男士护理产品市场－全球产业规模、份额、趋势、机会及预测（按类型、产品类型、通路、地区和竞争格局划分，2021-2031年）

全球男士护理产品市场预计将从 2025 年的 2,452.6 亿美元成长到 2031 年的 4,021.3 亿美元，复合年增长率为 8.59%。

该行业涵盖一系列独特的个人保健产品，旨在满足男性特定的美学和生理需求，包括护肤、刮鬍用品、头髮护理产品、香水和除臭剂。推动这一行业持续成长的关键因素是男性气质文化的转变，这种转变使得男性自我护理习惯被广泛接受。此外，可支配收入的增加以及数位媒体的影响，正在提升男性整装仪容程度，并鼓励他们更频繁地投资于日常卫生和健康护理产品。

儘管存在这些积极趋势，但随着监管机构对透明和永续性原料采购的要求日益提高，生产成本也随之上升，该行业面临严峻的挑战。这些合规要求可能会减缓产品创新，并增加供应链物流的复杂性。然而，消费者对保养品的兴趣依然浓厚，尤其是在年轻族群中，他们的市场渗透率正在不断提高。根据个人保健产品协会 (PCPC) 的数据，到 2024 年，18 至 34 岁男性中超过 70% 的人每周至少使用一次护肤品，这表明他们对这一品类的参与度很高。

市场驱动因素

推动全球男士护理产品市场发展的关键因素之一是人们对专业护肤和抗衰老通讯协定的日益重视。男性消费者越来越倾向于选择深度护理产品，这些产品超越了基本的清洁护理，能够解决诸如肤质、皱纹和色素沉着等特定问题。这种趋势也被称为“男士护理的护肤化”，它正在加速那些曾经主要针对女性的、以解决方案为导向的产品的普及。例如，《化妆品商业》杂誌在2025年3月报道称，拜尔斯道夫旗下的妮维雅Luminas 630系列产品在2024年实现了34%的内部成长，这表明消费者对效果显着的护理产品的需求正在不断增长。同样，欧莱雅消费品部门在2024财年的业绩中实现了5.4%的同店销售额成长，也显示该领域的消费者需求强劲且持续。

同时，市场正受到向高端和奢华个人护理类别明显转变的驱动。随着经济的日益稳定和人们对自我护理文化的日益重视，男性越来越重视奢侈品牌、优质成分和精緻的感官体验。为了满足这一需求，製造商正在提升其核心产品的价值，以抢占不断增长的「中高端」和奢侈品市场。联合利华于2025年3月发布的「2024财年」业绩显示，其美容与健康部门的基础销售额成长了6.5%。这一成功归功于其护髮和护肤品牌的策略性优质化。这显示市场价值正在结构性转变，市场价值的创造不再仅依赖销售量的成长，而是源自于消费者对高级产品的偏好。

市场挑战

全球男士护理产品市场发展面临的一大障碍是日益严格的原料透明化和永续性采购监管。合规负担迫使製造商投入大量资源用于原料认证和价值链重组，推高了生产成本。因此，遵守严格的环境通讯协定延长了产品研发週期，并阻碍了企业快速推出符合消费者不断变化的偏好的新配方。这种营运效率低下限制了企业的灵活性，并抑制了该品类通常能够创造市场价值的快速成长。

这些监管带来的经济负担不成比例地落在了推动产业利基创新的中小企业身上。根据欧洲化妆品协会（Cosmetics Europe）统计，截至2024年，该产业共有超过9,600家中小企业。与大型企业不同，这些小规模企业往往缺乏足够的财力来应对不断上涨的遵循成本，同时又不牺牲利润率。由于这些企业难以应对复杂的透明度标准，市场面临产品种类和价格竞争力下降的风险，最终可能会阻碍整个产业的扩张。

市场趋势

智慧科技融入男士理容设备正在改变市场格局，这主要源自于消费者对兼具个人化和精准性的高性能工具的需求。这个趋势超越了基本的实用功能，将日常理容流程提升至精緻先进的体验，人工智慧理髮器、智慧刮鬍刀、加热刮鬍刀等产品的兴起便印证了这一点。硬体创新正成为关键的收入驱动力，也印证了消费者对先进科技而非手动操作方式的偏好。正如宝洁公司在2024年8月发布的2024年度报告中所述，男士理容部门在本财年实现了接近两位数的有机销售增长，这主要得益于产品系列创新带来的销量增长。

此外，循环和可重复填充包装模式的成长标誌着向永续性的重要转变，其优先考虑的是耐用设计而非一次性废弃物。各大品牌正逐步以模组化解决方案取代一次性产品，例如可填充的护肤盒和可重复使用的刮鬍刀柄，这有助于最大限度地减少塑胶废弃物，并培养持久的品牌忠诚度。这种转变不再只是一种合规倡议，而是正在成为一项核心商业策略，并获得了行业领导者的支持。例如，飞利浦在2025年2月发布的2024年度报告中揭露，循环产品和解决方案占其总销售额的24%。这表明，在个人健康和美容市场，延长产品生命週期变得越来越具有商业性可行性。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球男士护理产品市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依类别（护肤、美髮、刮鬍子/鬍鬚护理、配件、彩妆品）
  • 依产品类型（刮鬍泡棉和凝胶、修剪器、刮鬍刀、刮鬍刀和理髮器、刮鬍刀和刀头、刮鬍油、凝胶和蜡、其他）
  • 按分销管道（超级市场/超级市场、百货公司、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

6. 北美男士护理产品市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

7. 欧洲男士护理产品市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区男士护理产品市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲男士护理产品市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

10. 南美洲男士护理产品市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球男士护理产品市场：SWOT分析

第十四章 波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Beiersdorf AG
• Procter & Gamble Co.
• L'Oreal SA
• Shiseido Co., Ltd.
• Vi-John Group
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser
• Coty, Inc.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Men's Grooming Products Market is projected to expand from USD 245.26 Billion in 2025 to USD 402.13 Billion by 2031, reflecting a compound annual growth rate of 8.59%. This industry comprises a distinct category of personal care items, including skincare, shaving preparations, hair care, fragrances, and deodorants, all tailored to the specific aesthetic and physiological requirements of men. A primary catalyst for this sustained growth is a cultural transformation regarding masculinity, which has effectively normalized male self-care regimens. Furthermore, rising disposable incomes combined with the influence of digital media have intensified awareness of personal grooming, encouraging men to invest more frequently in daily hygiene and wellness solutions.

Despite these favorable trends, the sector faces notable obstacles stemming from escalating regulatory demands for transparent and sustainable ingredient sourcing, which increase manufacturing expenses. These compliance requirements can slow down product innovation and add complexity to supply chain logistics. Nevertheless, consumer interest remains strong, especially among younger age groups who are increasing market penetration. Data from the Personal Care Products Council indicates that in 2024, more than 70% of men aged 18 to 34 utilized skincare products at least once per week, demonstrating robust engagement within the category.

Market Driver

A major force propelling the Global Men's Grooming Products Market is the heightened awareness of specialized skincare and anti-aging protocols. Male consumers are increasingly moving beyond elementary hygiene to adopt thorough regimens that address specific issues like texture, wrinkles, and hyperpigmentation. This trend, often termed the "skinification" of male grooming, has accelerated the uptake of solution-focused products once aimed chiefly at women. For example, Cosmetics Business reported in March 2025 that Beiersdorf's Nivea Luminous630 line saw 34% organic growth in 2024, illustrating the rising appetite for efficacy-driven treatments. Similarly, L'Oreal's Consumer Products Division noted a 5.4% like-for-like growth in its 2024 Annual Results, signaling strong and continued consumer activity in this sector.

Concurrently, the market is being driven by a decisive move toward luxury and premium personal care categories. As financial stability improves and cultural views on self-care mature, men are placing greater value on prestige branding, premium ingredients, and elevated sensory experiences. To address this, manufacturers are enhancing their core offerings with added benefits to attract the growing "masstige" and luxury segments. Unilever's "Full Year 2024 Results," published in March 2025, highlighted a 6.5% underlying sales growth in its Beauty & Wellbeing group, a success attributed to the strategic premiumization of its hair and skin care brands. This evidence suggests a structural evolution where market value is increasingly derived from consumers upgrading to premium options rather than solely through volume increases.

Market Challenge

Growing regulatory mandates regarding transparent and sustainable ingredient sourcing pose a significant hurdle to the advancement of the Global Men's Grooming Products Market. The burden of compliance forces manufacturers to divert substantial funds toward raw material certification and supply chain reorganization, resulting in higher production costs. Consequently, the need to adhere to strict environmental protocols extends product development timelines, hindering the ability of companies to quickly introduce new formulations that match shifting consumer preferences. This operational inefficiency limits agility and stifles the rapid category growth that typically generates market value.

The financial strain of these regulations falls disproportionately on smaller entities that often drive niche innovation in the industry. According to Cosmetics Europe, the sector included over 9,600 small and medium-sized enterprises (SMEs) in 2024. Unlike large corporations, these smaller firms often lack the financial buffers to manage escalating compliance expenses without sacrificing profit margins. As these businesses struggle with intricate transparency standards, the market faces the risk of losing essential product variety and competitive pricing, which could ultimately suppress overall sector expansion.

Market Trends

The incorporation of smart technology into grooming devices is transforming the market, driven by consumer demand for high-performance tools that provide personalization and precision. This trend transcends basic utility, evidenced by the rise of AI-enhanced trimmers, connected shavers, and heated razors that turn daily routines into sophisticated, tech-forward experiences. Innovation in hardware has emerged as a key revenue driver, confirming that consumers prefer advanced engineering over manual options. As noted in Procter & Gamble's "2024 Annual Report" from August 2024, the Grooming segment achieved high single-digit organic sales growth for the fiscal year, a result largely credited to volume increases fueled by product portfolio innovation.

Additionally, the growth of circular and refillable packaging models marks a significant shift toward sustainability, prioritizing durable design over single-use waste. Brands are progressively replacing disposable items with modular solutions, such as refillable skincare cartridges and reusable razor handles, which help minimize plastic waste while fostering lasting brand loyalty. This transition is becoming a core commercial strategy rather than just a compliance effort, gaining traction among leading industry figures. For instance, Philips revealed in its February 2025 "Annual Report 2024" that circular products and solutions accounted for 24% of its total sales, highlighting the increasing commercial viability of extending product lifecycles in the personal health and grooming market.

Key Market Players

• Beiersdorf AG
• Procter & Gamble Co.
• L'Oreal SA
• Shiseido Co., Ltd.
• Vi-John Group
• Colgate-Palmolive Company
• Kao Corporation
• Estee Lauder Companies, Inc.
• Reckitt Benckiser
• Coty, Inc.

Report Scope

In this report, the Global Men's Grooming Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Grooming Products Market, By Type

• Skin Care
• Hair Styling
• Shave/Beard Care
• Accessories
• Color Cosmetics

Men's Grooming Products Market, By Product Type

• Shaving Foams & Gels
• Trimmers
• Shavers
• Shavers & Clippers
• Razors & Cartridges
• Oil
• Gel & Wax
• Others

Men's Grooming Products Market, By Distribution Channel

• Hypermarkets/Supermarkets
• Departmental Stores
• Online
• Others

Men's Grooming Products Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Grooming Products Market.

Available Customizations:

Global Men's Grooming Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Grooming Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics)
  • 5.2.2. By Product Type (Shaving Foams & Gels, Trimmers, Shavers, Shavers & Clippers, Razors & Cartridges, Oil, Gel & Wax, Others)
  • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Departmental Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Men's Grooming Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Product Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Grooming Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Product Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Men's Grooming Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Product Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Men's Grooming Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Product Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Men's Grooming Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Product Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Grooming Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Product Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Men's Grooming Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Product Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Men's Grooming Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Product Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Men's Grooming Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Product Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Men's Grooming Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Product Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Men's Grooming Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Product Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Men's Grooming Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Product Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Men's Grooming Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Product Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Men's Grooming Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Product Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Men's Grooming Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Product Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Men's Grooming Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Product Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Men's Grooming Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Product Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Men's Grooming Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Product Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Men's Grooming Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Product Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Men's Grooming Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Product Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Men's Grooming Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Product Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Grooming Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Product Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Men's Grooming Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Product Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Men's Grooming Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Product Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Men's Grooming Products Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Beiersdorf AG
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Procter & Gamble Co.
• 15.3. L'Oreal SA
• 15.4. Shiseido Co., Ltd.
• 15.5. Vi-John Group
• 15.6. Colgate-Palmolive Company
• 15.7. Kao Corporation
• 15.8. Estee Lauder Companies, Inc.
• 15.9. Reckitt Benckiser
• 15.10. Coty, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer