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市场调查报告书
商品编码
1627651

全球男性美容产品市场预测（2025-2030）

Global Men's Grooming Products Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计到 2025 年男性美容产品市场规模将达到 701.49 亿美元，到 2030 年将成长至 934.19 亿美元，复合年增长率为 5.90%。

由于全球男性对整装仪容重要性的认识不断增强，预计男性美容产品市场在预测期内将显着增长。个人保健产品的需求、可支配收入的增加和生活水准的提高也在扩大市场。

男性美容市场驱动因素

  • 不断增长的消费需求促使主要市场参与者增加研发投入和新产品开发。

扩大产品系列以满足不断增长的消费者需求也表明未来几年市场具有成长潜力。例如，2024 年 4 月，Piramal Pharma Limited 的消费品部门 (CPD) 推出 BOHEM 产品系列，进军男士个人美容领域。这包括除毛喷雾剂、生毛油和腋下滚珠除毛剂。透过 BOHEM，Piramal Pharma 旨在将男性美容文化转变为更全面的自我护理照顾程序，利用经过科学验证的成分来提供明显的效果。

此外，社会对整装仪容的要求越来越高，导致男性在各种聚会上提升社交形象的需求激增，这也是未来五年男性美容市场的主要驱动力。电子商务的兴起和社交媒体平台使用率的提高，导致了美容产品的广泛应用。此外，男士时尚的不断发展趋势也推动着众多产品的推出和消费者的采用。

男性美容产品市场的地理展望：

  • 预计北美将占据主要的市场占有率。

男性美容产品市场按地区划分为北美洲、南美洲、欧洲、中东和非洲以及亚太地区。

由于美国和加拿大等国家出于对个人护理和整装仪容的担忧，大量男性美容产品的使用率很高，因此预计北美地区在整个预测期内将保持显着的份额。

由于人们对个人卫生和个人护理的兴趣日益浓厚，预计未来五年亚太地区的市场将大幅增长。城市人口的成长和分销管道的扩大是未来五年推动亚太地区市场成长的一些关键因素。

为什么要购买这份报告？

  • 深刻的分析：获得深入的市场洞察，涵盖主要地区和新兴地区，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透率。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力做出策略决策，在动态环境中开闢新的业务流和收益。
  • 适合广泛用户：对于新兴企业、科学研究机构、顾问公司、中小企业和大型企业来说都是有益且具成本效益的。

公司使用我们的报告有何目的？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2030 年的历史资料与预测
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争定位、策略和市场占有率分析
  • 各细分市场及各地区（包括国家）的收益成长及预测分析
  • 公司概况（尤其是关键发展）。

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 研究范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 研究过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章 市场动态

  • 市场驱动因素
    • 包装需求不断增加
    • 更加重视永续性
  • 市场限制
    • 环境问题
    • 生产成本高
  • 波特五力分析
  • 产业价值链分析

第 5 章 全球男性美容产品市场（按产品）

  • 介绍
  • 护肤
    • 奶油
    • 洗面乳
    • 其他的
  • 头髮护理
    • 油
    • 洗髮精
    • 其他的
  • 刮鬍护理
    • 刮鬍膏
    • 刮鬍前用剂乳液
    • 鬍后
  • 其他的

6. 全球男性美容产品市场按分销管道划分

  • 介绍
  • 在线的
  • 离线

7. 全球男性美容产品市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 义大利
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非
    • 其他的
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 印度
    • 印尼
    • 泰国
    • 台湾
    • 其他的

第八章竞争格局及分析

  • 主要企业和策略分析
  • 新兴企业和市场盈利
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第九章 公司简介

  • Procter & Gamble
  • Unilever
  • Beiersdorf
  • Reckitt Benckiser Group plc
  • L'Oreal SA
  • Marico
  • Estee Lauder Companies
  • Brickell Men's Products
  • Shiseido Company, Limited
  • The Man Company
简介目录
Product Code: KSI061613472

The global men's grooming products market was valued at US$70.149 billion in 2025, and it is anticipated to grow to US$93.419 billion in 2030, with a CAGR of 5.90%.

Due to increasing awareness of the importance of personal grooming among men worldwide, the market for men's grooming products is expected to grow significantly during the forecast period. The demand for personal care products, rising disposable income, and living standards are also expanding the market.

Global Men's Grooming Products Market Drivers

  • The burgeoning consumer needs are leading to increased investments by key market players in R&D and develop new products.

The expansion of the product portfolio to cater to the growing consumer requirements also shows the market's potential to grow in the coming years. For instance, in April 2024, Piramal Pharma Limited's Consumer Products Division (CPD) entered into the men's personal grooming category with the launch of the BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma aims to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.

Furthermore, the burgeoning requirements of males to uplift their social image at various gatherings because of the rising societal pressure to look well-groomed is also fuelling the men's grooming products market growth in the next five years. The growing penetration of the e-commerce industry and the rising usage of social media platforms are leading to the wide adoption of grooming products. Additionally, the ever-evolving male fashion trends are driving the introduction of numerous offerings and a rise in consumer uptake.

Global Men's Grooming Products Market Geographical Outlook:

  • North America is predicted to hold a substantial market share.

Based on geography, the global men's grooming products market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

The North American region is projected to hold a notable share throughout the forecast period because of the high use of numerous male grooming products due to personal care and grooming concerns in countries like the United States and Canada.

Due to the rising concerns about personal hygiene and personal care, the market in the Asia Pacific area is predicted to rise at a respectable rate over the next five years. The increasing urban population, along with the expansion of distribution channels, are some of the key factors supplementing the market growth in the APAC region during the next five years.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Global Mans Grooming Products market is segmented and analyzed as follows:

By Product

  • Skin Care
  • Creams
  • Facewash
  • Others
  • Hair Care
  • Oils
  • Shampoos
  • Others
  • Shave Care
  • Shaving Cream
  • Pre-Shave Lotion
  • After-Shave Lotion
  • Others
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
    • 4.1.1. Growing Demand for Packaging
    • 4.1.2. Increasing Focus on Sustainability
  • 4.2. Market Restraints
    • 4.2.1. Environmental Concerns
    • 4.2.2. High Production Cost
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Skin Care
    • 5.2.1. Creams
    • 5.2.2. Facewash
    • 5.2.3. Others
  • 5.3. Hair Care
    • 5.3.1. Oils
    • 5.3.2. Shampoos
    • 5.3.3. Others
  • 5.4. Shave Care
    • 5.4.1. Shaving Cream
    • 5.4.2. Pre-Shave Lotion
    • 5.4.3. After-Shave Lotion
  • 5.5. Others

6. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
  • 6.3. Offline

7. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. USA
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. United Kingdom
    • 7.4.4. Spain
    • 7.4.5. Italy
    • 7.4.6. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. South Africa
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. China
    • 7.6.2. Japan
    • 7.6.3. South Korea
    • 7.6.4. India
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Taiwan
    • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Procter & Gamble
  • 9.2. Unilever
  • 9.3. Beiersdorf
  • 9.4. Reckitt Benckiser Group plc
  • 9.5. L'Oreal S.A.
  • 9.6. Marico
  • 9.7. Estee Lauder Companies
  • 9.8. Brickell Men's Products
  • 9.9. Shiseido Company, Limited
  • 9.10. The Man Company