男性美容产品市场规模、份额和成长分析（按产品类型、价格分布、分销管道和地区）- 产业预测 2025-2032

预计 2023 年全球男性美容产品市场规模将达到 653 亿美元，并从 2024 年的 704.6 亿美元增长到 2032 年的 1294.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 7.9%。

个人美容市场正在快速发展，凸显了良好的外表对于在社会上整装仪容正面的自我形象的重要性。该行业认可专业、成熟和信心，鼓励主要企业创新并提供根据消费者需求量身定制的独特个人保健产品。男性美容产品包括护髮、护肤和剃须护理，随着髮胶喷雾、香水、鬍鬚蜡等创新解决方案的出现，该行业取得了重大进步，推动了该行业的发展。此外，个人卫生意识的不断增强也加强了对美容必需品的需求。男性美容意识的增强是市场扩张的关键驱动力，各大品牌希望满足男性对精緻美容产品日益增长的需求，以增强整体健康和自我表达。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

男性美容产品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 刮鬍护理
  • 刮鬍膏
  • 刮鬍凝胶
  • 刮鬍刀和刀片
  • 鬍后护理
  • 洗剂
  • 飞溅/凝胶
  • 香脂
• 护肤
  • 抗衰老
  • 洗面乳
  • 保湿霜
  • 无油
  • 乳液
  • 多用途
• 头髮护理
  • 洗髮精
  • 护髮素
  • 造型产品
  • 头油
  • 油灰和粘土
  • 奶油
  • 蜡
  • 凝胶
• 洗护用品
  • 肥皂
  • 淋浴设备和清洗
• 香味
  • 止汗剂和除臭剂
  • 香水
  • 冒号
• 其他的

男性美容产品市场规模（按价格分布和复合年增长率） (2025-2032)

• 市场概况
• 高端价格分布
• 价格分布
• 低价价格分布

男性美容产品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 大卖场/超级市场
• 沙龙/美容俱乐部
• 药局
• 电子商务/线上
• 零售商

男性美容产品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble Co.（USA）
• Unilever PLC（UK/Netherlands）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（USA）
• Shiseido Company, Limited（Japan）
• Edgewell Personal Care（USA）
• Combe Incorporated（USA）
• Hims & Hers Health, Inc.（USA）
• Estee Lauder Companies Inc.（USA）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Chanel SA（France）
• Johnson & Johnson（USA）
• Kao Corporation（Japan）
• Reckitt Benckiser Group plc（UK）
• ITC Limited（India）
• Marico Limited（India）
• Emami Limited（India）
• Godrej Consumer Products（India）

结论和建议

Global Men's Grooming Products Market size was valued at USD 65.3 billion in 2023 and is poised to grow from USD 70.46 billion in 2024 to USD 129.45 billion by 2032, growing at a CAGR of 7.9% during the forecast period (2025-2032).

The personal grooming market is rapidly evolving, emphasizing the importance of maintaining one's appearance for a positive self-image in society. This sector evaluates professionalism, maturity, and confidence, leading companies to innovate and deliver unique personal care products tailored to consumer needs. Men's grooming, encompassing hair, skin, and shaving care, is witnessing significant advancements with innovative solutions like hair sprays, scents, and beard waxes, fueling industry growth. Furthermore, the rising awareness of personal hygiene reinforces the demand for grooming essentials. The increasing beauty consciousness among men is a pivotal driver of market expansion, as brands aim to cater to their growing desire for sophisticated grooming products that enhance overall well-being and self-presentation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Men's Grooming Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Men's Grooming Products Market Segmental Analysis

Global Men's Grooming Products Market is segmented by Product type, Price range, Distribution channel and Region. Based on Product type, the market is segmented into Shave Care, Skincare, Hair Care, Toiletries, Fragrances and Others. Based on Price range, the market is segmented into Premium, Mid-range and Low-range. Based on Distribution channel, the market is segmented into Hypermarkets/Supermarkets, Salons/Grooming Clubs, Drug Stores, e-Commerce/Online and Retail Stores. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Men's Grooming Products Market

The global men's grooming products market is witnessing a significant shift driven by rising consumer preferences for natural, clean-label, and organic options. As awareness grows regarding the harmful effects of chemical ingredients commonly found in products like shaving creams, more men are opting for safer alternatives. This increasing inclination towards natural and cruelty-free grooming products has led to a notable surge in demand. Additionally, major manufacturers are leveraging celebrity endorsements from sports and film icons to further promote their brands, appealing to consumers' desire for trusted, high-quality products. Prominent names like Gillette by P&G are at the forefront of this trend.

Restraints in the Global Men's Grooming Products Market

The global men's grooming products market faces several challenges that could hinder its growth, including strict manufacturing regulations and potential side effects linked to cosmetic items. Additionally, the high costs associated with these products can deter consumers, affecting overall demand. These constraints may limit market expansion and present obstacles for manufacturers looking to attract a wider audience. As companies navigate these issues, the impact on product accessibility and consumer perception remains a critical consideration for the industry's future development and success.

Market Trends of the Global Men's Grooming Products Market

The Global Men's Grooming Products market is witnessing a significant shift towards chemical-free and clean-label offerings, driven by heightened consumer awareness regarding the adverse effects of synthetic ingredients. Men are increasingly opting for natural, organic, and cruelty-free grooming products, reflecting a broader trend towards health and sustainability. This growing preference has led to a surge in demand for premium organic options, as consumers seek safer alternatives that align with their values. Players in the market, such as Bombay Shaving Company with its charcoal shaving foam, are capitalizing on this trend, resulting in higher price points for organic products and a robust growth trajectory for the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Men's Grooming Products Market Size by Product type & CAGR (2025-2032)

• Market Overview
• Shave Care
  • Shaving Creams
  • Shaving Gels
  • Razors & Blades
  • After Shave Care
  • Lotions
  • Splashes/Gels
  • Balms
• Skincare
  • Anti-aging
  • Face Washes
  • Moisturizers
  • Oil-free
  • Emulsions
  • Multi-purpose
• Hair Care
  • Shampoos
  • Conditioners
  • Styling Products
  • Pomades
  • Putties & Clay
  • Creams
  • Waxes
  • Gels
• Toiletries
  • Soaps
  • Shower & Washes
• Fragrances
  • Antiperspirants & Deodorants
  • Perfumes
  • Colognes
• Others

Global Men's Grooming Products Market Size by Price range & CAGR (2025-2032)

• Market Overview
• Premium
• Mid-range
• Low-range

Global Men's Grooming Products Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Salons/Grooming Clubs
• Drug Stores
• e-Commerce/Online
• Retail Stores

Global Men's Grooming Products Market Size & CAGR (2025-2032)

• North America (Product type, Price range, Distribution channel)
  • US
  • Canada
• Europe (Product type, Price range, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Price range, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Price range, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Price range, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combe Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hims & Hers Health, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emami Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations