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1423153

2024-2032 年电动牙刷市场报告（按技术（旋转、振动）、刷毛类型（软刷毛、奈米刷毛）、配销通路（线上、线下）、最终用户（成人、儿童）和地区）

Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2024-2032

出版日期: 2024年01月30日 | 出版商:

IMARC | 英文 149 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2023年全球电动牙刷市场规模达33亿美元。展望未来， IMARC Group预计到2032年市场规模将达到47亿美元，2024-2032年复合年增长率（CAGR）为4.1%。

电动牙刷是指透过刷毛快速自动移动来清洁牙齿、舌头和牙龈的装置。它利用头部的旋转和左右运动，可有效去除牙菌斑并最大程度地减少牙龈炎的影响。电动牙刷由计时器、数位提醒系统、多个刷头配件和压力感测器组成，可防止使用者刷牙过于用力而损坏珐琅质和牙龈。它还提供多种刷牙模式，如日常刷牙、牙龈护理、深层清洁、舌头清洁、美白和降低牙齿敏感度。

口腔和牙齿相关疾病的日益普及是推动市场成长的关键因素之一。此外，生活方式的改变和不健康饮食模式的采用，包括食用高糖食物、饮酒和吸烟，增加了蛀牙和其他牙齿问题的发生，从而增加了对电动牙刷等口腔护理产品的需求。为此，产品製造商正在使用创新的硅基软刷毛，这种刷毛不会引起刺激，并最大限度地减少刷牙口腔敏感区域时引起的疼痛。此外，各种技术进步，例如采用创新压力感测器技术的智慧电动牙刷的开发、头部更换提醒功能、蓝牙连接以及将即时资料传输到智慧型手机以进行持续监控，都有助于市场成长。其他因素，包括消费者可支配收入的增加、製造商积极的促销活动以及透过线上零售管道轻鬆获得产品，预计将进一步推动市场。

本报告回答的关键问题

2023年全球电动牙刷市场规模有多大？
2024-2032年全球电动牙刷市场的预期成长率是多少？
推动全球电动牙刷市场的关键因素是什么？
COVID-19 对全球电动牙刷市场有何影响？
全球电动牙刷市场基于科技的分化是什么？
全球电动牙刷市场以刷毛类型划分是怎样的？
全球电动牙刷市场的配销通路划分如何？
从最终用户来看，全球电动牙刷市场的细分如何？
全球电动牙刷市场的重点区域有哪些？
全球电动牙刷市场的主要参与者/公司有哪些？

北美洲
- 美国
  - 市场走向
  - 市场预测
- 加拿大
  - 市场走向
  - 市场预测
亚太地区
- 中国
  - 市场走向
  - 市场预测
- 日本
  - 市场走向
  - 市场预测
- 印度
  - 市场走向
  - 市场预测
- 韩国
  - 市场走向
  - 市场预测
- 澳洲
  - 市场走向
  - 市场预测
- 印尼
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
欧洲
- 德国
  - 市场走向
  - 市场预测
- 法国
  - 市场走向
  - 市场预测
- 英国
  - 市场走向
  - 市场预测
- 义大利
  - 市场走向
  - 市场预测
- 西班牙
  - 市场走向
  - 市场预测
- 俄罗斯
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
拉丁美洲
- 巴西
  - 市场走向
  - 市场预测
- 墨西哥
  - 市场走向
  - 市场预测
- 其他的
  - 市场走向
  - 市场预测
中东和非洲
- 市场走向
- 市场细分：按国家/地区
- 市场预测

第 11 章：SWOT 分析

概述
优势
弱点
机会
威胁

第 12 章：价值链分析

第 13 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 14 章：价格分析

第15章：竞争格局

市场结构
关键参与者
关键参与者简介
- Church & Dwight Co. Inc.
- Colgate-Palmolive Company
- Conair Corporation (Jarden)
- Den-Mat Holdings LLC
- Dr. Fresh LLC (High Ridge Brands Co.)
- FOREO
- Koninklijke Philips NV
- Lion Corporation
- Panasonic Corporation
- Shenzhen Risun Technology Co. Ltd.
- Procter & Gamble Company

简介目录图表

Product Code: SR112024A2413

Abstract

The global electric toothbrush market size reached US$ 3.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.1% during 2024-2032.

An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.

The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on technology, bristle type, distribution channel and end user.

Breakup by Technology:

Rotational

Vibrational

Breakup by Bristle Type:

Soft Bristles

Nanometer Bristles

Breakup by Distribution Channel:

Online

Offline

Breakup by End User:

Adults

Children

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.

Key Questions Answered in This Report

1. What was the size of the global electric toothbrush market in 2023?
2. What is the expected growth rate of the global electric toothbrush market during 2024-2032?
3. What are the key factors driving the global electric toothbrush market?
4. What has been the impact of COVID-19 on the global electric toothbrush market?
5. What is the breakup of the global electric toothbrush market based on the technology?
6. What is the breakup of the global electric toothbrush market based on the bristle type?
7. What is the breakup of the global electric toothbrush market based on the distribution channel?
8. What is the breakup of the global electric toothbrush market based on the end user?
9. What are the key regions in the global electric toothbrush market?
10. Who are the key players/companies in the global electric toothbrush market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Electric Toothbrush Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Technology

6.1 Rotational
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Vibrational
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Bristle Type

7.1 Soft Bristles
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Nanometer Bristles
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Online
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Offline
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by End User

9.1 Adults
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Children
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Church & Dwight Co. Inc.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
  - 15.3.1.3 Financials
  - 15.3.1.4 SWOT Analysis
- 15.3.2 Colgate-Palmolive Company
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
  - 15.3.2.3 Financials
  - 15.3.2.4 SWOT Analysis
- 15.3.3 Conair Corporation (Jarden)
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
- 15.3.4 Den-Mat Holdings LLC
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Dr. Fresh LLC (High Ridge Brands Co.)
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
- 15.3.6 FOREO
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
  - 15.3.6.3 Financials
  - 15.3.6.4 SWOT Analysis
- 15.3.7 Koninklijke Philips N.V.
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
  - 15.3.7.3 Financials
  - 15.3.7.4 SWOT Analysis
- 15.3.8 Lion Corporation
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
  - 15.3.8.3 Financials
- 15.3.9 Panasonic Corporation
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
  - 15.3.9.3 Financials
  - 15.3.9.4 SWOT Analysis
- 15.3.10 Shenzhen Risun Technology Co. Ltd.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
- 15.3.11 Procter & Gamble Company
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials
  - 15.3.11.4 SWOT Analysis

简介目录图表

List of Figures

Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges
Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion US$), 2018-2023
Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2023
Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2023
Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2023
Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2023
Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2023
Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million US$), 2018 & 2023
Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million US$), 2018 & 2023
Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million US$), 2018 & 2023
Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million US$), 2018 & 2023
Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million US$), 2018 & 2023
Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million US$), 2018 & 2023
Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million US$), 2018 & 2023
Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million US$), 2018 & 2023
Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 33: China: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 37: India: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 51: France: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million US$), 2018 & 2023
Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis
Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis
Figure 75: Global: Electric Toothbrush Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2023 and 2032
Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million US$), 2024-2032
Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million US$), 2024-2032
Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 7: Global: Electric Toothbrush Market Structure
Table 8: Global: Electric Toothbrush Market: Key Players

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