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封面
市场调查报告书
商品编码
1928940

男士护理产品市场机会、成长要素、产业趋势分析及2026年至2035年预测

Men's Grooming Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 220 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球男士护理产品市场预计到 2025 年将达到 616 亿美元，到 2035 年将达到 1,080 亿美元，年复合成长率为 5.8%。

男士护理产品市场-IMG1

市场成长主要受都市区男性消费者生活方式转变的驱动，他们越来越重视外表、个人卫生和自我护理。可支配收入的增加使他们能够消费更多优质的男士护理产品，涵盖护肤、护髮和剃须等各个方面。人们对规律性照护习惯的日益重视促使他们坚持使用产品，而数位化平台和实体零售通路的不断拓展也提升了产品的知名度和可及性。品牌传播和促销活动塑造了消费者的认知，并鼓励他们试验新产品。繁忙的工作生活催生了对便利实用、适合日常使用的产品的需求。持续的创新和频繁的新品发布吸引了注重外表的消费者的目光。男士沙龙和护理服务提供者的兴起进一步促进了产品的普及，专业人士的建议鼓励消费者在家中持续使用。这些因素共同作用，巩固了男士护理的长期需求，使其成为全球个人护理行业的核心细分市场之一。

市场覆盖范围
开始年份 2025
预测年份 2026-2035
起始值 616亿美元
预测金额 1080亿美元
复合年增长率 5.8%

预计到2025年，护肤品市场规模将达到191亿美元，2026年至2035年的复合年增长率（CAGR）为6.2%。推动这一市场成长的主要因素是男性消费者日益关注皮肤健康，并开始关注环境污染和老龄化等相关问题。专为男性肌肤设计的配方正在提高产品的使用频率和接受度。

预计到 2025 年，中价位产品市场规模将达到 343 亿美元，到 2035 年将以 5.9% 的复合年增长率成长。该细分市场占据主导地位，因为它提供与高端产品相同的可靠性能和质量，但价格却适合日常整装仪容需求。

中国男士护理产品市场预计到2025年将达到40亿美元，2026年至2035年复合年增长率将达到6.4%。快速的都市化、收入水平的提高以及数位文化的强大影响力正在加速全部区域男士护理产品的普及。线上平台和现代零售模式带来的便利性提升将持续支撑市场的持续成长。

目录

第一章调查方法和范围

第二章执行摘要

第三章业界考察

  • 生态系分析
    • 供应商情况
    • 利润率
    • 每个阶段的附加价值
    • 影响价值链的因素
  • 产业影响因素
    • 司机
      • 都市化进程和可支配所得水准的提高
      • 理髮店扩张，男士美容院数量增加
      • 社群媒体、名人效应和生活方式行销的影响力日益增强
    • 挑战与困难
      • 大众市场和发展中地区的价格敏感性
      • 来自成熟的全球和区域品牌的激烈竞争
    • 机会
      • 消费者对天然、有机和洁净标示的个人护理产品的需求不断增长
      • 电子商务和直接面向消费者管道的采用率不断提高
  • 成长潜力分析
  • 未来市场趋势
  • 科技与创新趋势
    • 当前技术趋势
    • 新兴技术
  • 价格趋势
    • 按地区
    • 副产品
  • 监管环境
    • 标准和合规要求
    • 区域法规结构
    • 认证标准
  • 波特分析
  • PESTEL 分析

第四章 竞争情势

  • 介绍
  • 公司市占率分析
    • 按地区
      • 北美洲
      • 欧洲
      • 亚太地区
      • 拉丁美洲
      • 中东和非洲
  • 企业矩阵分析
  • 主要市场公司的竞争分析
  • 竞争定位矩阵
  • 重大进展
    • 併购
    • 伙伴关係与合作
    • 新产品发布
    • 扩张计划

第五章 依产品类型分類的市场估算与预测，2022-2035年

  • 护肤品
    • 洗面乳
    • 保湿霜
    • 口罩
    • 其他护肤产品
  • 护髮产品
    • 洗髮精和护髮素
    • 造型产品
    • 染髮
    • 其他护髮产品
  • 刮鬍产品
    • 刮鬍前用剂
    • 鬍后
  • 刮鬍刀和刀片
  • 其他产品类型

第六章 依年龄组别分類的市场估计与预测，2022-2035年

  • 24岁以下
  • 25至45岁
  • 45岁或以上

第七章 依价格区间分類的市场估计与预测，2022-2035年

  • 低价位
  • 中号
  • 高价位范围

第八章 按分销管道分類的市场估算与预测，2022-2035年

  • 在线的
    • 电子商务网站
    • 我们的网站
  • 离线
    • 超级市场和大卖场
    • 专卖店
    • 其他零售商

第九章 2022-2035年各地区市场估算与预测

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：公司简介

  • Beiersdorf
  • Colgate-Palmolive Company
  • Conair Corporation
  • Coty, Inc.
  • DORCO
  • Edgewell Personal Care Co.
  • Johnson &Johnson
  • Kao Corporation
  • L'Oreal
  • Panasonic
  • Philips
  • Reckitt Benckiser Group
  • Spectrum Brands Holdings
  • The Procter &Gamble Company
  • Unilever
简介目录
Product Code: 11105

The Global Men's Grooming Products Market was valued at USD 61.6 billion in 2025 and is estimated to grow at a CAGR of 5.8% to reach USD 108 billion by 2035.

Men's Grooming Products Market - IMG1

Market momentum is supported by lifestyle shifts among urban male consumers who increasingly prioritize personal appearance, hygiene, and self-care. Rising disposable income levels enable spending on higher-quality grooming solutions across skincare, haircare, and shaving categories. Broader awareness of structured grooming routines is driving consistent product usage, while digital platforms and organized retail continue to improve product visibility and access. Brand communication and promotional activity are shaping consumer perception and encouraging experimentation with new formulations. Busy professional lifestyles are creating demand for convenient, performance-oriented products suited for everyday use. Continuous innovation and frequent product introductions are capturing interest among appearance-conscious consumers. The growing presence of men-focused salons and grooming service providers is further reinforcing product adoption, as professional recommendations encourage continued at-home usage. Together, these factors are strengthening long-term demand and positioning men's grooming as a core segment of the global personal care industry.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$61.6 Billion
Forecast Value$108 Billion
CAGR5.8%

The skincare products segment generated USD 19.1 billion in 2025 and is forecast to grow at a CAGR of 6.2% from 2026 to 2035. This segment leads the market as male consumers increasingly focus on maintaining skin health and addressing concerns linked to environmental exposure and aging. Purpose-built formulations designed for male skin are improving usage consistency and product acceptance.

The medium-priced category accounted for USD 34.3 billion in 2025 and is expected to grow at a CAGR of 5.9% through 2035. This segment dominates due to its ability to offer dependable performance and quality without premium-level pricing, making it suitable for regular daily grooming needs.

China Men's Grooming Products Market reached USD 4 billion in 2025 and is projected to grow at a CAGR of 6.4% between 2026 and 2035. Rapid urbanization, rising income levels, and strong influence from digital culture are accelerating the adoption of grooming across the region. Improved access through online platforms and modern retail formats continues to support sustained growth.

Major companies active in the Global Men's Grooming Products Market include L'Oreal, The Procter & Gamble Company, Unilever, Beiersdorf, Edgewell Personal Care Co., Philips, Panasonic, Colgate-Palmolive Company, Johnson & Johnson, Coty, Inc., Reckitt Benckiser Group, Spectrum Brands Holdings, Kao Corporation, Conair Corporation, and DORCO. Companies in the Global Men's Grooming Products Market are strengthening their market position through product innovation, brand differentiation, and targeted marketing strategies. Many players are investing in research to develop formulations aligned with evolving skin and hair needs. Expanding digital engagement and direct-to-consumer channels helps brands connect more effectively with younger demographics. Strategic collaborations with grooming professionals and salons increase brand credibility and product trial.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product type
    • 2.2.3 Age group
    • 2.2.4 Price range
    • 2.2.5 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growth of urbanization and disposable income levels
      • 3.2.1.2 Expansion of barber shops and men-focused salons
      • 3.2.1.3 Rising influence of social media, celebrities, and lifestyle marketing
    • 3.2.2 Pitfalls & Challenges
      • 3.2.2.1 Price sensitivity in mass-market and developing regions
      • 3.2.2.2 Intense competition from established global and regional brands
    • 3.2.3 Opportunities
      • 3.2.3.1 Growing demand for natural, organic, and clean-label grooming products
      • 3.2.3.2 Rising adoption of e-commerce and direct-to-consumer channels
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Porter';s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By Region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East & Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2022 - 2035, (USD Billion) (Thousand Units)

  • 5.1 Key trends
  • 5.2 Skincare products
    • 5.2.1 Face wash
    • 5.2.2 Moisturizers
    • 5.2.3 Face mask
    • 5.2.4 Other skincare products
  • 5.3 Haircare products
    • 5.3.1 Shampoo & conditioners
    • 5.3.2 Styling products
    • 5.3.3 Hair colorants
    • 5.3.4 Other haircare products
  • 5.4 Shaving products
    • 5.4.1 Pre shave
    • 5.4.2 Post-shave
  • 5.5 Razor & blades
  • 5.6 Other product types

Chapter 6 Market Estimates & Forecast, By Age Group, 2022 - 2035, (USD Billion) (Thousand Units)

  • 6.1 Key trends
  • 6.2 Upto 24 years
  • 6.3 25-45 years
  • 6.4 Above 45 years

Chapter 7 Market Estimates & Forecast, By Price Range, 2022 - 2035, (USD Billion) (Thousand Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035, (USD Billion) (Thousand Units)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce sites
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Supermarkets & hypermarkets
    • 8.3.2 Specialty stores
    • 8.3.3 Other retail stores

Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035, (USD Billion) (Thousand Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa

Chapter 10 Company Profiles

  • 10.1 Beiersdorf
  • 10.2 Colgate-Palmolive Company
  • 10.3 Conair Corporation
  • 10.4 Coty, Inc.
  • 10.5 DORCO
  • 10.6 Edgewell Personal Care Co.
  • 10.7 Johnson & Johnson
  • 10.8 Kao Corporation
  • 10.9 L’Oreal
  • 10.10 Panasonic
  • 10.11 Philips
  • 10.12 Reckitt Benckiser Group
  • 10.13 Spectrum Brands Holdings
  • 10.14 The Procter & Gamble Company
  • 10.15 Unilever