2024 年至 2031 年男士美容产品市场（依产品、通路及地区划分）

2024 年至 2031 年男士美容产品市场评估

随着传统男性观念的演变，越来越多的男性认识到个人护理对提高自尊和社会地位的重要性，人们对男性美容的认识和接受度不断提高。前发展的关键趋势。预计 2024 年男士美容产品市场价值约 550 亿美元，2031 年将达到 900 亿美元。

超性恋男性的崛起和社群媒体的影响加速了这一趋势，鼓励男性探索更广泛的美容产品和习惯。这将使市场在 2024 年至 2031 年期间的复合年增长率达到 6.5%。

男士美容产品市场定义/概论

男士美容产品是指各种专为满足男士美容和卫生需求而设计的个人护理用品。此类别包含多种产品，包括刮鬍刀和刮鬍膏等刮鬍配件、保湿霜和清洁剂等护肤产品、洗髮精和定型凝胶等护髮产品、香水和身体护理液。这些产品不仅着重于增强清洁度和美观度，而且还促进整体健康。

随着社会规范的发展，传统上只为女性保留的美容习惯现在被男性接受和期待，这导致人们对迎合个人喜好和皮肤类型的产品产生了兴趣。男士美容市场反映了这种转变，提供将功能性与风格相结合的创新解决方案，最终使男士能够透过个人护理展现自己的个性。

男性消费者对个人照护意识的不断增强如何影响市场需求？

男性消费者对个人护理和美容意识的不断增强是男性美容产品市场需求的主要驱动力。随着男性越来越注重自己的外表和健康，他们积极寻找能够满足自己特定需求的产品。根据Verified Market Research 的一份新报告，预测期内（2024-2031 年），印度男性美容市场预计将以约6.5% 的复合年增长率增长，这主要是由于社会规范的变化推动了男性美容习惯的改善。社群媒体的兴起和全球美容标准的普及，促使相当一部分印度男性开始更加重视自己的外表，并积极寻求改善外表的方法。

此外，随着名人和有影响力的人物炫耀自己精心打扮的外表，印度男性开始更加关注自己的外表。印度政府也意识到了仪容的重要性，并推出了多项措施来促进男性卫生和仪容的提升。例如， "清洁印度" 运动是一项全国性的清洁城市和改善环境卫生的运动，强调个人卫生和仪容作为健康生活方式的一部分的重要性。这些因素共同导致不仅在印度，而且在全球范围内对男士美容产品的需求大幅增长。

影响男士美容产品市场成长的主要障碍有哪些？

男士美容产品市场的成长面临一些可能阻碍其扩张的障碍。一个关键的课题是替代品的可用性，这可能会阻止消费者投资专业美容用品。许多男性倾向于选择基本的卫生用品或具有多种功能的多用途物品，这限制了他们购买专用美容产品的意愿。此外，男性消费者的价格敏感度（尤其是在可支配收入较低的新兴国家）可能会限制市场的成长。许多美容品牌的高价可能会疏远注重预算的购物者，从而导致他们寻求更实惠的替代品。

此外，对男子气概和仪容的文化观念也可能成为障碍。在某些地区，传统观念抑制了男性的大量修饰行为，从而限制了市场需求。总的来说，这些因素凸显了品牌在竞争激烈的环境中有效吸引和留住男性消费者所必须应对的复杂性。

目录

第 1 章。

• 市场介绍
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第 4 章：男士美容产品全球市场展望

• 概述
• 市场动态
  • 驱动程式
  • 阻碍因素
  • 机会
• 波特五力模型
• 价值链分析

第 5 章。

• 概述
• 剃鬚护理
• 皮肤护理
• 护髮
• 香水
• 其他

6. 全球男士美容产品市场依通路划分

• 概述
• 超商/大卖场
• 沙龙
• 电子商务
• 药局
• 其他

第 7 章。

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
  亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第 8 章。

• 概述
• 各公司的市场排名
• 主要发展策略

第九章 公司简介

• Procter & Gamble Co
• ITC Limited
• Johnson & Johnson Private Limited
• Unilever PLC
• Coty Inc.
• L'Oreal S.A
• Edge Well Personal Care Co
• Beiersdorf AG
• Colgate-Palmolive Company
• Kao Corporation

第 10 章附录

• 相关研究

Men's Grooming Products Market Valuation - 2024-2031

Increasing awareness and acceptance of male grooming, as traditional perceptions of masculinity evolve and more men recognize the importance of personal care in enhancing self-esteem and social standing are key trends propelling the men's grooming products market forward. The Men's Grooming Products Market is estimated to reach a valuation of USD 90 Billion By 2031, by subjugating around USD 55 Billion in 2024.

The rise of the metrosexual male and the impact of social media have further accelerated this trend, encouraging men to explore a wider range of grooming products and routines. It enables the market to grow at a CAGR of 6.5% from 2024 to 2031.

Men's Grooming Products Market: Definition/ Overview

Men's grooming products refer to a diverse array of personal care items specifically designed to address the grooming and hygiene needs of men. This category encompasses a wide range of products, including shaving essentials such as razors and creams, skincare items like moisturizers and facial cleansers, hair care products including shampoos and styling gels, as well as fragrances and body care solutions. The focus of these products is not only on enhancing cleanliness and appearance but also on promoting overall well-being.

As societal norms evolve, there is a growing acceptance and expectation for men to engage in grooming practices that were traditionally associated with women, leading to increased interest in products that cater to individual preferences and skin types. The men's grooming market reflects this shift, offering innovative solutions that combine functionality with style, ultimately empowering men to express their identity through personal care.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

How is Increasing Male Consumer Awareness of Personal Care Influencing Market Demand?

The increasing awareness among male consumers regarding personal care and grooming is significantly driving demand in the men's grooming products market. As men become more conscious of their appearance and well-being, they are actively seeking out products that cater to their specific needs. According to a recent report by Verified Market Research, the India Men's Grooming Market is estimated to grow at a CAGR of around 6.5% during the forecast period 2024-2031, largely attributed to the rising awareness about health, wellness, and personal care among men driven by changing societal norms. The rise of social media and exposure to global beauty standards have encouraged a considerable share of Indian men to become more conscious of their appearance and actively seek ways to enhance it.

Additionally, the influence of celebrities and influencers showcasing well-groomed looks has further encouraged men to pay attention to their grooming habits in the country. The Indian government has also recognized the importance of personal care and has launched initiatives to promote hygiene and grooming among men. For instance, the Swachh Bharat Mission, a nationwide campaign to clean up streets and improve sanitation, has emphasized the importance of personal hygiene and grooming as part of a healthy lifestyle. These factors combined have led to a significant increase in demand for men's grooming products in India and across the globe.

What are the Primary Barriers Impacting Growth of the Men's Grooming Products Market?

The growth of the men's grooming products market faces several barriers that could impede its expansion. One significant challenge is the availability of substitute products, which can deter consumers from investing in specialized grooming items. Many men may opt for basic hygiene products or multi-purpose items that serve multiple functions, limiting their willingness to purchase dedicated grooming products. Additionally, price sensitivity among male consumers can restrict market growth, particularly in emerging economies where disposable incomes are lower. The premium pricing of many grooming brands may alienate budget-conscious shoppers, leading them to seek more affordable alternatives.

Furthermore, cultural perceptions regarding masculinity and grooming can also act as a barrier; in some regions, traditional views may discourage men from engaging in extensive grooming practices, thereby limiting market demand. Overall, these factors highlight the complexities that brands must navigate to effectively capture and retain male consumers in a competitive landscape.

Category-Wise Acumens

How is Growing Demand for Anti-Aging and Moisturizing Products Driving the Men's Skincare Market?

The growing demand for anti-aging and moisturizing products is significantly driving the men's skincare market, reflecting a broader shift in male consumer attitudes towards personal care. As men increasingly recognize the importance of maintaining youthful skin and overall skin health, there is a notable rise in the purchase of specialized products such as anti-aging creams, serums, and moisturizers. According to market research, the global men's skincare products market surpassed USD 16 Billion in 2023 and is projected to reach approximately USD 29.61 billion by 2033, growing at a CAGR of 6.40% during this period . This growth is particularly evident among younger male consumers, including millennials and Gen Z, who are more willing to invest in skincare regimens that address specific concerns like aging and hydration.

Government statistics indicate that spending on skincare has increased, with reports showing that the average male in the U.S. spends about USD 244 per month on skincare products, with facial moisturizers comprising a significant portion of these expenses . Additionally, the COVID-19 pandemic heightened awareness around personal care and self-grooming, further propelling interest in effective skincare solutions. As societal norms continue to evolve, men are increasingly prioritizing their skincare needs, leading to a robust demand for anti-aging and moisturizing products within the market.

Why do Supermarkets and Hypermarkets Hold a Dominant Share in Men's Grooming Product Sales?

Supermarkets and hypermarkets dominate the distribution channel for men's grooming products, accounting for approximately 45% of the market share. This dominance can be attributed to the convenience and accessibility these retail formats offer to consumers. Government statistics show that the average American male spends around $244 per month on grooming products, with a significant portion of these purchases made at supermarkets and hypermarkets. These large retail stores provide a wide variety of grooming items from multiple brands under one roof, allowing customers to easily compare products and prices.

The physical presence of supermarkets and hypermarkets also enables effective in-store marketing and promotional displays, which can attract male shoppers. While e-commerce is rapidly growing, driven by its convenience and the increasing trend of online shopping, supermarkets and hypermarkets remain the primary channel for men's grooming product sales due to their ability to offer a comprehensive shopping experience.

Country/Region-wise Acumens

What Factors Drive Asia-Pacific's Dominance in the Men's Grooming Products Market?

Asia-Pacific's dominance in the men's grooming products market is driven by several key factors, including rising disposable incomes, rapid urbanization, and changing cultural norms. As economies in countries like India and China grow, more men are willing to invest in personal grooming, with the market expected to expand from USD 55 billion in 2023 to USD 90 billion by 2031, reflecting a CAGR of 6.5% during this period. Increased exposure to Western lifestyles through social media and celebrity endorsements has further influenced grooming habits, making self-care more socially acceptable among men.

Additionally, the growing population of working women has prompted men to enhance their appearance for professional settings. Government initiatives promoting health and hygiene also play a role in this trend. Overall, the combination of economic growth, cultural shifts, and increased awareness about personal care positions Asia-Pacific as a leading region in the global men's grooming market.

What Factors are Fueling Europe's Growth in the Men's Grooming Products Market?

Europe's growth in the men's grooming products market is fueled by several factors, including a strong cultural emphasis on personal appearance and grooming. The region is home to major fashion capitals like Paris, Milan, and London, where grooming is integral to social standards. Government statistics indicate that the European men's grooming products market is projected to grow at a CAGR of 7.65% from 2020 to 2025, driven by increasing consumer awareness about personal wellness and appearance.

Additionally, higher disposable incomes in Western Europe enable consumers to invest in premium grooming products, enhancing market demand. Busy lifestyles, particularly in countries like the UK and Germany, lead men to prefer convenient grooming solutions that reduce the need for frequent barbershop visits. The acceptance of clean-shaving trends among millennials further propels market growth as men seek effective products that fit their fast-paced lives. This combination of cultural values, economic factors, and evolving consumer preferences positions Europe as a leader in the men's grooming market.

Competitive Landscape

The market for men's grooming products is divided globally, with a major player capturing a substantial share of the industry. Some of the growth methods used by these major firms to succeed in the cutthroat industry include product launches, innovations, mergers and acquisitions, partnerships and collaborations, and extensive research and development.

Some of the prominent players operating in the men's grooming products market are:

Procter & Gamble Co

ITC Limited

Johnson & Johnson Private Limited

Unilever PLC, Coty, Inc.

L'Oreal S.A

Edge Well Personal Care Co

Beiersdorf AG

Colgate-Palmolive Company

Kao Corporation

Estee Lauder Company

Reckitt Benckiser

Latest Developments

In January 2023, Procter & Gamble launched a new line of Gillette razors featuring advanced technology aimed at providing a closer and more comfortable shave. This initiative is part of their strategy to enhance customer experience and address evolving grooming needs.

In January 2023, Unilever launched a new line of Dove Men+Care skincare products focused on hydration and skin health, catering to the increasing demand for effective men's skincare solutions.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL MEN'S GROOMING PRODUCTS MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL MEN'S GROOMING PRODUCTS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL MEN'S GROOMING PRODUCTS MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Shave Care
• 5.3 Skin Care
• 5.4 Hair Care
• 5.5 Fragrances
• 5.6 Others

6 GLOBAL MEN'S GROOMING PRODUCTS MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarkets/Hypermarkets
• 6.3 Salon
• 6.4 E-commerce
• 6.5 Drug Store
• 6.6 Others

7 GLOBAL MEN'S GROOMING PRODUCTS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL MEN'S GROOMING PRODUCTS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Procter & Gamble Co
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 ITC Limited
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Johnson & Johnson Private Limited
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Unilever PLC
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Coty Inc.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 L'Oreal S.A
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Edge Well Personal Care Co
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Beiersdorf AG
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Colgate-Palmolive Company
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Kao Corporation
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research