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市场调查报告书
商品编码
1661191
2025 年至 2033 年男性美容产品市场规模、份额、趋势及预测(按产品、价格范围、配销通路和地区)Male Grooming Products Market Size, Share, Trends and Forecast by Product, Price Range, Distribution Channel, and Region, 2025-2033 |
2024IMARC Group全球男性美容产品市场规模价值为 907 亿美元。欧洲目前占据市场主导地位,到 2024 年的市场份额将超过 32.4%。
男士美容产品是专门设计用于改善和维持男士外观和卫生的个人护理用品。这些产品包括刮鬍膏和刮鬍刀、洗髮精、护髮素和护肤产品。它们的工作机制涉及与皮肤和头髮的相互作用,提供控油、保湿或强化头髮等客製化解决方案。其配方专门针对男性族群,包含多种成分,可满足男性独特的皮肤和头髮需求。这些产品的特性通常包括提供保湿、营养和防御环境因素,旨在使皮肤保持整洁的外观。
全球市场的主要推动因素是男性对个人卫生意识的不断增强,强调保持整洁的外观。同时,专门满足男性独特的皮肤和头髮护理需求的专用产品的普及也为市场提供了动力。此外,社群媒体和名人代言的影响力日益增强,以及各种零售管道的扩张,导致这些产品的可及性和吸引力不断提高。此外,广泛的研究和开发 (R&D) 活动促成了创新产品的诞生,对市场产生了积极影响。其他影响市场发展的因素包括以男性为中心的品牌的建立、男性向自我保健的文化转变,以及对迎合城市男性忙碌生活和特定环境因素的产品的需求。
客製化解决方案的出现
男性美容产品市场客製化解决方案的出现是一个突破性的进步。消费者越来越多地寻求能够满足其独特皮肤类型、头髮质地和个人喜好的产品。为了满足这种需求,品牌现在提供客製化解决方案,例如个人化的刮鬍套装、护髮方案或根据个人评估和要求打造的护肤产品。这种个人化不仅增强了消费者体验,而且还建立了品牌忠诚度,因为客户对专为他们设计的产品有了更强烈的联繫。此外,客製化解决方案使製造商能够更好地了解消费者,从而使他们能够创新和开发与目标受众更能产生共鸣的产品。透过使产品与个人需求和关注点紧密结合,市场见证了消费者参与和满意度的提高,最终推动了市场的成长和扩张。
技术与创新日益融合
男性美容产业中科技与创新的不断融合正在重新定义男性的个人护理方式。从配备感测器的智慧刮鬍刀到提供虚拟咨询和个人化建议的美容应用程序,技术使美容变得更加方便、高效和引人入胜。此外,订阅服务等创新简化了购买和补货流程,让男士们可以轻鬆地保持日常的美容习惯。科技的融合不仅仅是一种趋势;它代表了行业运作方式的转变,以全新且令人兴奋的方式与消费者建立联繫。这种技术转型对精通科技的世代具有吸引力,为他们的美容体验增添了便利性和新颖性,从而成为推动全球市场进一步成长的重要因素。
社会规范与观念的典范转移
关于男性美容的社会规范和观念的变化在重塑市场格局方面发挥着重要作用。随着社会的进步,曾经将男性美容产品限制在有限范围内的传统观念逐渐消失。如今,打扮不再只是被视为女性的行为,越来越多的男性也开始进行广泛的自我照顾。媒体报导、名人影响力以及承认和推崇个性和自我表达的普遍文化进步促进了这种转变。因此,男性可以更轻鬆地探索和使用更广泛的美容产品。社会态度的转变不仅提升了男性美容市场的形象,也为新的消费群体打开了大门,促进了对美容产品的进一步探索和使用。这种深刻的转变对于市场的持续成长至关重要。
The global male grooming products market size was valued at USD 90.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 153.6 Billion by 2033, exhibiting a CAGR of 5.99% from 2025-2033. Europe currently dominates the market, holding a market share of over 32.4% in 2024. The male grooming products market share is rising due to growing awareness of personal hygiene among men, with an emphasis on a well-groomed appearance, the easy availability of specialized products catering specifically to men's unique skin and hair care, the growing influence of social media and celebrity endorsements, as well as the expansion of various retail channels, are some of the factors driving the male grooming products market.
Male grooming products are specialized personal care items designed to enhance and maintain the physical appearance and hygiene of men. These products range from shaving creams and razors to shampoos, conditioners, and skin-care products. Their working mechanism involves interaction with the skin and hair, offering tailored solutions such as oil control, moisturization, or hair strengthening. Characterized by their formulation to cater specifically to the male demographic, they include a diverse array of ingredients to meet the unique skin and hair needs of men. The properties of these products often provide hydration, nourishment, and protection against environmental factors, aiming for a well-groomed appearance.
The global market is primarily driven by the increasing awareness about personal hygiene among men with an emphasis on a well-groomed appearance. In line with this, the easy availability of specialized products catering specifically to men's unique skin and hair care needs is also providing an impetus to the market. Moreover, the growing influence of social media and celebrity endorsements, along with the expansion of various retail channels, are resulting in higher accessibility and attraction to these products. Also, the extensive research and development (R&D) activities leading to the creation of innovative products are impacting the market positively. Some of the other factors contributing to the market include the establishment of male-focused brands, a cultural shift towards self-care among men, and the need for products that cater to the busy lives and specific environmental factors faced by urban males.
The emergence of customized solutions
The emergence of customized solutions in the male grooming products market has been a groundbreaking advancement. Consumers increasingly seek products that cater specifically to their unique skin types, hair textures, and personal preferences. To meet this demand, brands are now offering tailored solutions, such as personalized shaving kits, hair care regimes, or skin care products created based on individual assessments and requirements. This personalization not only enhances the consumer experience but also builds brand loyalty, as customers feel a stronger connection to products designed exclusively for them. Moreover, customized solutions allow manufacturers to understand their consumers better, enabling them to innovate and develop products that resonate more strongly with their target audience. By aligning the products closely with individual needs and concerns, the market is witnessing increased consumer engagement and satisfaction, ultimately fueling its growth and expansion.
Rising integration of technology and innovation
The rising integration of technology and innovation in the male grooming industry is redefining the way men approach personal care. From smart razors equipped with sensors to grooming apps that offer virtual consultations and personalized advice, technology is making grooming more accessible, efficient, and engaging. Furthermore, innovations such as subscription-based services are simplifying the purchase and replenishment process, allowing men to maintain their grooming routine effortlessly. The infusion of technology is not merely a trend; it represents a shift in how the industry operates, connecting with consumers in new and exciting ways. This technological transformation is appealing to a tech-savvy generation, adding convenience and novelty to their grooming experience, thus becoming a significant factor in driving further growth in the market on a global level.
The paradigm shift in social norms and perceptions
The changing social norms and perceptions surrounding male grooming are playing a significant role in reshaping the market landscape. As society progresses, traditional views that once restricted male grooming to a limited set of products are eroding. Nowadays, grooming is no longer viewed solely as a feminine practice, and more men are embracing extensive self-care routines. This shift is facilitated by media representation, celebrity influence, and general cultural evolution that recognizes and celebrates individuality and self-expression. As a result, men are feeling more comfortable exploring and using a broader range of grooming products. This change in societal attitudes is not only enhancing the image of the male grooming market but also opening doors to new consumer segments and promoting further exploration and use of grooming products. This profound shift is vital for the continued growth of the market.
Male toiletries represents the largest market segment
The male toiletries segment is driven by a growing consciousness among men about personal hygiene and appearance. Brands are focusing on introducing specialized products that cater specifically to men's skincare and grooming needs. The rise in urbanization and an increase in disposable incomes has contributed to a growing demand for male toiletries. Advertisements and celebrity endorsements have played a significant role in normalizing and promoting male grooming habits. Furthermore, the emergence of online retail platforms has made these products more accessible, stimulating growth in this segment.
On the other hand, the growth in the electrical products and after shave lotions segments are primarily driven by the rise in grooming consciousness among men and the availability of technologically advanced products. Increased disposable income and the influence of fashion trends have also made these products more accessible to the general public. The fusion of convenience and personal care efficacy in these products has additionally encouraged more males to incorporate them into their daily grooming routines.
Mass products represents the largest market segment
The mass products segment is propelled by a growing demand for affordable and readily available grooming solutions. The presence of multinational brands offering a range of products at different price points has made grooming products accessible to a wider demographic. Technological advancements in manufacturing have allowed for cost-effective production, contributing to the affordability of mass products. An increase in awareness about personal grooming, coupled with the availability of these products in various retail channels, has further boosted the segment. Moreover, targeted marketing strategies and promotional campaigns have successfully reached a broader consumer base, enhancing the growth of the mass products segment.
On the other hand, the premium products segment is experiencing growth due to a shift in consumer preference towards high-quality and luxury grooming items. The perception of premium products as a status symbol, along with the increase in brand consciousness and consumer willingness to invest in self-care, has propelled this segment. Manufacturers capitalizing on this trend with targeted marketing strategies and offering unique, high-end products have further accelerated its growth.
Supermarkets and hypermarkets accounts for the majority of the market share
The growth in supermarkets and hypermarkets as a key channel for the male grooming products market is linked to the convenience they offer through a wide variety of product choices. Customer preference for physical examination of products and the opportunity to compare different brands and prices in one location fuels this segment. Strategic locations of supermarkets and hypermarkets in urban and suburban areas make them accessible to a large population. In-store promotions and discounts are also effective in attracting consumers to these retail spaces. Additionally, trained staff in these stores who assist with product information and selection play a vital role in encouraging purchases.
On the other hand, the expansion of pharmacy stores and online stores in the male grooming market can be attributed to the diverse and widespread distribution channels catering to different customer needs. The convenience and accessibility of online shopping platforms have particularly appealed to a tech-savvy generation, while traditional brick-and-mortar stores continue to be trusted sources for product purchases. Collaborations between retailers and manufacturers to enhance customer experience, along with tailored marketing efforts for various sales channels, are collectively boosting this segment.
Europe exhibits a clear dominance, accounting for the largest male grooming products market share
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific; North America; Europe; the Middle East and Africa; and Latin America. According to the report, Europe accounted for the largest market share.
The market in Europe is driven by a rich tradition of personal care and grooming, combined with a strong focus on quality and innovation. The presence of numerous established brands and the high purchasing power of consumers supports the growth in this market. Awareness campaigns and advertising strategies targeted at European males have contributed to changing attitudes towards grooming and personal care.
The rise in eCommerce and digital platforms has expanded the reach of products to remote areas, enhancing market growth. Additionally, societal trends towards embracing diversity in appearance and the influence of fashion and lifestyle in European cultures have spurred demand. Regulatory policies that encourage the use of natural and organic ingredients resonate with consumer preferences in Europe, further driving the market.
Furthermore, environmental consciousness and the demand for sustainable products have also led to innovation in packaging and product formulation, strengthening the European market segment. Lastly, collaborations between local and international brands provide a wide array of choices, appealing to different consumer needs and preferences, thereby boosting the male grooming products market in the Europe region.
The key players are continually introducing new and technologically advanced products to by heavily investing in research and development (R&D) activities to meet consumer demands. The expansion of distribution channels, both online and offline, is a critical strategy taken by the major companies, which is leading to higher product accessibility and a broader consumer base. Additionally, they are taking sustainability initiatives, including the development of products with natural ingredients and eco-friendly packaging, to appeal to environmentally conscious consumers. The prominent players are also focusing on customization and personalization, such as offering personalized products and services, to help create a connected customer experience. Furthermore, strategic mergers, acquisitions, and partnerships are being utilized by the major players to enhance product portfolios and gain access to new markets. They are also employing targeted marketing campaigns and building strong brand identities to reach different segments of the market.