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市场调查报告书
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1747120

日本男性美容产品市场规模、份额、趋势及预测（按产品、价格范围、配销通路和地区），2025 年至 2033 年

Japan Male Grooming Products Market Size, Share, Trends and Forecast by Product, Price Range, Distribution Channel and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 119 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本男性护理产品市场规模达53.6409亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到90.9334亿美元，2025-2033年期间的复合年增长率（CAGR）为6.04%。消费者行为的改变、皮肤健康意识的增强、先进护理工具的日益普及，以及日本男性对天然和有机护肤品的日益青睐，都将推动市场的发展。

日本男性美容产品市场趋势：

男士护肤习惯的成长

日本男性越来越多地采用先进的护肤方案，而不仅仅是传统的肥皂和刮鬍膏。人们越来越意识到皮肤健康和长期护理的重要性，这导致他们对洁面乳、保湿霜、精华液和防晒霜的兴趣激增。根据业界报告，由于担心在专业场合展现给客户和顾客的形象，日本老年男性开始转向化妆品和护肤品。研究表明，40岁以上的日本男性在视讯和线上会议中越来越注重自己的形象，这一趋势因新冠疫情而有所增长。日经亚洲的另一份报告指出，日本Z世代男性每月在化妆品上的支出比日本总人口高出约20%。这些男性最畅销的商品售价超过2000日圆（12.75美元），超过了女性的平均消费水准。这种趋势在接触生活风格媒体、韩国美妆潮流和社群媒体的年轻男性中尤其明显。消费者也愿意尝试传统上与女性美容相关的产品，例如面膜和去角质产品。消费者的关注点已从单纯的干净整洁转向拥有健康年轻的肌肤。各大品牌纷纷推出男士专属产品系列，其配方和品牌定位也着眼于解决男性面临的诸多问题，例如控油、剃须灼伤和毛孔粗大。护肤成为日常自我护理的一部分，这是一种重大的文化转变，对日本男性美容产品市场的前景产生了积极影响。

美容技术和智慧型设备日益普及

在日本这样一个科技发达的社会，美容与科技的融合已是水到渠成。越来越多的男性消费者开始购买先进的美容工具，包括电动洁面仪、智慧刮鬍刀，甚至是人工智慧护肤分析仪。这些产品提供了便利性、准确性和个人化体验，而这正是当代消费者所追求的。对高效率和更佳美容效果的需求，也使得这些科技产品极具吸引力。例如，能够分析皮肤状况并根据其需求推荐产品或方法的美容设备，对男性相当有吸引力。此外，用于监测美容进度或获取护理技巧的应用程式也日益普及。这一趋势表明，男性对美容的认知正在转变，他们不再仅仅将美容视为一种卫生习惯，而是一种自我投资。智慧科技与美容的结合，进一步推动了日本男性美容产品市场的成长。

向天然环保产品转型

日益增强的环保意识和健康意识正在影响日本消费者的偏好，大多数男性都在寻找能够体现这些理念的护理产品。这导致了他们向天然、有机和零残忍产品的转变。注重纯净简约的日本消费者更青睐不含合成添加剂、对羟基苯甲酸酯和人工香料的极简配方。符合道德标准的包装和品牌道德也是重要的决策因素，可回收包装和开放的供应链成为主要考虑因素。对于现今的男性来说，永续发展与减少刺激和维持更健康的日常生活息息相关。因此，那些强调植物成分和传统日本植物成分（如绿茶或柚子）的品牌在志同道合的消费者群体中越来越受欢迎。随着护理日益成为整体健康的一部分，男性正在寻求既能满足自我照护期望又能满足绿色环保期望的产品，这推动了向永续消费的转变，也显着影响了日本男性护理产品的市场份额。

日本男性美容产品市场细分：

产品洞察：

  • 男士盥洗用品
  • 电气产品
  • 须后乳液
  • 其他的

价格范围洞察：

  • 大众产品
  • 优质产品

配销通路洞察：

  • 超市和大卖场
  • 药局
  • 网上商店
  • 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

  • 日本男性美容产品市场目前表现如何？未来几年将如何表现？
  • 日本男性护理产品市场依产品类型分为哪些类型？
  • 日本男性美容产品市场如何以价格范围划分？
  • 根据配销通路，日本男性护理产品市场是如何分類的？
  • 日本男性美容产品市场按地区分類的分布如何？
  • 日本男性美容产品市场的价值链分为哪些阶段？
  • 日本男性美容产品市场的主要驱动因素和挑战是什么？
  • 日本男性美容产品市场的结构是怎么样的？主要参与者是谁？
  • 日本男性护理产品市场的竞争程度如何？

本报告回答的关键问题：

  • 日本男性美容产品市场目前表现如何？未来几年将如何表现？
  • 日本男性护理产品市场依产品类型分为哪些类型？
  • 日本男性美容产品市场如何以价格范围划分？
  • 根据配销通路，日本男性护理产品市场是如何分類的？
  • 日本男性美容产品市场按地区分類的分布如何？
  • 日本男性美容产品市场的价值链分为哪些阶段？
  • 日本男性美容产品市场的主要驱动因素和挑战是什么？
  • 日本男性美容产品市场的结构是怎么样的？主要参与者是谁？
  • 日本男性护理产品市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本男性美容产品市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本男性美容产品市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本男性护理产品市场-细分：依产品

  • 男士盥洗用品
    • 概述
  • 电气产品
    • 概述
  • 须后乳液
    • 概述
  • 其他的

第七章：日本男性美容产品市场-细分：依价格范围

  • 大众产品
    • 概述
  • 优质产品
    • 概述

第 8 章：日本男性护理产品市场 - 细分：按配销通路

  • 超市和大卖场
    • 概述
  • 药局
    • 概述
  • 网上商店
    • 概述
  • 其他的

第九章：日本男性美容产品市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第十章：关键参与者简介

  • Company A
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Products Offered
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本男性美容产品市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 12 章：附录

简介目录
Product Code: SR112025A32505

The Japan male grooming products market size reached USD 5,364.09 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 9,093.34 Million by 2033, exhibiting a growth rate (CAGR) of 6.04% during 2025-2033. The market is supported by changing consumer behavior, growing consciousness about skin health, increasing popularity of advanced grooming gadgets, and rising adoption of natural and organic skincare products by men across the country.

Japan Male Grooming Products Market Trends:

Growth of Men's Skincare Routine

Japanese men are increasingly adopting advanced skincare regimens beyond the conventional soap and shaving cream basics. There is heightened awareness about skin health and the importance of proper long-term care, which has resulted in a boom for interest in cleansers, moisturizers, serums, and sunscreens. According to industry reports, older Japanese men are turning to cosmetics and skin care in response to heightened worries about their appearance to clients and customers in professional settings. Studies indicate that Japanese men over 40 are becoming increasingly aware of their appearance during video and online meetings, a trend that has grown due to the COVID-19 pandemic. Another report by Nikkei Asia states that Gen Z males in Japan allocate roughly 20% more monthly for cosmetics compared to the general population of the country. The best-selling items for these men are priced over 2,000 yen (US$12.75), exceeding what women typically spend. This trend is particularly strong among young men who are exposed to lifestyle media, K-beauty trends, and social media. Consumers are also willing to try products traditionally linked to women's beauty, such as sheet masks and exfoliants. The emphasis has moved away from simply appearing clean and neat to having healthy, youthful-looking skin. Brands are answering back by creating male-specific product ranges with formulations and branding addressing men's issues, including oil control, razor burn, and large pores. The mainstreaming of skincare as part of routine self-care is a significant cultural shift providing a positive impact on the Japan male grooming products market outlook.

Increased Popularity of Grooming Technology and Intelligent Devices

In a technologically advanced society such as Japan, the convergence of grooming with technology has been a natural progression. More male consumers are splurging on advanced grooming gadgets, including electric facial cleaners, smart razors, and even AI-driven skincare analyzers. These products provide convenience, accuracy, and the feeling of personalization that is desirable for the contemporary consumer. The need for efficiency and improved performance in grooming is responsible for the appeal of these technologies. For example, men are attracted to grooming devices that can analyze skin conditions and suggest products or methods specific to their needs. Moreover, the application of apps to monitor grooming progress or get tips on care is on the rise. This trend indicates a change in the perception of men toward grooming as a hygiene routine and an investment in themselves. The combination of smart technology and grooming further fuels the Japan male grooming products market growth.

Transition to Natural and Eco-Friendly Products

Increasing environmental awareness and health-consciousness are influencing the preferences of consumers in Japan, with most men looking for grooming products that reflect these principles. This has resulted in a significant transition to natural, organic, and cruelty-free products. Japanese consumers who value purity and simplicity prefer minimalist formulations that don't include synthetic additives, parabens, and artificial perfumes. Ethical packaging and brand ethics are also important decision-making factors, with recyclable packaging and open supply chains becoming major considerations. For men today, the trend is as much about sustainability as it is about minimizing irritation and keeping a healthier routine. Brands that highlight plant-derived ingredients and conventional Japanese botanicals-like green tea or yuzu-are hence gaining popularity within like-minded consumer bases. As grooming is increasingly becoming a part of overall wellness, men are seeking products that meet both their self-care expectations and their green expectations, supporting a shift toward sustainable consumption, which is also significantly influencing the Japan male grooming products market share.

Japan Male Grooming Products Market Segmentation:

Product Insights:

  • Male Toiletries
  • Electrical Products
  • After Shave Lotions
  • Others

Price Range Insights:

  • Mass Products
  • Premium Products

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan male grooming products market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan male grooming products market on the basis of product?
  • What is the breakup of the Japan male grooming products market on the basis of price range?
  • What is the breakup of the Japan male grooming products market on the basis of distribution channel?
  • What is the breakup of the Japan male grooming products market on the basis of region?
  • What are the various stages in the value chain of the Japan male grooming products market?
  • What are the key driving factors and challenges in the Japan male grooming products market?
  • What is the structure of the Japan male grooming products market and who are the key players?
  • What is the degree of competition in the Japan male grooming products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Male Grooming Products Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Male Grooming Products Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Male Grooming Products Market - Breakup by Product

  • 6.1 Male Toiletries
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Electrical Products
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 After Shave Lotions
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Others
    • 6.4.1 Historical and Current Market Trends (2019-2024)
    • 6.4.2 Market Forecast (2025-2033)

7 Japan Male Grooming Products Market - Breakup by Price Range

  • 7.1 Mass Products
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Premium Products
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)

8 Japan Male Grooming Products Market - Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Pharmacy Stores
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Online Stores
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Others
    • 8.4.1 Historical and Current Market Trends (2019-2024)
    • 8.4.2 Market Forecast (2025-2033)

9 Japan Male Grooming Products Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Products Offered
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Products Offered
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Products Offered
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Products Offered
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Products Offered
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan Male Grooming Products Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix