with Customer Relationship Management (CRM) systems.

The expansion of big data and data analytics solutions is anticipated to fuel the growth of the marketing automation market in the future. These technologies have become integral to marketing automation companies as they enable deep insights into customer behavior and preferences, facilitating the delivery of targeted offers and effective lead nurturing. By leveraging big data and data science practices, marketing automation firms can dynamically respond to customer behavior and tailor strategies to individual needs. For example, according to Tech Jury, the big data analytics market is projected to reach $103 billion by 2023, with data creation expected to surpass 180 zettabytes by 2025. Additionally, the Big Data banking analytics market was valued at $29.87 billion in 2019 and is forecasted to grow at a CAGR of 12.97% between 2020 and 2025, reaching $62.10 billion by 2025. These statistics highlight the significant role of big data and data analytics in driving growth within the marketing automation industry.

The expanding e-commerce industry is expected to drive the growth of the marketing automation market in the future. E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. In the e-commerce industry, marketing automation involves using automated tools and workflows to streamline and optimize marketing processes, such as email campaigns, personalized product recommendations, and customer segmentation, with the goal of enhancing customer engagement and driving sales. For example, according to the United States Department of Commerce in May 2021, US e-commerce sales experienced a significant increase of 39.0% in the first quarter of 2021 compared to the same period in 2020. Therefore, the expanding e-commerce industry is a key driver behind the growth of the marketing automation market.

Personalized content has emerged as a significant trend in the marketing automation market, driven by customers' expectations for products tailored to their preferences in today's digital landscape. Marketing automation software leverages data to identify purchasing patterns and make decisions with minimal human intervention. This enables the software to automatically recommend products and services based on customer profiles and online activity. Consequently, businesses can increase customer engagement, cater to specific needs, enhance business processes, and deliver improved customer support. For example, in September 2021, LionAI, a US-based artificial intelligence (AI) ad-tech analyzer, launched a unique ad-tech and marketing automation platform for higher education marketing leaders. This platform utilizes paid media and programmatic strategies to effectively boost brand awareness and student enrollment. According to LionAI's team, their ad-tech can increase digital marketing yield by 20% or more in 30-60 days, depending on the traffic, by eliminating wasted ad spending. This allows universities to scale their digital advertising efforts while providing potential students with an exceptional experience.

Major players in the marketing automation market are concentrating on developing innovative products such as AI-enabled automation systems to gain a competitive advantage. AI-enabled automation systems are advanced technological solutions that integrate artificial intelligence (AI) capabilities with automation processes to execute tasks and make decisions without human intervention. For example, in September 2021, Oracle Corporation, a US-based software company, introduced the Oracle Fusion Marketing System, an AI-driven platform engineered to automate lead generation and qualification processes for B2B marketing campaigns. This system utilizes AI to assess leads, identify prospects ready for engagement, and automatically generate qualified lead opportunities in CRM systems. By automating these pivotal aspects of digital marketing, Oracle aims to tackle challenges related to disjointed data, fragmented workflows, and manual CRM administration, offering marketers and sales professionals a more streamlined and cohesive solution for engaging prospects and customers. The Fusion Marketing System aligns with Oracle's broader initiatives in the Adtech industry, complementing its offerings in Advertising and Customer Experience (CX).

In March 2021, Upland Software, a US-based company specializing in enterprise software for sales, marketing, and IT, acquired BlueVenn for $54.3 million. Through this acquisition, Upland Software seeks to broaden its portfolio of customer engagement and marketing solutions. BlueVenn, based in the US, is a customer data platform focused on marketing automation.

Major companies operating in the marketing automation market report are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Cognizant Technology Solutions Corporation, Adobe Inc., SAS Institute Inc., Teradata Corporation, HubSpot Inc., Thryv Holdings Inc., Marketo Inc., ActiveCampaign Inc., Mirum Shopper Marketing, Keap Inc., Act-On Software Inc., SharpSpring, Inc., Infusionsoft Inc., Banjo Inc., Enjoy Digital Inc., Ontraport Inc., Autopilot HQ Inc., Greenrope Inc., Digitant LLC, Envigo RMS Holding Inc., eTrigue Corporation, Neuro Tags LLC, Prospect.io, Sendinblue SAS, Insidesales.com Inc.

North America was the largest region in the marketing automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Automation Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
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  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing automation market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Component: Software; Services
  • 2) By Deployment: On-Premises; Cloud
  • 3) By Organization Size: Small and Medium-Sized Enterprises; Large Enterprises
  • 4) By Application: Digital Marketing; E-Mail Marketing; Mobile Marketing; Inbound Marketing; Social Media Marketing; Campaign Management; Other Applications
  • 5) By End-Use: BFSI; Retail; Healthcare; Telecom And IT; Discrete Manufacturing; Government And Education; Other End-Users
  • Companies Mentioned: Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce.com Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Automation Market Characteristics

3. Marketing Automation Market Trends And Strategies

4. Marketing Automation Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Marketing Automation Market Size and Growth

  • 5.1. Global Marketing Automation Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Marketing Automation Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Marketing Automation Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Marketing Automation Market Segmentation

  • 6.1. Global Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Software
  • Services
  • 6.2. Global Marketing Automation Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Marketing Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Small and Medium-Sized Enterprises
  • Large Enterprises
  • 6.4. Global Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Digital Marketing
  • E-Mail Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Social Media Marketing
  • Campaign Management
  • Other Applications
  • 6.5. Global Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • BFSI
  • Retail
  • Healthcare
  • Telecom And IT
  • Discrete Manufacturing
  • Government And Education
  • Other End-Users

7. Marketing Automation Market Regional And Country Analysis

  • 7.1. Global Marketing Automation Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Marketing Automation Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Marketing Automation Market

  • 8.1. Asia-Pacific Marketing Automation Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Marketing Automation Market

  • 9.1. China Marketing Automation Market Overview
  • 9.2. China Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Marketing Automation Market

  • 10.1. India Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Marketing Automation Market

  • 11.1. Japan Marketing Automation Market Overview
  • 11.2. Japan Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Marketing Automation Market

  • 12.1. Australia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Marketing Automation Market

  • 13.1. Indonesia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Marketing Automation Market

  • 14.1. South Korea Marketing Automation Market Overview
  • 14.2. South Korea Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Marketing Automation Market

  • 15.1. Western Europe Marketing Automation Market Overview
  • 15.2. Western Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Marketing Automation Market

  • 16.1. UK Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Marketing Automation Market

  • 17.1. Germany Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Marketing Automation Market

  • 18.1. France Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Marketing Automation Market

  • 19.1. Italy Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Marketing Automation Market

  • 20.1. Spain Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Marketing Automation Market

  • 21.1. Eastern Europe Marketing Automation Market Overview
  • 21.2. Eastern Europe Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Marketing Automation Market

  • 22.1. Russia Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Marketing Automation Market

  • 23.1. North America Marketing Automation Market Overview
  • 23.2. North America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Marketing Automation Market

  • 24.1. USA Marketing Automation Market Overview
  • 24.2. USA Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Marketing Automation Market

  • 25.1. Canada Marketing Automation Market Overview
  • 25.2. Canada Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Marketing Automation Market

  • 26.1. South America Marketing Automation Market Overview
  • 26.2. South America Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Marketing Automation Market

  • 27.1. Brazil Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Marketing Automation Market

  • 28.1. Middle East Marketing Automation Market Overview
  • 28.2. Middle East Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Marketing Automation Market

  • 29.1. Africa Marketing Automation Market Overview
  • 29.2. Africa Marketing Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Marketing Automation Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Marketing Automation Market, Segmentation By End Use, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Marketing Automation Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Automation Market Competitive Landscape
  • 30.2. Marketing Automation Market Company Profiles
    • 30.2.1. Microsoft Corporation
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. International Business Machines Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Oracle Corporation
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. SAP SE
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Salesforce.com Inc.
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Marketing Automation Market Other Major And Innovative Companies

  • 31.1. Cognizant Technology Solutions Corporation
  • 31.2. Adobe Inc.
  • 31.3. SAS Institute Inc.
  • 31.4. Teradata Corporation
  • 31.5. HubSpot Inc.
  • 31.6. Thryv Holdings Inc.
  • 31.7. Marketo Inc.
  • 31.8. ActiveCampaign Inc.
  • 31.9. Mirum Shopper Marketing
  • 31.10. Keap Inc.
  • 31.11. Act-On Software Inc.
  • 31.12. SharpSpring, Inc.
  • 31.13. Infusionsoft Inc.
  • 31.14. Banjo Inc.
  • 31.15. Enjoy Digital Inc.

32. Global Marketing Automation Market Competitive Benchmarking

33. Global Marketing Automation Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Marketing Automation Market

35. Marketing Automation Market Future Outlook and Potential Analysis

  • 35.1 Marketing Automation Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Marketing Automation Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Marketing Automation Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer