市场调查报告书
商品编码
1520412
2024-2032 年按技术、连接解决方案、服务、终端市场(原始设备製造商、售后市场)和地区分類的连网汽车市场报告Connected Car Market Report by Technology, Connectivity Solutions, Service, End Market (Original Equipment Manufacturer, Aftermarket), and Region 2024-2032 |
IMARC Group年全球连网汽车市场规模达849亿美元。连接技术的不断进步、对安全和保障的重视、不断变化的监管环境、消费者对个人化和便捷驾驶体验的偏好不断变化,以及多样化连接解决方案和服务的整合是推动市场成长的一些关键因素。
市场成长与规模:由于对车辆先进连接功能的需求不断增长,全球连网汽车市场正在经历强劲成长。随着消费者优先考虑车辆的安全、娱乐和便利服务,市场规模正在显着扩大。
主要市场驱动因素:主要驱动因素包括 4G/LTE、3G 和 5G 连接等技术进步、安全法规、不断变化的消费者偏好以及对驾驶员辅助和车辆管理服务的关注。除此之外,不断变化的监管环境,特别是在欧洲和北美等地区,在塑造市场动态方面发挥着至关重要的作用。
技术进步:持续的技术进步,特别是 5G 等连接技术,正在推动连网汽车市场向前发展。这些进步促进了即时资料交换、无线更新以及先进驾驶辅助系统(ADAS) 的集成,有助于提供更安全、更互联的驾驶体验。
产业应用:连网汽车技术在不同的产业领域都有应用,包括安全服务、娱乐、车辆管理和行动管理。这些应用程式同时满足原始设备製造商 (OEM) 和售后市场的需求,满足广泛的消费者需求和偏好。
主要市场趋势:主要趋势包括娱乐服务的整合、智慧移动解决方案以及车辆中的嵌入式连接解决方案。此外,市场也见证了传统汽车製造商与科技公司之间的合作,凸显了合作关係在推动创新方面的重要性。
地理趋势:从地理上看,由于精通技术的消费者基础和严格的安全法规,北美在联网汽车的采用方面处于领先地位。在城市化和可支配收入增加的推动下,亚太地区正在快速成长。欧洲受益于支持性监管框架,而拉丁美洲和中东则见证了基础设施改善推动的需求不断增长。
竞争格局:竞争格局的特征是老牌汽车製造商、科技巨头和电信公司之间的激烈竞争。同时,专门从事特定连网汽车解决方案的新创公司为创新做出了贡献,导致传统和颠覆性参与者的融合。
挑战与机会:挑战包括解决网路安全问题、确保合规性以及满足不同的消费者需求。机会在于持续的技术创新、战略合作伙伴关係以及利用连接来创造新的个人化车内体验。市场的演变也为专注于利基解决方案的新创公司和公司提供了机会。
连接技术的重大进步
连接技术的不断发展是影响全球连网汽车市场的关键因素之一。高速互联网、4G 和 5G 网路以及先进通讯协定的整合推动了从传统独立车辆到连网智慧汽车的转变。这些技术可实现车辆与更广泛的交通生态系统之间的无缝通信,促进即时资料交换。连网汽车利用这些进步来提供一系列功能,包括即时交通更新、远端诊断、无线软体更新和增强的导航系统。随着这些技术的成熟,连网汽车市场可望进一步扩大,提供更身临其境、更安全的驾驶体验。
日益重视安全与保障
安全考量是加强全球连网汽车市场的关键因素。 ADAS 和车联网 (V2X) 通讯的整合在增强道路安全方面发挥关键作用。连网汽车利用感测器、摄影机和通讯模组来收集和传输有关车辆周围环境、潜在危险和交通状况的资料。这些资讯不仅被车辆本身用来做出明智的决策,而且还与其他连网车辆和基础设施共享,从而创建一个协作安全生态系统。此外,连网汽车通常具有强大的网路安全措施,以防范潜在的网路威胁,确保车辆与外部系统之间交换的资料的完整性和机密性。
不断变化的监管环境
世界各国政府和监管机构正在透过制定和实施支持性政策,积极为连网汽车市场的成长做出贡献。同时,严格的法规的出台,要求新车配备某些安全功能和连接功能,例如欧盟的 eCall 法规,要求所有新车配备紧急呼叫系统,这正在促进市场成长。此类法规推动了联网汽车技术的采用,并创建了一个标准化框架,促进不同车辆和基础设施组件之间的互通性和相容性,从而推动了市场成长。
不断变化的消费者偏好和期望
消费者对更互联、个人化和便利的驾驶体验的需求不断增长,这是另一个重要的成长因素。连网汽车透过提供车载资讯娱乐系统、语音控制助理以及与智慧型手机和智慧家居设备整合等功能来满足这些不断变化的偏好。远端控制和监控车辆各个方面(从气候设定到车辆诊断)的能力与寻求增强便利性和控制性的现代消费者产生了良好的共鸣,有助于市场扩张。此外,随着消费者变得更加精通技术并习惯于连接所提供的便利,包括乘车共享、预测性维护和自动停车等服务在内的连接移动概念正在获得越来越多的关注,这正在推动市场向前发展。
The global connected car market size reached US$ 84.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 267.2 Billion by 2032, exhibiting a growth rate (CAGR) of 13.3% during 2024-2032. Ongoing advancements in connectivity technologies, an emphasis on safety and security, evolving regulatory landscapes, changing consumer preferences towards personalized and convenient driving experiences, and the integration of diverse connectivity solutions and services are some of the key factors bolstering the market growth.
Market Growth and Size: The global connected car market is experiencing robust growth, driven by an increasing demand for advanced connectivity features in vehicles. The market size is expanding significantly as consumers prioritize safety, entertainment, and convenience services in their vehicles.
Major Market Drivers: Key drivers include technological advancements such as 4G/LTE, 3G, and 5G connectivity, safety regulations, changing consumer preferences, and a focus on driver assistance and vehicle management services. Besides this, the evolving regulatory landscape, particularly in regions like Europe and North America, plays a crucial role in shaping market dynamics.
Technological Advancements: Continuous technological advancements, especially in connectivity technologies like 5G, are propelling the connected car market forward. These advancements facilitate real-time data exchange, over-the-air updates, and the integration of advanced driver assistance systems (ADAS), contributing to a safer and more connected driving experience.
Industry Applications: Connected car technologies find applications in diverse industry segments, including safety services, entertainment, vehicle management, and mobility management. These applications cater to both original equipment manufacturers (OEMs) and the aftermarket, addressing a wide range of consumer needs and preferences.
Key Market Trends: Key trends include the integration of entertainment services, smart mobility solutions, and embedded connectivity solutions in vehicles. Moreover, the market is also witnessing collaboration between traditional automotive manufacturers and technology companies, emphasizing the importance of partnerships in driving innovation.
Geographical Trends: Geographically, North America leads in the adoption of connected cars due to a tech-savvy consumer base and stringent safety regulations. Asia Pacific is rapidly growing, driven by urbanization and increasing disposable income. Europe benefits from supportive regulatory frameworks, while Latin America and the Middle East witness rising demand driven by infrastructure improvements.
Competitive Landscape: The competitive landscape is characterized by intense rivalry among established automotive manufacturers, tech giants, and telecommunications companies. Concurrent with this, startups specializing in specific connected car solutions contribute to innovation, resulting in a convergence of traditional and disruptive players.
Challenges and Opportunities: Challenges include addressing cybersecurity concerns, ensuring regulatory compliance, and meeting diverse consumer demands. Opportunities lie in continued technological innovation, strategic partnerships, and leveraging connectivity to create new and personalized in-car experiences. The market's evolution also presents opportunities for startups and companies focusing on niche solutions.
Significant advancements in connectivity technologies
The continuous evolution of connectivity technologies represents one of the key factors influencing the global connected car market. The shift from traditional standalone vehicles to interconnected smart cars is fueled by the integration of high-speed internet, 4G and 5G networks, and advanced communication protocols. These technologies enable seamless communication between vehicles and the broader transportation ecosystem, facilitating real-time data exchange. Connected cars leverage these advancements to provide a range of features, including real-time traffic updates, remote diagnostics, over-the-air software updates, and enhanced navigation systems. As these technologies mature, the connected car market is poised to expand further, offering a more immersive and safer driving experience.
Rising emphasis on safety and security
Safety and security considerations are key factors strengthening the global connected car market. The integration of ADAS and vehicle-to-everything (V2X) communication plays a pivotal role in enhancing road safety. Connected cars leverage sensors, cameras, and communication modules to collect and transmit data about the vehicle's surroundings, potential hazards, and traffic conditions. This information is not only utilized by the vehicle itself to make informed decisions but is also shared with other connected vehicles and infrastructure, creating a collaborative safety ecosystem. Additionally, connected cars often feature robust cybersecurity measures to protect against potential cyber threats, ensuring the integrity and confidentiality of the data exchanged between vehicles and external systems.
Evolving regulatory landscape
Governments and regulatory bodies worldwide are actively contributing to the growth of the connected car market through the formulation and implementation of supportive policies. In line with this, the introduction of stringent regulations mandating the inclusion of certain safety features and connectivity capabilities in new vehicles, such as the European Union's eCall regulation requiring all new cars to be equipped with an emergency call system, is bolstering the market growth. Such regulations drive the adoption of connected car technologies and create a standardized framework that fosters interoperability and compatibility among different vehicles and infrastructure components, providing an impetus to the market growth.
Changing consumer preferences and expectations
The rising consumer demand for a more connected, personalized, and convenient driving experience is acting as another significant growth-inducing factor. Connected cars cater to these changing preferences by offering features such as in-car infotainment systems, voice-controlled assistants, and integration with smartphones and smart home devices. The ability to remotely control and monitor various aspects of the vehicle, from climate settings to vehicle diagnostics, resonates well with modern consumers seeking enhanced convenience and control, aiding in market expansion. Furthermore, the concept of connected mobility, which includes services like ride-sharing, predictive maintenance, and automated parking, is gaining traction as consumers become more tech-savvy and accustomed to the conveniences offered by connectivity, which is propelling the market forward.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on technology, connectivity solutions, services, and end market.
3G
4G/LTE
5G
4G/LTE accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the technology. This includes 3G, 4G/LTE, and 5G. According to the report, 4G/LTE represented the largest segment.
Integrated
Embedded
Tethered
Integrated holds the largest share in the industry
A detailed breakup and analysis of the market based on the connectivity solution have also been provided in the report. This includes integrated, embedded, and tethered. According to the report, integrated accounted for the largest market share.
Driver Assistance
Safety
Entertainment
Vehicle Management
Mobility Management
Others
Driver assistance represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the service. This includes driver assistance, safety, entertainment, vehicle management, mobility management, and others. According to the report, driver assistance represented the largest segment.
Original Equipment Manufacturer (OEMs)
Aftermarket
Original equipment manufacturer (OEMs) exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the end market have also been provided in the report. This includes original equipment manufacturer (OEMs) and aftermarket. According to the report, original equipment manufacturer (OEMs) accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest connected car market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
AT&T Inc.
Audi AG (Volkswagen AG)
Bayerische Motoren Werke AG
Continental AG
Ford Motor Company
Mercedes-Benz Group AG
Qualcomm Incorporated
Robert Bosch GmbH
Samsung Electronics Co. Ltd.
Sierra Wireless
Tesla Inc.
TomTom N.V.
Valeo
Verizon Communications Inc.
Vodafone Group Plc