![]() |
市场调查报告书
商品编码
1451078
2024-2032 年男性美容产品市场报告(按产品、价格范围、配销通路和地区划分)Male Grooming Products Market Report by Product, Price Range, Distribution Channel, and Region 2024-2032 |
2023年,全球男性美容产品市场规模达到852亿美元。展望未来, IMARC Group预计到2032年市场规模将达到1,489亿美元,2024-2032年CAGR为6.3%。男性对个人卫生的意识日益增强,注重整洁的外表,容易获得专门针对男性独特皮肤和头髮护理的专业产品,社交媒体和名人代言的影响力日益增强,以及各种零售渠道代表了推动市场的一些因素。
男性美容产品是专门的个人护理用品,旨在增强和保持男性的外观和卫生。这些产品从刮鬍膏和刮鬍刀到洗髮精、护髮素和护肤品。它们的工作机制涉及与皮肤和头髮的相互作用,提供客製化的解决方案,例如控油、保湿或强化头髮。它们的配方特点是专门针对男性族群,包含多种成分,以满足男性独特的皮肤和头髮需求。这些产品的特性通常提供保湿、营养和对环境因素的保护,旨在打造整洁的外观。
全球市场的主要动力是男性个人卫生意识的不断提高,特别是注重整洁的外表。与此一致的是,专门针对男性独特的皮肤和头髮护理需求的专业产品的容易获得也为市场提供了动力。此外,社群媒体和名人代言的影响力不断增强,以及各种零售管道的扩张,导致这些产品的可及性和吸引力更高。此外,导致创新产品创造的广泛研发(R&D)活动正在对市场产生积极影响。推动该市场的其他一些因素包括以男性为中心的品牌的建立、男性自我保健的文化转变,以及对满足城市男性忙碌的生活和特定环境因素的产品的需求。
客製化解决方案的出现
男性美容产品市场中客製化解决方案的出现是一个突破性的进步。消费者越来越多地寻求专门适合其独特皮肤类型、髮质和个人喜好的产品。为了满足这一需求,品牌现在提供量身定制的解决方案,例如个人化刮鬍套件、护髮方案或根据个人评估和要求创建的护肤产品。这种个人化不仅增强了消费者体验,还建立了品牌忠诚度,因为客户感觉与专为他们设计的产品有更紧密的联繫。此外,客製化解决方案使製造商能够更好地了解消费者,从而能够创新和开发与目标受众产生更强烈共鸣的产品。透过将产品与个人需求和关注点紧密结合,市场正在见证消费者参与和满意度的提高,最终推动其成长和扩张。
技术与创新的不断融合
男性美容行业技术与创新的日益融合正在重新定义男性个人护理的方式。从配备感测器的智慧刮鬍刀到提供虚拟咨询和个人化建议的美容应用程序,科技正在使美容变得更容易、更有效率、更有吸引力。此外,基于订阅的服务等创新正在简化购买和补货流程,让男士能够轻鬆维持日常的梳妆打扮。科技的注入不仅是一种趋势,更是一种趋势。它代表了行业运作方式的转变,以新的、令人兴奋的方式与消费者建立联繫。这种技术变革吸引了精通科技的世代,为他们的美容体验增添了便利性和新颖性,从而成为推动全球市场进一步成长的重要因素。
社会规范与观念的典范转移
围绕着男性美容的社会规范和观念不断变化,在重塑市场格局方面发挥重要作用。随着社会的进步,曾经将男性美容局限在有限产品的传统观念正在消失。如今,打扮不再只是被视为女性的行为,越来越多的男性开始接受广泛的自我照顾。媒体表现、名人影响力以及承认和庆祝个性和自我表达的一般文化演变促进了这种转变。因此,男性可以更轻鬆地探索和使用更广泛的美容产品。这种社会态度的改变不仅提升了男性美容市场的形象,也为新的消费群体打开了大门,促进了美容产品的进一步探索和使用。这种深刻的转变对于市场的持续成长至关重要。
The global male grooming products market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 148.9 Billion by 2032, exhibiting a CAGR of 6.3% during 2024-2032. The increasing awareness about personal hygiene among men with an emphasis on a well-groomed appearance, the easy availability of specialized products catering specifically to men's unique skin and hair care, and the growing influence of social media and celebrity endorsements, along with the expansion of various retail channels represent some of the factors that are propelling the market.
Male grooming products are specialized personal care items designed to enhance and maintain the physical appearance and hygiene of men. These products range from shaving creams and razors to shampoos, conditioners, and skin-care products. Their working mechanism involves interaction with the skin and hair, offering tailored solutions such as oil control, moisturization, or hair strengthening. Characterized by their formulation to cater specifically to the male demographic, they include a diverse array of ingredients to meet the unique skin and hair needs of men. The properties of these products often provide hydration, nourishment, and protection against environmental factors, aiming for a well-groomed appearance.
The global market is primarily driven by the increasing awareness about personal hygiene among men with an emphasis on a well-groomed appearance. In line with this, the easy availability of specialized products catering specifically to men's unique skin and hair care needs is also providing an impetus to the market. Moreover, the growing influence of social media and celebrity endorsements, along with the expansion of various retail channels, are resulting in higher accessibility and attraction to these products. Also, the extensive research and development (R&D) activities leading to the creation of innovative products are impacting the market positively. Some of the other factors contributing to the market include the establishment of male-focused brands, a cultural shift towards self-care among men, and the need for products that cater to the busy lives and specific environmental factors faced by urban males.
The emergence of customized solutions
The emergence of customized solutions in the male grooming products market has been a groundbreaking advancement. Consumers increasingly seek products that cater specifically to their unique skin types, hair textures, and personal preferences. To meet this demand, brands are now offering tailored solutions, such as personalized shaving kits, hair care regimes, or skin care products created based on individual assessments and requirements. This personalization not only enhances the consumer experience but also builds brand loyalty, as customers feel a stronger connection to products designed exclusively for them. Moreover, customized solutions allow manufacturers to understand their consumers better, enabling them to innovate and develop products that resonate more strongly with their target audience. By aligning the products closely with individual needs and concerns, the market is witnessing increased consumer engagement and satisfaction, ultimately fueling its growth and expansion.
Rising integration of technology and innovation
The rising integration of technology and innovation in the male grooming industry is redefining the way men approach personal care. From smart razors equipped with sensors to grooming apps that offer virtual consultations and personalized advice, technology is making grooming more accessible, efficient, and engaging. Furthermore, innovations such as subscription-based services are simplifying the purchase and replenishment process, allowing men to maintain their grooming routine effortlessly. The infusion of technology is not merely a trend; it represents a shift in how the industry operates, connecting with consumers in new and exciting ways. This technological transformation is appealing to a tech-savvy generation, adding convenience and novelty to their grooming experience, thus becoming a significant factor in driving further growth in the market on a global level.
The paradigm shift in social norms and perceptions
The changing social norms and perceptions surrounding male grooming are playing a significant role in reshaping the market landscape. As society progresses, traditional views that once restricted male grooming to a limited set of products are eroding. Nowadays, grooming is no longer viewed solely as a feminine practice, and more men are embracing extensive self-care routines. This shift is facilitated by media representation, celebrity influence, and general cultural evolution that recognizes and celebrates individuality and self-expression. As a result, men are feeling more comfortable exploring and using a broader range of grooming products. This change in societal attitudes is not only enhancing the image of the male grooming market but also opening doors to new consumer segments and promoting further exploration and use of grooming products. This profound shift is vital for the continued growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global male grooming products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product, price range and distribution channel.
Male Toiletries
Electrical Products
After Shave Lotions
Others
Male toiletries represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the product. This includes This includes male toiletries, electrical products, after shave lotions, and others. According to the report, male toiletries represented the largest segment.
The male toiletries segment is driven by a growing consciousness among men about personal hygiene and appearance. Brands are focusing on introducing specialized products that cater specifically to men's skincare and grooming needs. The rise in urbanization and an increase in disposable incomes has contributed to a growing demand for male toiletries. Advertisements and celebrity endorsements have played a significant role in normalizing and promoting male grooming habits. Furthermore, the emergence of online retail platforms has made these products more accessible, stimulating growth in this segment.
On the other hand, the growth in the electrical products and after shave lotions segments are primarily driven by the rise in grooming consciousness among men and the availability of technologically advanced products. Increased disposable income and the influence of fashion trends have also made these products more accessible to the general public. The fusion of convenience and personal care efficacy in these products has additionally encouraged more males to incorporate them into their daily grooming routines.
Mass Products
Premium Products
Mass products represents the largest market segment
The report has provided a detailed breakup and analysis of the market based on the price range. This includes mass products and premium products. According to the report, mass products represented the largest segment.
The mass products segment is propelled by a growing demand for affordable and readily available grooming solutions. The presence of multinational brands offering a range of products at different price points has made grooming products accessible to a wider demographic. Technological advancements in manufacturing have allowed for cost-effective production, contributing to the affordability of mass products. An increase in awareness about personal grooming, coupled with the availability of these products in various retail channels, has further boosted the segment. Moreover, targeted marketing strategies and promotional campaigns have successfully reached a broader consumer base, enhancing the growth of the mass products segment.
On the other hand, the premium products segment is experiencing growth due to a shift in consumer preference towards high-quality and luxury grooming items. The perception of premium products as a status symbol, along with the increase in brand consciousness and consumer willingness to invest in self-care, has propelled this segment. Manufacturers capitalizing on this trend with targeted marketing strategies and offering unique, high-end products have further accelerated its growth.
Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Others
Supermarkets and hypermarkets accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacy stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
The growth in supermarkets and hypermarkets as a key channel for the male grooming products market is linked to the convenience they offer through a wide variety of product choices. Customer preference for physical examination of products and the opportunity to compare different brands and prices in one location fuels this segment. Strategic locations of supermarkets and hypermarkets in urban and suburban areas make them accessible to a large population. In-store promotions and discounts are also effective in attracting consumers to these retail spaces. Additionally, trained staff in these stores who assist with product information and selection play a vital role in encouraging purchases.
On the other hand, the expansion of pharmacy stores and online stores in the male grooming market can be attributed to the diverse and widespread distribution channels catering to different customer needs. The convenience and accessibility of online shopping platforms have particularly appealed to a tech-savvy generation, while traditional brick-and-mortar stores continue to be trusted sources for product purchases. Collaborations between retailers and manufacturers to enhance customer experience, along with tailored marketing efforts for various sales channels, are collectively boosting this segment.
Asia Pacific
North America
Europe
Middle East and Africa
Latin America
Europe exhibits a clear dominance, accounting for the largest male grooming products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific; North America; Europe; the Middle East and Africa; and Latin America. According to the report, Europe accounted for the largest market share.
The market in Europe is driven by a rich tradition of personal care and grooming, combined with a strong focus on quality and innovation. The presence of numerous established brands and the high purchasing power of consumers supports the growth in this market. Awareness campaigns and advertising strategies targeted at European males have contributed to changing attitudes towards grooming and personal care.
The rise in eCommerce and digital platforms has expanded the reach of products to remote areas, enhancing market growth. Additionally, societal trends towards embracing diversity in appearance and the influence of fashion and lifestyle in European cultures have spurred demand. Regulatory policies that encourage the use of natural and organic ingredients resonate with consumer preferences in Europe, further driving the market.
Furthermore, environmental consciousness and the demand for sustainable products have also led to innovation in packaging and product formulation, strengthening the European market segment. Lastly, collaborations between local and international brands provide a wide array of choices, appealing to different consumer needs and preferences, thereby boosting the male grooming products market in the Europe region.
The key players are continually introducing new and technologically advanced products to by heavily investing in research and development (R&D) activities to meet consumer demands. The expansion of distribution channels, both online and offline, is a critical strategy taken by the major companies, which is leading to higher product accessibility and a broader consumer base. Additionally, they are taking sustainability initiatives, including the development of products with natural ingredients and eco-friendly packaging, to appeal to environmentally conscious consumers. The prominent players are also focusing on customization and personalization, such as offering personalized products and services, to help create a connected customer experience. Furthermore, strategic mergers, acquisitions, and partnerships are being utilized by the major players to enhance product portfolios and gain access to new markets. They are also employing targeted marketing campaigns and building strong brand identities to reach different segments of the market.
Procter & Gamble Company
Unilever PLC
Edgewell Personal Care Company
Beiersdorf AG
LVMH Moet Hennessy - Louis Vuitton SE
L'Oreal SA
Coty, Inc.
Natura Cosmeticos SA (NATURA)
PUIG, SL
Koninklijke Philips NV
Panasonic Corporation
In October 2021, Braun, a subsisary of Procter & Gamble Company launched the Series 9 Pro in its portfolio of world-class shavers. Braun's Series 9 Pro is the only shaver to feature the new ProLift Trimmer, which gently lifts and cuts more hair in every stroke and improves the shaver's ability to glide over the skin with a low level of friction, providing a pleasant and superior feel against the skin.
In December 2022, Edgewell Personal Care Company announced that its Private Label business unit, previously known as Private Brands Group, is now Edgewell Custom Brands. Formerly known as Personna.com, the new website can now be found at EdgewellCustomBrands.com.
In December 2022, Beiersdorf AG announced that it has acquired a majority stake in S-Biomedic NV, Belgium, a life-science company and frontrunner in the field of skin microbiome research. S-Biomedic will continue to be managed as a standalone entity under Beiersdorf's existing microbiome program and will complement the company's own research activities in this field.