市场调查报告书
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1540949
2024-2032 年按产品类型、游戏类型、年龄层、配销通路和地区分類的棋盘游戏市场报告Board Games Market Report by Product Type, Game Type, Age Group, Distribution Channel, and Region 2024-2032 |
2023年全球桌游IMARC Group规模达168亿美元。快速成长的社交游戏和社区活动、棋盘游戏提供的众多教育和认知益处、众筹平台和创新的兴起、这些游戏中技术的显着整合以及成年人的平等参与推动了市场的发展。
主要市场驱动因素:个人对线下娱乐方式的偏好不断增加、棋盘游戏咖啡馆和社区活动数量的增加以及棋盘游戏提供的教育内容是主要的市场驱动因素,这些因素导致了棋盘游戏的增长游戏需求。
主要市场趋势:越来越多的人寻求优质和特别版棋盘游戏,以及技术与优质组件和独特主题的显着整合,这是棋盘游戏行业的一些重要趋势。
地理趋势:由于这些游戏在美国和加拿大地区的强大文化吸引力,北美地区拥有最大的棋盘游戏市场份额。此外,北美地区是该行业一些最着名的关键参与者的中心,从而推动了市场的发展。
竞争格局:Buffalo Games、Cartamundi Asia Pacific、Clementoni Spa、CMON Limited、Frankh-Kosmos Verlags-GmbH and Co. KG、Fremont Die Consumer Products Inc.、Gibsons Games Ltd.、Goliath Games、Hasbro Inc.、Mattel Inc.、 Mindware Inc.、PD Verlag GmbH and Co. KG 和华特迪士尼公司是棋盘游戏产业的一些主要参与者。
挑战与机会:业界最常见的挑战包括原材料价格的重大变化以及视频游戏的崛起带来的激烈竞争。另一方面,大量成年人参与棋盘游戏是推动市场成长的主要因素之一。
社交游戏活动数量不断增加
社交游戏的復兴对棋盘游戏市场的成长产生了积极影响。越来越多的人寻求面对面互动作为数位通讯的替代方案,通常会诉诸这些社交游戏活动。除此之外,在棋盘游戏流行中发挥重要作用的另一个因素是全球范围内锦标赛和会议数量的不断增加,这有助于创建强大的游戏爱好者社群。例如,根据领先的年度桌游大会GEN CON 的数据,到2023 年,参加在印第安纳波利斯举办的20 週年纪念活动的人数将达到70,000 人。製作和製作游戏。这些活动中个人之间的直接互动创造了积极的棋盘游戏市场前景,同时在消费者中建立了品牌忠诚度,从而提高了保留率。
奥运会提供的教育和认知益处
人们对这些游戏所提供的教育和认知益处的认识不断提高,推动了棋盘游戏产业的快速成长。除此之外,许多学校和教育组织将棋盘游戏作为其课程的一部分,以促进各种技能,包括策略规划、批判性思维和团队合作。阿什维尔市发布的一份题为《週三健康——棋盘游戏对精神的5大好处》的报告指出,根据2013年进行的一项研究,沉迷于棋盘游戏的人患痴呆症的风险降低了15%与非玩家相比。除此之外,除了儿童之外,成年人也透过桌游来促进认知发展,提高精神刺激。
快速扩张的电子商务产业
电子商务产业的显着成长有助于棋盘游戏产业收入的产生。这是因为这些棋盘游戏的可访问性更好,除此之外,与线下商店相比,消费者在线上会遇到各种各样的游戏。除此之外,突然爆发的新型冠状病毒肺炎(COVID-19)疫情以及各国政府采取的严格限制措施,极大地影响了个人的购买习惯,导致从线下模式向线上方式的巨大转变。国际贸易管理局注意到,2019 年至 2020 年间,全球电子商务零售额大幅成长 8%。除此之外,目前的电子商务市场呈现出强劲的成长势头,根据IMARC GROUP的数据,2023年市场规模将达到21.1兆美元,预计到2032年将达到183.8兆美元,成长率为27.16% 2023-2032。这些庞大的数字构成了棋盘游戏产业的主要趋势之一。
The global board games market size reached US$ 16.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 40.1 Billion by 2032, exhibiting a growth rate (CAGR) of 9.81% during 2024-2032. The market is propelled by rapidly increasing social gaming and community events, numerous educational and cognitive benefits offered by board games, rise of crowdfunding platforms and innovation, significant integration of technology in these games, and equal participation of adults.
Major Market Drivers: The rising inclination of individuals toward offline modes of entertainment, increasing number of board game cafes and community events, and the educational content offered by board games are some of the major market drivers, which are leading to a rise in the board games demand.
Key Market Trends: The increasing number of individuals seeking premium and special edition board games in confluence with the significant integration of technology with good-quality components and distinctive themes are some vital key trends of the board games industry.
Geographical Trends: The North America region holds the largest board games market share in due to the robust cultural attraction of these games across the United States and Canadian region. Additionally, the North American region is hub to some of the most prominent key players of the industry, thus driving propelling the market.
Competitive Landscape: Buffalo Games, Cartamundi Asia Pacific, Clementoni Spa, CMON Limited, Franckh-Kosmos Verlags-GmbH and Co. KG, Fremont Die Consumer Products Inc., Gibsons Games Ltd., Goliath Games, Hasbro Inc., Mattel Inc., Mindware Inc., PD Verlag GmbH and Co. KG, and The Walt Disney Co., are among some of the key players in the board games industry.
Challenges and Opportunities: Some of the most common challenges of the industry include significant changes in raw material prices and the rising trend of video games which bring upon a profound competition. On the other hand, the substantial number of adults participating in board games is one of the major factors driving the market growth.
Increasing Number of Social Gaming Events
The revival of social gaming is positively influencing the board games market growth. The rising number of individuals seeking face-to-face interactions as an alternative to digital communication, often resort to these social gaming events. Apart from this, another factor playing a vital role in the popularity of board games is the rising number of tournaments and conventions across the globe, which contribute toward the creation of a potent gaming community of enthusiasts. For instance, according to GEN CON, a leading annual tabletop gaming convention, the number of individuals participating in its event which marked its 20th anniversary in Indianapolis, was 70,000 in 2023. Players in these types of events socialize, try new games, make and share strategies giving them an exhilarating experience. This direct interaction between individuals at these events create a positive board games market outlook along with building brand loyalty among consumers which leads to a longer retention rate.
Educational and Cognitive Benefits Offered by the Games
The increasing awareness about the educational and cognitive benefits offered by these games is contributing to a rapid board game industry growth. Other than this, numerous schools and educational organizations are including board games as a part of their curriculum in order to promote various skills, including strategic planning, critical thinking, and teamwork. A report published by THE CITY OF ASHIVILLE, titled "WELLNESS WEDNESDAY- 5 MENTAL BENEFITS OF BOARD GAMES", stated that according to a study conducted in 2013, found that the risk of dementia came down by 15% in individuals who indulged in board games in comparison to non-players. Besides this, apart from children, adults are also adopting board games to work toward the development of their cognitive development and improve their mental stimulation.
Rapidly Expanding E-Commerce Industry
The significant growth observed in the e-commerce industry is assisting in the generation of board game industry revenue. This is on account of the better accessibility of these board games, in addition to this, consumers come across a wide variety of games online as compared to offline stores. Other than this, the sudden outburst of the COVID-19 pandemic followed by the stringent restrictive measures applied by governments across the globe drastically affected the purchasing habits of individuals, which led to a vast shift from the offline mode to the online methods. The INTERNATIONAL TRADE ADMINISTRATION, noticed a substantial upward trend in the global e-commerce retail sales- of 8% in between 2019-2020. Apart from this, the current e-commerce market depicts a robust growth, according to the IMARC GROUP, the market reached US$ 21.1 Trillion in 2023 and is projected to reach US$ 183.8 Trillion by 2032, exhibiting a growth rate of 27.16% during 2023-2032. These sizable numbers contribute as one of the major board games industry trends.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, game type, age group, and distribution channel.
Tabletop Games
Card and Dice Games
Collectible Card Games
Miniature Games
RPG Games
The board games market research report has provided a detailed breakup and analysis of the market based on the product type. This includes tabletop games, card and dice games, collectible card games, miniature games, and RPG games.
Tabletop games majorly consist of skill and strategy, are usually played on flat surfaces, hence the name tabletop, and hold a major portion of the sales. They often contain complex games and themes from economic simulation to historical welfare. These games possess pieces such as tiles, tokens, or miniatures that participants move in accordance to the rules. Some of the most common examples of these games include Chess and Monopoly.
Card and type games are in which cards and dices are the primary game elements in place of a board. Games in this category include deck of cards which possess certain rules in regards to ranking and combination of these cards. Mostly played games in this category include poker, bridge, Yahtzee and farkle.
Collectible card games refer to gameplay mechanism which require players to collect and trade cards in order to build a personalized deck. These games have gained immense popularity over the years on account of the loyal following and continuous release of new cards. THE NEW YORK TIMES stated that one of the most renowned CCG named "MAGIC: THE GATHERING", collected a massive revenue of approximately $1.1 billion in the year 2022. The report also states that this game held 18% of the overall revenue of Habro in the previous year.
Miniature games are distinctive on account of their detailed models and figures which represent characters of units in the game. This game is particularly adopted by individuals who enjoy the artistic aspect of gaming as they often spend a substantial amount of time painting and customizing their miniatures. The game requires some strategy and tactics which is appealing to a large audience which appreciates war-gaming and role-playing situations.
Role-playing games (RPGs) are another type of subsegment available in the market. These games contain character development and storytelling which offer an extremely immersive experience. Individuals who are more into creative problem-solving or narrative-driven games are the target audience.
Strategy and War Games
Educational Games
Fantasy Games
Sport Games
Others
A detailed breakup and analysis of the market based on the game type have also been provided in the board games market report. This includes strategy and war games, educational games, fantasy games, sport games, and others.
Strategy and war games focus on tactical decision-making, competitive gameplay, and planning. Individuals often engage in resource management, battles, and territorial control. These games tests individuals by challenging them to anticipate their future steps and decide on strategies that will benefit them in the future.
Educational games provide double benefits, including entertainment and learning. They are meant to teach or inculcate certain skills or concepts among the players. These games target young individuals learning arithmetic as well as adults who are interested in science or history. The increasing trend of game-based learning is leading to a major adoption of the educational games, thus creating a positive board games market forecast. According to the IMARC GROUP, the global game-based learning market is projected to reach US$ 71.7 Billion by 2032, expanding at a growth rate of 15.8% during 2024-2032.
Fantasy games hold a major part of the market catering to individuals indulging in immersive storytelling and deep imaginative settings. These games include detailed characters, elaborate narratives, and a complicated world-building that allows creativity and strategic thinking. One of the most popular games is Dungeons & Dragons.
Sports games apprehend the competitive nature and excitement of athletic events in a tabletop format which is exciting for a major portion of sports enthusiasts. They include a wide variety of games such as basketball, soccer, and football which allows the players to plan plays, manage teams, and enjoy the thrill of sport strategy. Their popularity can also be accredited due to their ability to make individuals learn about rules and strategies of numerous sports.
0-2 Years
2-5 Years
5-12 Years
Above 12 Years
5-12 years accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the age group. This includes 0-2 years, 2-5 years, 5-12 years, and above 12 years. According to the report, 5-12 years accounted for the largest market share.
The 5-12 years of age group hold maximum number of shares on account of the developmental benefits offered by these games particularly to children belonging to this age. These games improve the cognitive abilities including interpersonal skills, critical thinking, and problem-saving. Other than this, the rising income levels of individuals is leading to an increasing demand for board games. According to the WORLD BANK, the low income level nations have come down to merely 12% in 2022 as compared to 30% in 1987.
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others
Specialty stores accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others. According to the report, specialty stores accounted for the largest market share.
Specialty stores hold maximum number of shares as they consist of niche products such as hobbies or board games, thus allowing the consumers to access these products at one location. Additionally, they also offer a wide array of products including indie games, new releases, and games that are meant for particular interests such as role-playing and strategy. Other than this, one of the major factors creating a positive impact on board games industry statistics is the experience to feel the product in person. According to the FORBES MAGAZINE, there is a 14% rise in offline sales since after the COVID-19 pandemic.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest board games market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The North America region was the largest market in the board games market due to the robust gaming culture in confluence with the increasing number of individuals spending on leisure activities. According to the PEW RESEARCH CENTER, the upper-income tier population of the United States increased from 14% in the year 1971 to 21% in 2021. This financial upliftment is a major factor driving the market growth. Other than this, key players are undertaking strategic marketing steps in order to expand their presence globally and cater to a wider audience.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the board games industry include Buffalo Games, Cartamundi Asia Pacific, Clementoni Spa, CMON Limited, Franckh-Kosmos Verlags-GmbH and Co. KG, Fremont Die Consumer Products Inc., Gibsons Games Ltd., Goliath Games, Hasbro Inc., Mattel Inc., Mindware Inc., PD Verlag GmbH and Co. KG, and The Walt Disney Co., are among some of the key players in the board games industry.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
At present, key players in the industry are strategically taking steps to cater to varied consumer preferences and technological upgradations in order to maintain a competitive board games market. One of the major factors key players consider to expand their portfolio by adding contemporary, classic, and innovative games in order to serve a wider audience group. For instance, it was found in the board games market research that, in August 2022, a prominent key player- Modiphius Entertainment announced the launch of Homeworld Fleet Command, a new game line of miniature tabletop games. Other than this, key players are adopting latest technology by integrating digital components including companion apps in their board games. These digital components provide digital scoring, augmented reality features, offer an exhilarating experience of a traditional board game with a modern digital touch.
2024: GOLIATH GAMES announced their collaboration with ALL3MEDIA INTERNATIONAL and IDENTITY GAMES with the intent of distributing the official TRAITORS BOARD GAME in the UK and Ireland region.
2023:HASBRO, a leading key players of the industry entered into a partnership with the NEW YORK TIMES which owns the renowned online word puzzle to create, "WORDLE: THE PARTY GAME".