2023-2030 年全球男士美容产品市场

全球男士美容产品市场预计在预测期内将以 18.4% 的复合年增长率增长。男士美容院数量的大幅增加推动了全球对男士美容产品的需求。展示男女肤质差异的营销活动和广告大幅增加，对男士美容产品销量的增长产生了重大影响。绿色概念已成为整个美容行业的主要趋势，这一细分市场也不例外。为了在市场上保持竞争力，主要企业都主动推出了男士美容产品中的阿育吠陀产品。例如，2021 年 10 月，印度阿育吠陀美容品牌 Vedix 宣布将进军男士护肤品市场，推出一系列男士美容产品，包括洁面乳、保湿霜和夜间精华素。

然而，男士护肤品中含有的化学物质所带来的副作用是阻碍全球男士护肤品市场发展的一些制约因素。此外，新兴地区智能营销活动的兴起也是为市场创造机会的关键因素之一。市场上的新产品可能会推动全球男士护肤品市场的增长。例如，2021 年 2 月，资生堂化妆品公司（Shiseido Cosmetics）重新推出了资生堂男士系列，归属于男性美容产品。此外，该公司还将推出名为 "资生堂男士 Ultimune Power Infusing Concentrate "的护肤产品。

目 录

第 1 章：报告摘要

• 行业现状分析与增长潜力展望
• 研究方法和工具
• 市场细分
  • 按细分市场
  • 按地区

第 2 章：市场概述与洞察

• 报告范围
• 分析师洞察与当前市场趋势
  • 主要结论
  • 建议
  • 结论

第 3 章：竞争格局

• 主要公司分析
• Alticor Inc. (AmwayGlobal.com)
  • 概述
  • 财务分析
  • SWOT 分析
  • 近期发展
• Lion Corp.
  • 公司概况
  • 财务分析
  • SWOT 分析
  • 近期发展
• L'Oreal S.A.
  • 概述
  • 财务分析
  • SWOT 分析
  • 近期发展
• 关键战略分析

第四章：市场细分

• 按产品类型分類的全球男士美容产品市场
  • 头发护理
  • 皮肤护理
  • 剃须护理
  • 其他
• 按销售渠道分類的全球男士美容产品市场
  • 大型超市
  • 专卖店
  • 便利店
  • 网上销售
  • 其他

第 5 章：地区分析

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 意大利
  • 西班牙
  • 法国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 世界其他地区

第 6 章：公司简介

• Beiersdorf AG
• Clarins Pte. Ltd.
• Cole Skincare For Men
• Estee Lauder Companies
• Johnson & Johnson Services, Inc.
• L'OCCITANE INTERNATIONAL SA
• Oriflame Cosmetics Global SA
• Procter & Gamble
• Shiseido Cosmetics Co. Ltd.
• THE BODY SHOP INTERNATIONAL LTD.
• Unilever PLC
• Vitabiotics Ltd.
• Vi-John Group

Title: Global Men's Grooming Products Market Size, Share & Trends Analysis Report Product Type (Hair Care Products, Skin Care Products, Shave Care Products, and Others), and by Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Others) Forecast Period (2023-2030).

The global men's grooming products market is anticipated to grow at a CAGR of 18.4% during the forecast period. A significant increase in the number of men's salons has driven the demand for Men's grooming products across the globe. The considerable rise in marketing efforts and advertisements to showcase the difference between the skin type of men and women has made significant impact on the increasing sales of men's grooming products. Go green concept has noticed to be a major trend in the overall beauty industry, and this segment has not remain untouched. To remain competitive in the market key players have taken initiative to launch ayurvedic products in men's grooming category. For instance, in October 2021, Vedix, an Indian-based ayurvedic beauty brand, announced it would enter the men's skincare market with a line of products for men's grooming that included face cleanser, moisturizer, and nighttime serum.

However, the side effects related to products with chemicals present in men's skincare products are some factor constraints that are hindering the growth of the global men's skincare products market across the globe. Moreover, the rise in smart marketing activities in emerging regions is one of the key factors that are creating opportunities for the market. A new offering in the market is likely to drive the growth of the global men's skincare products market. For instance, in February 2021, Shiseido Cosmetics had set forth the relaunching of its Shiseido Men's range, attributing male beauty products. Additionally, the company will also launch its skincare product, which is named, Shiseido Men Ultimune Power Infusing Concentrate.

Segmental Outlook

The global men's grooming products market is segmented based on product type and distribution channel. Based on product type, the market is sub-segmented into on hair care, skin care, shave care, and others. Based on the distribution channel, the market is sub-segmented into specialty stores, supermarkets/ hypermarkets, convenience stores, online retail stores, and others.

The Online Sub-Segment to Hold a Considerable Share of the Global Men's Grooming Products Market

The increasing internet penetration along with growing smartphone adoption is acting as a prime factor impacting the growth of the segment across the globe. The increasing level of consumer satisfaction has further driven the growth of this market segment. Moreover, there also has been an increasing trend of online shopping that also increased e-commerce websites that promise 24/7 accessibility, 365 days a year, without being affected by downtime for public holidays, closing times, and bad weather conditions.

Regional Outlooks

The global men's grooming products market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific regional market is anticipated to cater to a considerable growth over the forecast period. The growth is attributable to the increasing investments by key market players focused on developing advanced men's grooming products in the region. The increasing appearance-conscious youth population that consider that consider amiable appearance is key to social and professional success is promoting the regional market growth. Social media platforms such as Facebook and Instagram have made a significant contribution to the regional market growth. Furthermore, the booming e-commerce industry in the region has further promoted the sales of such products over key online portals such as Amazon, Flipkart, and JioMart among others.

North America Region to Hold a Considerable Share of the Global Men's Grooming Products Market

Among all the regions, North America to hold a considerable share of the global men's grooming products market. In North America, the US held a major market share. The high disposable income, large scale availability of men's grooming products of major brands along with high expenditure rate of men's on personal grooming are some of the key promoter to the high share of the regional market.

Market Players Outlook

The major market player of the men's grooming products market includes Beiersdorf AG, Procter & Gamble Co., L'Oreal SA, Shiseido Co., Ltd., and Vi-john Group among others. These players are actively adopting growth strategies such as mergers and acquisitions, partnerships, collaboration and agreements to improve their dominance among competitors. Technological innovation and new product launching are the core strength of key market players in the cloud computing market. For instance, in February 2022, Himalaya MEN launches new campaign addressing pimple concern among boys. The new campaign for Himalaya MEN helps break myths on various experiments to solve pimple problems and positions the brand as Ladkon ke pimples ka sahi solution (Best solution for men's pimple).

Further, in June 2021, Revees Clive, a Delhi-headquartered personal care brand, has launched its exclusive range of men's hair care and skin care products. With its latest launch of organic men's care products in the Indian market, Revees is essentially trying to solve these problems associated with personal care and well-being for men.

The Report Covers:

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global men's grooming products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Findings
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. Alticor Inc. (AmwayGlobal.com)
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. Lion Corp.
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. L'Oreal S.A.
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Men's Grooming Products Market by Product Type
  • 4.1.1. Hair Care
  • 4.1.2. Skin Care
  • 4.1.3. Shave Care
  • 4.1.4. Other
• 4.2. Global Men's Grooming Products Market by Distribution Channel
  • 4.2.1. Hypermarket & Supermarket
  • 4.2.2. Specialty Stores
  • 4.2.3. Convenience Stores
  • 4.2.4. Online
  • 4.2.5. Others

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World

6. Company Profiles

• 6.1. Beiersdorf AG
• 6.2. Clarins Pte. Ltd.
• 6.3. Cole Skincare For Men
• 6.4. Estee Lauder Companies
• 6.5. Johnson & Johnson Services, Inc.
• 6.6. L'OCCITANE INTERNATIONAL SA
• 6.7. Oriflame Cosmetics Global SA
• 6.8. Procter & Gamble
• 6.9. Shiseido Cosmetics Co. Ltd.
• 6.10. THE BODY SHOP INTERNATIONAL LTD.
• 6.11. Unilever PLC
• 6.12. Vitabiotics Ltd.
• 6.13. Vi-John Group

LIST OF TABLES

• 1. GLOBAL MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)
• 2. GLOBAL HAIR CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 3. GLOBAL SKIN CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 4. GLOBAL SHAVE CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 5. GLOBAL OTHER PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 6. GLOBAL MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 7. GLOBAL MEN'S GROOMING PRODUCTS BY HYPERMARKET & SUPERMARKET MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 8. GLOBAL MEN'S GROOMING PRODUCTS BY SPECIALTY STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 9. GLOBAL MEN'S GROOMING PRODUCTS BY CONVENIENCE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 10. GLOBAL MEN'S GROOMING PRODUCTS BY ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 11. GLOBAL MEN'S GROOMING PRODUCTS BY OTHER DISTRIBUTION CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 12. GLOBAL MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 13. NORTH AMERICAN MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 14. NORTH AMERICAN MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)
• 15. NORTH AMERICAN MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 16. EUROPEAN MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 17. EUROPEAN MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)
• 18. EUROPEAN MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 19. ASIA-PACIFIC MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 20. ASIA-PACIFIC MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)
• 21. ASIA-PACIFIC MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)
• 22. REST OF THE WORLD MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)
• 23. REST OF THE WORLD MEN'S GROOMING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

LIST OF FIGURES

• 1. GLOBAL MEN'S GROOMING PRODUCTS MARKET SHARE BY PRODUCT TYPE, 2022 VS 2030 (%)
• 2. GLOBAL HAIR CARE PRODUCTS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 3. GLOBAL SKIN CARE PRODUCTS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 4. GLOBAL SHAVE CARE PRODUCTS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 5. GLOBAL OTHER PRODUCTS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 6. GLOBAL MEN'S GROOMING PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2022 VS 2030 (%)
• 7. GLOBAL MEN'S GROOMING PRODUCTS BY HYPERMARKET & SUPERMARKET MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 8. GLOBAL MEN'S GROOMING PRODUCTS BY SPECIALTY STORES MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 9. GLOBAL MEN'S GROOMING PRODUCTS BY CONVENIENCE STORES MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 10. GLOBAL MEN'S GROOMING PRODUCTS BY ONLINE MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 11. GLOBAL MEN'S GROOMING PRODUCTS BY OTHER DISTRIBUTION CHANNELS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 12. GLOBAL MEN'S GROOMING PRODUCTS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 13. US MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 14. CANADA MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 15. UK MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 16. FRANCE MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 17. GERMANY MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 18. ITALY MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 19. SPAIN MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 20. REST OF EUROPE MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 21. INDIA MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 22. CHINA MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 23. JAPAN MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 24. SOUTH KOREA MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 25. REST OF ASIA-PACIFIC MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)
• 26. REST OF THE WORLD MEN'S GROOMING PRODUCTS MARKET SIZE, 2022-2030 ($ MILLION)