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市场调查报告书

商品编码

1447914

全球行销自动化市场规模、份额、按类型、部署和应用程式进行的成长分析 - 按行业预测，2024-2031 年

Global Marketing Automation Market Size, Share, Growth Analysis, By Type(Marketing Analytics, Email Marketing), By Deployment(Cloud-based, On-premise), By Application(Lead Management, Email Marketing) - Industry Forecast 2024-2031

出版日期: 2024年02月29日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球行销自动化市场规模为154亿美元，从2023年的181亿美元成长到2031年的659.5亿美元，复合年增长率预计将成长17.54%。

近年来，由于对数位策略的依赖增加，全球行销自动化市场的偏好和需求发生了变化。该市场的主要驱动因素包括追求业务效率、个人化客户体验以及简化行销工作流程的需求。此外，人工智慧和机器学习技术的整合增强了资料分析和客户细分自动化能力。云端基础的平台和多样化的解决方案也在市场上越来越受欢迎。北美和欧洲是行销自动化解决方案的主要采用者，新兴国家越来越多地转向这些解决方案来优化其业务。然而，资料隐私问题和实施强大的自动化系统的复杂性等挑战仍然是市场的主要障碍。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2021年）
主要市场参与者所采取的策略
关键成功策略
近期市集活动
主要企业市场占有率（2021年）

主要企业简介

Adobe
Salesforce
Oracle
HubSpot
Marketo
SAP
Act-On
Infusionsoft
SharpSpring
Sendinblue
ActiveCampaign
Autopilot
Klaviyo
Pardot
Emma
Constant Contact
GetResponse
MailChimp
Campaign Monitor
iContact

简介目录

Product Code: SQMIG45A2157

Global Marketing Automation Market size was valued at USD 15.4 billion in 2022 and is poised to grow from USD 18.10 billion in 2023 to USD 65.95 billion by 2031, growing at a CAGR of 17.54% in the forecast period (2024- 2031).

In recent years, the global marketing automation market has witnessed changes in preferences and demands due to the increasing reliance on digital strategies. Key drivers of this market include the pursuit of operational efficiency, personalized customer experiences, and the need to streamline marketing workflows. Moreover, the integration of AI and machine learning technologies enhances automation capabilities for data analysis and customer segmentation. Cloud-based platforms and a diverse range of solutions are also gaining traction in the market. North America and Europe are prominent adopters of marketing automation solutions, while emerging economies are showing growing interest in these solutions for business optimization. However, challenges such as data privacy concerns and the complexity of implementing robust automation systems remain significant hurdles in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Marketing Automation Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Marketing Automation Market Segmental Analysis

The global marketing automation market is segmented on the basis of type, deployment, application, and region. By type, the market is segmented into marketing analytics, email marketing, social media marketing, lead nurturing and lead scoring, campaign management, and other innovative formats. By deployment, the market is segmented into cloud-based, on-premise. By application, the market is segmented into lead management, email marketing, social media marketing, analytics and reporting, and others. By region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Drivers of the Global Marketing Automation Market

The growing demand for businesses to improve operational efficiency and streamline marketing processes is driving the adoption of automation tools. Businesses aim to provide personalized and targeted customer experiences, leading to increased demand for marketing automation platforms that facilitate advanced segmentation and customized content delivery. The rise in digital marketing strategies and the abundance of data highlight the significance of automation in analyzing large datasets to derive actionable insights.

Restraints in the Global Marketing Automation Market

One of the primary restraints in the market is the complexity of implementing robust automation systems, which poses a significant restraint, especially for smaller businesses with limited resources and expertise. Data privacy concerns also present an obstacle, as the collection and utilization of customer data raise ethical and regulatory considerations. Additionally, resistance to change within organizations and the need for extensive training contribute to a slower adoption rate of automation systems.

Market Trends of the Global Marketing Automation Market

There is a growing emphasis on hyper-personalization in marketing, with businesses utilizing advanced data analytics and artificial intelligence to customize marketing messages according to individual preferences. The integration of chat bots and conversational marketing within automation platforms is also becoming increasingly popular, improving real-time customer engagement. Additionally, the rise of Account-Based Marketing (ABM) is a notable trend, allowing businesses to target high-value accounts with precision.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Marketing Automation Market by Type

Market Overview
Marketing Analytics
Email Marketing
Social Media Marketing
Lead Nurturing and Lead Scoring
Campaign Management
and other innovative formats

Global Marketing Automation Market by Deployment

Market Overview
Cloud-based
On-premise

Global Marketing Automation Market by Application

Market Overview
Lead Management
Email Marketing
Social Media Marketing
Analytics and Reporting
and Others

Global Marketing Automation Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Adobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marketo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Act-On
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infusionsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SharpSpring
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sendinblue
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ActiveCampaign
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Autopilot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Klaviyo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pardot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Emma
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constant Contact
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GetResponse
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MailChimp
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Campaign Monitor
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
iContact
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments