男性美容产品市场按类型、价格分布范围、分销管道和地区划分

2025 年全球男性美容产品市场规模估计为 2,564.2 亿美元，预计到 2032 年将达到 4,483.7 亿美元，2025 年至 2032 年的复合年增长率为 8.3%。

数字。 2025 年男性美容产品市场占有率（%），依地区划分

由于人们对个人护理和美容态度的转变，全球男性美容产品市场在过去几年中经历了显着的成长。可支配收入水准的提高、个人护理和卫生意识的增强、年轻人时尚潮流的变化、社交媒体和同侪影响力的增强，都是促使全球男性在各种美容产品上花费更多资金的因素。人们对男性气质的认知不断改变，使得更多男性愿意自我护理，包括使用美容产品。此外，男性越来越愿意花时间自我打扮，这也促进了市场的成长。主要企业为满足消费者的多样化需求，在产品开发方面不断取得技术进步，进一步推动了市场扩张。

市场动态

年轻消费者态度的转变以及对多功能产品日益增长的需求推动了男性美容产品市场的发展。然而，高级产品成本高以及仿冒品的盛行对市场进入者构成了挑战。成长机会在于满足男性顾客特定护肤和头髮护理需求的创新。推出有机和天然成分产品的主要企业也越来越受欢迎。此外，透过社群媒体和国际产品的普及，越来越多地机会西方的美容习惯，为新兴市场提供了市场发展机会。然而，大宗商品价格波动仍是企业经营的一大限制因素。

研究的主要特点

• 本报告对全球男性美容产品市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
• 它还提供了关于市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的主要考察。
• 它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数，对全球男性美容产品市场的主要企业进行了概述。
• 本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 全球男性美容产品市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
• 相关人员将透过全球男性美容产品市场分析中使用的各种策略矩阵更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要
• 一致的机会图 (COM)

第三章市场动态、法规与趋势分析

• 市场动态
  • 驱动程式
  • 限制因素
  • PEST分析
  • 波特五力分析
  • 市场机会
  • 监管情景
  • 产业趋势
  • 合併和收购

第 4 章。全球男性美容产品市场-冠状病毒 (COVID-19) 大流行的影响

• 介绍
• 影响全球男性美容产品市场的因素
• 影响分析

5. 2020 年至 2032 年全球男性美容产品市场（按类型）

• 介绍
• 护肤
• 髮型设计
• 剃鬚/鬍鬚护理
• 彩妆
• 其他的

6. 全球男性美容产品市场，价格分布，2020 年至 2032 年

• 介绍
• 价格低廉
• 高价

7. 全球男性美容产品市场，依通路，2020-2032 年

• 介绍
• 超级市场和大卖场
• 在线的
• 其他的

8. 2020 年至 2032 年全球男性美容产品市场（按地区划分）

• 介绍
• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东和非洲

第九章 竞争格局

• 市场占有率分析
• 公司简介
  • Beiersdorf AG
  • Procter & Gamble Co.
  • L'Oreal SA
  • Shiseido Co., Ltd.
  • Vi-john Group
  • Colgate-Palmolive Company
  • Kao Corporation
  • Estee Lauder Companies, Inc.
  • Reckitt Benckiser
  • Coty, Inc.
  • Lotus Herbals Pvt. Ltd.
  • Natura & Co.
  • Moroccanoil
  • Perse Beauty Inc.
  • John Master's Organic
  • Vogue International LLC（OGX）
  • Real Purity Inc.
  • Essential Care（Organics）Ltd.
  • Rahua Classics
  • Natulique

第 10 章分析师建议

• 兴衰
• 一致的机会地图

第 11 章 章节

• 参考
• 调查方法

Global Men's Grooming Products Market is estimated to be valued at USD 256.42 Bn in 2025 and is expected to reach USD 448.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.3% from 2025 to 2032.

Figure. Men's Grooming Products Market Share (%), By Region 2025

The global men's grooming products market has witnessed substantial growth over the past few years owing to changing attitudes towards personal care and grooming. Factors such as rising disposable income levels, growing awareness about personal care and hygiene, changing fashion trends among younger consumers, and increasing influence of social media and peers have resulted in higher spending on various grooming products by men worldwide. Changing perceptions about masculinity have made more men open to self-care routines including beauty products. Additionally, growing acceptance of men investing time in self-grooming is supplementing the market growth. Technological advancements in product development by key players to cater to diverse consumer requirements have further boosted market expansion.

Market Dynamics:

The men's grooming products market is driven by changing attitudes of younger consumers and increasing demand for multifunctional products. However, high costs of premium products and availability of counterfeit products pose challenges to market players. Growth opportunities lie in innovations to address specific skin and hair care needs of male customers. Key players introducing organic and natural ingredient-based products are also gaining popularity. Moreover, rising exposure to western grooming practices through social media and availability of products internationally provide opportunities for market expansion in developing regions. However, volatile commodity prices remain a major restrain for companies.

Key Features of the Study:

• This report provides in-depth analysis of the global men's grooming products market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global men's grooming products market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Beiersdorf AG, Procter & Gamble Co., L'Oreal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, Coty, Inc., Lotus Herbals Pvt. Ltd., Natura & Co., Moroccanoil, Perse Beauty Inc., John Master's Organic, Vogue International LLC (OGX), Real Purity Inc., Essential Care (Organics) Ltd., Rahua Classics, and Natulique
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global men's grooming products market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's grooming products market

Detailed Segmentation-

• By Type:
  • Skin Care
  • Hair Styling
  • Shave/Beard Care
  • Color Cosmetics
  • Others
• By Price Range:
  • Mass
  • Premium
• By Distribution Channel:
  • Supermarkets & Hypermarkets
  • Online
  • Others
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Beiersdorf AG
  • Procter & Gamble Co.
  • L'Oreal SA
  • Shiseido Co., Ltd.
  • Vi-john Group
  • Colgate-Palmolive Company
  • Kao Corporation
  • Estee Lauder Companies, Inc.
  • Reckitt Benckiser
  • Coty, Inc.
  • Lotus Herbals Pvt. Ltd.
  • Natura & Co.
  • Moroccanoil
  • Perse Beauty Inc.
  • John Master's Organic
  • Vogue International LLC (OGX)
  • Real Purity Inc.
  • Essential Care (Organics) Ltd.
  • Rahua Classics
  • Natulique

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Type
  • Market Snippet, By Price Range
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • PEST Analysis
  • PORTER's Five Forces Analysis
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • Mergers and Acquisitions

4. Global Men's Grooming Products Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Men's Grooming Products Market
• Impact Analysis

5. Global Men's Grooming Products Market, By Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Skin Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Hair Styling
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Shave/Beard Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Color Cosmetics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends

6. Global Men's Grooming Products Market, By Price Range, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Mass
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends

7. Global Men's Grooming Products Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets & Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
  • Segment Trends

8. Global Men's Grooming Products Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021-2032
• North America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn))
  • Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • U.K.
  • Germany
  • Italy
  • France
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Price Range, 2020 - 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East & Africa

9. Competitive Landscape

• Market Share Analysis
• Company Profiles
  • Beiersdorf AG
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Procter & Gamble Co.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • L'Oreal SA
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Shiseido Co., Ltd.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Vi-john Group
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Colgate-Palmolive Company
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Kao Corporation
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Estee Lauder Companies, Inc.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Reckitt Benckiser
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Coty, Inc.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Lotus Herbals Pvt. Ltd.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Natura & Co.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Moroccanoil
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Perse Beauty Inc.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • John Master's Organic
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Vogue International LLC (OGX)
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Real Purity Inc.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Essential Care (Organics) Ltd.
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Rahua Classics
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates
  • Natulique
  • Company Overview
  • Type Portfolio
  • Recent Developments/Updates

10. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

11. Section

• References
• Research Methodology
• About Us and Sales Contact