电动牙刷市场评估：依产品类型、依电源、依刷头类型、依最终用户、依分销管道、依地区、机会、预测（2017-2031）

美国电动牙刷市场近年来显示出显着的成长和创新。这种增长可归因于消费者口腔卫生意识增强、技术进步以及转向更方便、更有效的牙科护理等因素。 2023年市场规模为8.783亿美元，预计到2031年将达到12.4903亿美元，2024年至2031年复合年增长率为4.5%。

电动牙刷配备有振动刷头、定时器和压力感应器等功能，与传统手动牙刷相比，表现出更优越的清洁能力，需求正在增加。人们对口腔卫生重要性的认识不断增强，促使市场快速成长。

此外，科技的进步使电动牙刷更具吸引力和使用者友善性。具有蓝牙连接功能和追踪刷牙习惯的行动应用程式的智慧牙刷越来越受欢迎。这项创新改善了整体刷牙体验，使其对使用者更具吸引力和个性化。

近年来，电动牙刷市场不断推出环保且永续的替代品。随着越来越多的消费者寻求环保产品，配备可充电、长效电池的牙刷应运而生，减少了对一次性电池的需求。

整体而言，美国电动牙刷市场正在蓬勃发展，各种产品迎合了不同消费者的喜好和需求。随着消费者优先考虑口腔健康并为其日常牙科护理寻求技术先进的解决方案，市场预计将持续成长。

智慧型牙刷的推出为市场带来了技术优势

创新和智慧牙刷是支持美国电动牙刷市场快速成长的主要驱动力。这些先进技术透过整合智慧功能和连接性改变了牙科护理习惯。具有蓝牙、行动应用程式和即时数据监控功能的智慧牙刷彻底改变了口腔卫生习惯。使用者可以收到个人化的回馈、追踪刷牙习惯并设定牙齿护理目标，使口腔卫生维护既有吸引力又有效。此外，这些设备通常具有多种刷牙模式和压力感测器，以确保彻底清洁，同时防止过度用力。技术创新和智慧牙刷正在将电动牙刷市场推向新的高度，以满足美国人不断变化的需求和偏好，因为牙科专家支持其有效性，而消费者则寻求方便、数据驱动的解决方案。

2023 年 8 月，牙医师最推荐的水牙线品牌 WATERPIKR 发表了最新产品 Sensonic 电动牙刷。 Sensonic 电动牙刷采用最先进的超音波技术和独特的刷毛图案，符合牙齿的自然形状。这些创新相结合，可提供明显更好的清洁体验，无论是在可见的效果还是更深层的清洁感上。

充电式电动牙刷因其方便和高效而越来越受欢迎。

充电式电动牙刷处于将美国电动牙刷市场推向新高度的最前线。这些先进的设备已成为寻求高效且功能丰富的牙科护理解决方案的消费者的首选。充电牙刷具有多种刷牙模式、内建计时器和压力感测器等优点，可满足各种口腔护理需求。它的便利性和有效性重塑了牙齿卫生习惯，使个人更容易保持最佳的口腔卫生。随着人们对永续发展和减少浪费的日益关注，充电式电动牙刷符合具有环保意识的消费者趋势。

随着消费者优先考虑更好的口腔卫生和技术创新，充电式电动牙刷继续主导市场，推动市场扩张和发展。 2022 年 1 月，口腔保健公司 Curaprox 推出了最新产品 Hydrosonic Easy，这是一款电动牙刷系列。该产品的电池续航时间为 2 週，内建定时器可达到最佳刷牙时间。

本报告研究和分析了美国电动牙刷市场，提供市场规模和预测、市场动态以及主要参与者的现状和前景。

目录

第一章研究方法

第 2 章专案范围与定义

第三章 COVID-19 对美国电动牙刷市场的影响

第 4 章执行摘要

第五章客户回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低收入、中等收入、高收入、地区、国籍等）
• 市场认知度与产品讯息
• 产品情报
• 品牌知名度与忠诚度
• 购买决策时考虑的因素
• 购买频率
• 购买通路
• 现有或已计划的用户
• 来自牙科专业人士、朋友和家人的推荐/线上评论
• 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第六章美国电动牙刷市场展望（2017-2031）

• 市场规模与预测
  • 金额
  • 数量
• 依产品类型
  • 震动旋转牙刷
  • 超音波牙刷
• 依电源
  • 电池供电
  • 充电
• 依刷头型
  • 标准刷头
  • 针对过敏症的刷头
• 依最终用户
  • 成人
  • 儿童
• 依分销管道
  • 线上通路
  • 超商/大卖场
  • 药局/药局
  • 便利商店、百货公司
  • 其他
• 依地区
  • 东北
  • 西南航空
  • 西方
  • 东南
  • 中西部
• 市占率：依公司划分（2023 年）

第 7 章市场地图（2023 年）

• 依产品类型
• 依电源
• 依刷头型
• 依最终用户
• 依分销管道
• 依地区

第八章宏观环境与产业结构

• 需求与供给分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第 9 章市场动态

• 生长促进因素
• 抑製成长的因素（问题、限制因素）

第十章主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 位市场领导者的市场收入分析（2023 年）
• 併购/合资企业（如果适用）
• SWOT 分析（5 家市场公司）
• 专利分析（如果适用）

第11章定价分析

第 12 章案例研究

第十三章主要公司展望

• Koninklijke Philips N.V.
• Procter & Gamble Company
• Colgate-Palmolive Company
• Church & Dwight Co., Inc.
• Conair Corporation
• Den-Mat Holdings LLC
• FOREO
• Xiaomi Inc.
• SEJOY Store
• Quip NYC, Inc.

第14章战略建议

第十五章关于我们公司，免责声明

The United States electric toothbrush market has witnessed significant growth and innovation in recent years. This growth can be attributed to several factors, including increasing consumer awareness of oral hygiene, technological advancements, and a shift towards more convenient and effective dental care. The market value reached USD 878.3 million in 2023 and is set to unfold further with a projected CAGR of 4.5% from 2024 to 2031, reaching a market value of USD 1249.03 million by the end of the forecast period.

Consumers are becoming more aware of their oral health, leading to a greater demand for electric toothbrushes as these devices provide superior cleaning capabilities compared to traditional manual toothbrushes, with features such as oscillating brush heads, timers, and pressure sensors. This increased awareness of the importance of oral hygiene has led to a surge in the market.

Furthermore, technological advancements have made electric toothbrushes more appealing and user-friendly. Smart toothbrushes with Bluetooth connectivity and mobile apps that track brushing habits have gained popularity. This innovation enhances the overall brushing experience, making it more engaging and personalized for users.

In recent years, the electric toothbrush market has witnessed the introduction of eco-friendly and sustainable alternatives. Many consumers are now seeking products that are environmentally responsible, which has led to the creation of rechargeable and long-lasting battery toothbrushes, reducing the need for disposable batteries.

Overall, the United States electric toothbrush market is thriving, with a diverse range of products catering to various consumer preferences and needs. The market's growth will continue as consumers prioritize oral health and seek technologically advanced solutions for their dental care routines.

Introduction of Smart Toothbrushes Adding a Technological Edge to the Market

Innovation and smart toothbrushes are major driving forces behind the burgeoning United States electric toothbrush market. These advanced technologies have transformed dental care routines by integrating intelligent features and connectivity. Smart toothbrushes equipped with Bluetooth, mobile apps, and real-time data monitoring have revolutionized oral hygiene practices. Users can receive personalized feedback, track their brushing habits, and set dental care goals, making oral health maintenance engaging and effective. Additionally, these devices often boast multiple brushing modes and pressure sensors, ensuring a thorough cleaning while protecting against excessive force. With dental professionals endorsing their efficacy, and consumers seeking convenient and data-driven solutions, innovation and smart toothbrushes are propelling the electric toothbrush market to new heights, catering to the evolving needs and preferences of the American populace.

In August 2023, WATERPIK®, the top-recommended brand of water flossers by dental professionals, introduced their latest product, the Sensonic Electric Toothbrush, which utilizes cutting-edge sonic technology and a uniquely crafted bristle pattern that conforms to the natural shape of teeth. These innovations combine to provide a noticeably superior cleaning experience, both in terms of visible results and the sensation of a deeper clean.

Rechargeable Electric Toothbrushes Gaining Popularity Due to Their Convenience and Efficiency

Rechargeable electric toothbrushes are at the forefront of propelling the United States electric toothbrush market to new heights. These advanced devices have become the preferred choice for consumers seeking an efficient and feature-rich dental care solution. Offering benefits such as multiple brushing modes, built-in timers, and pressure sensors, rechargeable toothbrushes cater to a diverse range of oral care needs. Their convenience and effectiveness have reshaped dental hygiene routines, making it easier for individuals to maintain optimal oral health. With a growing emphasis on sustainability and reduced waste, rechargeable electric toothbrushes align with eco-conscious consumer trends.

As consumers increasingly prioritize superior oral hygiene and technological innovation, rechargeable electric toothbrushes continue to dominate the market, driving its expansion and evolution. In January 2022, Curaprox, an oral healthcare company, launched its latest product, the Hydrosonic Easy line of power toothbrushes, which employed a droplet-shaped design for enhanced effectiveness, especially with its sensitive yet efficient brush head. The product was thoughtfully designed with a 2-week battery life and a built-in timer for optimal brushing duration.

Rising Awareness Regarding the Significance of Oral Hygiene and its Relation to Overall Well-being

The surge in oral health awareness is a potent catalyst propelling the growth of the United States electric toothbrush market. With an increasingly health-conscious population, the importance of maintaining optimal oral hygiene has gained prominence. Consumers are now better informed about the connection between oral health and overall well-being, which has driven the demand for more effective dental care products. Electric toothbrushes have emerged as a solution that offers superior cleaning compared to manual counterparts. They help users achieve a thorough and consistent clean, reducing the risk of oral issues. This heightened awareness, coupled with endorsements from dental professionals, has fuelled the adoption of electric toothbrushes as an essential tool in the pursuit of better oral health, contributing significantly to market expansion.

In January 2023, Y-Brush, a third-generation sonic toothbrush known for its ability to clean a set of teeth in just 10 seconds, made its debut in the United States market after gaining popularity with around 100,000 users in Europe. The official U.S. launch of the Y-Brush took place during the CES 2023 tech show, happening in Las Vegas.

Impact of COVID-19

The COVID-19 pandemic impacted the United States electric toothbrush market significantly. Initially, there was a surge in demand for hygiene products, including electric toothbrushes, as health consciousness grew. However, supply chain disruptions and economic uncertainties affected production and distribution. The market adapted by emphasizing online retail and e-commerce. The focus on overall health and advanced dental care solutions boosted the market's resilience, as consumers sought effective oral hygiene options. Despite early challenges, the electric toothbrush market adjusted to changing consumer behaviors and remained a vital component of oral health maintenance during the pandemic.

Key Players Landscape and Outlook

The United States electric toothbrush market features a competitive landscape with several key players driving innovation and growth. Industry leaders like Koninklijke Philips N.V., Colgate-Palmolive Company, and Church & Dwight Co., Inc. offer a wide range of advanced electric toothbrushes with smart features, catering to diverse consumer preferences. These companies continually invest in research and development to introduce cutting-edge technology and design. Additionally, many startups and emerging players are contributing to market dynamism with their sleek, subscription-based models.

As oral health awareness and technological advancements continue to evolve, the market outlook remains positive, with a focus on providing consumers with more effective and personalized dental care solutions. In November 2022, Quip NYC, Inc. introduced its groundbreaking Rechargeable Electric Toothbrush, representing its debut in the electric toothbrush market. This innovative toothbrush offered a game-changing feature. It could retain the battery charge for as long as three months. Recharging was also very easy and infrequent- users only needed to attach the magnetic charging contact to the brush's base, that too as few as four times a year.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the United States Electric Toothbrush Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Product Intelligence
• 5.4. Brand Awareness and Loyalty
• 5.5. Factors Considered in Purchase Decision
  • 5.5.1. Brand Reputation
  • 5.5.2. Effective Cleaning
  • 5.5.3. Customization
  • 5.5.4. Connectivity
  • 5.5.5. Design & Comfort
  • 5.5.6. Innovation
  • 5.5.7. Value for Money
  • 5.5.8. Eco-Friendly Solutions
  • 5.5.9. Availability and Accessibility
• 5.6. Frequency of Purchase
• 5.7. Purchase Channel
• 5.8. Existing or Intended User
• 5.9. Recommendations from dental professionals, friends, family/online reviews
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United States Electric Toothbrush Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Oscillating-rotary Toothbrush
  • 6.2.2. Sonic Toothbrush
• 6.3. By Power Source
  • 6.3.1. Battery-Powered
  • 6.3.2. Rechargeable
• 6.4. By Brush Head Type
  • 6.4.1. Standard Brush Head
  • 6.4.2. Sensitive Brush Head
• 6.5. By End-user
  • 6.5.1. Adults
  • 6.5.2. Children
• 6.6. By Distribution Channel
  • 6.6.1. Online Channel
  • 6.6.2. Supermarket/Hypermarket
  • 6.6.3. Pharmacies/Drug Stores
  • 6.6.4. Convenience and Departmental Stores
  • 6.6.5. Others
• 6.7. By Region
  • 6.7.1. Northeast
  • 6.7.2. Southwest
  • 6.7.3. West
  • 6.7.4. Southeast
  • 6.7.5. Midwest
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Power Source
• 7.3. By Brush Head Type
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Koninklijke Philips N.V.
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Procter & Gamble Company
• 13.3. Colgate-Palmolive Company
• 13.4. Church & Dwight Co., Inc.
• 13.5. Conair Corporation
• 13.6. Den-Mat Holdings LLC
• 13.7. FOREO
• 13.8. Xiaomi Inc.
• 13.9. SEJOY Store
• 13.10. Quip NYC, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Electric Toothbrush Market, By Value, In USD Million, 2017-2031F
• Figure 2. United States Electric Toothbrush Market, By Volume, In Thousand Units, 2017-2031F
• Figure 3. United States Electric Toothbrush Market Share (%), By Product Type, 2017-2031F
• Figure 4. United States Electric Toothbrush Market Share (%), By Power Source, 2017-2031F
• Figure 5. United States Electric Toothbrush Market Share (%), By Brush Head Type, 2017-2031F
• Figure 6. United States Electric Toothbrush Market Share (%), By End-user, 2017-2031F
• Figure 7. United States Electric Toothbrush Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United States Electric Toothbrush Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Power Source Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Brush Head Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023