电动牙刷市场：现况分析与预测（2023-2030）

Electric Toothbrush Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年11月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 152 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

由于各公司推出创新产品，预计电动牙刷市场在预测期内将以 8.2% 的复合年增长率强劲增长。例如，2022年1月，Procter & Gamble旗下品牌Oral-B与iOSense合作推出了一款新产品Oral-B iO10。其他几个因素也导致了市场激增，例如电动产品的快速采用、产品发布数量的增加、电动牙刷的使用增加以及企业合作伙伴关係。

根据头髮的类型，市面上分为软毛和奈米毛。 2022年的市场中，有效预防流行病和蛀牙的软毛领域将拥有最高份额，这将是该领域的驱动因素。这种牙刷是专门为牙齿敏感的人设计的。製造商努力改善其产品的用户体验并使其更易于使用。因此，软刷细分市场将在2022年占据较大的市场份额。

根据技术，市场分为旋转式和振动式。由于旋转部分能够去除牙菌斑并最大限度地降低牙龈炎的风险，预计在预测期内将以最高的复合年增长率增长。消费者支出的增加和创新产品的推出进一步增加了对创新产品的需求。因此，预计旋转部分在预测期内将在市场上占据主导地位。

依产品类型，市场分为电池供电型、可充电型和替换型刷头。 2022 年，电池供电细分市场将占据最高市场份额。这是由于其实惠的价格。可即时更换电池，方便在电力不足的偏远地区使用。因此，电池供电细分市场将在 2022 年保持其市场主导地位。

根据最终用户，市场分为儿童和成人。儿童细分市场预计将以高复合年增长率成长。独特的设计和技术将吸引那些不关心口腔健康的孩子。刷子的众多吸引人的功能正在推动这一细分市场的成长。例如，《国际儿童牙科杂誌》上发表的一项新的随机对照试验发现，振盪旋转(O-R) 电动牙刷在减少幼儿（3-10 岁）的牙菌斑和牙龈炎方面比手动牙刷显着更有效。很有效。因此，儿科领域预计在未来几年将显着成长。

为了更了解电动牙刷产业的市场采用情况，市场包括北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚洲太平洋地区（中国、日本、印度、亚太其他地区）和世界其他国家。 2022年的电动牙刷市场由北美主导。有几个因素正在推动该地区的成长，包括尖端和创新产品的可用性、无线技术的稳步进步、消费者支出的增加、合格牙医的可用性以及对产品发现的投资增加。我们正在引领市场。例如，经济分析局报告称，2021 年 8 月美国个人消费支出成长 0.3%，达到 422 亿美元。北美在 2022 年主导电动牙刷市场。

Electric toothbrushes are dental devices designed to help with oral hygiene. They use an oscillating, rotating, or vibrating mechanism in the brush head to clean teeth more effectively than manual toothbrushes. Many models have various features like brushing modes, timers, and pressure sensors. When used correctly and regularly, these brushes can help remove plaque, reduce gingivitis, and improve overall oral health. The electric toothbrush market is growing tremendously due to the rising cases of oral diseases. For instance, the WHO Global Oral Health Status Report (2022) estimated that oral diseases affect close to 3.5 billion people worldwide, with 3 out of 4 people affected living in middle-income countries. Other factors such as the rising awareness of oral health, increased utilization of electric toothbrushes in day-to-day life due to their convenience, the growing popularity of social media platforms, and a rise in the urban population are driving factors for the market.

The Electric Toothbrush Market is expected to grow at a strong CAGR of 8.2% during the forecast period owing to the innovative product launches by companies. For instance, in January 2022, Procter & Gamble's brand Oral-B launched a new product Oral-B iO10 with iOSense, the newest iteration of its tech-driven toothbrush. Several other factors such as a surge in electric product adoption, an increased number of product launches, increased usage of electric toothbrushes, and company collaborations are also leading to the surge in the market.

Based on bristles, the market is bifurcated into soft bristles and nanometer bristles. The soft bristles segment held the highest share in the market in the year 2022 owing to its ability in plague prevention and tooth decay which is a driving factor for the segment. This kind of toothbrush is specially designed for people with sensitive teeth. Manufacturers are striving to improve the user experience of their products to make them more accessible. Hence, the soft bristles segment held a significant market share in the year 2022.

Based on technology, the market is bifurcated into rotational and vibrational. The rotational segment is expected to grow with the highest CAGR during the forecast period owing to its ability to clear plaque and minimize the risk of gingivitis. An increase in consumer spending and innovative product launches has further increased the demand for innovative products. Thus, the rotational segment is expected to gain prominence in the market in the forecast period.

Based on product type, the market is segmented into battery-operated, rechargeable, and replacement brush heads. The battery-operated segment held the highest share of the market in 2022. This can be attributed to its affordable price. Their battery can be instantly replaced, which makes it convenient for remote places that do not receive enough power supply. Thus, the battery-operated segment held dominance in the market in the year 2022.

Based on end-users, the market is bifurcated into children and adults. The children's segment is expected to grow with a high CAGR. The unique design and technology fascinate kids who are mostly ignorant of their oral health. Numerous attractive features of the brush are driving this segment's growth. For instance, according to a new randomized, controlled trial published in the International Journal of Paediatric Dentistry, oscillating-rotating (O-R) electric toothbrushes were significantly more effective than manual toothbrushes in reducing plaque and gingivitis in young children (ages 3-10). Thus, the children segment is expected to grow at a significant rate in the upcoming years.

For a better understanding of the market adoption of the electric toothbrush industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America dominated the market of electric toothbrushes in 2022. Several factors such as the availability of cutting-edge and innovative products, steady progress in wireless technology, rise in personal consumption expenditure, presence of qualified dentists, and loaded investment in product discovery are driving the market in the region. For instance, the Bureau of Economic Analysis reported that in August 2021, personal consumption expenditure in the U.S. had increased by 0.3%, or USD 42.2 billion. North America dominated the electric toothbrush market among regions in the year 2022.

Some of the major players operating in the market include: Colgate-Palmolive Company, The Procter & Gamble Company, Koninklijke Philips N.V., Xiaomi, Ionsei USA, Panasonic Corporation, Water Pik, DenMat Holdings, Shenzhen Risun Technology, Foreo.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Electric Toothbrush Market
2.2. Research Methodology of the Electric Toothbrush Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE ELECTRIC TOOTHBRUSH MARKET

6 ELECTRIC TOOTHBRUSH MARKET REVENUE (USD BN), 2020-2030F

7 MARKET INSIGHTS BY BRISTLES

7.1. Soft Bristles
7.2. Nanometer Bristles

8 MARKET INSIGHTS BY TECHNOLOGY

8.1. Rotational
8.2. Vibrational

9 MARKET INSIGHTS BY PRODUCT TYPE

9.1. Battery-operated
9.2. Rechargeable
9.3. Replacement Brush Heads

10 MARKET INSIGHTS BY END-USER

10.1. Children
10.2. Adults

11 MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. U.K.
- 11.2.3. France
- 11.2.4. Italy
- 11.2.5. Spain
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Rest of Asia-Pacific
11.4. Rest of World